156128151 Bata Shoe Organization Overview

7/25/2019 156128151 Bata Shoe Organization Overview

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BRIEF HISTORY OF THE COMPANY

The business that became the Bata Shoe Organization was established on August 24,

1894 in Zlin, zechoslo!a"ia b# Tomas Bata, and included his brother Antonin and

sister Anna$ Although this business was new, the Bata name had been %art o& a tradition

o& shoema"ing &or eight generations, s%anning three hundred #ears$

't was one o& the &irst modern da# shoe (manu&acturers) , a team o& snitchers and

shoema"ers creating &ootwear not *ust &or the local town , but also &or the distant retail

merchants$ This de%arture &rom the centuries old tradition o& the one man cobbler)s

wor"sho% was a brand new conce%t, creating an entirel# new industr#$

The Bata enter%rise re!olutionized the treatment o& em%lo#ees and labor conditions$

Tomas consistentl# maintained a human &ocus, creating o%%ortunities &or de!elo%ment

and ad!ancement, and added com%ensation &or em%lo#ees based on achie!ement$

'n late 198+$ Antonin was dra&ted into the arm# &or com%ulsor# militar# ser!ice and li&t

&amil# shoe business$ Also that #ear, Anna le&t the com%an# to marr#, lea!ing a #oung

Tomas to build the business on his own$

B# 19+ Tomas had ta"en the new enter%rise to 22 %airs o& shoes %er da# , %roduced

b# 2+ em%lo#ees - utilizing resource&ul imaginations , s"illed hands and modern

machiner# to "ee% u% with demand$ .nder this (manu&acturing) s#stem, %roducti!it# was

greater than e!en be&ore$

Bata shoes were e/cellent 0ualit# and a!ailable in more st#les than had been o&&ered

be&ore$ emand grew ra%idl# in the earl# 19s$ es%ite material and man%ower

shortages, cartel and the outbrea" o& orld ar 1, sales continued to increase,

reaching two million %airs %er #ear b# 1913$

As the enter%rise %ros%ered, so did the communities where it o%erated, Tomas belie!ed

that a &ocus on %eo%le and %ublic ser!ice was critical &or business success$ The

enter%rise built housing, schools and a hos%ital near the shoema"ing %lant in Zlin$ 't


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%ro!ided &ood and ine/%ensi!e rent during !er# di&&icult times when there was no hel%

to be &ound$ Bata com%anies alter %ro!ided rail ser!ices, construction, insurance,

%ublishing and tanner# in Zlin$

5ollowing orld ar 1, consumer %urchasing %ower was !er# low Tomas and his

em%lo#ees de!ised a %lan to ad*ust to %ost6war economic di&&iculties and reduced theirshoe %rices$ Bata stores were &looded with bu#ers and industr# c#nics were &orced to

&ollow their lead$

Alread# e/%orting to other 7uro%ean countries, orthern A&rica and the .SA, the

enter%rise began establishing new sales organizations in these mar"ets during the

192s$ om%anies were o%ened in oland, :ugosla!ia, ;olland, enmar", .nited


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more li&est#le6oriented, which has hel%ed change consumer %erce%tions to a largee/tent$

Bata India - Today Sells over 45 million pairs of footwear every year Serves over 120,000 customers every day

Sells through over 1200 retail stores Operates 5 manufacturing facilities Employs more than !00 people

BATAS BUSINESS UNITS

Bata Europe, @ausanne

Bata Asia Pacific-Africa, Singa%ore

Bata Lati A!erica, e/ico

Bata Nort" A!erica, Toronto

Bata is one o& the world leading &ootwear retailer and manu&acturer with o%erations

across + continents managed b# 4 regional meaning&ul business units CB.sD$ The

B. a%%roach %ro!ides 0ualit# resources and su%%ort in "e# areas to the com%anies

o%erating in similar mar"ets such as %roduct de!elo%ment, sourcing or mar"eting

su%%ort$ 7ach B. is entre%reneurial in nature, and can 0uic"l# ada%t to changes in

the mar"et %lace and seize %otential growth o%%ortunities$

BataFs strength lies in its worldwide %resence$ hile local com%anies are sel&6go!erning,

each one bene&its &rom its lin" to the international organization &or bac"6o&&ice s#stems,

