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LOVELY PROFESSIONAL UNIVERSITY

HOMEWORK NO. 1

School of Businss F!cul"# of Businss !n$ A%

Name of the faculty member: &%. P!%$' B!(!

)ou%s )o$*MKT622 )ou%s Ti"l*Product & Brand Management

Sc"ion +s,*Q2E64

M!-. M!%s*/0 Alloc!"ion &!": 22thJanuary 2!"6 Su2ission &!$lin: 13"hF%u!%#4 5016

S.No

Roll No O7c"i8s of

Ac!$2icTo'ic

E8!lu!"ionP!%!2"%s

E-'c"$ou"co2

" #$$

%T'E NT%

To enable

(tudent(to get hand(one)*er+ence+nconduct+ng(ur,ey(andunder(tandthebrand+dent+ty andbrand +magemodel-.e*ort/r+t+ng (0+ll(are al(ote(ted here-

%tudent( /+ll be d+,+ded +n

grou*( of 41 member(- Eachgrou*/+ll (elect a brand and conduct(ur,ey( for both em*loyee( a(/ell a( cu(tomer( and try toe(tabl+(h the brand +mage and+dent+ty ga* analy(+( u(+ng#a0er model- They /+ll *ro,+deatlea(t 3 recommendat+on( u(efulfor the management-

#( *er rubr+c- %tudent( /+ll

be able tounder(tandthe(+gn+f+canceofdecrea(+ngga* bet/eenbrand+dent+ty andbrand +mage-

7/25/2019 15845_HW1 MKT622

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