The New [Digital] Marketing Operations Archetypes By Jason Heller
15 Marketing Research Archetypes
19
Muder Chiba 15 MARKETING RESEARCH ARCHETYPES Statutory Disclaimer: None of these represent any person living or dead that I know, fully !!
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Transcript of 15 Marketing Research Archetypes
Muder Chiba
15
MARKETING
RESEARCH ARCHETYPES
Statutory Disclaimer: None of these represent any person living or dead that I know, fully !!
On the Managerial Grid !
Muder Chiba
Pe
op
le o
rie
nta
tio
n
Performance Orientation1,1
9,99,1
1,9
Guru
Waif
Patriarch
Cruncher
Gypsy
MBE
Minion
Sleaze
Kirk
Dweller
Woolly
MMDiva
Dude
Shaper
The 16th one is the Invisible Lurker
Igniting Insight
Other Slide Shares in this genre :
http://www.slideshare.net/MuderChiba/dilbertian-ph-d-in-mr
http://www.slideshare.net/MuderChiba/the-essential-business-of-big-mr