15696 MWC15 eBrochure V3.1 Layout 1 11/02/2015 16:13 Page 1 · During the four-day event, more than...

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AN EVENT OF OFFICIAL MEDIA PARTNERS

15696 MWC15 eBrochure V3.1_Layout 1 11/02/2015 16:13

Explore the Edge of InnovationThe mobile communications revolution is driving the world’s major technology breakthroughs.From wearable devices to connected cars and homes, mobile technology is at the heart ofworldwide innovation. As an industry, we are connecting billions of people to the transformativepower of the Internet and mobilising every device we use in our daily lives.

We’re on The Edge of Innovation, and Mobile World Congress is leading the way. Between theConference programme, an award-winning Exhibition and a multitude of other programmes, thereare endless opportunities to explore and become part of the driving force behind this innovation.

Don’t miss out on the opportunity to help shape the future of mobile. We look forward to seeingyou in Barcelona!

Welcome

Mobile World Congress is full of opportunities! Don’t miss these highlights:• A world-class thought-leadership Conference featuring visionary keynotes and panel discussions

(see page 24)• A cutting-edge product and technology Exhibition featuring more than 1,900 exhibitors

(see page 14)• The world’s best venue for seeking industry opportunities, making deals, and networking

(see page 22)• App Planet, the Centre of the Mobile Apps Universe, where the mobile app community gathers to

learn, network and engage with innovators (see page 21)• A series of Partner Programmes developed and presented by the top organisations in the mobile

ecosystem (see page 41)• And the Global Mobile Awards programme, where we recognise industry innovation and

achievements (see page 18)

What to Expect

During the four-day event, more than 85,000 senior mobile professionals will network, showcase andexchange ideas – you can’t afford to miss it. Register today and be a part of The Edge of Innovation.

Are You Going to be at #MWC15?

Register today at www.mobileworldcongress.com2


3For the latest information, visit www.mobileworldcongress.com

4 ABOUT

4 MWC at a Glance6 Need to Know7 Overview of the Week

12 SEE & DO

12 Exciting Features at MWC1514 Exhibition16 4 Years From Now17 The MMIX18 Global Mobile Awards20 Industry Segments & Trends21 App Planet22 Networking23 Social Media / My MWC Event App

24 LEARN

24 Keynote Speakers26 Conference Programme 39 Ministerial Programme40 GSMA Seminars / Connected Women Summit41 Partner Programmes49 Mobile World Live

50 ATTEND

50 Choose Your Pass51 Registration Info53 Travel Information

56 SPONSORS & PARTNERS

Table of Contents

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201485,916Record-breaking attendance of

16%

NorthAmerica

3%Americas 3%

Africa

60%Europe

5%Middle

East

14%Asia

Pacific


MWC at a

82% 82%describe MWC as the mostimportant event in the

mobile industry

of attendees say that MWCis the most relevant event

for the mobile industry


Year Over Year Growth:

C-Level/Owner: 20%VP: 10%Director: 25%Manager: 30%Other: 16%

2011

60,361 67,176 72,534 85,916

2012

2013

2014

C-Level55%

CEOs4,500

Exhibitors1,800+

26%

Operator Attendees

For the latest information, visit www.mobileworldcongress.com 5

t a Glance

92% 87%say they would highly

recommend this event totheir industry colleagues

of attendees plan toreturn for 2015



WI-FI HOT-SPOT AREASWi-Fi coverage at Fira Gran Via

Restaurants

1 Nuclo Restaurant2 Caffriccio3 Focacceria–BuenasMigas4 Burger & Co5 Caffriccio6 La Piazzeta7 GFood8 “G” by Rias de Galicia9 “G” by Rias de Galicia10 Turkish Delights11 Wok Wok12 Burger & Co13 GFood 2GO14 Nomo15 Ready to eat16 L’Univers Gastronomic17 Vinea18 Caffricio19 Central Bar20 Caffriccio21 Roasted Chicken22 Vinea27 Antara Cook&Buffet28 Antara Coffee&Drinks29 Mediterranean Seafood

30 Focacceria–BuenasMigas31 Burger & Co32 Central Bar33 Turkish Delights34 Roasted Chicken35 Burger & Co36 Cubik Beach37 Nomo38 Burger & Co39 Burger & Co40 GFood41 Vinea42 Ugarit43 La Piazzeta44 Green Market45 Green Market46 Burger & Co

1

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Mobile World Congress 2015 will once again take place 2-5 March 2015 inBarcelona, Spain. Unless otherwise noted, all events take place at Fira Gran Via.Selected events will take place at Fira Montjuïc, a venue 4 km down the road.

Getting to Know the Venue

Fira Gran Via consists of numerous Halls, all of which host unique elements of Mobile World Congress.

Once again, we will offer free public Wi-Fi hotspotsacross the venue. Each year our team works to increasecapacity while providing strong, reliable service. Whilewe offer Wi-Fi across all areas of Fira Gran Via, there arevenues where our Wi-Fi hotspots do not reach. Watchfor Wi-Fi hotspot maps onsite to determine where youcan connect at no charge.

Need to Know

Exhibition & HospitalityHalls 1, 2, 3, 5, 6, 7, 8.0, 8.1 App Planet, CongressSquare, Daily Meeting Rooms in CC1 and CC8

Conference Hall 4 Conference Village

Partner Programmes Hall 8.0, unless otherwise specified

Restaurants with Wi-Fi - Lower Level

Restaurants with Wi-Fi - Upper Level

Hot-spots Upper Level

Hot-spots Lower Level


GeneralInformation

Exhibition Conference PartnerProgrammes

GSMAProgramme

4 YearsFrom Now

4

REGISTRATIONFriday - Sunday

Overview of the Week

DAY DURATION LOCATION

Friday 09:00 - 20:00 BCN Airport - Terminals 1 & 2B

Saturday 09:00 - 18:00 Fira Gran Via

Saturday 09:00 - 20:00 BCN Airport - Terminals 1 & 2B

Sunday 09:00 - 20:00 Fira Gran Via

Sunday 09:00 - 24:00 BCN Airport - Terminals 1 & 2B



EVENT DETAILS DURATION LOCATION

Registration Open 07:00 - 16:00 BCN Airport - Terminals 1 & 2B

Registration Open 07:00 - 20:00 Fira Gran Via

Halls 1, 2, 3, Congress Square Open Hours

07:30 - 22:00 Halls 1, 2, 3, Congress Square

Hall 4 Open Hours 08:00 - 19:00 Hall 4

Ministerial Programme 08:00 - 19:00 Hall 4

Mobile Explorers Club Open 08:00 - 19:00 Hall 8.0

Good Technology - Partner Event 09:00 - 13:00 Hall 8.0, Theatre A

Eyefortravel - Partner Event 09:00 - 17:30 Hall 2, CC2 Auditorium

Halls 5, 6, 7, 8.0 & 8.1 App PlanetOpen Hours

09:00 - 19:00 Halls 5, 6, 7, 8.0, 8.1 App Planet

4 4 Years From Now 09:00 - 20:00 Fira Montjuïc, Hall M8

Conference Sessions 09:15 - 18:45 Hall 4

GSMA Seminars 09:30 - 17:00 CC1

IAB - Partner Event 09:30 - 18:00 Hall 8.0, Theatre F

NAB Show Collaborative - PartnerEvent

10:00 - 19:00 Hall 8.0, Theatre C

Taiwan Excellence - Partner Event 11:30 - 13:00 Hall 8.0, Theatre B

Microsoft - App DeveloperConference

13:00 - 19:00 Hall 8.0, Theatre E

Gionee Communication Equipment - Partner Event

14:00 - 18:00 Hall 8.0, Theatre D

PublicVine - Partner Event 15:00 - 19:00 Hall 8.0, Theatre B

Schneider Electric - Partner Event 15:00 - 19:00 Hall 8.0, Theatre A

Mobile World Live Keynote 18:00 - 18:45 Hall 4

DAY 1Monday 2 March

General Information Exhibition Conference

Partner Programmes GSMA Programme 4 Years From Now

4



DAY 2Tuesday 3 March



Halls 1, 2, 3, Congress Square OpenHours





GTI - Partner Event 09:00 - 14:00 Hall 8.0, Theatre E



09:00 - 19:00 Halls 5, 6, 7, 8.0, 8.1 App Planet



Huawei - Partner Event 09:30 - 12:00 Hall 8.0, Theatre F

Dolby - Partner Event 09:30 - 12:30 Hall 8.0, Theatre C

Twitter - Partner Event 10:00 - 13:00 Hall 8.0, Theatre B

Award Solutions - Training Programme 10:30 - 16:00 Hall 8.1, Room CC8.17 A/B

AVG - Mobile Security Forum 11:45 - 14:00 Hall 8.0, Theatre D

McCann Worldgroup - Partner Event 13:00 - 16:00 Hall 8.0, Theatre A

ZTE - LTE Forum 14:00 - 16:15 Hall 8.0, Theatre D

Global Mobile Awards Ceremony 14:30 - 16:30 Hall 4, Auditorium 1

HP – App Developer Conference 15:00 – 19:00 Hall 8.0, Theatre F

IBM - Partner Event 15:15 - 19:00 Hall 8.0, Theatre C

Fujitsu – Partner Event 15:30 - 19:00 Hall 8.0, Theatre B

Juniper Networks - Partner Event 16:15 - 18:30 Hall 8.0, Theatre D

Mobile World Live Keynote 18:00 - 18:45 Hall 4



4


DAY 3Wednesday 4 March



Halls 1, 2, 3, Congress Square Open Hours





Connected Women Summit 08:30 - 13:30 Hall 2, CC2 Auditorium



09:00 - 19:00 Halls 5, 6, 7, 8.0, 8.1 App Planet

AllSeen Alliance - Partner Event 09:00 - 19:00 Hall 8.0, Theatre B

ESL – Partner Event 09:00 – 19:00 Hall 8.0, Theatre D



ECHAlliance - Partner Event 09:30 - 17:30 Hall 8.0, Theatre C

Mobile Media Summit - Partner Event 09:30 - 19:00 Hall 8.0, Theatre F

AppNexus - Partner Event 10:00 - 12:00 Hall 8.0, Theatre A

Award Solutions - Training Programme 10:30 - 16:00 Hall 8.1, Room CC8.17 A/B

Samsung - Partner Event 10:30 - 19:00 Hall 8.0, Theatre E

Visa - Partner Event 15:00 – 19:00 Hall 8.0, Theatre A




4



DAY 4Thursday 5 March



Halls 1, 2, 3 & Congress SquareOpen Hours







09:00 - 16:00 Halls 5, 6, 7, 8.0, 8.1 App Planet

4 4 Years From Now 09:00 - 16:00 Hall 8.0

Axiata | Tone | WSO2– Partner Event 09:30 – 14:30 Hall 8.0, Theatre F


Gamelab Mobile – Partner Event 09:30 – 16:00 Hall 8.0, Theatre D

European GNSS Agency – Power Hour 10:00 – 11:00 Hall 8.0, Theatre A

Laird - Power Hour 10:00 - 11:00 Hall 8.0, Theatre B

OPNFV - Power Hour 11:30 - 12:30 Hall 8.0, Theatre B

OpenDayLight – Power Hour 14:30 – 15:30 Hall 8.0, Theatre B



4



Garmin Health Band Challenge

Find Fitness in Everything You Do!

Eager to try out Garmin’s top-selling activitytrackers? Immerse yourself in the world of wearabletechnology at MWC15 and see how it motivates youto improve your activity levels. Mobile WorldCongress has partnered with Garmin to offerattendees a chance to experience the impact of thiscutting-edge technology firsthand.

We’ll sync your activity tracker up to the GarminLeader Board where you’ll see live results andcompete for Garmin prizes. Don’t yet have a Garminvívofit or vívosmart activity tracker? Registered MWCattendees may use their own Garmin devices or theycan purchase a vívofit or vívosmart at a 40% discount!Participate in other daily challenges at the Garminbooth as well. Learn more about the Garmin HealthBand Challenge and join the vivo movement now!

Visit www.mobileworldcongress.com/garmin-healthband-challenge/ to learn more.

Mobile & Entertainment Come Together

THE MMIXMobile • Music • Innovation • Experience

The hottest ticket at MWC15!

The MMIX aims to explore the impact that mobileinnovation is having on how people enjoy andinteract with digital entertainment. We will kick offthe programme with the official party for MobileWorld Congress on Tuesday, 3 March! Platinum-selling artists Rudimental will headline, showcasingcutting-edge digital technologies. On Wednesday, 4March, we invite you to join a radical new forumdiscussion at 4 Years From Now as we explore thedramatically changing digital music landscape. TheMMIX Forum on Wednesday is open to all MWC and4YFN attendees. Tickets for The MMIX Party onTuesday can be purchased by [email protected].

Visit www.mobileworldcongress.com/the-mmix orPage 17 of the eBrochure for more information.

Experience the eSports Phenomenon withESL Arena

ESL, the world’s largest eSports company leadingthe industry across various games, and withpresence in more than 60 countries, brings theeSports phenomenon to Mobile World Congress witha digital entertainment sport show. Discover whatthrills the millions of digital natives and Generation Zaudience, meet the VIPs of the industry and discusswith the people behind the show. In the ESL Arenafor Mobile World Congress, visitors will see and feelthe passion of the competition, meet many of thestars and influencers of the community and interactwith them in a one day exhibition event.