%roduct inno!ations and sourcing$

Although Bata o%erates in a wide !ariet# o& mar"ets, climates and bu#ing %ower Bata

com%anies share the same leadershi% %oints$ Two im%ortant ones are %roduct conce%t

de!elo%ment and constant im%ro!ement o& business %rocesses in order to o&&er

customers great !alue and the best %ossible ser!ice$

#ISION

To grow as a d#namic, inno!ati!e and mar"et dri!en domestic manu&acturer and

distributor, with &ootwear as our core business, while maintaining a commitment to the

countr#, culture and en!ironment in which we o%erate


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MISSION

To be success&ul as the most d#namic, &le/ible and mar"et res%onsi!e organization, with

&ootwear as its core business

BATA BUSINESS

Bata shoe Organization com%anies are in!ol!ed in e!er# &ace o& the business o& shoes$

Throughout the world, Bata com%anies ser!ice customers &rom the store sales &loor to

the &actor# &loor$

PRODUCT RANGE

arie laire

;ush u%%ies

ower

Bubble Iummers

orth Star

Scholl

einbrenner

"roduct range starts of #ata 2$$%24$$. #ata start range 2$$ to

lowest range of school shoe and highest &rands of power ' other

product. #ata product lowest to highest range availa&le to mar(et.

Hus" Puppies $ No% i I&ia

;ush u%%ies are a &amous shoe brand o& the .SA$ 't

is so &amous and %ioneering that it)s sometimes re&erred to as a legend$

This brand is owned and o%erated as a di!ision b# the ol!erine$$$
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Bata is %orst s"oe !a'er

Bata is the %eo%le who ma"e shoes &or high %rices but with low 0ualit#$ i

bought a %air o& sli%%ers &rom bata named Jcom&itJ &or Ks$ 349H6 on ma#

23$ it is not com%&ortable at all$ The sli%%er is made$$$

Poor (ua)it* s"oes

' bought one %air o& leather shoes &rom Bata, ochin dealer near adma

*unction one #ear be&ore$ The %roduct was &ormal shoes with laces$ The

shoes cost 'K 1499 &or me$

Bata is %orst s"oe !a'er

Bata is the %eo%le who ma"e shoes &or high %rices but with low 0ualit#$ i

bought a %air o& sli%%ers &rom bata named Jcom&itJ &or Ks$ 349H6 on ma#

23$

Hi+" Price Poorest ,ua)it*

' *ust ha%%ened to bu# Bata shoes a wee" bac"$ The item ' bought was

ob!iousl# o!er%riced, but going b# the name bata ' bought it at 499$ ithin

a wee"s) usage, the shoe sole was %artiall# ri%%ed o&&L

TRANSFORMATIONAL PROCESS #I. INPUTS OUTPUTS AN/

PROCESS FOLLO0E/ IN CON#ERSION
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'n order to handle the increasing com%le/it# o& distributed industrial manu&acturings#stems, there is a strong demand &or methods and tools that su%%ort the designer in

the anal#sis and o%timisation o& &le/ible in&rastructures &or the automation o& %roduction%rocesses$ e are currentl# in!estigating how emerging standards and ad!ancedsimulation techni0ues can be e/%loited success&ull# in the %roduction o& custom madeshoes$

owada#s, man# di&&erent a%%roaches, methodologies and com%uter aided design toolscan be em%lo#ed in the anal#sis and o%timization o& com%le/ industrial s#stems$ As aconse0uence, the selection o& the most a%%ro%riate techni0ues and tools &or a %articulars#stem is critical$ Be&ore ma"ing an# &inal decision, it is necessar# to in!estigate the&unctionalities o&&ered, com%lianc# with e/isting standards, and ca%acit# &orintero%erabilit# with non6%ro%rietar# instruments$ e are currentl# wor"ing on a

methodological a%%roach to the structured design and simulation6based anal#sis ando%timisation o& manu&acturing %lants$ The methods and tools used during the di&&erent%hases o& the design are illustrated with re&erence to an a%%lication in the shoemanu&acturing sector$ 'n %articular, we describe an inno!ati!e %lant &or the %roduction o&customized shoes$ This %lant is located at the 'T'A6K laborator# in ige!ano C'tal#Dand constitutes the %ilot %lant o& a large 7uro%ean research %ro*ect called 7.KOShoe,which began in arch 21 and is scheduled to &inish in Eune 24$


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Figure 1: The InnovativeShoe Manufacturing Plant

