What You Can Buy with the

$14.28 Billion Wasted on

Ineffective Display Advertising

According to eMarketer, advertisers will

spend $14.28 billion on display advertising in

2012 and yet engagement rates are at less

than one percent.

What could you do with the $14.28 billion in

wasted spend to really get consumer

attention?

Pay tuition, room and board for every undergraduate at Stanford University

for the next 53 years

Buy out Yankees home games for the next 617 years.

Give Gulfstream G6 Jets to 25 Friends

Send all 74,000 people who applied to be Charlie Sheen’s Intern to space with

Virgin Galactic

Provide Malaria Nets for All Citizens

Of Central Africa

Provide clean water to 741 million

People Through Charity : Water

Fund Every Presidential Campaign Through 2054

Give Everyone in Manhattan $1,700