Exploring

Presented by: Nitin NairK.R.S.C.M.S

Contents.

• About 160by2.com.• Analyzing the domain name.• Home Page Design.• Site Interface• Web Enabled features• Intermediates• Advertising Strategies• Site Revenue Model

About 160By2

• 160by2 is a free SMS service supported by advertisements within the SMS message. Users of our service opt-in to carry such ads within their personal SMS.. This service is an initiative of Sms Country Networks.

About SMSCountry

• SMS Country is among the leaders in the Application 2 Mobile - Short Messaging Service (SMS) domain. Delivers SMS to about 550 networks in over 200+ countries.

• SMS Country has been in business for the past 7 years and have over 500,000 registered online users and over 2000 enterprises using our tools and services.

• physical presence in (offices and local staff) in India, UAE, Hong Kong and Singapore.

What is 160by2?• A standard SMS can be up to 160

characters (World GSM Association)

• Users send FREE personal SMS up to 80 characters in length

• Advertisers append a contextual advertisement to this SMS, making up the rest of the 80 characters

9866854545

How is life? Are we meeting this weekend? – 160by2

McDonalds now delivers - Dial 66000222. Quote offer code E142

Users SMS

Contextual Advertisement

Personal, non intrusive, targeted mobile advertising

160by2.com is ranked amongst top 75 websites & top 7 WAPsites in India

160by2 reaches about 13 million unique mobile phones in a month

How it works

Analyzing the domain name

• Why the name 160by2.com ?– 160by2 means people can send free SMS up to 80

characters and the rest 80 characters belong to the advertisers.

Analyzing the domain name

• Third in Google Search.

Second in Bing.com

Trend flow

Way2sms.com V/s

160by2.com

Results got from using Google trends application.

Home Page Design

• Website includes text, images, sounds and other content, and is be interactive.

• It also uses flash players for advertisements on the site itself.

• It’s a user friendly site where each member has to register themselves and enjoy free messages up to 1000 message per day.

Site Interface

• Free messages.• Advertisements.• Games.• Public Posts (Blogs).• Data Storage option (Contacts can be saved)• Software's.• Support

Web Enabled Facilities.

• Search• Catalog on Messages.• Payments Gateway.• Software's.• Create Ads.

SMSCountry-Bulk Messaging Tools

Tool-1: MS Excel Plug-in Seamlessly integrates with MS Excel Allows highly customized bulk messaging Extremely user-friendly interface Robust features & functionality Send sms from any excel sheet

As seen in the image, the underlined text is personalized for each individual recipient.

Web Interface (Compose) Simple interface and use Allows for language (Unicode) & Flash SMS Added Phonebook feature

Available on MS Office Marketplace

SMSCountry-Bulk Messaging Tools

Tool-2: API (Application Programming Interface)

Wide array of API Tools HTTP API Web Service API XML API Com Object API etc.

Direct Connectivity to SMSCountry Core Messaging Platform Seamless messaging platform Reliable and efficient technology and infrastructure Complete back-end support Supports many language sms

SMSCountry-Bulk Messaging Tools

Tool-3: Two Way SMS

SMSCountry offers you a Two Way Messaging platform which allows you to receive SMS, besides sending SMS.

There are 3 packages for this-1. Short code- (E.g. 56363)2. Long code/Gateway no.- (i.e. +919848356765)3. Dedicated no.- (i.e. Your own no.)

SMSCountry – Value Added Features Delivery Reports

Download Instant Delivery Reports for Better Monitoring. Phone Book

Direct Upload the Excel Sheet to your phone book Inbox

Receive SMS option in the Inbox SMS2Email

Send SMS that’s delivered as an Email Mobile2many

Send SMS from your phone to your SMSCountry contact list Email Alert On SMS.

Adds Creating.

Identifying the Intermediaries

• There not such intermediaries in the website but for financial related there are the following options.

• The site is linked up with various websites also like Google ads.

• Online Methods

– Credit Card via On-line Payment Gateway (Paypal and CCAvenue). We accept all major credit cards like Visa, Master Card, American Express, Diners Club etc.

– Debit Card via On-line Payment Gateway (CCAvenue). We process direct debit from all major banks in India like Citibank, ICICI Bank, HDFC Bank, Kotak Mahindra Bank, UTI Bank, Punjab National Bank, Centurion Bank, IndusInd Bank, IDBI Bank, Federal Bank, Oriental Bank of Commerce etc.

– Pre-Paid 3rd Party Cash/Scratch Cards (ITZ Cash Cards) available at leading retail outlets (specific to India).

• Offline Methods : Cheque / Demand Draft / Money Order / Cash Deposit.

• WIRE TRANSFER (From International Destinations To India)

Site Revenue Model

• Two revenue streams to focus on: enterprise business –SMSCountry.com and retail business –160by2.com. Both these revenue streams are poised for explosive growth and demand management, technical and other resources.

• B2B & B2C• Pay per Click & Pay per Transaction.

Pricing Module• No of Sms Price Per Sms Recharge Pack• 5000 0.15 INR750 INR• 10000 0.14 INR1400 INR• 25000 0.13 INR3250 INR• 50000 0.12 INR6000 INR• 75000 0.11 INR8250 INR• 100000 0.1 INR 10000 INR• 250000 0.09 INR22500 INR• 500000 0.08 INR40000 INR• 750000 0.07 INR52500 INR• 1000000 0.06 INR 60000 INR

• Note: Service tax of 10.3% is applicable

• Your recharge is valid for a period of One Month from the date of last recharge.

Links

Thank You…