eMarketerGoogle Consumer BarometercomScoreGoogleDistimoMarketWatch.cometc-digital.orgPerformics

Sources

NORTHAMERICA

BRAZILSmartphone usage is

growing faster inBraz il than any other

LATAM country

MEXICOmakes up more

than half ofLATAM's mobile

ad market

ARGENTINA'S ecommerce marketwill grow more than

any other LATAMcountry in 2015

13% of pe ople use anInternet-enabled TV in

North America, themost of any other region

now have the "right tobe forgotten." They can

request removal ofsensitive results from

search pages

2 5% ofpurchas e rs

purchase onlinevs. o line in

Europe, the mostof any region

9 1% use amobile or

smartphone inEurope, the most

of any region

MENAMobile phone usageis growing faster in

MENA than anyother region

SAUDI ARABIAhas the largest

smartphonepenetration level in

the Middle East

CHINA & INDIAaccount for 30 %of t he world'smobile us e rs

In 2014, Australiawill see the s e condlarg e s t dig it al ads pe nd increase in

APAC

JAPANis the most profitablegaming app market

in Asia and topcontributor to the

iOS App Storerevenue growth

31% of pe ople inAustralia and New

Z ealand (Oceania) usea tablet, the most of

any region

NORTH AMERICA

Smartphone mobilesearch spend is up

9 0 % Y-O-Y for our USclients, while desktop

has fallen 39%

USA

CANADACanadians spend more

time engaging withvideo content than

Americans

EUROPEANS

AUSTRALIA

OCEANIA

LATAM

EUROPE

MENA

APAC

Brands mustobtain user

consent beforeusing cookies on

their sites

WORLDWIDE...DIGITAL ADSPENDINGWILLINCREASEFROM 2013TO 2014

17% + ACCOUNT FOR1/4 OF MEDIADOLLARS IN 2014

PERFORMICS PRES

ENTS

16 DIGITAL TRENDS FOR MULTI-MARKET CAMPAIGNS

CONTACT US TO DISCUSS THE IMPLICATIONS OF THESE TRENDS ON YOUR MULTI-MARKET CAMPAIGNSLindsay.Landsberg@Performics.com