Visit www.mobileworldcongress.com/esl for moreinformation.

Exciting Features at MWC15You may have attended MWC in the past, but don’t miss out on the newest features andprogrammes for 2015. We have a lot in store for you upon your arrival in March – we hopeyou’re excited!


Mobile Ambassador Tours

Mobile World Congress is the largest gathering ofthe mobile industry in the world, and there is muchto experience and learn. For many – especially newattendees – it is a challenge to learn about all that isgoing on and make a journey plan that addressesones interests. We would like our attendees to takeadvantage of this world class gathering and makeoptimal use of available time. Therefore we areexcited to announce Mobile Ambassador Tours.

Mobile World Congress provides a partnerprogramme for qualified companies and subjectmatter experts to implement tours for attendees orclients. We invite companies interested in providingtours to contact the MWC Sales team [email protected] to learnabout Mobile Ambassador Tour Partner programmesand sign up.

The New & Improved Hall 8.0

Hall 8.0 is bigger and better than ever before. We’veadded an exhibition area that showcases over 90exciting companies such as Brazilian Pavilion,Cheetah Mobile, Iconmobile GMBH, SIGFOX andVerizon. As you network with exhibitors you can stopfor a coffee and grab a sandwich from the Damm Bar,read one of our media partner’s publications, watchMobile World Live or CNBC TV and relax in ourNetworking Lounge in the middle of Hall 8.0.

Hall 8.0 is also home to the Theatre District, wheremany of our Partner Programmes take place. Theprogrammes are developed and presented by someof the top organisations in the mobile ecosystem andprovide invaluable industry learning opportunities.

Be sure to stop in and make the most of Hall 8.0!

Play As You Network

Trivia Crack is the official game of Mobile WorldCongress! Take a crack at outsmarting yourcolleagues in this award-winning trivia game!

NFC Tap-n-Go Points

Building on their success in 2014, the NFC Tap-n-GoPoints are back again this year. Located throughoutboth Fira Gran Via and Montjuïc venues, theseinteractive NFC-enabled information kiosks provideconvenient access to MWC-related business content,exhibitor information, rich media downloads,networking opportunities, GSMA programme detailsand partner information. They will also feature a livefeed of MWL TV, Tweetwall and up-to-the-minuteupdates regarding transportation wait times. Besure to use Tap-n-Go Points to get the most out ofyour Mobile World Congress experience!

Mobile Explorers Club

For the second year running, Mobile World Congressis bringing a Mobile World experience to children ofregistered Congress attendees. Previously known asmYouth Camp, the new and improved MobileExplorers Club offers excitement, education, fun andfriendship to children. Explorers will learn new skillsand be able to discover the world of mobile andtechnology. The programme is designed to buildconfidence and inspire children to learn more aboutthemselves and the world around them, with focus onmobile and technology.

Open to children from ages 8 to 15, the Club willoperate across all four event days, providing a varietyof activities to educate and entertain children whiletheir parents attend the event.

To learn more and to register your children, pleasevisit www.mobileworldcongress.com/explorers/

“MWC is the only event of its kind wheretech and mobile giants meet to shareawesome ideas. Will you be there?”

@devbatch


Best in the Industry

Over all four days of Mobile World Congress, themost prominent companies in the industry willshowcase the newest technologies and mostinnovative products. Spanning nine exhibition halls,this year’s exhibition will feature nearly 2,000companies across more than 100,000 square metresof space. Get started early – we’re sure you’ll needthe full four days to get through it all!

Prominent Companies

The industry’s most distinguished companies willreturn this year, including Ericsson, Huawei, LG,Microsoft Mobile, Nokia, Samsung, Sony and manymore. We are always bringing in new exhibitors tobroaden your experience further. Take advantage ofthe opportunity to interact with these mobileleaders throughout the week. Interested in learningmore about our 2015 exhibitors? Go towww.mobileworldcongress.com.

Enhanced through Expansion

This award-winning exhibition spans eight halls, inaddition to spaces throughout Congress Square andoutside at Fira Gran Via. New this year – additionalexhibition in Hall 8.0! If you thought last year wasgreat, this year will be bigger and better. Be sure tostop in and explore, interact and learn from our top-notch exhibitors.

A Pavilion for Everything

Throughout the venue, we feature various zones andpavilions, scattered throughout the main exhibitionhalls, intended to highlight particular sectors of theindustry. Whether you’re interested in apptechnology, cloud capabilities, sustainability orwearables, we have a pavilion for you. Or, maybe youare looking to interact with a certain country orregion? We have several country pavilions,designated by their country’s flag.

Be sure to stop by the GSMA Pavilion in the heart ofHall 3. You’ll learn how your business can benefitfrom GSMA Membership, and discuss with GSMArepresentatives how you can participate in theprogrammes that are driving our industry strategy.Our Members are welcome to join us in the exclusiveMembers Lounge for networking and cocktails everyday of the show, beginning at 16:00, and watch ourMobile World Live TV big screen which will cover liveinterviews, highlights from Congress, and the MobileWorld Live keynotes.

App Planet PavilionFor app developers and the app community Hall 8.1 App Planet

Cloud PavilionIntegrating smart cloud solutions Hall 8.1 App Planet

Green Technology PavilionDiscover efficient and sustainable products Hall 7

GSMA PavilionLearn about GSMA programmes and initiatives Hall 3

Mobile Money PavilionExplore mobile money applications and possibilities Hall 7

Wearables PavilionGet involved with the latest in wearable technology Congress Square

Country PavilionsSearch for your country’s flag and interact with others Throughout the Venue

Exhibition



Stay in Touch with MWC News

This year we’re making it even easier for news of theshow to be seen and heard around the world. We’reexcited to bring back Broadcast Village in CongressSquare, so that major media companies such as CNNand CNBC will be in the centre of the exhibition whenbroadcasting live from the show. And to make sureyou’re on top of the latest news between now andthe event, be sure to search out Mobile WorldCongress and our hashtag #MWC15 on your favoritesocial media. Our exhibitors use this hashtag to sharetheir plans and build up excitement around ouraward-winning event.

For more information please visitwww.mobileworldcongress.com/exhibition.

“The World’s Biggest, Hottest Trade Event” Nick Booth, Microscope.co.uk

The City of the Future

The GSMA Innovation City, which will build uponthe highly successful Connected City that hasbeen a major highlight of Mobile World Congressfor several years, will enable visitors to see first-hand how mobile-connected products will enrichour personal and working lives in cities acrossthe world. Leading brands such as AT&T, Jasper,KT Corporation, Oral-B, Sierra Wireless andVodafone will join the GSMA, to deliver a fullyintegrated immersive experience showcasingnew and innovative technology designed tomake our cities a smarter, greener and ahealthier place to live. Visitwww.mobileworldcongress.com/innovation-cityto learn more.


# M W C 1 5

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4 Years From Now

Back for a second year! 4YFN is an international startup event presented by Mobile World CapitalBarcelona and GSMA that brings together the best mobile startups and entrepreneurs withinvestors, accelerators, incubators and corporations from the mobile ecosystem.

Presented by Mobile World Capital Barcelona and GSMAMonday, 2 March – Wednesday, 4 MarchFira Montjuïc, Hall M8

Topics Include: • Day 1 – Disrupted by Mobile• Day 2 – Internet of Things• Day 3 – Digital Media

Three full days feature:• 150+ SPEAKERS• 175+ STARTUPS• 44 SESSIONS• 40 WORKSHOPS• 3,600 SQM OF EXHIBITION SPACE

Speakers Announced:The event will feature over 150 speakers includingsuch industry leaders as:

Mike Butcher, Editor At Large, TechCrunchAndrew Creighton, President, VICEWeili Dai, President and Co-Founder, Marvell Technology GroupTom Daly, Global Group Director Mobile, The Coca-Cola CompanyDale Dougherty, Founder and Executive Chairman,Maker MediaMaelle Gavet, CEO, Ozon HoldingsJimmy Maymann, CEO, The Huffington PostFrançois Moreau, CEO, Viaccess-OrcaYossi Vardi, Chairman, 4YFNMartin Varsavsky, CEO, FON

How To Participate:

Attend4YFN takes place at Fira Montjuïc during MobileWorld Congress and is open to all Congressattendees. Your MWC pass includes access to thisthree-day programme.

Sponsor or PartnerThere are multiple opportunities to show yoursupport of innovation and extend your presence tomultiple MWC venues. For information on Sponsorand Partner Opportunities, visitwww.mobileworldcongress.com/4yfn

ExhibitWe have a variety of exhibition packages toshowcase your company’s products or services to ahighly relevant international audience focused oninnovation. These packages offer your company away to generate new contacts and build relationshipswith startups, investors, corporations and media. Visitwww.mobileworldcongress.com/4yfn to vieweverything from space only to enhanced packagesthat include a booth and presence at MWC.

Don’t miss your chance to be a part of this excitingevent that features conferences, workshops, interactivetalks, pre-arranged one-to-one investor meetings, andstart-up competitions. For more information visit:www.mobileworldcongress.com/4yfn

Register today at www.mobileworldcongress.com16 Register today at www.mobileworldcongress.com16

4 YEARS FROM NOW SPONSORS

GLOBAL PARTNERS:

MAIN PARTNERS:

OFFICIAL TRACK PARTNER


T H E M M I Xmobile.music.innovation.experience

P O W E R E D B Y M O M E N T U M A N D P O P S H O P

# T H E M M I X # M W C 1 5

T O G E T I N V O LV E D I N T H E M M I X O R T O P U R C H A S E PA R T Y T I C K E T S , G O T O T H E M M I X . C O M

E D U N AT O R E D // O L L I E H U M P H R E Y S

MOBILE & ENTERTAINMENT COME TOGETHER IN THE MMIX!

THE D IG ITAL MUSIC LANDSCAPE IS DRAMATICALLY CHANGING THE WAYS T H AT CO N T E N T I S C R E AT E D, D I ST R I B U T E D, CO N S U M E D A N D S H A R E D. R E F L E C T I N G T H E S I G N I F I C A N T O P P O R T U N I T I E S F O R T H E M O B I L E & E N T E RTA I N M E N T S E C TO R S , T H E G S M A I S E XC I T E D TO I N T R O D U C E A

RADICAL NEW DISCUSSION FORUM, COMBINED WITH A COOL NEW PARTY FOR MOBILE WORLD CONGRESS 2015 !

M O N D AY 2 M A R C H 1 4 : 1 5 - 1 5 : 1 5

(AUDITORIUM 1 , HALL 4 AT F IRA GRAN V IA . OPEN TO MWC15 PLATINUM, GOLD, S ILVER AND PRESS/ANALYST PASS HOLDERS)

T H E M M I X M A I N AU D I TO R I U M S E S S I O N : T H E F U T U R E O F E N T E R TA I N M E N T I S M O B I L E

T U E S D AY 3 M A R C H D O O R S O P E N 2 0 : 3 0 - L A T E

(THE ITAL IAN PAVIL ION, F IRA MONTJUÏC)

T H E O F F I C I A L M O B I L E WO R L D CO N G R E S S PA R T Y S H OWC AS I N G T H E M U S I C F E ST I VA L O F T H E F U T U R E

D R E S S TO I M P R E S S

W E D N E S D AY 4 M A R C H 1 5 : 0 0 - 1 8 : 0 0

(AS PART OF 4 YEARS FROM NOW – HALL 8 AT F IRA MONTJUÏC . OPEN TO ALL MWC15 AND 4YFN ATTENDEES)

MOBILE , MUSIC & ENTERTAINMENT KEYNOTES & PANEL DISCUSSIONS


Global Mobile AwardsCelebrating 20 Years of Mobile Innovation!Recognising excellence and achievement acrossthe mobile world over 20 years of dynamic,game-changing innovation and evolution, theGSMA’s Global Mobile Awards are the industry’sleading mobile communications awards.

This year’s awards continue that tradition, reflectingthe most topical areas of mobile development. Fromdevices to services, applications, technology andawards for connected living, the awards are first andforemost about showcasing the ever-growing valuethat mobility brings to users, to industries, tobusinesses, communities and economies.

There are a number of new awards this year for thehottest and most topical of industry areas, includingcategories for Retail, Brands & Commerce, MobileIdentity, the ‘Internet of Things’, WearableTechnologies, Acessibility & Inclusion as well as a hostof new app categories. To mark 20 Years of theawards, the GSMA has also introduced two specialnew categories, the Young Mobile Innovator of theYear, and Connected Women – Leadership in Industry.

John Cleese to host 2015 GlobalMobile Awards Ceremony

The 2015 Global Mobile Awards host will be worldrenowned actor, comedian, writer and film producerJohn Cleese, best known for his involvement in MontyPython’s Flying Circus, Fawlty Towers, Monty Pythonand the Holy Grail, Monty Python’s Life of Brian, and aFish Called Wanda among many, many others.

Global Mobile Awards CeremonyTuesday, 3 March – 14:30 – 16:30Hall 4, Auditorium 1

Eligible finalists, Platinum, Gold & Silver Pass holdersas well as accredited media are eligible to attend. For more information, please visitwww.globalmobileawards.com.

*EVP pass holders who have been shortlisted in the Global MobileAwards will be granted access to Hall 4 for the Awards Ceremony.

