1530 surewash e health pres pathway to success
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Transcript of 1530 surewash e health pres pathway to success
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Pathway to Successfrom idea to product…to pivot…to product V2
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2005
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SureWash
• Research Problem– Very fast motions, partially
hidden, different backgrounds
• Prototype in Trinity College– Gerry Lacey and David Llorca
• Market Opportunity– Food & Health
• TCD Patent Application
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The Problem in Hospitals
Hospital Acquired Infections
DEATHS100,000 people in US & 140,000 in EU
COSTS USA $7 Billion & EU $6.5 Billion
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Development and Field testing
• Undergraduate guinea pigs– Chocolate as bribes
• EARLY FIELD TESTING taught us lots!– HSE and NHS in Northern Ireland– Differences in technique– The WHO approach
• Results of Technology Development– Vision system & GUI progressed well
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The embedded system
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Patent Granted!
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Moving toward Commercial 2009
• Enterprise Ireland Comm+ support– Product design on PC platform– Commercial mentor– Developed SureWash brand– Improve Reliability
• Further development & field trials – Beaumont Hospital
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Field Trial
• Compliance Focus• NHS trial Broomfield Hospital
– 8 units for 6 months on a surgical ward
• Results– Baseline results (screen turned off)
• 15% had perfect technique (240 washes)– Screen turned improved practice
• 46% had perfect technique (3206 washes)– 20% ignored the system completely
• Points to need for incentives for compliance
• Feedback mobile cart would be better
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Improve Product-Market Fit
• Technology Development – Focus on Training– Touch Screen interface– Rewrite the software– Cart based design
• Lots of testing with users
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SureWash founded 2011
• Seasoned team focused on Bootstrap
• Built first training cart
• First Customer– Ann Higgins in the Mater
Private
• Support from EI and TCD– Innovation awards
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Mater Private Video
• Video
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Next big customerPacific Science Centre - Seattle
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Kids and Families use it too!
• http://www.kfbb.com/story/29097045/hand-washing-machine-in-great-falls-public-elementary-schools
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Targeting the Experts & Influencers
July 2011, Geneva
Prof Didier Pittet, (WHO), Dr Gerard Lacey, (SureWash), Prof John Conly (University of Calgary)
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Building the Evidence Base
Independent Clinical Validation“Improved hand hygiene technique and compliance in healthcare workers using gaming technology”, A Higgins, MM Hannan. Journal of Hospital Infection. Feb 2013http://dx.doi.org/10.1016/j.jhin.2013.02.004
SureWash installed ✔
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Building the Evidence Base
Efficacy of a New Educational Tool to Improve Handrubbing Technique amongst Healthcare Workers: A Controlled, Before-After StudyAndrew J. Stewardson , Anne Iten, Véronique Camus, Angèle Gayet-Ageron, Darren Caulfield, Gerard Lacey, Didier Pittet
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Building the Evidence Base
Improving hand hygiene culture using computer games technology as part of a multi-modal campaignAnn McQueen (HAI Patient Safety Co-ordinator) Fiona Cameron (Head of Service Infection Prevention and Control NHS Lothian)Chris Connolly (Clinical Nurse Manager, Emergency Department)
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Where are we now?
• Distribution• Major International Partners
– UK NHS Supply Chain– Sodexo
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Path to first product• New type of product in nascent market
– Takes time to develop technology and market• Healthcare adopts technology slowly
– Work with customers• prototypes, empirical studies, thought leaders
– Keep going!• “I’m convinced that about half of what separates the
successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs