15 Small Business Tips to Become a Networking Pro by Linkedin

15 Small Business Tips to Become a Networking Pro

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Having the right connections can create big opportunities


From building new partnerships

To hiring top talent

But finding business contacts can be tough


But finding business contacts can be tough


Who do I connect with?

When do I engage with them?

How do I engage with them?

How do I find them?

How can they help me?

So where do you start?



First things first, you need to be credible

Optimize your profile

" "

Put a face to the name Members with profile photos are more than 7x

more likely to be found in searches

Create a crisp, punchy headline Highlight what makes you different, speak directly to your

audience, and use keywords to be found in LinkedIn search


Tell the full story of you

Showcase your professional career, growth, and accomplishments in the Summary and Experience sections of your profile


Let your network speak for you

Make your profile come to life with Endorsements and Recommendations from colleagues, employers, and customers

With an all-star LinkedIn profile, you’re ready to be found


" "


But being found takes time

You need contacts


now


It’s time to put your network to use

Find contacts on LinkedIn

" "

Define your goal

Determine the core attributes of the people you’re searching for. For example, 5+ years marketing experience and currently working

in the software industry.

Search on LinkedIn Search using keywords that illustrate what

type of connection you’re looking for

Search on LinkedIn Narrow down your results with search facets


Access LinkedIn Groups

Join groups that relate to your networking goals, and identify thought leaders through post and engagement activity


Focus on quality, not quantity The value of your LinkedIn network comes from the connections who want to help your succeed, such as fellow alumni


Think long term Although a connection may not have have direct or immediate relevance for you, they could help you access key business contacts in the future


Identify the ‘network hubs’ Evaluate your connections and view their network snapshot to see who can help you access contacts with specific skills, in particular industries, or at companies of interest

Leave the office

Get out of the building and network in person – it’s hard to beat old fashioned handshakes. Remember to close the loop after meeting new contacts by reaching out on LinkedIn.

Online works well, but don’t forget to…

You’ve done your research and found the right people


" "

Now it’s time to reach out


Engage on LinkedIn

" "


Participate in LinkedIn Groups

Legitimize yourself as a potential business contact – share your knowledge with influencers on LinkedIn Groups

Get a warm introduction Leverage your network and get introduced

to potential business contacts through mutual connections

Send a message Reach out to anyone on LinkedIn with InMail. Break the ice by

complimenting their work or stating your intentions.

You’ve engaged contacts, demonstrated value,

and started the conversation


" "


Now you’re networking like a pro

Find out more: Premium.linkedin.com/tour


http://premium.linkedin.com/tour/

15 Small Business Tips to Become a Networking Pro by Linkedin

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