The Global Mobile Awards for 2015 will be presented in the following categories:• The Connected Life Awards • Best Mobile Services• Social & Economic Development • Apps of the Year• Best Mobile Handsets & Devices • Best Mobile Technology• Government Mobile Excellence Awards • Outstanding Achievement Award• Special Awards @ Mobile World Congress 2015

CATEGORY SPONSOR

CATEGORY PARTNER

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Industry Segments & TrendsThe ever-growing mobile ecosystem is crossing into and seamlessly integrating with moreindustry segments than ever before. From retail and banking to health services and so manymore, we are certain there are many verticals that are relevant not only to your business, but toyour everyday life. Mobile World Congress is focused on providing access to the latestinformation within these segments, all of which are rapidly growing as mobile continues toevolve. Whether through conference sessions, partner programmes, or exhibition, MWC15 isthe place for you to engage further within your own industry segment, or explore othersegments that are of interest to you. Visit www.mobileworldcongress.com/industry-segmentsto view all of the events and features happening within each of these segments at MobileWorld Congress.

Industry segments that we invite you to explore at Mobile World Congress include:

Digital Commerce | Identity | Security

Connected Living

Health and Wellness

Innovation and App Development

LTE

Mobile Gaming

Marketing | Media | Advertising



App Planet

Are you involved in Mobile Apps? Do you want to be?

App Planet is your destination to see who is on the edge ofinnovation, connect with peers, or to attend content-specificconferences for the developer community. App Planet includes:

To learn more, visit www.mobileworldcongress.com/app-planet/

In Hall 8.1 App Planet

App Planet ExhibitionShowcasing more than 200 app-focused cuttingedge exhibitors in the areas of apps, gadgets,devices, and technology in the mobile ecosystem,the App Planet Exhibition is the gateway to the appdeveloper community.

App NetworkingApp Planet is the perfect place for the app developercommunity to connect, network and develop on theedge of innovation. There is also much to see and doin the App Lounge, sponsored by Inneractive. Itprovides attendees a location to hold meetings withnew and present customers, make new acquaintanceswho share common ideas and goals, and pick uppublications provided by our media partners.

In Hall 8.0

App Developer Conferences (ADCs)ADCs are created for the app developer community.If you are serious about designing software fordevices, forging relationships with those who buildtechnology platforms, or gaining knowledge on anumber of topics, from operating systems and APIs,to app stores and monetisation, you may want toconsider taking part in these free programmes.

ADCs are programmes led by some of the mostinfluential companies in the mobile industry. Industryexperts give insight on how to deal with obstacles tomake an app a success and guidelines for future appdevelopment. Attendees will have the opportunity tofind out what the key issues are and what lies aheadfor the mobile app industry.

APP PLANET OFFICIAL SPONSOR

APP PLANET SUPPORTING SPONSORS



The opportunities to network with fellow mobile leaders are endless at Mobile WorldCongress. Networking is a central component to the event and we want you to make themost of it. So, what do you need to know?

Networking

Who's Attending - Check out My MWC!

First and foremost, you’ll create the majority of yourconnections through the GSMA Official My MWCEvent App. Be sure to opt in to My Networkingduring registration to use our exclusive attendeenetworking tool. Search for attendees in thedatabase or use the matchmaking tool to findsuggested connections with similar interests.

Where to Network

Open-Air Networking Gardens

In honour of our 10th year in Barcelona, we inviteyou to take A Walk Down Les Rambles, one of thecity’s most famous icons, by way of our NetworkingGardens. Located on the Upper Walkway and thelower levels, we have expanded our outdoornetworking space to include 10 differentenvironments! These areas are conducive tonetworking or meeting with other attendees, orsimply taking advantage of some down timebetween activities.

Networking Lounges

Beyond these outdoor spaces, there are vastnetworking opportunities including MWL NetworkingLounge in the Broadcast Village, App Lounge,sponsored by Inneractive, located in Hall 8.1 App Planetand the Networking Lounge in Hall 8.0 Theatre District.

• Silver, Gold and Platinum Pass holders have accessto the conference lounges in Hall 4

• Gold and Platinum Pass holders can access the VIPNetworking Lounge on the Upper Walkway, whichhas bookable meeting rooms, comfortable seatinggroups and complimentary business services.

Networking Events

We will have networking opportunities to close outthe day at Mobile World Congress where you canenjoy refreshments and interact with fellow mobileleaders. In addition to these official events, manyexhibitors and partners host events at their stands.Take advantage of these unique opportunities as theyare announced!

Non-Traditional Networking

Strike up a conversation with those nearby, whetheryou’re waiting for transportation at the train platformor taxi rank, or waiting for your meal at one of ourmany dining outlets. A lot of great networking alsotakes place upon the close of the day at privateevents and parties, or over dinner at one ofBarcelona’s many wonderful restaurants.

Visit the “Restaurant Booking Service” page atwww.mobileworldcongress.com/travel to book aspot early!

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Networking Gardens



Social MediaSocial media is an important part of the conversation at Mobile World Congress. Last yearover 527,000 mentions of the event were recorded and the #MWC14 hashtag trendedglobally for over 30 hours, the same as the previous year.

As ever, we will be keeping you up to date with all the latest activities and news across all of our social mediachannels, including Facebook, Google+, LinkedIn and Twitter. We look forward to hearing your comments andthoughts about the event and engaging with you across all of our platforms. Make sure you use #MWC15 tobe part of the conversation!

If you have any questions about Mobile World Congress, please tweet us at @GSMA_Care and use thehashtag #MWC15. We’ll be sure to get back to you soon!

What’s New for 2015

Connect With UsYou can find us on the majority of the major socialchannels – join the conversation today!

Visit www.mobileworldcongress.com/social-media/

My MWC Event AppNetwork more. Discover more. Be more. This robust app gives you more features to saveyou time and accomplish more during the event.

Download the only app that helps you get more out of Mobile World Congress.Get it for iOS, Android and Windows. Visit www.mobileworldcongress.com/appfor more information.

*Data roaming charges may apply. Please contact your service provider for more information.

NFC Badge

Use the dedicated entrancelanes with a validated photoin My Badge to scan yourphone for entry into thevenue without having toshow a Photo ID every time.

Digital Badge

iPhone users and otherswithout a NFC-enabledhandset can use the DigitalBadge and still enjoy similarbenefits of the NFC Badge.

LinkedIn® Log In

Now you can login with yourLinkedIn credentials whenyou register for the eventand, then, simply use themagain to login to the MyMWC event app.

LinkedIn® Networking When you use the LinkedIn login,you instantly have access to amore robust networkingexperience powered by LinkedIn.Import your first-levelconnections and see who is alsoattending MWC so you can stayin touch during the event. Plus,you will have access to deepersearch option based on yourconnections’ profiles

Improved Search

We have improved thesearching and filteringcapability through the app togive you faster results on theinformation you needquickly.

My Notes

Take notes on sessions,speakers, exhibitors or otherattendees. Then, quicklyaccess them later through MyEvent.

New Interface

One of the most noticeabledifferences in the app – wehave rearranged the look &feel of the app so you canfind the information youneed faster.



Keynote SpeakersThe 2015 Mobile World Congress conference programme will become a central stagefor the mobile industry. Across four days the industry’s premier conference platformwill continue to highlight the impact of mobile on individuals and businesses, indeveloped and developing markets across a growing range of industries.

Confirmed keynote speakers include:

Conference

Simon Segars,CEOARM

Ralph de la Vega,President and CEO

AT&T Mobile &Business Solutions

Joerg Tewes, CEO

Avegant

Gary Kovacs,CEO

AVG Technologies

Francisco González,CEO

BBVA

Karsten Ottenberg,CEO

BSH Bosch undSiemens Home

Appliances

Xi Guohua,Chairman

China Mobile

Timotheus Höttges,CEO

Deutsche Telekom

Dr. Hans Wijayasuriya,Group Chief Executive

Dialog Axiata

Siret Schutting,Managing Director

e-Estonia

Hans Vestberg,President & CEO

Ericsson

Mark Zuckerberg, Founder, Chairman

& CEOFacebook

Anne Bouverot,Director General

GSMA

Tom Wheeler, Chairman

FCC

Raja Teh Maimunah,CEO

Hong Leong IslamicBank Berhad


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Ken Hu, Deputy Chairman & Rotating CEO

Huawei

Brian Krzanich,CEOIntel

Mitchell Baker,Executive ChairwomanMozilla Foundation

Stéphane Richard,Chairman & CEO

Orange

Thiru Arunachalam,CEO & Co-Founder

Peel

Steve Mollenkopf,CEO

QualcommIncorporated

Carlos Ghosn,Chairman & CEO

Renault - NissanAlliance

Dr. Hwang Chang-Gyu,CEO

KT Corporation

Jeanie Han, CEO

LINE Euro -Americas

Ajay Banga,President & CEO

MasterCard

Sanjay Kapoor,Chairman

Micromax Informatics

Bill McDermott, CEOSAP

Alvaro Del Castillo,Founder & CEO

TapTap

César Alierta,Executive Chairman &

CEOTelefónica

Jon Fredrik Baksaas,President & CEO,

Telenor; Chairman, GSMA

Davor Sutija, CEO

Thin FilmElectronics ASA

Patrick Gelsinger,CEO

VMWare

Vittorio Colao,Chief Executive

Vodafone

Robert Beckman,CEO

Wicab

Jimmy Wales,Founder

Wikipedia



Conference Programme Agenda at a Glance The conference programme remains the central focus of Mobile World Congress. Over four daysthe programme will provide essential information on the progress of the mobile industry,celebrating its growth into adjacent industries and positive impact on social and economic growth.

TIME SESSION

09:15 – 10:45 Keynote 1: Operators on the Edge of Innovation

11:15 – 12:45 Keynote 2: Keys to the Connected Lifestyle

12:45 – 14:00 Networking Lunch

13:15 – 14:00 Mobile World Live Extra

14:00 – 15:30

The Seismic Spectrum Shake-UpPersonalising the Consumer ExperienceThe Rise of Disintermediation: Financial Services in FocusSpotlight on Mobile Identity Solutions: Developments & Innovations

14:15 – 15:15 The MMIX Session: The Future of Entertainment is Mobile

16:00 – 17:30

Network Evolution in PracticeIntegrating Interactions with the Connected ConsumerMobile Industry 2.0: The Age of DisintermediationEnsuring User-Centred Privacy in a Connected World

18:00 – 18:45 Mobile World Live Keynote

DAY 1 Monday 2 March

TIME SESSION

09:15 – 10:45 Keynote 3: The Road to 5G

11:15 – 12:45 Keynote 4: Innovating for Inclusion


14:00 – 15:30

Content Evolution for the Multi Form Factor FutureWearablesConnected Citizens, Managing CrisisRealising the Enterprise IoT Opportunity

16:00 – 17:30

Context is King: Capturing the Mobile Content OpportunityEnabling M&A for Industry GrowthHealth & Education for Connected CitizensMobile Retail: Delivering Contextual Experiences to Drive Loyalty & Spend

18:00 – 18:45 Mobile World Live Keynote

DAY 2 Tuesday 3 March


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TIME SESSION

09:15 – 10:45 Keynote 5: The New Mobile Identity

11:15 – 12:45 Keynote 6: Digital Transactions and Social Interactions


14:00 – 15:00

Mobile Accessibility: The Business Angle for Improving the Quality of LifeMobile Innovation 1: Industry Led Innovation5G RequirementsThe Explosion of Imaging

15:15 – 16:15

Defining the Future of The InternetMobile Innovation 2: Investment for Market ImpactMobile Gaming5G Services

16:30 – 17:30

Sustainable Growth, Powered by MobileMobile Innovation 3: The Next WaveThe New Security Challenges: Perspectives from Service ProvidersMobile Gamification

DAY 3 Wednesday 4 March

DAY 4 Thursday 5 MarchTIME SESSION

9:30 – 11:00 Keynote 7: Innovation at the Edge of Real and Virtual

11:30 – 13:00

Unifying Network IT & Telco ITEnterprise Services - Connecting SMEsNavigating the Mobile Contactless Payments LandscapeEverything is Connected: Enabling IoT


14:30 – 16:00

Network Investment: Making MoneyThe Evolving Landscape of Enterprise Mobility Managed ServicesMobile Money in Emerging Markets: From Domestic Remittances to UbiquitousPayment SystemsThe Business of IoT



Conference Programme

DAY 1Monday 2 March09:15 – 10:45Keynote 1: Operators on the Edge ofInnovationHall 4, Auditorium 1

Mobile is proving to be an incredible catalyst forinnovation. From connecting people to connectingmachines, mobile networks are supporting an everincreasing array of new devices, products and servicesthat are impacting almost every facet of our lives. Willthis pace of change be maintained in the coming years?What insights can be gained from current market trendsas to how the mobile industry will need to evolve to meetthe demands of the future? The CEOs of some of theworld’s leading operators will share their vision on how toensure that mobile stays at the Edge of Innovation.

11:15 – 12:45Keynote 2: Keys to the ConnectedLifestyleHall 4, Auditorium 1

GSMA Intelligence forecasts suggest that machine-to-machine connections will form 10% of global mobileconnections by 2020 at current annual growth rates… oranywhere up to twice as many, two billion connections,under the right circumstances, providing smarter homes,cars and workplaces. This represents an enormous marketopportunity, but creating the ‘right circumstances’ willtake considerable vision, effort and coordination.Technology platforms, networks, the providers of servicesand products to end-users will all have vital parts to play.In 90 minutes, some of the leading figures from across thevalue chain discuss their activities, plans and hurdles aswe push towards making the connected lifestyle a reality.

