15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

46
Pitfalls To Avoid To Get Your Site Off On The Right Foot @MarkoSaric - howtomakemyblog.com

description

http://howtomakemyblog.com/ Kenneth Cossin, who is a regular contributor to HowToMakeMyBlog and a Professor of Internet Marketing at Full Sail University in Florida, asked me if I wanted to present a blogging related webinar to his students. Kenneth suggested blogging mistakes as the topic in order to help beginners avoid the common pitfalls and help get them start off on the right foot. “Sure, no problem. Let’s get started”, was my response. The result is this presentation. I hope you enjoy it!

Transcript of 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Page 1: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Pitfalls To Avoid To Get Your Site Off On The Right Foot

@MarkoSaric - howtomakemyblog.com

Page 2: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Don’t have

Unrealistic expectations

Page 3: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Don’t believe the

“get rich quick” stories

Page 4: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

You must manage your own

expectations not to be disappointed

Page 5: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Dream

big !!

but be realistic

Page 6: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Don’t be impatient

Page 7: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Your first post will

suck

Page 8: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

But it is a learning lesson !

Use it to

learn and improve

Page 9: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

It is a marathon, not a sprint

Page 10: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Don’t get stuck in the

planning phase

Page 11: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Just do it

Page 12: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Get feedback from real people

Page 13: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

!

“No battle plan survives

contact with the enemy”

Page 14: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Have a professional

mindset

Page 15: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Figure out a cool brand and domain name for your site

Page 16: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Invest in a

modern design

Page 17: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Do not

not have a strategy

Page 18: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Figure out why

you’re doing what you are doing

Page 19: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Define objectives and targets

Page 20: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Then keep these

in mind at all times

Page 21: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Make sure your site doesn’t

lack focus

Page 22: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Know your niche

Page 23: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Know your audience

Page 24: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Clearly state

what your site is offering

Page 25: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Encourage users to take action

Page 26: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Include CTA’s in the sidebar in the content

Page 27: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Try to avoid inactivity

Try to avoid inconsistency

Page 28: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Work from

a content calendar

Page 29: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Set a

publication rate

and stick to it

Page 30: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Keep It Simple Stupid

Page 31: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Create for the web Clickable headlines

Subheadings

Paragraphs

Bullet points

Multimedia

Page 32: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Avoid typos and spelling mistakes

broken links low quality imagery

Page 33: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Second opinion helps you improve

!

Page 34: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Build it and they will

NOT come

Page 35: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Spend 50% time creating

50% marketing

Page 36: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Don’t rely on Google for traffic

Page 37: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Build your

own audience

Page 38: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Install analytics

Page 39: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Analyse the data

!

!

!

react to what it is telling you

Page 40: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Don’t be busy on Twitter

Page 41: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Work smart

not hard

Page 42: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Focus your efforts on 20% of tasks that

bring 80% of results

Page 43: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Ship

Page 44: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

Don’t

be too

serious

Page 45: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

It’s all fun and games

after all

Enjoy the ride

Page 46: 15 Pitfalls To Avoid To Get Your Site Off On The Right Foot

@MarkoSaric howtomakemyblog.com

Happy blogging!