7.KO Shoe is a com%le/ and ambitious %ro*ect with thirt#6&i!e academic and industrial%artners &rom ten di&&erent 7uro%ean countries$ 't aims at a dramatic reno!ation o& theconce%t o& shoes as %roducts and o& their %roduction, based on a trans&ormation &rommass6%roduced to mass6customised goods$ This %roduct e!olution goes in %arallel witha trans&ormation o& &ootwear com%anies into distributed and &le/ible enter%rises ca%ableo& handling the com%le/it# that such a radical change in the nature o& the %roductim%lies and o& mastering the associated new technological challenges$ This im%lies acom%lete re!ision not onl# o& the entire manu&acturing %rocess but also o& the tools usedto anal#se and o%timize the resulting inno!ati!e industrial s#stem$

5or the sa"e o& bre!it#, the methods and tools used &or the design, anal#sis ando%timization o& the %lant automation s#stem are outlined with re&erence to the controland su%er!ision o& the trans%ort line$ 'n the shoe manu&acturing %lant that we considerC5igure 1D, an inno!ati!e trans%ort line is used to mo!e the semi6&inished shoes &romone machining station to another according to a %rede&ined o%erating schedule$ 'n%articular, the inno!ati!e molecular structure o& the trans%ort line C5igure 2D strongl#enhances the modularit#, scalabilit#, integrabilit# and recon&igurabilit# o& the %roductions#stem, thus increasing the o!erall &le/ibilit# o& the %lant$


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Figure 2: Layout of the Shoe Plant (left) and ISaGRF Si!ulation Gra"hicalInterface (right)#

At the beginning o& the design li&e c#cle, the control and su%er!ision s#stem o& thetrans%ort line was s%eci&ied b# means o& .@ C.ni&ied odelling @anguageD diagrams

in %articular use6case, class, se0uence and state diagrams were used to s%eci thes#stems modules, their relationshi%s and their d#namic beha!iour$ The s#stemarchitecture and &unctions were designed using the 5unction Bloc" &ormalism de&ined b#the '7 M1499 standard, which integrates ob*ect6oriented conce%ts and discrete e!entmodels to suitabl# su%%ort control so&tware design$ The &unctional model obtained wasanal#sed and o%timized b# means o& closed6loo% discrete e!ent simulations %er&ormedin the Simulin"HState&low en!ironment, where both the controller and the controlled%rocess were modeled and simulated through state charts, as was the beha!iour o& theo!erall s#stem$ 'n this wa#, the correctness and %er&ormance o& the solution %ro%osedcould be e!aluated$ 'n %articular, a bottom u% methodolog# was de&ined and e/%loited tostud# the s#stem according to a modular a%%roach$ This enabled us to sim%li the

o!erall anal#sis %rocess, to !eri the correctness o& the automation &unctionalities easil#and to o%timize the s#stem %er&ormance &rom the !er# &irst %hases o& the design li&ec#cle$ Once the &unctional modules had been !eri&ied, the control and su%er!isionalgorithms were de!elo%ed using the S5 CSe0uential 5unctional hartD &ormalism,which is an ad!anced discrete e!ent modelling gra%hical language, directl# deri!ed &rometri nets, and included in the '7 M11=1 %art = standard, which de&ines %rogramminglanguages &or industrial @s Crogrammable @ogic ontrollersD$ The S5 algorithmswere anal#sed through closed loo% discrete simulations in the 'SaIKA5 en!ironment inorder to !eri their correctness and to o%timize their %er&ormance$ 'SaIKA5 is aAS Com%uter Aided ontrol S#stem esignD tool that allows the automationso&tware to be structured using all &i!e '7 M11=1 languages and su%%orts simulation

&unctionalities &or testing %ur%oses, as well as automatic code generation &acilities &ordi&&erent industrial s#stems$ 'n order to %er&orm the closed loo% simulations, sim%li&iedmodels o& the %lant de!ices ha!e been re%resented in 'SaIKA5 b# means o& suitableS5 modules and data structures$ oreo!er, to sim%li the anal#sis o& the simulationresults, a sim%le 2 gra%hic animation was realized in 'SaIKA5 C5igure 2D$ Simulationsha!e been %er&ormed b# considering t#%ical o%erating conditions, ie, t#%ical %roductionorders, and the results obtained show that the s#stem is deadloc" &ree and that the%lant is well balanced, ie its resources are all used e&&ecti!el#$ A&ter !eri&ication ando%timization o& the automation &unctions and algorithms, the corres%onding code wasgenerated and im%lemented on the target industrial de!ices$ e &ound that thesimulation6based anal#sis techni0ues reduced the %lant rum%6u% times and costs andim%ro!ed o!erall s#stem %er&ormance$ 5uture wor" will concern the e/%loitation o& thestandards, methods and tools %ro%osed &or other industrial %lants and their integrationwithin an ad!anced AS tool &or manu&acturing s#stems