13:15 – 14:00Mobile World Live ExtraHall 4, Auditorium 1

Featuring Sundar Pichai, SVP, Android, Chrome &Applications, Google

14:00 – 15:30The Seismic Spectrum Shake-UpHall 4, Auditorium 5

2015 will be a pivotal year for the allocation and future useof spectrum. The outcomes of WRC 15 will be far-reachingand have the potential to reshape many industries, notonly telecoms; which is leading to fierce lobbying andcompetition over scarce resources. At the same time,emerging methods to sidestep licensed spectrum bandsoffer telecoms providers fresh opportunities, freshcompetition and the obligation to rethink the way themobile industry can or should work. Featuring hard-hitting debate from leading executives, this session askswhat we as an industry want of spectrum in future; is itrealisable; and how do we get there?


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14:00 – 15:30Personalising the ConsumerExperienceHall 4, Auditorium 4

In this hyperconnected era, the mass personalisationtrend is building momentum as operators and brandsstrive to establish more meaningful relationships withconsumers. Brands need to go further than just buildingapps and operators need to better utilise the data at theirfingertips. Those who do succeed in putting mobility firstand making sense of the wealth of big data that is nowbeing generated can enjoy unprecedented insight intowhat communications their customers will find relevant.Location based services are one such opportunity.However, it is vital to achieve the right balance betweenpersonalisation and intrusion in order to avoid alienatingconsumers. This session will address how operators andbrands can benefit from leveraging big data, predictiveanalytics and location technology to personalisecustomer experience.

14:00 – 15:30The Rise of Disintermediation:Financial Services in FocusHall 4, Auditorium 2

Digital disruption has caused massive shifts in establishedvalue chains all over the world. Technology, alternativebusiness models, B2B market places and a vast wave ofnew ecosystem players have driven a new era ofdisintermediation across several industries including thefinancial services industry. Increasing numbers ofindividuals and businesses are exploring the possibility ofbanking services with consumer brands they trust andbeginning to borrow and invest in virtual marketplaces.What does the rapidly evolving financial servicesecosystem look like?

What will shifting consumer preferences mean for newmarket entrants and traditional banks alike? How canbanks innovate, evolve their business models and adoptmore agile approaches in order to compete?

14:00 – 15:30Spotlight on Mobile Identity Solutions:Developments & InnovationsHall 4, Auditorium 3

The number of digital services utilising mobile identities,from financial services to enterprise applicationscontinues to increase. This growing demand for mobileidentity solutions presents significant advantages; it’s abig opportunity for service providers and also enablesusers to have greater direct control over their own digitalidentities. From two-factor authentication to mobiledigital signatures, mobile identity solutions use differentmethods of identification and authentication, each suitedto particular transaction types. This session will bringtogether experts on mobile identity to discuss the latestdevelopments and innovations in mobile identitysolutions and how these developments are addressingthe ecosystem’s challenges.

14:15 – 15:15The MMIX Session: The Future ofEntertainment is MobileHall 4, Auditorum 1

This unique session will focus on the rapidly changingdigital content landscape, and its impact on the ways thatcontent is distributed, consumed and shared – against abackdrop of intensified operator moves to extendconverged offerings. With the rise of 4G and connecteddevices, and hunger for entertainment content drivinginternet access and mobile uptake; the session will exploreif this is a new dawn for operator content offerings? Areconsumers willing to pay for mobile consumption ofcontent? Featuring exclusive content ecosystem speakers,it includes CEOs from a leading global operator, artistsand tech entrepreneurs, and ground breaking anddisruptive content players. This session is a precursor to aseries of content & music based events across MWC, wecall The MMIX. See www.themmix.com



16:00 – 17:30Network Evolution in PracticeHall 4, Auditorium 5

Visions for the ideal network of the future show it asmore adaptable, smarter and more efficient, using thebest elements from the IT and telecoms worlds tosupport a myriad of services in real time. It will take timefor operator networks to evolve to something evenapproaching this – while the available technology itselfevolves around them at a dizzying pace. In practice, howare operators making this journey? And how are theyworking with standards organisations to plan for futuresteps? This session will share operator insights andexperiences, outlining where they are in the networkevolution process, key objectives and hurdles.

16:00 – 17:30Integrating Interactions with theConnected ConsumerHall 4, Auditorium 4

Whether at work or at home, on their smartphones orsmartwatches, consumers today are almost constantlyconnected and engaging in dialogue online. The opportunityfor mobile operators and brands is in understanding how tointegrate all of these interactions with their services todeliver a seamless experience and increase customer loyaltyand advocacy. This session will highlight how operators cancapitalise upon their ability to provide the consumer with asingle identity across multiple services and devices and offertargeted data plans. It will also explore the ways in whichbrands can leverage social data and cross-device tracking todrive greater consumer engagement.

16:00 – 17:30Mobile Industry 2.0: The Age ofDisintermediationHall 4, Auditorium 2

At a very fundamental level, disintermediation is thephenomenon whereby a certain market agent is sodisruptive that it makes one or several pieces of its valuechain obsolete. Mobile has been for decades an extremelypowerful disintermediation agent, completely redesigninghow adjacent industries are organised. But perhaps thetime has come for the mobile industry to face equallypowerful new entrants who can force it to reinvent itself,or face a slow march towards obsolescence otherwise.Has the mobile industry in a way become a victim of ownsuccess by enabling players who are now challenging itsmain business?

In a marketplace where dominant players in specificsegments (Google in search, Facebook in social, Apple insmartphones, Uber in instant taxi hire, etc) get the lion’sshare of profits, how can industry players, governmentsand all parts of this wide and complex ecosystem find asustainable way forward where one agent doesn’t needto vanish for the other to thrive? This session will take astrategic look at where our industry is and suggestsustainable ways forward.

16:00 – 17:30Ensuring User-Centred Privacy in aConnected WorldHall 4, Auditorium 3

The ubiquity of mobile devices, the internet, apps andservices is expanding users’ digital footprints on a massivescale. Today, data about devices and their users isgenerated and broadcast in real-time, often by default andwithout the user being aware or having choice. There’s aneed for a different approach to giving users transparency,choice and control over their data and privacy. How candevices, OSs, apps and services be designed in ways thatprovide pragmatic user-driven privacy choices andcontrols? What frameworks exist and are emerging toensure data protection and privacy in a connected world?

18:00 – 18:45Mobile World Live KeynoteHall 4, Auditorium 1

Facebook CEO Mark Zuckerberg will be interviewed byWired Magazine’s Jessi Hempel and will then be joined byChristian De Faria, CEO of Airtel Africa, Mario Zanotti,Senior Vice President of Operations at Millicom and JonFredrik Baksaas, President and CEO of Telenor Group todiscuss efforts to extend connectivity to more peoplearound the world. In addition to the live audience in theConference Village in Fira Gran Via, the Mobile World Livekeynotes will be streamed live across the venue and tohundreds of thousands of viewers globally via the MobileWorld Live portal.



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DAY 2Tuesday 3 March

09:15 – 10:45Keynote 3: The Road to 5GHall 4, Auditorium 1

In November 2013 the European Commission outlined avision for European leader in 5G. At the time the termsimply denoted something that comes after 4G with noclear definition of what that would be and reflected moreof a political and social aspiration than a technology plan.At this year’s edition of Mobile World Congress, 5G is aterm in common currency despite being far from a reality.The telecoms industry is in the early stages of somefundamental technological changes reaching far beyondthe radio network. Where do visions of 5G fit into this?What is the reality underlying the hype? And willEurope's aspirations be met? Find out here.

11:15 – 12:45Keynote 4: Innovating for InclusionHall 4, Auditorium 1

Mobile Broadband and low cost smartphones & tabletsare bringing the next billion people online and extendingthe benefits of the internet and advancedcommunications services to an ever-greater share of theworld’s population. In both developing and advancedeconomies, mobile is helping to bridge the digital divideby delivering essential services where they are mostneeded, as well as providing access to other importantonline products and services. Beyond the handset,opportunities also exist for embedded technology andother connected devices to help address the needs ofunderserved communities in more efficient and impactfulways. Join an exciting line-up of CEOs and visionaries todiscover how mobile will continue to help empower theindividuals and societies it serves.

14:00 – 15:30Content Evolution for the Multi-FormFactor FutureHall 4, Auditorium 5

The constant evolution of new devices and technologyare changing the way we create, consume and promotecontent. This session will explore how to future-proofyour content strategy and provide high quality, targetedcontent across a multitude of emerging form factors.How can companies drive greater engagement, ensure aconsistent consumer experience and monetise thiscontent effectively? This session will feature an exclusivepanel and demo introducing a breakthroughcollaboration between Hollywood and the mobileindustry. The panel will demonstrate how consumers canown and share 4K quality digital movies across multipledevices in a new motion picture distribution model.



14:00 – 15:30WearablesHall 4, Auditorium 4

The burgeoning wearables market is exploding withshipments forecast to grow from 22 million in 2014 to 135million in 2018 (CCS Insight). Fitness trackers are thefastest-growing category but the scope of the market isalmost unlimited. For example, implantable sensors mayherald a new era for healthcare, yielding truly life-changing outcomes. Workplace wearables are alsoattracting attention, whether for airline security orenabling warehouse workers to access information whilekeeping their hands free. Yet however undeniably excitingthe prospects are for wearables, barriers to adoptionpersist and not everybody is convinced of their mass-market appeal or real utility. Should wearables for menlook the same as those for women? How ruggedized dothey need to be? Is the smartwatch a smartphone killer?And can the launch of the Apple iWatch galvanise thewearables market to go mainstream?

14:00 – 15:30Connected Citizens, Managing CrisisHall 4, Auditorium 2

Mobile technology is playing an increasingly central rolein shaping responses to some of the most criticalhumanitarian problems facing the global communitytoday, from sporadic threats such as natural disasters orepidemics to the more sustained threats posed bywaning food and water security. The ability of mobilenetworks to facilitate communication between aidagencies, affected populations and the internationalcommunity, and the use of handsets and smart devices to

share vital information and gather valuable data from thefield is transforming how solutions are developed andresources deployed. This session will explore how mobileoperators and other industry players, governments, NGOsand local communities are working together to developnew solutions to tackle some of the most importantthreats facing our societies today.

14:00 – 15:30Realising the Enterprise IoT OpportunityHall 4, Auditorium 3

This session will look at the scope of Internet of Thingsmarket opportunities and particularly how enterprisescan benefit from these. Companies in a variety ofindustries from transportation to agriculture are gettingmeasurable results by analysing data collected from thenumerous different machines, equipment, devices,appliances and other networked "things”. Enterprises areincreasingly looking to the Internet of Things in order toimprove operational efficiencies, create additionalsources of income and enable service orientated businessmodels. This session will explore how to enable IoTwithin enterprise organisations, the future opportunitiesand the key challenges and barriers to adoption.

16:00 – 17:30Context is King: Capturing the MobileContent Opportunity Hall 4, Auditorium 5

In recent years, demand for mobile services hasexploded as a significant, distinct marketing medium. Aconsumer centric approach which values the individualis key to capturing the full value of mobile advertisingand marketing. Advertisers recognise the potential forpersonalised and effective customer interactions atscale to drive meaningful consumer relationships. Thissession will explore how big data should be used toadapt and deliver engaging, personalised content, tothe right consumer, at the right time. How canmarketers capture context in real time and developinsights to predict consumer behaviour? Areprogrammatic strategies a must? What are theopportunities with location based marketing?



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16:00 – 17:30Enabling M&A for Industry GrowthHall 4, Auditorium 3

M&A activity is shaping the industry for 2015. Telcos arefacing new challenges and opportunities as the industryevolves. In the past 12 months we have seen anunprecedented number of M&A transactions across theglobe. What is driving this recent craze? Whatapproaches need to be taken to ensure success andcontinued growth within the mobile industry as weexperience rapid innovation within an extremelycompetitive landscape? This session will focus on keytrends and strategies that have taken place in the pastyear and also expectations for the future.

16:00 – 17:30Health & Education for ConnectedCitizensHall 4, Auditorium 3

Spurred by increased smartphone penetration andtransformative global macro-trends such as populationaging and the increasing burden of chronic disease(predicted to account for almost three-quarters of alldeaths worldwide by 2020 by the WHO), mobilehealthcare is empowering patients and practitioners alike,improving healthcare outcomes and reducing cost.Wearable technology looks poised to play a key role inthe future of this market. Yet concerns relating toreimbursement models, the regulatory environment,standards and data security need to be allayed if mobilehealth is to fulfil its potential. Meanwhile, for theEducation sector, mobile offers an invaluable opportunityto promote effective new ways of teaching and learning,enabling access to up to date course materials anytime,anywhere. This important session will showcase some ofthe world’s leading mobile healthcare and educationinitiatives, with clear takeaways for all stakeholders.

16:00 – 17:30Mobile Retail: Delivering ContextualExperiences to Drive Loyalty & SpendHall 4, Auditorium 4

The combination of commerce and mobile is providingopportunities for service providers to rethink the legacyretail environment and offer consumers intuitive andseamless experiences, often using enabling technologiessuch as NFC, QR codes and beacons. Online, mobile, in-store and offline experiences present different challengesfor service providers, from driving the use of mobilepayments to integrating mobile loyalty and couponingschemes. Developing a successful, omni-channel retailstrategy requires an in-depth understanding of thecontext in which consumers interact with their mobiledevices and environments. This session will discuss howplayers from across the ecosystem are innovating todisrupt the retail landscape to offer consumers aseamless, end-to-end retail experience.

