For more information please contact your relationship manager, Nedbank Merchant Helpdesk on 0860 114 966, email marketedge@nedbank.co.za or visit www.nedbank.co.za/marketedge.

For more information please contact your relationship manager, or the Nedbank Merchant Helpdesk on 0860 114 966, send an email to marketedge@nedbank.co.za, or visit nedbank.co.za/marketedge.

MAKE

HAPPEN

KNOWING YOURMARKET

Know yourcustomers

Market Edge™ pulls together huge amounts of data that you can break down by race, age,LSM or gender for a more targeted marketing approach, giving you a deeper insight into your customer base.

Understanding this data will help you make better and informed business decisions for the future.

Market Edge™ really does give you a competitive edge by allowing you to filter your search based on a specific industry to see how you stack up against the competition. It also highlights consumer markets that your competitors are missing out on and which you can tap into.

Compare performance data to determine your best performing stores and see where you may be losing business.

Know whereyou’re going

Search by town and suburb for new business opportunities and survey your stores’ performance by month and year while tracking your average transactional value. Knowing when your customers are spending gives you an accurate understanding of when you’re busy, when you’re not, and why. This can help you plan your staff shifts, stocktakes and promotions.

More than ever, big data, and being able to analyse it, is driving the future of business growth. It’s fast becoming the foundation of building engaging customer relationships.

Know yourcompetition

‘Market Edge arrives in an increasingly complex competitive environment in which retailers and businesses are jostling for consumers. Through Market Edge, businesses will be able to view

consumers’ transaction histories and use this information to improve product development.’ — Business Day, 16 July 2015

Nedbank Ltd Reg No 1951/000009/06. Authorised financial services and registered credit provider (NCRCP16).