15966099 Hospitality Industry India
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Transcript of 15966099 Hospitality Industry India
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TRAVEL &
TOURISM
INDUSTRY
HOTEL
INDUSTRY
HOTELS
RESTAURANTS
CONTRACTCATERERS
TOURISM
TRAVEL
STAR RATED
HOTELS
HERITAGE HOTELS BUDGET HOTELS
FASCILITY HOTELS
RESORTS
UNCLASSIFIED
FAST FOOD CHAINS
CASUAL DINING
FINE DINING
COFFEE BARS
H
O
S
PI
T
A
L
I
T
Y
I
N
DU
S
T
R
Y
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Introduction
Linked to the tourism industry
Helps to boost travel & tourism Business Travel is included
Demand supply gap in star category hotels
Opportunity for investment for Indian andover seas players
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INDIAN INDIAN HOSPITALITY HOSPITALITY INDUSTRY INDUSTRY IS IS FACINGFACING AA MISMATCHMISMATCH
BETWEENBETWEENTHETHE DEMANDDEMANDANDAND SUPPLYSUPPLY OFOF ROOMSROOMS.
GLOBALGLOBAL PRESENCEPRESENCE
CHANGECHANGE ININ THETHE LIFESTYLELIFESTYLE OFOF PEOPLEPEOPLE
NEWNEW CONCEPTCONCEPT OFOF BUDGETBUDGET HOTELSHOTELS ININ MALLSMALLS
EXAMPLE:EXAMPLE:
FORTUNE PARK HOTELS LTD, A SUBSIDIARY OF ITC LTD AT 46FORTUNE PARK HOTELS LTD, A SUBSIDIARY OF ITC LTD AT 46
PROPERTIES (OUT OF WHICH 25 ARE UP AND RUNNING)PROPERTIES (OUT OF WHICH 25 ARE UP AND RUNNING)
ACROSS 38 CITIES.ACROSS 38 CITIES.
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DEPENDENCEDEPENDENCE ONON TOURISMTOURISM
BUOYANTBUOYANT DOMESTICDOMESTIC GROWTHGROWTH
DEVELOPMENTDEVELOPMENT OFOF NEW NEW MARKETINGMARKETING PROJECTSPROJECTS && EVENTSEVENTS
EXAMPLEEXAMPLE::--
1.1. INCREDIBLEINCREDIBLE INDIAINDIA
2.2. INDIANINDIAN PREMIERPREMIER LEAGUELEAGUE
3.3. COMMONWEALTHCOMMONWEALTH GAMESGAMES
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POLICIESPOLICIES && INCENTIVESINCENTIVES ACTACT ASAS AA CATALYSTCATALYST
NEEDNEED FORFOR INCREASEINCREASE ININ HOTELHOTEL CAPACITYCAPACITY
NEWNEW TOURISTSTOURISTS GETTINGGETTING ATTRACTEDATTRACTED
EXAMPLEEXAMPLE::--
FIVEFIVE YEARYEAR HOLIDAYHOLIDAY FROMFROM INCOMEINCOME TAXTAX ISIS
GRANTEDGRANTED TOTO TWO,TWO, THREETHREE OROR FOURFOUR STARSTARHOTELS HOTELS ESTABLISHED ESTABLISHED IN IN SPECIFIEDSPECIFIEDDISTRICTS DISTRICTS HAVING HAVING UNESCOUNESCO--DECLAREDDECLARED'WORLD'WORLD HERITAGEHERITAGE..
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NEED FOR INVESTMENT
DUEDUE TOTO THETHE STRONGSTRONG GROWTHGROWTH IN IN INFORMATIONINFORMATION
TECHNOLOGYTECHNOLOGYANDAND BPOBPO SEGMENTSEGMENT..
INCREASEINCREASE ININ NONO.. OFOF FOREIGNFOREIGN TRAVELLERSTRAVELLERS..
EMPHASISED EMPHASISED FOCUSFOCUS ONON TOURISMTOURISM BYBYGOVERNMENTGOVERNMENT..
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T O U R I S T I N F L O W H O T E L D E M A N D
ACCORDING TO U.N. WORLD TOURISM ORGANISATION ( UNWTO)
Foreign Tourist Inflow INCREASED FROM :
3.9 MILLION (2005) 4.4 MILLION (2006) 4.95 MIILION (2007) Domestic Tourist Inflow INCREASED FROM:
366.23 MILLION (2004) 462 MILLION ( 2006)
BOOM IN TOURISM TOURIST INFLOW INCREASED
HOTEL OCCUPANCY RATIO ( CURRENTLY 75 80%) AVERAGE
INCREASE IN ROOM RATE ( CURRENTLY 22 25% )
E X P E C T E D G R O W T H
ACCORDING TO TOURISM MINISTRY, TOURIST INFLOW WILL SOAR TO
10 MILLION BY 2010, THUS LEADING TO A DEMAND FOR 100,000 MORE ROOMS.
ACCORDING TO A RESEARCH RELEASED BY WORLD TRAVEL & TOURISMCOUNCIL, INDIAS TRAVEL & TOURISM IS EXPECTED TO GENERATE
US$ 100 BILLIONIN2008 US$ 275.5 BILLIONBY2018.