18:00 – 18:45Mobile World Live KeynoteHall 4, Auditorium 1

Featuring Tom Wheeler, Chairman, FCC

“If you’re into #MobileTechnologyand not here at MWC you’reMISSING OUT!” @anthonyodogwu



DAY 3Wednesday 4 March09:15 – 10:45Keynote 5: The New Mobile IdentityHall 4, Auditorium 1

The convergence of mobile and IT is creating new andimportant business opportunities for mobile operators.All-IP mobile networks will drive operational efficienciesand provide new approaches to delivering a consistentlyhigh level of QoS, while new products and services willhave the ability to scale faster than ever before. Thesenew platforms will also play a key role in stimulatinginnovation in the broader digital ecosystem, althoughpersistent concerns over online security and privacy willcontinue to present significant challenges to thedeployment of more sophisticated services in areas suchas healthcare, finance and e-government. How will thesechanges impact the development of hardware anddevices? Which emerging technologies will help bestprotect consumers, businesses and governments fromfuture online threats? How can digital ID andauthentication technologies help enhance online securityand provide the mechanisms through which to deliveradvanced digital services?

11:15 – 12:45Keynote 6: Digital Transactions andSocial InteractionsHall 4, Auditorium 1

In the digital world the borders between advertising,purchase and loyalty incentives have blurred, enabling afew clicks to complete a sale direct from an advert anytime, any place. Meanwhile, social media enablesinteractions with your retailers in real time, whileconsumer reviews and recommendations have boomed asa way to filter the good and bad online, and to name andshame poor customer service. This creates much greaterconvenience for consumers but changes relationshipsbetween players throughout the retailing, advertising,payments and social media industries; creating freshopportunities for all, while starting to destabilise someestablished business models and practices. What doesthis mean for these vital industries and for the consumer?Business leaders share their visions here.

14:00 – 15:00Mobile Accessibility: The BusinessAngle for Improving the Quality of LifeHall 4, Auditorium 3

One in every ten human beings on earth has a disability.Our industry is fundamentally about serving humanneeds, as a business imperative; and, indeed, more andmore disabled people are improving their quality of lifedue to mobile technology solutions. There is a long waystill to go, though. This session will examine the businessbenefits of supporting services for disabled people aswell as presenting live demonstrations of cutting-edgeservices. Attendees will leave this session understandinghow we can reconcile business imperatives with theopportunity to benefit society.

14:00 – 15:00Mobile Innovation 1: Industry LedInnovationHall 4, Auditorium 1

In 2015, Mobile Innovation will feature three one-hoursessions, each focusing on a different area of creating andsupporting high levels of Innovation in the Mobile Industry.The first session in this year’s Mobile Innovation programmewill focus on home grown innovation. Over one hour it willhighlight the projects and approaches currently supportingyoung companies and the creation of new products andservices at the heart of the mobile industry, withpresentations from operators and application providers,and live demonstrations from top innovators in 2015.



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14:00 – 15:005G RequirementsHall 4, Auditorium 4

5G has been discussed in earnest for well over a year, andyet there is still no solid identification of the requirements5G should meet and certainly no definition of theenabling technologies that will be used to meet them.Even with the industry continuing to invest massively inLTE, early movers in Japan and South Korea are amongstthose vying for 5G leadership, with the first commercialtrials anticipated between 2018 and 2020 to coincidewith major global sporting events. In this session, thespeakers will try to address the question ‘What is 5G?’,and perhaps more tellingly, also consider what isn’t. At atime when industry sustainability is also a concern,should 5G be driven solely by technical innovation, or arewe actually looking to the Next Generation to beeverything that already exists, but better implemented?

14:00 – 15:00The Explosion of ImagingHall 4, Auditorium 5

Digital photography is now a ubiquitous feature for mostsmartphone and tablet users. Applications and onlineplatforms are leveraging the different roles photos andimages can play in our lives with a set of innovative andcompelling user experiences which have transformed theway we communicate with each other and engage withthe world around us, driving an explosion in imaging thatwill see trillions of photos taken and shared online in thecoming year. How is this phenomenon driving thedevelopment and design of new devices, products andservices? How will innovations in imaging technologies beintegrated into future offerings? Finally, given thedifferent functions photos can serve, how are concernsover privacy and ownership being addressed by differentservice providers?

15:15 – 16:15Mobile Innovation 2: Investment forMarket ImpactHall 4, Auditorium 1

Investment is an essential part of bringing new productsand services to the market, whilst creating a businesscapable of longevity and real market impact.

Through presentations and case study examples thissession will navigate the investment landscape,supported by speakers from investment providers, banks,start-up accelerators and companies who have createdbreakthrough products in the mobile industry.

15:15 – 16:155G ServicesHall 4, Auditorium 4

Having sought to establish the requirements for 5G in theprevious session, here we will examine the new servicesthat will be enabled by this next-generation network.With its promise of a tenfold increase in datatransmission speeds compared to current 4G capabilities,much lower system latency and higher cell traffic density,services (and revenues) are vital to justify the investmentthat operators will need to make. But will 5G prove a hardsell to investors or consumers? Is it really about capacityor capability? With 212 billion connected devices forecastby 2020 (IDC), how do you size the market and howmany of these devices are dependent upon the advent of5G? The vision of a fully connected society is a goal thattranscends technology, since it is dependent upon allexisting and future connectivity enablers working inconcert. Is that achievable and, if so, in what timescale,and what will it be possible to do when ubiquitousbroadband is a reality?

15:15 – 16:15Defining the Future of The InternetHall 4, Auditorium 5

An open Internet allows start-up companies to reachscale and offer services at marginal costs to a globalaudience. It has been the most important driver oftechnological innovation in this century. Capping Internetaccess based on type of traffic may end up discouragingan open entrepreneurial environment where humancreativity, rather than technical or commercial limitations,defines the boundaries of innovation. On the other hand,it's misleading to suggest that broadband infrastructurewas not a big part of all innovation the world haswitnessed to date. Building this infrastructure costsenormous amounts of money, often covered by telcos aswell as cable companies and defining broadband asutilities may hinder future investment in faster networks.This session will bring industry leaders as well asregulators to the forefront of the net neutrality debate,offering our audience with a unique opportunity toengage in this industry-defining topic.



15:15 – 16:15Mobile GamingHall 4, Auditorium 2

The global video games business is set to break the $100billion mark over the next year, driven in large part by theamazing growth in mobile gaming, which will account formore than a fifth of that value. But while the performanceof mobile platforms continues to increase and to offermore varied, compelling and immersive gamingexperiences, it seems that monetisation is almost strictlylimited to the freemium model, which accounted for morethan 90% of mobile gaming revenues in 2013. With muchof the future growth in mobile gaming set to come fromemerging markets, it’s clear the appeal of freemium is setto continue. Join some of the leading developers in theindustry as they discuss how gaming will evolve on mobilein the coming years, why freemium is proving such anattractive model and the impact it has on developingcompelling gaming experiences and which alternativemodels might prove fruitful in the coming years.

16:30 – 17:30Sustainable Growth, Powered by MobileHall 4, Auditorium 3

With over 7 billion mobile connections globally, themobile industry can be safely considered a scalebusiness. And since we live in a world with limitedresources, whenever scale is in play the need to findsustainable ways of serving billions of users becomesimperative. Affordability is a big challenge as we try toconnect hundreds of millions of new users – mostly inAfrica - to our global community, which calls foraffordable devices and sensible ways of sharingnetworking equipment. Therefore, affordable andsustainable growth as well as a smart way of recyclingused goods has become a business necessity and ourindustry is increasingly allocating more resources to findthe right balance. This session will cover the economic,environmental, cultural and technical challenges ofhandling billions of consumers while connecting the lastfrontier of unconnected users to the world.

16:30 – 17:30Mobile Innovation 3: The Next WaveHall 4, Auditorium 1

The culmination of this year’s Mobile Innovationprogramme will feature pitch presentations from 6 youngcompanies creating the next wave of innovation in themobile space.

After each 3-minute pitch, a panel of industry investorsincluding operators, VCs and investment banks will firequestions at each presenter on stage and, finally, the topinnovator will be voted for by the audience. Make sureyou attend to cast your vote and contribute to the nextwave of mobile innovation.

16:30 – 17:30The New Security Challenges:Perspectives from Service ProvidersHall 4, Auditorium 4

The security threat landscape is highly dynamic andgrowing rapidly as devices and apps continue toproliferate and as we move towards a world of connectedthings. Security threats can have major human, economicand technical ramifications for consumers, enterprisesand service providers. Against a backdrop of advancingtechnologies and security legislation, service providersfrom across the ecosystem must ensure that security istop-of-mind in product and service development and thatthey are one step ahead of the threat landscape. Whatare the new security challenges and how are they beingaddressed by service providers?

16:30 – 17:30Mobile GamificationHall 4, Auditorium 2

Defined by Gartner as ‘the use of game mechanics andexperience design to digitally engage and motivatepeople to achieve their goals’, gamification is a novel wayto influence the behaviour of customers and employeesalike. Despite the fact that Gartner’s ‘Hype Cycle forEmerging Technologies’ report recently mappedgamification in the ‘Trough of Disillusionment’, there islittle cause to be alarmed, with its huge potential for avariety of applications, many of which are greatlyenhanced by mobile connectivity. For examples, utilitycompanies globally are expected to spend $13.5 millionon gamification in 2014, rising to $65 million by 2016,according to IDC Energy Insights. This highly interactivesession will take a “gamified” approach to presenting theexperiences of utilities, brands, enterprises and other keyearly adopters.


“Day three of MWC and still somuch to see. Does this conferencereally have to end tomorrow?” @JoWint13


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DAY 4Thursday 5 March

09:30 – 11:00Keynote 7: Innovation at the Edge ofReal and VirtualHall 4, Auditorium 1

While the Internet of Things has been gathering headlinesand attention as a way to make our world smarter andmore connected, some companies are quietly working indifferent ways to cross the divide between digital andphysical worlds. The results can be surprising andimpressive, with the potential to touch our lives in manyways. This keynote session brings together eye-openingand inspiring examples of innovation blurring theboundaries between the real and virtual spheres.

11:30 – 13:00Unifying Network IT & Telco ITHall 4, Auditorium 5

The phenomenon of “Network IT-isation”, bringing NFVand SDN technologies to the network, has received agreat deal of attention. There has been a core of essentialsystems and services within the operator that have

always been IT-based, however, such as policy,provisioning, charging, billing and CRM. Integrating thesecomponents with fresh approaches to networkmanagement, security and orchestration present a widevariety of opportunities but will require some finesse.This session examines what we need to do in order to getthe best from new and old software assets.

11:30 – 13:00Enterprise Services – Connecting SMEsHall 4, Auditorium 3

In an increasingly digital economy, businesses of all sizesand across all sectors are coming to rely more and moreon high quality internet access and data services overtraditional enterprise voice services. This shift in demandhas presented existing service providers, especially in thefixed line space, with a number of operational andtechnical challenges, particularly in relation to the SMEsegment, which despite its fragmented nature, accountsfor about 90% of businesses and more than 50% ofemployment worldwide. How can mobile operators takeadvantage of existing technology solutions to cater tothis underserved market? How can traditional enterpriseservice models evolve to take into account the diverserequirements of this segment? How will solutions varyacross different economies, and across different sectors?

11:30 – 13:00Navigating the Mobile ContactlessPayments LandscapeHall 4, Auditorium 4

Mobile contactless transactions are utilised in a variety ofservices ranging from payments to ticketing to accesscontrol. Much of the industry’s focus has been on mobilecontactless technologies such as NFC for use in mobilepayments, which requires greater ecosystemcollaboration and levels of investment, but arguablygreater returns for the ecosystem. Hardware andsoftware-based approaches to conducting mobilecontactless payments are suited to particular transactionsand present different advantages and challenges to theecosystem. In addition, software-based approaches areadding to the choices that consumers have to makemobile payments. This session will explore the evolvinglandscape of mobile contactless payments and willshowcase some of the latest mobile contactlessinnovations to drive usage of mobile payments.



11:30 – 13:00Everything is Connected: Enabling IoTHall 4, Auditorium 2

Despite a lot of media buzz around smart homes andwearables, the Internet of Things is still at an early stageof its development, with discussion still required on thedifference between M2M and IoT. What will be the role ofoperators as they evolve beyond M2M connectivity toenabling the future internet of things? With Gartnerpredicting 26 billion connected units by 2020, always-onconnectivity and consistently fast, secure networkperformance is required. IoT communications providerswill need to move to open, transparent, scalable andcost-effective approaches. How will service providersensure the technical capabilities, smooth out thecomplexities and support developers to drive the growthof IoT beyond the hype? How will service providersinteract with key players in the ecosystem, such asconsumers electronics manufactures, in order to ensure ahigh quality of experience for the IoT solutions andservices that will emerge in the years ahead?

14:30 – 16:00Network Investment: Making MoneyHall 4, Auditorium 5

The rapid change of the industry is an undoubted fact.Owing to this, carriers are struggling to convert networkinvestments into higher revenues. What strategies shouldthey adopt in order to make money in the future? Thissession will look at the issue from key perspectives:Operator case studies of network monetization; deliveringenhanced end-user services and QoE - what is thecustomer willing to pay for; the business case for networkversus other strategic investments. Featuring keen analysisand lively debate, don’t miss this critical discussion.

