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#15NTC Session: The Secret Formula of Giving Days
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Transcript of #15NTC Session: The Secret Formula of Giving Days
#15NTCgivingdays
Let’s Get to Know Each Other
Caryn Stein @caryn74VP of Communications & Content
Network for Good
Jamie McDonald @genero_cityFounder & CEO
Generosity Consulting
#15NTCgivingdays
6. Be Contagious
Frequent,
SHAREABL
E content
Donor list
Prospects
Board
Ambassadors
Staff
Media
Volunteers
Hint: COPE - Create Once; Publish Everywhere
#15NTCgivingdays
Set up a giving
pyramid
Raise $50,000
8,500 donors in
data file
• 3% participation
• 255 Donors
Planning + Inspiration = Success
#15NTCgivingdays
How do I involve my staff
and board?
PlanningMatching
Funds
Personal
fundraisers
ChallengesSocial Media
Ambassadors
Goal Setting
Events
Skill sharing
#15NTCgivingdays
Matching Matters
Sample messages• Do twice the good with one donation.• Contribute today to make sure we can match
your gift. • Every gift made to this urgent appeal – up to
X – will be matched dollar for dollar. Your matched gift will deliver X. Please be especially generous.
• A donor, just like you, will match any donation between now and X.
• This match is a great opportunity to give your first online donation to support our work.
• Make a special gift to X before the match runs out to have your gift doubled.
• A fellow supporter has promised to match, dollar for dollar, whatever you can chip in today.
#15NTCgivingdays
The Right Stuff
• A solid website
• Online giving platform
• Flexible email
marketing provider
• Social media
monitoring tools
• Kickass visuals
#15NTCgivingdays
At a minimum:
– Clean, simple giving process
– Automated thank yous and tax receipts
– Mobile-ready site for learning & giving
– Easy admin for set up, and management
– Embedded social sharing
– Instant reporting on the progress of your
day
Ideally you’ll also have:
– Multiple inspiring fundraising pages
– Equipped to show your matching funds
– Peer-to-peer fundraising capability
– Donor scroll or progress meter
What online giving capabilities do I
need?
#15NTCgivingdays
5 Things Giving Day Appeals Must
Have
• Urgency
• Consistency
• Specificity
• Identity
• Clarity
#15NTCgivingdays
Questions to ask yourself
• Do we have the team, time, resources to
participate in a Giving Day?
• Can we afford not to?
#15NTCgivingdays
But wait, there’s more!
Collaboration Notes: http://po.st/OFfH9X
Evaluation Survey: http://po.st/P9VoCq
Giving Day Guide
http://n4g.me/GivingDayGuide