AS REPORTED BY MA FOI MANAGEMENT CONSULTANTS AROUND 40INTERNATIONAL HOTEL CHAINS ARE EXPECTED TO INVEST IN THE INDIAN
HOTEL MARKET BY 2011. THIS INCLUDES HILTON, ACCOR, MARIOTT
INTERNATIONAL.
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SWOT
Strengths
Diversity
Demand-Supply gap
Government Support
Market Share
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SWOT
Opportunities
Open Sky
Rising Income
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SWOT
Weakness
Poor Infrastructure
Slow Implementation
Susceptible to political Events
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SWOT
Threats
Fluctuation
Increasing Competition
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HOTELS
STAR
RATED
HOTELS
HERITAGE
HOTELS
BUDGET
HOTELS
FACILITY
HOTELS
RESORTS
UNCLASSI-
FIED
5 DELUXE
5
4
3
2
1
HERITAGE CLASSIC
HERITAGE GRAND
HERITAGE
BUSINESS HOTELS
AIRPORT HOTELS
HONEYMOON
HOTELS
MOTELS
GUEST HOUSES
LODGE
LUXURY
BUSINESS
LEISURE
HOTEL SEGMENTATIONHOTEL SEGMENTATION
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STAR RATEDHOTELS
5 DELUXE & 5: LUXURY AT HIGH
PRICE , 27 % GOVT.APPROVED ROOMS
FORMS 30% OFINDUSTRY
BUILT OVER
18000 sq.m AREA
2 & 1 :AROUND TOURIST
SPOT, PREFERRED
BY DOMESTIC
TOURIST
4 & 3 :FOR MIDDLE LEVEL
BUSINESS
EXECUTIVES/LEISURE
TRAVELLERS
Eg : ITC,TAJ GROUP,
OBEROI GROUP,
ITDC
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HERITAGE
CLASSIC:
HOTELS
CONSTRUCTED
BETWEEN
1920 - 1935
HERITAGE
GRAND:
HOTELS
CONSTRUCTED
PRIOR TO
1920
HERITAGE:
HOTELS
CONSTRUCTED
AROUND
1935 1950
HERITAGE
HOTELS
CHARACTERISED BYLESSER CAPITAL EXPENDITUREAND
AFFORDABILITY.
OPERATE FROM FORTS, PALACES, CASTLES, RIVER
LODGES, HERITAGE BUILDINGS ETC.
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SPECIALLY EQUIPED WITH CONFERENCE
ROOMS, SEMINAR HALLS, INTERNET
FACILITIES ETC. TO SUIT THE CORPORATE
GUESTS.
Eg: INTER-CONTINENTAL, CROWNE PLAZA
BUSINESS
HOTELS
AIRPORT
HOTELS
LOCATED NEAR AIRPORTS AND SUITABLE
FOR SHORT STAY TRAVELLERS.
ARE FOUND NEAR ALL MAJOR CITY
AIRPORTS.
HONEYMOON
HOTELS
MOSTLY LOCATED AT HILL STATIONS AND
SPECIALLY FASCILITATED TO SUIT THE
COMFORTS OF HONEYMOON COUPLES.
Eg. HOTEL WOODVILLE PALACE, CARLTON
HOTEL, HOTEL HONEYMOON INN ETC.
FACILITY HOTELS
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MAJOR MARKET PLAYERS
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THE MAJOR PLAYERS IN THE HOTEL INDUSTRY CAN
BE BROADLY CLASSIFIED INTO Public Players AND
Private Players.
PUBLIC SECTOR PLAYERS:
ITDC HOTELS
Hotel Corporation Of India
PRIVATE SECTOR PLAYERS:
ITC HOTELS
INDIAN HOTELS COMPANY LTD.(THE TAJ HOTELS
RESORTS & PALACES)
OBEROI HOTELS (EAST INDIA HOTELS)
Hotel Leela Venture
Asian Hotels Ltd.