14:30 – 16:00The Evolving Landscape of EnterpriseMobility Managed Services Hall 4, Auditorium 4

Mobility is often being embraced by enterprises as anenabler of business transformation to drive greaterefficiencies, agility and customer engagement.Enterprise mobility managed services are evolving tooffer a more comprehensive range of services to addressthe growing needs of global enterprises, from mobiledevice management to application development todedicated onsite IT support, and can free up enterprisesto focus on their core competencies. Furthermore, ifenterprise mobility

managed services from a single service provider have thebroad capabilities, are based on an open ecosystem andcan scale, global enterprises could benefit fromdeploying these services to address fragmentation issues.This session will explore how enterprise mobilitymanaged services are evolving to address the growingneeds of global enterprises.

14:30 – 16:00Mobile Money in Emerging Markets:From Domestic Remittances toUbiquitous Payment SystemsHall 4, Auditorium 3

Over 250 mobile money deployments are live in over 90markets, and these are increasingly reaching scale. Oftenstarting as a service for domestic remittances, millions ofcustomers globally have embraced mobile money for avariety of transactions, and it now satisfies both personaland business payment needs for these customers. To helpscale services, industry players are looking towardsachieving greater collaboration through interoperabilityand partnerships to capture transactions from keyindustries within their markets, such as transport andgovernment payments. This session will highlightexamples of how mobile money has matured and discussthe next steps for providers to continue its success. Whatare the positive network effects from mobile moneyservices becoming interoperable in the same market?What are the key partnerships to efficiently placeproviders at the centre of the payments landscape and tosatisfy customer needs?

14:30 – 16:00The Business of IoTHall 4, Auditorium 2

Simply connecting ‘things’ is not enough to capture theexplosive potential of the Internet of Things. In order tosucceed, organisations must strive to realise the fullbusiness value of IoT. Big data and analytics presentshuge opportunities to develop & improve services andexperiences by capturing, processing, and analysing datafrom an increasing range of sources. Discussion willexplore the need for a re-examination of business modelsto profitably play in this new world. What does it take tobuild successful applications for the IoT? How mustplatforms evolve to enable new approaches toapplication development which will capture new users?This session will explore how to improve IoT experiences,increase business impact, and capture revenue.



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MinisterialProgrammeNow in its tenth year, the MinisterialProgramme, held alongside Mobile WorldCongress, is an influential forum offering seniorgovernment officials and telecommunicationsregulators the opportunity to expand theirknowledge, debate current issues and engagewith mobile-industry experts on technical andpolicy issues. In 2014, the event saw recordattendance with 139 government delegationsand 22 international institutions participating.

The 2015 Ministerial Programme will emphasise theinnovative core of the mobile sector and the policyand regulatory enablers that allow innovation tothrive, through a range of sessions includingkeynotes, in-depth workshops and regional summits.Additionally, for the first time, the Programme willinclude a dedicated Capacity Building ‘taster’ daywhere policymakers and regulators will have theopportunity to attend free training sessions. Thesessions will provide insight into key regulatoryissues while advising participants on how to furtherexpand their knowledge in each topic.

The invitation is open to:

• National ICT/telecommunications ministries andregulatory authorities;

• Senior representatives from selected internationalorganisations and intergovernmental bodies; and

• C-level and senior regulatory representatives fromthe mobile industry, including mobile networkoperators and vendors.

Join us in Barcelona to consider a wide range of publicpolicy topics that are connected to mobile-sectorinnovation, for the benefit of every community inevery country. While facing the issues and challengesof today, we look to the future.

To view the 2015 programme, please visitwww.ministerialprogramme.com or to register yourinterest in attending, please [email protected]

OFFICIAL SPONSOR


GSMA Seminars provide insight and developments on key GSMA and industry initiatives.They offer a unique opportunity to hear from industry experts and further your knowledge inthe topical areas that really matter to the industry.

The areas covered in 2015 will include Personal Data, Connected Living, Digital Commerce, Network 2020,Spectrum, other Public Policy matters and Mobile for Development.

GSMA Seminars run throughout all four days of Mobile World Congress and seating is available on a first-come,first-served basis.

Visit www.mobileworldcongress.com/gsma-seminars for more information.

The GSMA Seminar Theatres are located within CC1, on the upper walkway at the South Entrance.

Monday 2 March09:30-11:30 Network 2020-Mobilising the

All-IP future

12:00-13:30 Digital Inclusion

14:00-17:00 Opportunities for Innovation in Mobile forDevelopment

Tuesday 3 March09:00-12:00 Mobile Connect: Restoring Trust in Online

Services by Implementing IdentitySolutions That Offer Convenience andPrivacy for Consumers and Enterprises

12:30-14:00 Putting the Theory into Practice: Realizingthe Full Potential of Mobile Couponingand Loyalty Programmes

14:30-16:00 Beyond ApplePay: The Mobile Operator’sRole in the Payments Ecosystem

16:30-18:30 Mobile Money 2014 State of the Industry:Group Level Perspectives

Wednesday 4 March09:00-11:00 Spectrum

11:30-13:30 SIM: Subscription, Identity and Money

14:00-18:30 Connected Living: Mobilising the IoT toTransform Your World

Thursday 5 March08:30-10:00 Mobile Big Data: Solving Real Life

Problems & Maintaining Users' Trust

08:30-10:00 Sustainability and the Future of MobileAgriculture

10:30-12:00 Global mHealth Marketplace andInnovation

12:30-15:00 Best Practices for Procurement in theMobile Ecosystem

GSMA Seminars


Connected Women SummitThe Connected Women Summit at Mobile WorldCongress will explore how the industry canaccelerate the female digital economy. Discussionswill draw on the initiatives of the GSMA to bringsignificant socio-economic opportunities andbenefits to women and to the mobile ecosystem.

Bringing in high level speakers from across the globalmobile ecosystem, the event will share new researchand insights, showcase practical opportunities foraction, and build networks for future development.

Wednesday, 4 March08:30 - 13:30; located in Hall 2, CC2 Auditorium.

Visit www.mobileworldcongress.com/connected-women-summit/ for more information.


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Partner ProgrammesAgenda at a Glance

Partner Programmes offer MWC attendees the opportunity to amplify their knowledge about the mobileindustry. The programmes are developed and presented by some of the top organisations in the mobileecosystem, and provide invaluable industry learning opportunities for our attendees. MWC will also continue toaddress rapidly growing interests in mobile amongst key vertical industry sectors. Well-known and highlyregarded industry domain leaders will lead a range of vertical industry programmes.

The programmes take place in Hall 8.0 unless otherwise specified. They're comprised of:

PARTNER EVENTS

Full or half-day co-located eventsdeveloped and led byour corporate partners.These partnersdetermine the contentand topics coveredwhich can include newprogramme initiatives,emerging market trends,and, or productdevelopment. Anyattendees interested inlearning about what isup and coming in themobile ecosystemshouldn’t miss theseprogrammes.

APP DEVELOPERCONFERENCES

Part of our popular AppPlanet programme, theseevents are targetedtowards app developersand the app developercommunity which designsoftware for manydifferent platforms. Ifyou’re looking to gainknowledge on how todevelop apps, promoteapps, and buildrelationships within thedeveloper community,these programmes willbe of particular interestto you.

FORUM SERIES

The LTE Forum andMobile Security Forumare led by corporatepartners who willconduct their sessionwith content developedto embrace the Forumtopic. They also provideinsight into theircompany’s goals andobjectives as it relatesto the Forum topic. Ifyou are looking fordifferent perspectiveson one topic, plan toattend these sessions.

POWER HOUR

Don’t miss quick pacedsessions that cover avariety of topics. Eachsession is an hour long,and presentingcompanies will deliver aspecific message,announcement, or hosta productdemonstration.

TRAININGPROGRAMMES

These training sessionsprovide opportunities forattendees to expandtheir knowledge baseand fulfill their personaland professional goalsthrough the latestknowledge and practicalapplication.

• Eyefortravel• Gionee Communication

Equipment• Good Technology• IAB• NAB Show Collaborative• PublicVine• Schneider Electric• Taiwan Excellence

• Microsoft

• Dolby• Fujitsu• GTI• Huawei• IBM• Juniper Networks• McCann Worldgroup• Twitter

• HP

• LTE Forum– ZTE

• Mobile Security Forum– AVG

• Award Solutions

• AllSeen Alliance• AppNexus • ECHAlliance• ESL• Mobile Media Summit• Samsung• Visa

• Award Solutions

• Axiata |Tone |WSO2• Gamelab Mobile

• European GNSS Agency• Laird• OpenDayLight• OPNFV

MONDAY, 2 MARCH TUESDAY, 3 MARCH WEDNESDAY, 4 MARCH

THURSDAY, 5 MARCH

Partner Events: Partner Events: Partner Events:

Partner Events:

App Developer Conference:App Developer Conference:

Forum Series:

Training Programme:Power Hour:

Training Programme:



Visit any PartnerProgramme page on theMWC website

1 STEP 1

Click on the “IndicateYour Interest” button forthe programmes you areinterested in. You mayapply for multipleprogrammes

2 STEP 2

Your requests of theselected programme willbe sent to the Partnerfor consideration

3 STEP 3

An email will be sent toyou from the Partnerwith their decision andinformation on next steps

4 STEP 4

How to Attend a ProgrammePartner Events, App Developer Conferences, Forum Series, Power Hours and TrainingProgrammes are open to all Congress attendees. It is highly recommended you indicate yourinterest in attending these programmes as they are very popular. Our partners determine thecriteria for admittance into their programme and review requests to determine if an attendeemeets their qualifications.Note: If an additional fee is required to attend certain programme, please check with the partner for payment options.



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Partner ProgrammesPartner Events

Open Source IoT: How toUnleash the Future ofConnected Devices

To build a future of ubiquitouslyconnected devices, we mustovercome interoperability issuesthrough cross-industrycollaboration. This track willexplore why open sourceinnovation will lead to seamlessconnectivity of products in themarketplace. Critical areas aroundthe Internet of Things will beaddressed, including security,privacy, cloud, location servicesand big data management. Join usas we explore the innovations andnew value proposition ofconnected products.

The Future of YieldManagement in MobileAdvertising

Join the AppNexus team for anexclusive session where we willshare our vision for the future ofyield management for mobile andcross-screen publishers. RyanChristensen, AppNexus SVP & GMPublishers, will share bestpractices and success stories fromclients such as Shazam, one of theworld’s most popular musicidentification apps. Learn aboutnew tools to drive revenue growthand monetization for leadingmobile publishers.

Mobile Access = Engagement= Revenues

The mobile Internet ecosystem isfragmented underserving the needsof people, businesses and brands.Tone’s new model privately connectsmore people to more businesses andmore brands to generate moreengagement. Tone combines mobilecontent services from top brandswith Axiata’s innovative MIFEplatform, based on WSO2 OpenSource technology, which enablesTelcos and brands to partner to offersubscribers personalised access torelevant mobile content services thatthey choose – the result: enduringcustomer engagement andsustainable revenues. Come meet thepeople, Telcos, businesses and brandsleading this pioneering initiative.

The Art and Science ofStorytelling in 2020

As phones, tablets, wearables, andthe Internet of things evolve to beable to “see,” “hear,” and even“understand” the real world, theyare changing how we consumecontent and interact between thedigital and the real world.Technology innovations like virtualreality are also changing howstories are told. Join us with apanel of award-winning storytellersand innovators to discuss how artand science come together toenable the future of storytelling.

Eyefortravel Conference

How mobile, data, and innovationwill dictate which travelcompanies grow. It's a perfectwave of change, data analyticsand mobile, two highly effectiveways of selling travel have joinedto force you to change the wayyou run your business. Join a 1 daystrategic conference, led by 16board level travel industryexecutives and be inspired by theopportunities and understand thethreats that mobile and analyticsare going to throw your way.

2nd Health & Wellness@Mobile World Congress

A two-day event: 3 March at theMobile World Centre Barcelona & 4March at MWC at Fira Gran Via.European Connected HealthAlliance is leading the 2nd Health &Wellness programme covering:Driving innovative business modelsthrough technology for big data,smart homes and cities, ehealth,mhealth, personalised health,wearables techs; Empoweringconsumers, citizens, health andsocial care providers and payersthrough the use of mobiletechnology; 30+ SMEs showcasinginnovation products and services.Visit www.ECHAlliance-HW2015-MWC.com to learn more.

Thursday, 5 March09:30 – 14:30Hall 8.0, Theatre FWednesday, 4 March

09:00 – 19:00Hall 8.0, Theatre B

Tuesday, 3 March09:30 - 12:30Hall 8.0, Theatre C

Wednesday, 4 March 10:00 - 12:00Hall 8.0, Theatre A

Monday, 2 March09:00 – 17:30Hall 2, CC2 Auditorium

Wednesday, 4 March09:30 - 17:30Hall 8.0, Theatre C



Human Centric Innovation inthe Era of Hyperconnectivity

Fujitsu’s portfolio of leadingtechnologies and services bringstogether three dimensions; people,information and infrastructure, tocreate new value for business andsociety in a Hyperconnected World.Join Fujitsu at Mobile WorldCongress 2015 and discover howHuman Centric Innovation is drivingMobility for Human Empowerment,Big Data for Creative Intelligenceand Optimized Networks forConnected Infrastructure. Backedby industry case studies, experiencefirst-hand how Fujitsu is supportingpeople to stay connected.