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MANUFACTURIN1

Tomas Bata)s re!olutionar# business conce%t was to industrialize the shoema"ing

%rocess o& that da#$ That t#%e o& thin"ing has been the dri!ing &orce behind the Bata

Shoe Organization success$

The Bata Shoe Organization has been as inno!ator in the manu&acturing o& shoes o!er

the #ears$ Bata %ersonnel ha!e made im%ortant ad!ances in Cirect ulcanization

rocessD, , athletic &ootwear %roduction and slush - molded &ootwear %roduction$

1. Raw Material Stock

)he raw material which includes the chemicals used for ma(ing cement

adhesive,ru&&er late* and sole +&oth inner and outer,cloth+&ought from

#om&ay -yeing used for ma(ing upper, material used for ma(ing

&inding,thread and the pac(ing cartons etc. are stoc(ed in the warehouse.

nventory of all the a&ove items is properly maintained with the help of a

/aterial stoc( position chart made on the walls of the warehouse and a

computeried inventory -ata&ase.

Every department has &een allocated a ma*imum stoc( limit &eyond which

they cannot store the raw materials for themselves. t has to &e used as

fre3uently as possi&le. Every fortnight, the stoc( and usage is reviewed. )he

transmission of raw material from stoc( warehouse to respective

departments is recorded and same is done with the transmission &etween

various departments. ll this data is readily availa&le for review to all

departments and can &e chec(ed anytime.

Cement And Latex Manufacturin!


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)he cement adhesive and ru&&er late* are the main chemicals used to paste

together the dierent part of a shoe, are manufactured in the plant itself.

#oth these materials are produced (eeping in mind the e*act re3uirements

and also the correct speci6cation, which is the right mi* of chemicals to

ma(e it the &est pasting element and get the desired 3uality.

1. Sole Pull Manufacturing:

The inner and outer shoe required in the shoe are also produced in-house. Huge rubbersheets measuring 3ft.x2ft. having a thickness of approx. 2 cms. are first heated to high

temperature and then placed in a curing chamber for 8 minutes where the are again

processed at high temperature of around !"#o$. %t such a high temperature the sheetsexpand and then sent for vulcani&ation where it is processed for 3 hrs. to set the

shrinking limit of rubber. These sheets can be cut onl after two weeks of vulcani&ation.

This is known as seating process.

2. Making Binding:

% binding is required on the outer of the shoe to bind the edges of cloth upper. Thisbinding material is also made within the plant' using cloth. (t is machne stitched onto the

cloth upper.

3. Folding, Cutting And Staming:

The cloth that forms the shoe upper is produced from )omba *eing. (t is first folded

into huge lots and then cut into pieces of uniform si&es according to the different si&e

lots.These cloth pieces are then stamped with what ma be called a batch number and the

shoe si&e. %n example of a batch number ma be +,-32!822. (n this code' , representsplant code of the ,aridabad factor' 32! is the code of the particular workstation and

assembl line' 8 represents the ear of manufacturing' 2 the week and 2 signifies the da

of the week in which production has been done.This stamping particularl helps if thereis a defect found out in the shoe after sale. %fter stamping is done 'the upper is sent for

stitiching.


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. Stitc!ing /

The cloth received after stamping is set for stitching and making it into a proper upper of

the shoe. The stitching process starts with folding of the piece and stitching it in aparticular fashion to give the shape of an upper. 0ext' it is sent for stitching the binding

onto the edges of the sgoe. %fter the binding on the edges has been done' the shoe is

transferred further where lace holes and flips used under that are stitched onto the upper.The last step in the stitching process is to put laces into the shoe' which is done b hands.

The upper of the shoe is now read to sent for assembling process.

1. A""em#l$/

The assembl process uses a dual level conveor belt as can be seen in the picture.

fact worth noting is that the conveyer does not have a linear arrangement


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of wor(stations7 rather it is an ellipsoidal conveyer with dierent

wor(stations positioned all around it. t 6rst glance, it is not easy to

comprehend as to wherefrom where the process &egins. 8owever ,a closer

loo( reveals that fully assem&led shoes are hand pic(ed away from the

conveyer at one particular point on the conveyer. -espite it unconventional

designe, it is a very well organied and systematic assem&ly line

con6guration where none of the employee sit idle at any point of time , thus

minimiing idle time losses.