Radisson Hotels & Resorts
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PRIVATE SECTOR
PLAYERS
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ITC HOTEL GROUP SEGMENTATION
ITC
HOTELS -
LUXURY
COLLECTI
-ON:
SUPER
DELUXE
LOCATEDAT
STRATEGIC
BUSINESS &
LEISURE
LOCATIONS
ITC -
SHERATON
HOTELS:
OFFER
COMFORT
SERVICE TO
GLOBALTRAVELLER
AND A
CHANCE TO
CONNECT
5 STAR
SPECIALLY
FOR THE
BUSINESS &
LEISURE
TRAVELLER
FULL
SERVICE
PROPERTIE
S ALL OVER
INDIA
IDEAL
FOR
BUDGET
TRAVELLER
CHAIN OF
PALACES,
FORTS,
HAVELIS &
RESORTS
WELCOM
HOTELS:
WELCOM
HERITAGE:
FORTUNE
HOTELS:
SUPERDELUXE LUXURYHOTEL 5 STARHOTEL BUDGETHOTEL HERITAGEHOTEL
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ITC: DEVELOPMENTS
ITC-WELCOMGROUP HAS PIONEERED THE CONCEPT OF
"BRANDED ACCOMMODATION" IN THE HOSPITALITY
INDUSTRY. BRANDING LED TO THE SEGMENTATION OF
ROOMS WHICH WERE TERMED AS BRANDED EXECUTIVE
CLUB, THE TOWERS AND ITC ONE.
IN 2007, ITC-WELCOMGROUP TIED UP WITH STARWOOD TO
LAUNCH ITS PREMIUM BRAND, THE LUXURY COLLECTION.
THE COMPANY HAS MORE THAN 75 HOTELS IN INDIA WITH
ABOUT 5,500 ROOMS AND IS DEVELOPING 27 MORE
PROPERTIES THAT WILLADD ABOUT 3,000 ROOMS.
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THE TAJ GROUP OF HOTELS
SEGMENTATION
TAJ LUXURY
HOTELS
TAJ PALACE,
TAJ MAHAL,
TAJ BENGAL,
TAJ WEST END
OFFER FINEST
STANDARD OF
HOSPITALITY &
SERVICE
TAJ BUSINESS
HOTELS:
TAJ PRESIDENT,
TAJ RESIDENCY,
TAJ CONNEMARA,
TAJ BLUE
DIAMOND
OFFER
MULTI CUISINE
RESTAURANTS &
BEST BUSINESS
FASCILITIES
TAJ LEISURE
HOTELS:
TAJ BEACH
RESORT,
TAJ CULTURAL
CENTRE,
TAJ GARDEN
RETREATS
LOCATED AT
BEACH RESORTS,
PALACES, PILGRIM
CENTRES ETC.
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TAJ HOTELS, RESORTS AND PALACES COMPRISES
57 HOTELS IN 40 LOCATIONS ACROSS INDIA WITH
AN ADDITIONAL 18 INTERNATIONAL HOTELS.
TAJ WAS THE FIRST TO INTRODUCE SICHUAN,THAI, ITALIAN, MEXICAN, AND CALIFORNIAN
CUISINE INTO THE COUNTRY.
THE TRAVEL DAILY NEWS REPORTED THAT THE
TAJ GROUP OF HOTELS HAD A TURN OVER OF RS.1823.18 CRORES WITH THE YEAR ENDING ON
MARCH 31, 2008.
TAJ : DEVELOPMENTS
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THE OBEROI GROUP
OF HOTELS
THEOB
EROI
GRAND HO
TEL
THE TRIDENT HOTEL
THE OBEROI HILTON
THE WILDFLOWER HALL
THE HOTEL AMAR VILAS
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OBEROISHAREHOLDING PATTERN
Particulars Mar 08
Indianpromoters 46.34
Foreignpromoters -
Actingpersons -
Otherpromoters -
MFs/UTI 2.10
Banks/FIs 13.29
FIIs 3.54
Publiccorporatebodies 20.35 Indianpublic 14.02
Others 0.23
No.ofshares 392953972
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PUBLIC SECTORPLAYER
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ITDC ASHOK GROUP
OF HOTELS
COMFORT
HOTELS
CLASSIC HOTELS
Hotel Ashok, New Delhi,
Kovalam AshokBeach
Resort,Kovalam, Lalitha
Mahal Palace Hotel
Aurangabad Ashok,
Aurangabad, Lake View
Ashok,Bhopal,
Brahmaputra Ashok,
Guahati
Agra Ashok,Bharatpur
Forest Lodge,Kalinga
AshokBhubaneswar,
Jaipur Ashok
ELITE HOTELS
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ITDC : PORTFOLIO
NETWORK OF 8 ASHOK GROUP OF HOTELS
6 JOINT VENTURE HOTELS
2 RESTAURANTS
TARGETS TOPLINE OF RS.900 CRORE BY 2010
HOTEL LAKE VIEW ASHOK HAS EARNED A
PROFIT OF RS. 23.87 LAKH IN 2006-2007
HOTEL RANCHI ASHOKS PROFITINCREASED BY 1472 PER CENT
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CHALLENGES
FOR HOTEL
INDUSTRY
Shortage
of skilled
employeesIntense
competitionand image of
India
Manual
back-end
Human
resource
development
Lack of
adequate
infrastructure
development
Shortage of
rooms
Retainingquality
workforce
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