Mobile Games at the Edge ofInnovation

Gamelab Mobile is a conference thatexplores how innovations in mobileand Internet technology can be usedby game developers to create newplaygrounds and forms of socialentertainment. The conferencefeatures top notch experts andexecutives from leading mobile andgame companies that will analyzehot trends like wearable gaming, IoT,VR, AR, second screen and TVinteraction, Big Data, e-Sports,game streaming, etc. More info atwww.gamelabconference.com/mobile

Slim Phone, at Its Best.

Gionee is an international mobilebrand with a 12-year history ofserving customers across theglobe. Last year at MWC, Gioneeimpressed the world with itsworld’s slimmest smartphoneELIFE S5.5. This time around, weare bringing our latest slimsmartphone that’s more than slim.Join our programme to witnesshow we make a slim smartphoneperfect. Also visit our booth inHall7, #C61.

Generating Enterprise Revenuefrom BYOD Subscribers

Changing patterns of enterprisemobility are opening up a uniquewindow of opportunity – andvulnerability - for carriers. Theshift to employee-owned devices,together with concerns aboutsecurity and ‘who pays for data’means that enterprises need afresh approach to mobilizing thebusiness. Come hear RichardSchwartz, Head of CarrierBusiness for Good Technology,discuss how you can takeadvantage of this transition whileprotecting your business segmentARPU and increasing yourstrategic relevance.

GTI Summit 2015

GTI Summit 2015 aims to strive forspectrum planning favouring 4Gtechnologies, to propelsubsequent evolution of 4G, andto foster 4G-based innovativeservices and industry. Topicsinclude: Spectrum Planning inLeading Market of LTE; Progressand Planning on Top-notchConverged LTE TDD/FDDNetwork; Future of Evolving LTE;Progress and Planning on VoLTEand RCS; Release of Low-endDevice Solution; Product Releaseof Flagship VoLTE/RCSSmartphone and Internet ofVehicles (IOV); Business andApplication Innovation with 4G;Insight into 3.5GHz Ecosystem.

Open Cloud Summit

In the future, it is unavoidable forcarriers to transform networkinfrastructure, operation and businesswith cloud technologies, and explorecloud services. The question is whento do it and how to achieve yoursuccess in this cross competitivemarket. Join us to probe cloudtransformation strategy and solutionswith IT industry leaders. It will begreat opportunity to exchangesuccessful experiences and fabulousideas to help you make right decisionto run your cloud business.

Tuesday, 3 March09:30 – 12:00Hall 8.0, Theatre F

Tuesday, 3 March09:00 - 14:00Hall 8.0, Theatre E

Monday, 2 March09:00 – 13:00Hall 8.0, Theatre A

Thursday, 5 March09:30 – 16:00Hall 8.0, Theatre D

Tuesday, 3 March15:30 – 19:00Hall 8.0, Theatre B

Monday, 2 March14:00 – 18:00Hall 8.0, Theatre D

Partner Programmes


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Innovation in Mobile: What’sNew and Next for Marketingand MediaPresented by IAB in partnershipwith Facebook and Nasdaq

As consumers demand more frommobile experiences, what doadvertisers need to know about thechanging landscape of tech to besuccessful? This day-long summitcurates the most important topics inmobile marketing and media,including how to build global brandstrategies, latest trends, andinnovations. Speakers includeexecutives and technologists fromacross the globe. Learn about how toengage the connected consumer andwin in a mobile-first world. Visitwww.iab.net

IBM MobileFirst ConferencePowering Enterprise Mobility withIBM MobileFirst

IBM MobileFirst enables new ways towork that empower employees andbetter serve customers. Join us toexplore mobility through the eyes ofIT and business leaders like you. Wewill share client success stories thatdemonstrate how IBM combinesmobile technology and industrycapabilities to help you becomemore effective in your role. Learnhow our broad and flexible IBMMobileFirst portfolio can help youanywhere along your mobile journey.

Virtualized IP Platforms. TheFoundation for Agile andProfitable Mobile Networks

In the rapidly evolving world ofmobility, carriers need to effectivelyand efficiently address uncertaintyand rapid change, and those whoadapt fast will be the mostsuccessful. This engenders a need foran IP network platform that canchange as quickly as customerpreferences change, supports today'sapplications and services,accommodates as of yet unforeseendemands on the network, andensures operational and securitypolicies are enforced throughoutyour network, your systems and mostimportantly your customer data.

Mobile Forward: DataEverywhere

By Invitation OnlyMobile devices are transforminghow our consumers discover,engage and better experiencebrands. This year we will discussthemes that are dominating ourincreasingly connected lives; fromleveraging the immense datagenerated through mobileinteractions and knowing how touse it, to connected devices and theInternet of things, to opportunitiesfor brands in the battle for in-storecustomer engagement.

Mobile Media Summit @ MWC

Mobile Media Summit is the officialmarketing and advertising partner ofMobile World Congress. This all-dayevent will feature top advertising,digital, media and mobile leadersfrom the world’s biggest brands andagencies including: Nike, Mastercard,Coca-Cola, Citi, OMD, WPP, MEC,AKQA, Mindshare, Ogilvy and manymore. Topics range fromtransforming into a mobile firstcompany to the next billion mobileusers in China and India. Agenda andspeaker lineup can be found at:mobilemediasummit.com/mms-at-mobile-world-congress- 2015/

Media and Entertainment in aMultiplatform World

Join NAB Show Collaborative(#Collaborative) in partnershipwith MWC2015 to hear from theworld’s leading media andentertainment professionals oncontent creation, production andengagement in a multiplatformworld. One jam packed day ofexpert speakers and insights fromBBC, ESPN, Fox, Coke, MixonDigital, Google, Netflix, Ericsson,Technicolor, Ovum, Clarity Creative,Qualcomm and more. A must-seeset of sessions and industry masterclasses from leading media andentertainment brands across theglobe. Learn more:collaborative.nabshow.com

Wednesday, 4 March09:30 – 19:00Hall 8.0, Theatre F

Tuesday, 3 March13:00 – 16:00Hall 8.0, Theatre A

Tuesday, 3 March16:15 – 18:30Hall 8.0, Theatre D

Tuesday, 3 March15:15 - 19:00Hall 8.0, Theatre C

Monday, 2 March10:00 – 19:00Hall 8.0, Theatre C

Monday, 2 March09:30 – 18:00Hall 8.0, Theatre F



Partner Programmes

New Telco Paradigm: SocialVideo Beyond the Pipe

Learn how (simply) integratingPublicVine into your telco network(for free) enables participation in thedigital media ecosystem withoutwasting resources on softwaredevelopment, content creation, andmanagement. Discover how you cangenerate off-network revenue fromyour subscriber base, while growingon-network data revenue without‘squeezing out’ video contentvendors. Transform your networkfrom a ‘data pipe’ into a multi-modestreaming platform, while expandingyour revenue base into over 200countries and 3 billion consumers.

Samsung Business Showcase

Indicate your interest to attend theSamsung Business Showcase event atwww.mobileworldcongress.com/samsung and learn about the innovativesolutions that Samsung and itspartners have developed forenterprise customers. Listen topartner success stories and casestudies that highlight developingrobust and secure enterprisesolutions. In addition to thepresentation, attendees are invited tonetwork and meet SamsungEnterprise experts and visit theadjacent Samsung BusinessShowcase.

Telecom Operators: TurnChallenges into Opportunities

As the Global Specialist in EnergyManagement™, Schneider Electriccan help Telecom Operatorsachieve energy & carbon reductiontargets while meeting the growingmarket demand. Additionally, ourintegrated Datacenter Solutions,Service & Software could allowOperators to generate incrementalrevenue by deploying Datacentersfor Telecom as well as Colocation &Cloud services while securingUptime and improving performanceof all their critical sites. Join ourExecutives & Operators themselvesto learn more.

Taiwan Excellence

The Taiwan Excellence Showcase iscoming to MWC for the first time!This four-day event will kick-off witha Taiwan new products launchfeaturing five branding partners,including Acer & Asus. The event willexhibit over 20 Taiwan Excellencebrands and over 45 award-winningproducts, offering innovative,elegant products designed toenhance your quality of life. Theproducts on display have beenawarded the Taiwan ExcellenceAward, based on the criteria of R&D,design, quality, and marketing.

Building Successful MobileApps with Twitter and Fabric

Twitter was born on mobile. Weunderstand the challenges appdevelopers and marketers face indesigning, launching and growinga successful mobile app.Developers, come join our sessionon building the best mobile appswith Fabric. Marketers, comeexplore Twitter’s tools for drivinguser growth and engagement –with tailored sessions for brandapp marketers and games appmarketers. Interested? Visitwww.twitter.com for details.

Visa Ready HCE Summit

By Invitation OnlyVisa is bringing together selectleaders in mobile payments as partof the Visa Ready for Cloud-basedPayments Program launch. VisaReady partners and clients will sharehow global financial institutions candeliver mobile payment experiencesusing Host Card Emulation onAndroid. Presenters from Visa, BellID, BBVA, InsideSecure, ThreatMetrix,UL Labs, and Riscure willdemonstrate a simple process toaccelerate launching mobilepayment experiences on Android viaHost Card Emulation.

Monday, 2 March11:30 – 13:00Hall 8.0, Theatre B

Monday, 2 March15:00 – 19:00Hall 8.0, Theatre A

Wednesday, 4 March10:30 – 19:00Hall 8.0, Theatre E

Monday, 2 March15:00 - 19:00Hall 8.0, Theatre B

Tuesday, 3 March10:00 – 13:00Hall 8.0, Theatre B

Wednesday, 4 March15:00 – 19:00Hall 8.0 Theatre A


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App DeveloperConferences

HP Mobile Apps and Big DataDeveloper Summit

Are you a developer of modernapps that enable enterprises toshare information, sell goods andservices and engage theircustomer through analytics andsocial networks? Come and joinHP to understand what the nextgeneration of applications willlook like, figure out how tosecurely build and deploy them,and discover how they will answerto business demand and interactwith the newly connected world ofbig data and internet of things.

First Look at the Windows 10Universal App Platform

Find out about the evolution ofuniversal Windows apps and thetools you use to build them. Learnwhat you can do today to getready to publish Windows 10 appsacross tablet, PC, phone and otherWindows devices later this year.Get hands-on with the tools,connect with experts and engagewith fellow developers.

Forum SeriesMOBILE SECURITY FORUM

Where is Your Business? TheChallenge for Security,Privacy, and Control in theInternet of Things

Businesses today rely on the cloudto deliver new services for theircustomers quickly and efficiently.Yet, it is apps and devices popular inthe consumer space that areincreasingly being used in order todo so. Can businesses be sure ifthey can trust employee-owneddevices to work as they should, orto guarantee their cloud servicessuppliers will keep their data safe,and within their control? Join AVGBusiness to learn more.

LTE FORUM

Expanding the LTE boundaries

While LTE deployments are still achallenge for operators, theincreasing adoption of LTE devicesis pushing the industry to delivernew answers. Increased traffic andcustomer expectations are drivingsolutions such as LTE-A, FDD/TDDconvergence with carrieraggregation and adaptive antennasystem implementations.

In this LTE session, operators andvendors will share their experiencesand solutions to effectively drivethis innovation road, with the 5Gdestination in the horizon.

Power HourPower Hour Presenters:

Location Matters! GalileoEnhances LBS Applications

Stay Protected, StayConnected – The Next TechRevolution

OpenDaylight: An OpenSource Platform for SDN,Network Programmability,and NFV

Open Platform for NFV(OPNFV)

Thursday, 5 March11:30 – 12:30Hall 8.0, Theatre B




Monday, 2 March13:00 - 19:00Hall 8.0, Theatre E

Tuesday, 3 March15:00 – 19:00Hall 8.0, Theatre F

Thursday, 5 March10:00 – 11:00Hall 8.0, Theatre A




Partner Programmes

VoLTE Deconstructed

Gain an essential understanding of VoLTE, includingthe architecture, operations, and the key capabilitiesand services provided by the IMS framework.

Agenda: 10:30 – 12:00 VoLTE ARCHITECTURE13:00 – 14:30 VoLTE OPERATIONS14:30 – 16:00 VoLTE, ViLTE, RCS and WebRTC

The Ultimate Guide to Network Transformation

Get a critical understanding of NFV and SDN,including the benefits, challenges, and otherconsiderations to ensure an efficient and successfultransition towards next-gen architecture.

Agenda:10:30 – 12:00 Transforming CSP Networks13:00 – 14:30 Capacity and Reliability in the NFV World14:30 – 16:00 NFV/SDN Interworking

Tuesday, 3 March10:30 – 16:00Hall 8.1, Room CC8.17 A/B

Wednesday, 4 March10:30 – 16:00Hall 8.1, Room CC8.17 A/B

Training Programmes Award Solutions Training Programmes are opento all pass holders. For questions or additionaldetails, contact [email protected] call +1 469 831 2199.


Mobile World LiveWish Mobile World Congress happened more often than just once a year? Want to get upto speed on mobile industry news and happenings before arriving in Barcelona?