)here is a parallel conveyer which &asically consists of many metal shoe

moulds onto which the entire shoe assem&ly is &uilt.

)he shoe &uilding process starts at one when one person applies cement on

the inner sole and places it on the conveyer &elt. )he ne*t person then

applies cement of edges of the upper of the shoe and again puts &ac( the

piece onto the conveyer, ne*t,the inner sole is put on the upper part of the

ould and the cloth is pasted on the sole to get the e*act shape of the shoe.

9ow ,when the shape is achieved ,the shoe is dipped into late* so that the

late* covers the lower side of the shoe.


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t is then placed in a drying cham&er to dry the late* where in the

temperature is around :0o;.

Once late* is dried and the shoe is ta(en out of cham&er . t is again placed

on the conveyor and the ne*t person puts the outer sole+coated withcement on the conveyor as well. )he sole is then pasted on to the shoe

tightly and pressed &y a large &ag containing water. )his water 6lled &ag is a

part of the conveyor only and water is used to prevent the formation of air

&u&&les, which may leads to manufacturing defects.

)he person sitting ne*t chec(s once again that there is no gap in the pasting.

)he side 6*ing is then pasted on the dried late* and the shoe moves on. )he

ne*t employee pastes the #ata logo on the &ac( of the shoe and also pressthe side fo*ing. On the ne*t station, the toe guards, &oth side strips as well

as circular one, are availa&le to the employee.

;oated with cement . #oth of these are pasted on the shoe. )he shoe is now

prepared to &e vulcanied and hence is transferred &y the last wor(er on the

conveyor , from the conveyor to the conveyor trolly.

%ntroduction :

Facilit$ &a$out mean" lanning:a.,or the location of all machine' utilities' emploee workstations customer. service areas' material storage areas' aisles' restrooms'lunchrooms' internet walls' offices and computer rooms.

b. ,or the flow of patterns of materials and people around' into' and withinbuilding.


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$ .(nfrastructure services such as the deliver of line communications' energ

and water and the removal of waste water all make up basic utilities.

C!aracteri"tic of facilit$ la$out deci"ion:a. ocation of these various areas impacts the flow through thesstem.

b. The laout can affect productivit and costs generated b the

sstem.c. aout alternatives are limited b

d. the amount and tpe of space required forthe various areas.

e. the amount and tpe of space available.

,. the operations strateg.

'#(ecti)e of la$out Strateg$:

*evelop an economic laout which will meet the requirements of/

a. roduct design and volume 4product strateg5b. rocess equipment and capacit 4process strateg5c. 6ualit of work life 4human resource strateg5d. )uilding and site constraints 4location strateg5

Ba"ic la$out form":a. rocess aout

b. roduct aout

c. $ombination aoutd. ,ixed position aout


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,i*ed+Po"ition la$out(n fixed-position laouts' the item being worked on remains

stationar' and workers' materials' and equipment are moved as

needed. ,ixed-position laouts are widel used for farming'

firefighting' road building' home building' remodeling and

repair' and drilling for oil'buildings' ships' aircrafts.

Factor" in etermining &a$out and e"ign:

7mall business owners need to consider man operational factors when

building or renovating a facilit for maximum laout effectiveness. These

criteria include the following/

!. -a"e of future e*an"ion or c!ange,acilities should be designed so

that can be easil expanded or adusted to meet changing production


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needs. 9%lthough redesigning a facilit is a maor' expensive

undertaking not to be done lightl' there is alwas the possibilit that

a redesign will be necessar. Therefore' an design should be flexible.:

,lexible manufacturing sstems most often are highl automatedfacilities having intermediate-volume production of a variet of

products. Their goal is to minimi&e change over or setup times for

producing the different products while still achieving close to

assembl line 4single-product5production rates.9

2. Flow of mo)ementThe facilit design should reflect a

recognition of the importance of smooth process flow. (n the case of

factor facilities' the plan will show the raw materials entering our

plant at one end and the finished product emerging at the other. The flowneed not be a straight line. arallel flows' ;-shaped patterns' or even a

&ig-&ag that ends up with the finished product back at the shipping and

receiving bas can be functional. However' backtracking is to be

avoided in whatever pattern is chosen.


