CANARA BANK SCHOOL OF MANAGEMENT STUDIESBangalore University, Central College Campus, Bangalore - 001

2011-2013

An Organization study at UltraTech Cement Ltd.

[Unit: Rajashree Cement Works] Malkhed

By –

ABDUL GAFOOR M

Reg. No. 11TUCMA001

Under the Guidance -

Dr. K Janardhanam

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Industry Profile

Cement plays an important role in the economic development of the country.In 1824, Joseph Aspdin invented Portland Cement in England.In 1889, Kolkata Cement manufacturing started

Facts (June -2012)

• India is second largest cement market in the world

• Sector Capacity 324 MTPA

• Sector Production 214 MTPA

• Consumption per capita 190Kg (world 490kg/capita)

• More production in India North 35% & South 27%

• Major players in India ACC, UltraTech cem., ICL, JP Cem., Ambuja cem.,

Shree cem. etc

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Company Profile• Established in 1983 Grasim’s first

cement plant at Jawad in Madhya Pradesh.

• UltraTech cement was acquired from L&T in 2004.

• Annual capacity of 52 MTPA, Exports over 2.5 MTPA, which is about 30% of the country's total exports

• 12 integrated plants, 1 white cement plant, 11 grinding units in India.

3

RCW Profile

A unit of UCL, Started with capacity of 0.50 MTPA & now 4.70 MTPA at Malkhed in Gulbarga District.

The unit manufactures Portland cement

Coal based thermal power plant with a 58.2MW Capacity

only cement plant in Indian with a captive coal washer

limestone mine is one of the largest single location mines in India spread over all area of 1800 acres.

4

Vision & MissionVision

To be a Market Leader in Cement Business and recognized as the benchmark for:

Customerisation

Quality Consistency

Product Range

Cost Competitiveness &

Employee Empowerment.

Mission“To deliver superior value to our customers, Shareholder employee & Society at large” 5

Product Profile

UltraTech (PPC) Portland Pozzolona Cement

UltraTech (OPC-53) Ordinary Portland Cement

UltraTech (OPC-43)

UltraTech (53-S OPC)

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Organization StructureUnit Head

Technical

(FH)

Commercial

(FH)

HR & Admin.

(FH)

Mines

(FH)

CPP

(FH)

Cement Plant

Power Plant

QC/R&D

Environment

Raw Material

Handling

T & D

Finance & Accounts

Materials

Raw Material

Procurement

Purchase

Information

Technology (IT)

Human Resource

Dept.

Employee Relation

& Legal

Security &Administration

Community

Development

Hospital

Mines Maintenance

Mines Operation

Marketing &Sales

7

Functional DepartmentHuman Resource Dept. Recruitment & Selection

Manpower Planning

Guidance & Motivation to the employee

Transfer & Promotion

Wage & Salary Admin.

Training & Development

Performance Appraisal

Important Dept.CSR (KJST)

Time Office

Estate

Security

Hospitality (TPT/GH)

T & D cell

ESST

Production Dept.• Technical magt.

• Heating & cooling to produce clinker

• Raw mill used for raw materials grinding and drying.

• Preparation of cement

• Quality control system & packaging etc…

Finance Dept.• Store accounting & material

valuation• Maintain accounts ledger &

processing all department process.

• Payment of employee & workers payroll

• Billing of all services related to agents, dealers etc.

8

SWOT Analysis

STRENGTHS

Better Quality

Long relationship with customer

Strong brand image & excellent marketing

support

Strong financial back support by group

Large distribution network

WEAKNESSES

Insufficient manpower

Stimulating & retaining young talent

Difficulty to obtain skilled workers which in turn

increases cost of training for imparting skills to

workers.

OPPORTUNITIES Develop new marketing areas Maintain the position of competition in the

market. Growing e-commerce’s business.

THREATS

Competitors are the main threat like ACC,

VASAVADATTA & JAWAR CEMENT

Increasing coal prices & shortage of coal in the

country which is the main material for producing

cement in the power plant of the cement

companies. 9

Findings

UltraTech one of the icons of cement industry in India and the World.

Manpower in case of labour is limited for more production.

Canteen facility provided should be improve

They more care about safety in the factory for everyone

The hospitality department provides well accommodation, food & transport

facilities for VIP’s, Regular Executives, & New Joiners.

All the major departments like Finance, Marketing, Human Resource, and

Production work hand-in-hand. So this unit’s role is vital in UltraTech Cement.

The green environment in the factory & surrounding village

The company’s organization structure is in the form of mechanistic model.

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Suggestion & ConclusionSUGGESTION

• They can adopt addition manpower for more production.

• Provide a chance to the engineers & employee of this unit to grow their skills & talents by using the techniques outstation training & higher study in their interested field.

• At the workplace staff has work stress, so concerned authorities should make effort to introduce relaxation techniques as yoga, pranayama, meditation, etc. in the regular training programs.

CONCLUSION

• UltraTech Cements is going for major expansions and modernization of cement plants across the country. Shortly they opening of unit 2 in malkhed near to unit 1 & unit 3 in Hotgi..

• So, UltraTech Cements have huge opportunities in future. Now a day’s construction and infrastructure industry are booming. I hope this occasion will make UltraTech Cements huge profit.

• The company has the opportunity to become market leader in cement industry throughout globally.

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Thank u

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