Produced by the mobile industry for the mobile industry, Mobile World Live is an essential multimediaresource that keeps mobile professionals on top of the news and issues that shape the market. It offers dailybreaking news from around the globe. Exclusive video interviews with business leaders and event reportsprovide comprehensive insight into the latest developments and key issues. All enhanced by incisive analysisfrom a team of expert commentators. With channels tailored to four market sectors, Mobile World Liveprovides the facts to inform every business decision, accessible online or via mobile apps.

Our content covers four channels – mobile apps,Asia, mobile devices and mobile money – andwe publish five regular eNewsletters:

• Mobile World Live – Daily • Mobile World Live – Apps • Mobile World Live – Asia • Mobile World Live – Devices• Mobile World Live – Money

In addition, Mobile World Live produces webinars,the Show Daily publications for all GSMA events andMobile World Live TV – the award-winning broadcastservice of Mobile World Congress. Mobile World Liveis also the exclusive home to all GSMA event keynotepresentations.

Learn more or contact the Editor atwww.mobileworldlive.com.

While at Mobile World Congress, you’ll want to be sure tocatch Mobile World Live TV, broadcast live from the showacross giant screens at the venue, as well as online viawww.mobileworldlive.com and across Barcelona on itsown TV channel. Accessible in over 20,000 hotel rooms,our programming includes exclusive interviews with C-level executives from the world’s largest operators, devicemakers and equipment vendors; exclusive live keynotes;panel discussions; press events and reports direct fromthe show floor. In short, Mobile World Live TV allows youto stay ahead of all the news from the show.

Mobile World Live Keynotes The Mobile World Live keynotes feature the industry’s leading lights, who share their visions for the future ofmobile technology. These special standalone afternoon sessions are a break from the traditional format, andare the only Mobile World Congress conference sessions to be broadcast over the internet and via MobileWorld Live TV.

49For the latest information, visit www.mobileworldcongress.com

Monday, 2 March18:00 - 18:45

Mark Zuckerberg,Founder, Chairman& CEOFacebook

Tuesday, 3 March18:00 - 18:45

Tom Wheeler,ChairmanFCC



Choose Your Pass

Pricing Notes & Discount Information

• Passes provide access to all four event days• Prices shown above do not include VAT• GSMA Members are eligible to receive a 30% discount on all passes sold by the GSMA • The official currency of Mobile World Congress is the Euro• Accepted forms of payment are credit cards and wire transfer

* EVP pass holders who have been shortlisted in the Global Mobile Awards will be granted access to Hall 4 for the Awards Ceremony.Visit www.globalmobileawards.com for more information.

My MWC – The Official GSMA Event AppOur event customisation and planning tool • • • •Exhibition 1,900 exhibitors showcasing the latest products, devicesand technologies

• • • •4 Years From Now (@ Fira Montjuïc)4YFN is an international programme presented by MobileWorld Capital Barcelona and GSMA that brings together thebest mobile start-ups and entrepreneurs with investors,accelerators, incubators and corporations from the mobileecosystem

• • • •GSMA SeminarsInsights and developments on key GSMA and industryinitiatives

• • • •Partner Programmes Partner Events, App Developer Conferences, Forum Series,Training Programmes, Power Hour sessions and more!(Pre-registration may be required for attendance)

• • • •Keynotes & Conference SessionsIncludes access to conference presentations • • •Global Mobile Awards Ceremony Tuesday, 3 March. Watch as the industry’s best receiverecognition*

• • •GSMA Intelligence Report Receive a complimentary copy of the quarterly GSMAIntelligence Report

• •VIP Networking Lounge AccessFind a seat, hold a meeting or make new contacts in theexclusive VIP Networking Lounge

• •Conference Lunch Network with fellow attendees in the centre of the action • •Dedicated Pre-Event Customer ServiceReceive expedited assistance when contacting our customer care teams

• •Pre-Event Mobile World Live WebinarParticipate in a pre-event update from key leaders in themobile ecosystem

• •The Platinum Experience Experience unparalleled networking opportunities andexclusive access to key industry leaders

•

ExhibitionVisitor Pass€749

Silver Pass €2,199

Gold Pass €2,699

Platinum Pass €4,999


Registration Info

Registration Opening Hours

All hours are provisional. Please visit www.mobileworldcongress.com/attend/registerfor up to date information on opening hours.

DATE BARCELONA AIRPORT T1 & T2B FIRA GRAN VIA

Friday, 27 February 09:00 - 20:00 n/a

Saturday, 28 February 09:00 - 20:00 09:00 - 18:00

Sunday, 1 March 09:00 - 00:00 09:00 - 20:00

Monday, 2 March 07:00 - 16:00 07:00 - 20:00

Tuesday, 3 March n/a 07:30 - 19:00

Wednesday, 4 March n/a 07:30 - 19:00

Thursday, 5 March n/a 07:30 - 16:00



Visa InformationGSMA can provide attendees with a supporting visainvitation letter which you can request through theregistration system (please fill in your passportdetails in ‘Step 2 – Personal Data’). You must havepaid your registration fee in full, as well ascompleting the Passport Details section, in order toreceive visa support.

If you do not require a visa, please do not apply forvisa support as the GSMA will not issue supportinginformation for nationalities that do not require a visa.

For more information visit our Registration FAQs page:www.mobileworldcongress.com/attend/register/reg-faqs/#visa

Final ConfirmationsAttendees will receive a Final Confirmation via emailonly after completing your registration and payment infull. Your Final Confirmation must be brought with youonsite to collect your badge.

Registration Services in GSMA MyMWC Official Event AppThe NFC / Digital Badge is a feature available in GSMAMy MWC Official Event App which allows you to useyour NFC-enabled and non-NFC enabled handsets ingreen status (validated photo), to access Mobile WorldCongress without the need to show your photo ID.

You can download the GSMA My MWC Official EventApp by entering “GSMA official” in your app marketand selecting ‘My Reg &My Badge’ from within theGSMA app side menu.

Note: to use the NFC Badge, your handset must beNFC-enabled and running on Android 4 or WindowsPhone 8 operating systems.

Onsite Registration and BadgeCollectionAll attendees will receive a Final Confirmationcontaining important joining instructions.

If your Final Confirmation states that you are eligiblefor Fast Track Badge Collection, please bring yourFinal Confirmation, along with your Photo ID to one ofthe locations below:

• Barcelona Airport Terminal 1 or 2B • Fira Gran Via – Hall 1 (South Entrance) • Fira Gran Via – Hall 8 (North Entrance)

Fast Track badge collection locations are open to youover the weekend before the event. We stronglyadvise you to collect your badge on arrival at theairport or at Fira Gran Via over the weekend to avoidthe rush on Monday. For more information visitwww.mobileworldcongress.com/attend/register/onsite-reg/#fast-track

Attendees must collect their printed badge in person.Collecting badges on behalf of a colleague is not permitted.

Photo IDPhoto ID is required for printed badge collection andfor validation of the NFC / Digital Badge. Printedbadges will only be provided to the person whomatches the name (and photograph, if applicable) ofthe registration. If your NFC / Digital Badge is alreadyin green status (indicating validated photo), you willnot be asked for photo ID during badge collection.

Age RestrictionAdmission to Mobile World Congress is restricted toindustry professionals and application developers. Allattendees must be 16 years or older. Any requests forvisitors under the age of 16 must be put in writing [email protected]. Requestsmust be approved by GSMA prior to the event.Attendees under the age of 16 will not be able to enterthe event without GSMA’s prior written approval.

Registration EnquiriesTo learn about our substitution or cancellation policies,or for other registration-related questions, you can findadditional information on our Registration FAQs page:

www.mobileworldcongress.com/reg-faqs

“MWC starts to look likethe Louvre – impossibleto visit even in one week!Great to be here!!” @jorgecrr

#MWC14 as always, a great tradeshow. Serious business. See younext year” @ylechelle

“I have attended many trade showsbut none as good as this one!” @GoSkytext



The Star Alliance™ Members Airlines have again beenappointed as the Official Airline Network for GSMA MobileWorld Congress 2015.

To obtain the Star Alliance Conventions Plus discounts please followthe below steps to access the Conventions Plus online booking tool.

• Visit www.staralliance.com/conventionsplus/delegates/

• Under “Delegates login” enter conventions code LH07S15

Registered participants plus one accompanying person travelling to the event can qualify for a discount ofup to 20%, depending on fare and class of travel booked. The participating airlines for this event are:

To obtain these special fares or discounts and for booking office information please visit www.staralliance.com/conventionsplus/delegates/.

• Adria Airways• Aegean Airlines• Air Canada• Air China• Air New Zealand• ANA• Asiana Airlines• Austrian Airlines• Avianca

• Brussels Airlines• Copa Airlines• Croatia Airlines• EgyptAir• Ethiopian Airlines• EVA Airways• LOT Polish Airlines• Lufthansa• Scandinavian Airlines

• Shenzhen Airlines• Singapore Airlines• South African Airways• SWISS International Air Lines• TAP Portugal• THAI• Turkish Airlines• United

Travel Information

International Travelers Save

Up To 20% with the StarAlliance™ Network

Hotel Accommodation

Once again, we were proud to have b network as ourOfficial Supplier for Hotel Accommodations forMobile World Congress. In partnership with theBarcelona Hotel Association, b network has secured arange of great accommodation solutions at everyprice point and is ready to assist with accommodationbookings at more than 300 hotels from two-starbudget to five-star luxury in the Barcelona area.

b network has negotiated with the majority of thecity’s hotels to provide the best possible rates forMWC attendees. b network’s rates are usually 25%to 50% lower than rates on the direct market(depending on the type of room).

Book your accommodation while great locationsand prices are still available!

Tel: +34 93 550 03 50Fax: +34 93 414 17 86Email: [email protected] Web: www.mobileworldcongress.b-network.com


Barcelona: A Magical City

There are few cities in Europe – oraround the world – that have anallure quite like Barcelona.Whether you’re interest lies inamazing architecture, sandyMediterranean beaches, danceand culture, historical significance,vibrant party scenes, orgastronomical delights, Barcelonahas something for you. You’lldefinitely want to soak up the citywhile you’re in town for MWC. Besure to schedule some timebefore or after the event toexperience the best of Catalonia!

Your Arrival

Most attendees enter the city viaBarcelona Airport, which islocated just ten minutes awayfrom Fira Gran Via and is servedby more than 110 airlines. Ofcourse, the city is also served bythe AVE high-speed train, whichconnects with the European Railnetwork via Madrid.

Getting Around

Public transport in Barcelona isconvenient, inexpensive, andreliable. Between the city’sunderground Metro system, trains,buses and plentiful taxis, you’llfind it very simple to make yourway anywhere you’d like to go.Transport options and routeschange each year; find this year’sinfo on our site. Visitwww.mobileworldcongress.com/transportation to learn more..

See the Sights

Everyone you ask will name adifferent Barcelona sight as theirfavorite. From the pedestrianavenue Les Rambles and theGothic Cathedral to the as-yet-unfinished Sagrada Familia churchor the works of Antoni Gaudí,there is much to see. BarcelonaTurisme has a wonderful website,www.barcelonaturisme.com, tohelp you narrow down your manyoptions.

Stay Safe

Barcelona is a safe city.Nevertheless, while you are visitingwe suggest taking common-senseprecautions as you would whenvisiting any major city, includingcarrying only as much cash as youneed, keeping an eye on yourpersonal belongings, both insideand outside the Congress venue,and remaining vigilant in crowds,restaurants and on publictransportation. Watch out forpeople creating distractions anddiversions. Also, we stronglysuggest you remove your Congresspass when you leave the venue, soas not to advertise that you’recarrying the latest mobile devices.

However, if you do experience asecurity incident while inBarcelona, please call +34 900 772015, a free 24-hour securitytelephone number providingassistance and information duringthe event days. Making a reporthelps the city to fight petty crime.This service covers the entire cityof Barcelona - not just the eventvenue - and the number will beprinted on the back of yourCongress pass for easy reference.

Be sure to visitwww.mobileworldcongress.com/travel for more information andhelpful links.

“In most cities, when you wantto see great art, you go to amuseum. In Barcelona, youjust take a walk.” – Jim Ferri


“A few hours at #MWCand one knows why it’sa world class thoughtleadership conference!” @tech_mahindra



Sponsors & PartnersOFFICIAL SPONSORS

SUPPORTING SPONSORS

APP PLANET

MINISTERIAL PROGRAMME AND MOBILE WORLD SUMMIT

APP PLANET SUPPORTING SPONSORS

4 YEARS FROM NOW SPONSORS

GLOBAL PARTNERS:

MAIN PARTNERS:

OFFICIAL TRACK PARTNER



GLOBAL MOBILE AWARDS CATEGORY SPONSOR

PARTNER EVENTS

OFFICIAL INDUSTRY PARTNERS

FORUM SERIES

POWER HOURS



Sponsors & Partners

Media, Research, &Association Partners

TECHNOLOGY TRAINING PARTNER OFFICIAL SUPPLIERS

SUPPORTERS

OFFICIAL MEDIA PARTNERS



SUPPORTING PARTNERS

APP PLANET MEDIA PARTNERS

4 YEARS FROM NOW MEDIA PARTNERS


www.mobileworldcongress.com

In an effort to minimise the environmental impact of our events, the GSMA has created the MWCGreen Initiatives programme to promote reduced material usage and waste at Mobile World Congress.This item is delivered digitally to reduce our production of printed materials.

GSMA and Mobile World Congress logos are property of the GSM Association.All other trademarks and logo marks are the property of their respective owners.


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