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2$ Kubber urchasing e%t$


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Bata roduction i!ision is going e/tra miles to meet e!er growing %roduction

re0uirements o& . direct %ouring and other &ootwear to cater the needs o& our

worth# customers$ uring the current season, the o!erall %roduction is going

12N against estimates and 1=N against last #ear$ Similarl# in the area o&

. direct %ouring, 12=N %roduction has been achie!ed against the estimates

and 24N against last #ear$

This milestone in %roduction has been a result o& restructuring o& ara"a and

Kubber 5actories$ A better %roduction %lanning, ma/imum utilization o& human

resources and teamwor" - all ha!e been %ut together strategicall# to achie!e

com%etiti!e ad!antage in >Bata? %roducts o!er the com%etition in the area o&

0ualit#, %rices and sales a%%eal

PROCESS OF PLANIN1 OPERATION SYSTEM2

Their %rocess consists o& three %arts$

Maufacturi+

'n manu&acturing are, all the raw materials are brought together and the raw material is

cut into the sha%es o& the re0uired %roducts$ All the %ieces are cut here &or the s%eci&ic

%roducts$

Stitc"i+

The cut %ieces o& raw material are stitched here together to gi!e the sha%e o& the shoe$

The sole is also attached to the u%%er %ortion o& the shoe and all the %ieces are *oined

together to gi!e it the sha%e o& shoe$

Fiis"i+

The %roduct is then mo!ed to &inishing de%artment where the rough loo" o& shoe is

con!erted in to a &inished %roduct$ The shoe is %olished, cleaned and all the unwanted

materials are remo!ed &rom it to gi!e it a %ro%er sha%e$ The color and shine o& theshoes are &inalized here and the %roduct coming out o& this de%artment is read# &or use$


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Retrec"!et 3Firi+4

As we "now that Bata is a biggest &irm around us and the# hire the %erson who ha!e the

s"ills and abilit# to do wor" &or a long time $The# mainl# &ire %eo%le on the serious reacho& agreement, misconduct, %unctualit# and u%on not achie!ing their gi!en targets and

once the management has decided to &ire a %erson the# gi!e one month %rior notice to

the res%ecti!e em%lo#ee and once the em%lo#ee is &ired can ne!er be hired again$

oreo!er the# do not conduct an# e/it inter!iew$ The# do not belie!e in e/tending the

out%lacement &acilit# to their em%lo#ees$

,UALITY SYSTEM2

A i!portat c"oice

A choice o& more than =, itemsG &ootwear, clothing, bags and accessories, &or

men, women, children and s%orts$

A 5er* persoa) ser5ice

Their %ro&essional s%ecialized sta&& is there to hel% #ou ma"e the best choice

Pro&uct presetatio

All the items are clearl# mar"ed with the %rice, size and descri%tion o& the materials

used to ma"e the %roduct, thus sa!ing #ou time and ma"ing #our choice easier$

Your purc"ase is +uaratee&

:ou ha!e the guarantee to re%lace the %urchased item i& it is still intact and

accom%anied b# the till recei%t$

IN#ENTORY MANA1EMENT


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7ubect matter expert and course leader' >ean-aul une

3rd to !1th. ! ?uropean participants took part in the training.

The course obectives were as follows/CTo learn the +)est Berchandising ractices in the )ata ?urope @roup

CTo better understand the role and function of the Berchandising *epartment in the

compan

CTo develop and improve skills in shoe line building

CTo understand' create and utili&e the $onsumer ifestles 7egmentations

CTo introduce analtical tools and techniques to perform in-season and end-season

analsis in order to better manage inventor

CTo introduce a disciplined' standardi&ed methodolog and process to the )ata

?uropeDs merchandising function in order to align business performance to

benchmarks

The participants worked through various maor business areas including/

C%nal&ing the market place and all the competition

C;nderstanding the need for market segmentation to better identif customersE

requirements

C)uilding a shoeline with core and additional collections to better meet store portfolio

requirements

Clanning the merchandise allocation to the stores in such a manner that stores can

achieve their sales obectivesC;sing various analtical techniques to optimi&e sales and inventor

management' and to maximi&e profitabilit

% professor from the %rs 7utoria ;niversit in Bilan explained in detail the various

shoe construction tpes and material including tips to recogni&e a 9qualit shoe9.

The group visited stores in Aenice and made a competitive market place analsis

including business cases as to how to improve )ata store performance' visual displa

and other areas of the business.

The ?uro ,ast Track - Berchandising Bodule was ver successful and participants

were ver enthusiastic as the participated in man practical exercises including a

negotiation workshop. The also had the opportunit to share their experiences with

man colleagues from other )7F companies across ?urope.

156128151 Bata Shoe Organization Overview

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Transcript of 156128151 Bata Shoe Organization Overview