150!Canada Poll - Survey results

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    Sponsored by:

    150!Canada150!Canada

    National Opinion PollNational Opinion Poll

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    ADD PHOTO AS BACKDROP

    Do Canadians know how to

    celebrate a momentous occasion?

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    150! Canada National Poll

    National telephone survey with 1,001 Canadians (18+)

    Survey collected February 22 to 24, 2010

    Margin of sampling error: 3.1 % (19 in 20 samples)

    Sponsored by MasterCard gauging what Canadians

    consider priceless

    150! Canada National Opinion Poll

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    Themes

    1. What do Canadians remember about the Centennial?

    2. How do Canadians think we should celebrate our 150th?

    3. Who is responsible for making it happen?

    150! Canada National Opinion Poll

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    Do you remember/know about Canadas centennial celebrations?

    Remember/Heard AboutBy age

    Q.1

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    Centennial events/activities remembered/heard about?

    Q.2

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    How did centennial make you feel?*

    Q.3* Those who remember it directly

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    Is it important to celebrate Canadas 150th?

    Q.4

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    Is it important to celebrate Canadas 150th?

    Very/somewhat important by groups

    Q.4

    150! Canada National Opinion Poll

    By age By income By first language

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    What about Canada deserves celebrating?

    Q.5

    150! Canada National Opinion Poll

    Notable achievements 17%

    People and history 22%

    Beliefs and values 49%

    Role in the world 9%

    Natural Resources 7%

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    What about Canada deserves celebrating?

    Q.5

    TOP MENTIONS LESS OFTEN MENTIONED

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    A great way to celebrate Canadas 150th

    Q.66

    150! Canada National Opinion Poll

    Major national events tocelebrate the anniversary

    New travel program sendingCanadians to visit other regions

    New/improved infrastructure(libraries, parks, hockey arenas)

    Community events/programsto celebrate local culture

    New scholarship program to helpstudents attend college/university

    51

    34

    34

    33

    32

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    A great way to celebrate Canadas 150th

    Q.66

    150! Canada National Opinion Poll

    Major new cultural facilities(museums, galleries, concert halls)

    Public competitions to recognizeexcellence in arts and culture

    Financial grants to artists/writersto showcase Canadian stories

    Multicultural programs/festivalsto reflect shared Canadian experiences

    International exposition likeExpo 67/Expo 86

    Major public works projects(high-speed rail, bridges) 30

    30

    26

    25

    23

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    Playing a leadership role to support Canadas 150th

    Q.7a-d

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    Personal interest in participating in Canadas 150th events

    Q.8

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    Consider volunteering your time to help put on events

    Q.9

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    1967 Centennial still alive for many Canadians 43 years later

    150! Canada National Opinion Poll

    1967 Centennial is still alive

    for many Canadians

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    Can grasp the significance of 2017 and want it to mean something

    150! Canada National Opinion Poll

    Canadians grasp the

    significance of 2017

    And want it to mean something

    SMP0011923

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    The Vancouver Olympics tell us there is the desire

    150! Canada National Opinion Poll

    Vancouver Olympics shows us

    there is desire

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    150! Canada National Opinion Poll

    150th celebration is a blank slate

    The field is wide open for

    imagination and inspiration

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    www.EnvironicsResearch.ca

    Keith Neuman, Ph.D.Group Vice President Public Affairs

    Environics Research Group Ltd.

    [email protected]