15. turnkey mini software pioneers

12
The Mini Revolution Software Pioneers

description

 

Transcript of 15. turnkey mini software pioneers

Page 1: 15. turnkey mini software pioneers

The Mini Revolution

Software Pioneers

Page 2: 15. turnkey mini software pioneers

Turnkey Mini Software• So for all these DEC and DG minicomputers made in the

1960s, just where did the hospital software originate?– McAuto! – Yes, Virginia, the shared system giant built the first

software that made minis mighty, and eventually led to HBO!– HDC – “Hospital Data Collection” was the name Mac gave to a

project started in the early 70s to automate Order Entry & Results Reporting, making mainframe solutions affordable.

• Why automate such a mundane series of clerical tasks?Remember how Order Entry and Results Reporting enabled

Mike Mulhall to cure the paper blizzard at Monmouth: MDs scribbling orders on an “order sheet” in the chart RNs “red-lining” each order as they transferred them to: Multi-part paper requisitions or “zip sets” for each order Imprinted with “Addressograph” plates (plastic ID cards),

that contained (hopefully!) that patient’s account number.

Page 3: 15. turnkey mini software pioneers

Manual Order Entry “System”• Order requisition were “zip

sets” with carbon copies (later: “NCR” paper), to create: An original for the chart,Copy hand carried to the dept.,B. O. copy or “charge ticket.”

Results took an equally labyrinthine paper/clerical path back to the nurse station and (hopefully!) the correct patient’s paper chart, where they were “shingled” for physician review (or lost/borrowed…)

Page 4: 15. turnkey mini software pioneers

McAuto’s HDC Solution• In the early 70s, just as HFC was taking off for patient

accounting, Chuck Barlow’s software engineers started programming a DEC PDP to communicate orders/results.

• For rapid response times, they added a Four Phase mini as a “front-end” to handle communications among the many terminals on nurse stations and ancillaries “STAT!”

Page 5: 15. turnkey mini software pioneers

Dissent in McAuto’s ranks• A battle arose inside the HDC team:

– Walt Huff, who had came from OSF with his HFC shared system team, including:• Bruce Barrington and David Owens,

– Thought the Four Phase could do the job alone, without the cost & complexity of the DEC PDP mini. Mac’s techies disagreed…

• So, Huff left in one, and formed his own company with Bruce and David back in Peoria, appropriately named:

• Legend has it they set up a Four Phase in Walt’s garage, and began programming an Order Entry system named MedPro

Page 6: 15. turnkey mini software pioneers

Sales Tsunami• MedPro met with amazing success in the community

hospital market (under 400 beds), whose “normal” size hospitals could not afford the millions of a mainframe and associated programming staff, but would gladly pay thousands for a mini and its “turnkey” software,

• Especially if it offered the same order entry & results reporting applications that their shared financial system vendors couldn’t deliver on slow telecom of the day…

• Ironically, Walt & company’s intimate knowledge of HFC enabled them to write a superb interface to its shared financials, better even than Mac’s own HDC!– After all, they authored both systems!

Page 7: 15. turnkey mini software pioneers

MedPro Breakthrough$• As sales and revenue rolled in, HBO grew exponentially,

and expanded the early MedPro apps to include ancillary department systems, and even nursing documentation.

• But HBO’s most telling breakthrough was in pricing:– Shared systems were priced on volumes, e.g., $.25 per AR

account per month, and $1 per patient day for IP billing, reflecting the costs incurred at the shared data center…

• So, the TCO over time was high, but immediate capital costs low.

– MedPro sold itself as turnkey systems did in other industries:• “X” thousand for the mini, “Y” thousand for software license fees, and:• “Z” thousand for installation! Prior to this, we IDs and CSR reps were

free, with only out-of-pocket travel costs passed on to hospitals.• Needless to say, every other vendor jumped on this bandwagon to

where by today, implementation fees often exceed license fees!

Page 8: 15. turnkey mini software pioneers

Wall-Street Breakthrough!• By booking the entire sale (hardware, software

and implementation) at once, HBO realized far more revenue in the year of a sale than the shared systems, who were then booking only each year’s revenue as they invoiced it...– (no need for Sarbanes-Oxley Laws then!)

• When HBO went public, it’s stock soared as much as Med-Pro sales, and its high-flying shares provided capital for numerous acquisitions, leading eventually to the McKesson mega-vendor we know and love today.

- more of HBO’s full saga later…

Page 9: 15. turnkey mini software pioneers

Where the ACTIon is…• MedPro even made inroads into SMS’ SHAS client

base, prompting Harvey Wilson to strike a deal:– SMS’ techies had been working on a DEC-based OE/RR

system something like HDC, but with no Four Phase.– Programming took longer than expected, and, tired of

losing sales, Harvey bought rights to MedPro for SMS• Betsy Palonis in my Education

Department got the job to come up with a name, and picked “ACT I”• Act II was to be Lab, Act III = RX, etc.

• After printing countless buttons and signs, the attorneys found that name taken, so she creatively came up with “ACTIon,” to save the buttons!

Page 10: 15. turnkey mini software pioneers

What Did ACTIon stand for?• All Communication Transmitted Immediately

– Of course, it didn’t take the many wise-guys in King of Prussia to dream up a meaning for the last two letters:

–Or Never!• Actually, SMS also used Four Phase minis as a hot terminal

device to finally replace keypunch cards & 1050 terminals:

• The death of keypunch cards started with IBM’s 2770 line of “high-speed” terminals (such terms are relative…). Notice at right, no more IBM Selectric!

• I can still remember looking at the first 2770 green phosphor CRTs and wondering “Where’s the data?”• Was tricky to correct a TCE: how do you find the

43rd card in batch number 106 on a CRT??

Page 11: 15. turnkey mini software pioneers

ACTIon Evolution• Cranking up its superb sales team, SMS began to

sell ACTIon aggressively, and it morphed into:– ACTIon 400 and 700, MedPro on Four Phase 4/40s and

4/70s, offering mainly ADT, OE and RR applications.– ACTION 1200 and 1400, the DEC-based OE/RR system

the programmers finally delivered, with ancillaries too.

• Soon, turnkey minis were selling like proverbial:- Just as shared systems swept the financial system market in the late 60s and early 70s, turnkey minis systems in the late 70s introduced clinical systems to countless small and mid-sized US hospitals.

Page 12: 15. turnkey mini software pioneers

Minis go Maxi!• Many other entrepreneurs besides Chuck, Walt &

Harvey saw the money to be made in minis:– Not only “add-on” clinicals to shared financial systems,

whether order entry systems or standalone ancillaries,– But entire “Hospital Information Systems” encompassing

both financial and clinical apps on a single mini platform

• The genie was out of the proverbial bottle!- In the next HIS-tory installment, we’ll explore some of the many 70s & 80s firms who made minis rival mainframes in functionality, and beat them in price/performance…

DynamicControl