New list of assignments for Marketing Group

Due Friday March 21

1)Design three different style flyers and announcement in bulletin advertising Pay Off Balance due April 1st. (120pts see rubric)

2)Video Progress Check 10 freshmen (100pts)

Due Friday March 28

1)Design three different style flyers and announcement in bulletin advertising Pay Off Balance due April 1st. (120pts see rubric)

2)Video Progress Check 10 sophomores (100pts)

Due Friday April 4

1) Design three different style flyers and announcement in bulletin advertising the sale of the yearbook. (120pts see rubric)

2)Video Progress Check 10 juniors (100pts)

Due Friday April 11

1) Design three different style flyers and announcement in bulletin advertising the sale of the yearbook. (120pts see rubric)

2)Video Progress Check 10 seniors (100pts)

Due Friday April 18

1) Design three different style flyers and announcement in bulletinadvertising the sale of the yearbook. (120pts see rubric)

2) Video Progress 40students with music (100pts)

Due Friday May 2

1) Design different style flyers, announcement in bulletin (120pts see rubric) Get QR code info from Mrs. Zotos.

2) Design and post one poster (100 pts) in the center quad to advertise the QR code feature in the yearbook.

3)Renaissance Video (300pts) due. Save in "Kezios Folder" in Temp Drive, Mrs. Zotos will grade and deliver to Coach Watt

Due Friday May 9th

1) Design different style flyers and announcement in bulletin (120 pts see rubric) to advertise yearbook distribution. Get distribution info from Mrs. Zotos

2) Design and post one poster (100 pts) in the center quad to advertise yearbook distribution

RUBRIC FOR FLYERS

(flyers have to look different each week and must be approved by Mrs. Zotos before printing)

15 Tips for Writing Effective Flyers1. Keep it brief. You have probably heard dismal statistics about the average American’s attention span. Take your message and edit it down to the crucial elements that you need to convey. If the customer needs more information, you can direct them to your address, phone number, and website.

2. Organize the information. Use bullet points, text boxes, and infographics to organize the information into readable portions.

3. Use a great, catchy headline. Put a lot of thought into the headline of your flyer. It should be interesting and pertinent to your business. Reading the headline, the consumer should have a good idea of what you do.

4. List the benefits. Think of at least five of the benefits that your company provides to customers and list them in a prominent way. It’s a quick way of telling the consumer why they should choose you.

5. Beat the competition. Find ways to describe what you do that makes you a better choice than your competition. This flyer does exactly this in bold lettering in the center of the page. “…more New Media Education, Networking and Business Opportunities in one place than any other single event.”

Source: shawnawilson.hubpages.com

6. Proofread several times. Not only should you proofread your flyer but you should have one or two other people proofread it as well. A misspelled word or transposed telephone number could make your flyer worthless. This company actually misspelled their own name, as well as many other errors.

Source: flickr.com

7. Include a call to action. Don’t allow the reader to be idle: call them to action. Keep your words in the active voice, avoiding passive voice. Tell the reader to order now, call now, or log on to the website. Make sure they know you want them to interact with you.

8. Let them know the specials. If you have any specials or discounts, make that prominent in your flyer. It’s added incentive for the consumer to get in touch sooner rather than later.

9. Know your audience. Do some research to determine the demographics of your audience. Keep the message and tone in line with the kinds of customers you want to reach. This flyer is written for car enthusiasts only. No one else would understand half of the description, and that’s okay. Those who wouldn’t understand probably wouldn’t be interested in purchasing the car.

10. Include only relevant information. Make sure your customer knows where you are located, how to get in touch with you, what type of services you do or don’t provide, and other pertinent information.

Source: flickr.com

11. Use good testimonials. If you choose to use testimonials, which are a great way to communicate the value of your products or services, make sure to pick the testimonials which are written clearly, professionally, and focus on relevant details of your business.

12. Keep your contact info at the bottom, not the top of the flyer. Save the most prominent spot for the headline. The last thing the reader sees, your business’ name and contact info, will be the thing to stay in their mind.

13. Keep it legible. What is the point of all this effort if the customer can’t read it? Choose a legible font and make sure it’s at a legible size, usually no smaller than 10-point size.

14. Put yourself in your customer’s shoes. To keep the language from being too over-the-top or too focused on sales, think about what you would want as a consumer. What would benefit you and how would you relate this information to a friend? Be straightforward and practical.

Source: indianelite.com

15. Use the word “you”. Using the word “you” indicates you are speaking directly to the reader, not abstractly to some unknown “they” or “them”.