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PHILLIP SUNKEL IV S1 www.fortune.com/adsections E NACTUS, A GLOBAL organiza- tion that encourages university students to change the world through entrepreneurial action, gave students at Flagler College in St. Augustine, Fla. a platform for changing the lives of U.S. veterans. Unemploy- ment for the state’s wounded combat veterans was around 13%, far higher than the national average. Clearly, these men and women needed physical and emotional support to transition back into civilian life. And, the students real- ized, they also needed jobs. In 2012 the Enactus students teamed up with Veterans Farm, a working farm in Jacksonville that helps disabled vets integrate back into society through horticulture therapy. If they could find a unique product that could be grown and processed at the farm, they figured it could be marketed and sold by the veter- ans, providing a source of income. The result: Datil Pepper Salt, made from peppers grown on the farm. Working directly with the veterans, the Enactus students developed a commu- nication plan that covered everything from label design and marketing to a franchise model for selling the product. They continue to work with the six veter- ans who are in business for themselves, selling Datil Pepper Salt at farmers markets and small specialty stores. Seeing opportunities and taking action with sustainable solutions is the very core of Enactus. A nonprofit start- ed in 1975, it gives college students the opportunity to use entrepreneurial skills to create solutions for problems and issues facing their local communi- ties or other places around the world. Alvin Rohrs, president and CEO of Enactus, says that what excites the students and the corporate sponsors is the belief that solutions exist even for society’s most intractable problems. “By coming up with innovative solutions to tackle problems like poverty and lack of clean drinking water, our students are inspiring the rest of us to get past the cynicism that exists and to just get out there, work together, and find solutions.” MANAGING TO SUCCEED Students who participate in Enactus— the list now includes roughly more than ENACTUS ALLOWS UNIVERSITY STUDENTS TO USE ENTREPRENEURIAL SKILLS TO TRANSFORM LIVES AND SHAPE A BETTER, MORE SUSTAINABLE WORLD. SEEING OPPORTUNITIES, TAKING ACTION, ENABLING PROGRESS Flagler College Enactus team member, Shelby Ptacek, helps wounded Army and Marine veterans find a fresh start. SPECIAL ADVERTISING SECTION REPRINTED FROM THE FEBRUARY 24, 2014 ISSUE OF

Transcript of 140224_Enactus_singles

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S1 www.fortune.com/adsections

Enactus, a global organiza-tion that encourages university students to change the world through entrepreneurial action,

gave students at Flagler College in St. Augustine, Fla. a platform for changing the lives of U.S. veterans. Unemploy-ment for the state’s wounded combat veterans was around 13%, far higher than the national average. Clearly, these men and women needed physical and emotional support to transition back into civilian life. And, the students real-ized, they also needed jobs.

In 2012 the Enactus students teamed up with Veterans Farm, a working farm in Jacksonville that helps disabled vets integrate back into society through horticulture therapy. If they could find a

unique product that could be grown and processed at the farm, they figured it could be marketed and sold by the veter-ans, providing a source of income.

The result: Datil Pepper Salt, made from peppers grown on the farm. Working directly with the veterans, the Enactus students developed a commu-nication plan that covered everything from label design and marketing to a franchise model for selling the product. They continue to work with the six veter-ans who are in business for themselves, selling Datil Pepper Salt at farmers markets and small specialty stores.

Seeing opportunities and taking action with sustainable solutions is the very core of Enactus. A nonprofit start-ed in 1975, it gives college students

the opportunity to use entrepreneurial skills to create solutions for problems and issues facing their local communi-ties or other places around the world.

Alvin Rohrs, president and CEO of Enactus, says that what excites the students and the corporate sponsors is the belief that solutions exist even for society’s most intractable problems. “By coming up with innovative solutions to tackle problems like poverty and lack of clean drinking water, our students are inspiring the rest of us to get past the cynicism that exists and to just get out there, work together, and find solutions.”

Managing To SuccEEdStudents who participate in Enactus—the list now includes roughly more than

Enactus allows university students to use entrepreneurial skills to transform lives and shape a better, more sustainable world.

Seeing OppOrtunitieS, tAKing ACtiOn, enABLing prOgreSS

Flagler College Enactus team

member, Shelby Ptacek, helps

wounded Army and Marine

veterans find a fresh start.

SPECIAl ADVERTISIng SECTIOn REPRInTED FROm ThE FEBRUARy 24, 2014 ISSUE OF

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www.fortune.com/adsections

SPeCiAl ADVeRTiSinG SeCTiOn

Enactus, a global organiza-tion that encourages university students to change the world through entrepreneurial action,

gave students at Flagler College in St. Augustine, Fla. a platform for changing the lives of U.S. veterans. Unemploy-ment for the state’s wounded combat veterans was around 13%, far higher than the national average. Clearly, these men and women needed physical and emotional support to transition back into civilian life. And, the students real-ized, they also needed jobs.

In 2012 the Enactus students teamed up with Veterans Farm, a working farm in Jacksonville that helps disabled vets integrate back into society through horticulture therapy. If they could find a unique product that could be grown and processed at the farm, they figured it could be marketed and sold by the veter-ans, providing a source of income.

The result: Datil Pepper Salt, made from peppers grown on the farm. Working directly with the veterans, the Enactus students developed a commu-nication plan that covered everything from label design and marketing to a franchise model for selling the product. They continue to work with the six veter-ans who are in business for themselves, selling Datil Pepper Salt at farmers markets and small specialty stores.

Seeing opportunities and taking action with sustainable solutions is the very core of Enactus. A nonprofit start-ed in 1975, it gives college students the opportunity to use entrepreneurial skills to create solutions for problems and issues facing their local communi-ties or other places around the world.

Alvin Rohrs, president and CEO of Enactus, says that what excites the students and the corporate sponsors is the belief that solutions exist even for

society’s most intractable problems. “By coming up with innovative solutions to tackle problems like poverty and lack of clean drinking water, our students are inspiring the rest of us to get past the cynicism that exists and to just get out there, work together, and find solutions.”

Managing To SuccEEdStudents who participate in Enactus—the list now includes roughly more than 66,500 at 1,650 colleges and universi-ties in 36 countries—form teams at their schools and develop their own projects. not surprisingly, many teams focus on helping low-income and impoverished people become economi-cally self-sufficient by starting or better managing their own businesses.

Each team of students gets real-world advice and management feedback from advisory boards consisting of En-actus corporate members, a group that includes Walmart, The hershey Co., The home Depot, Campbell Soup Co., and nearly 450 other companies worldwide. These top business leaders, who pitch in as judges for regional and national competitions, also judge the annual Enactus World Cup competition, which brings together winning teams from around the globe.

Spend any time with Enactus students or at one of their competi-tions and it’s immediately clear that they don’t merely like what they’re doing—they love it. That same passion can be found among the organization’s corporate partners.

“The first time I attended one of the competitions, it was like getting oxygen,” says John P. Bilbrey, president and CEO of The hershey Co. and worldwide board chairman of Enactus. “The students I see involved with Enactus possess a confidence that comes from hard work, innovative thinking, team building, and resilience. They understand what it takes to be successful in their projects and how to move on when they fail. These are exactly the traits we need in the future leaders of society and business.”

One of the aspects of Enactus that Bil-

Spend any time with enactuS StudentS or at one of their competitionS and it’S immediately clear that they don’t merely like what they’re doing—they love it.

S3

“How we interact with the people in our communities and the economic and social impact we have is very important to us as a company. The students in Enactus have already proven that’s the way they think. They are a perfect match with our core values, both from a cultural and a business perspective.”

–Tom Spahr, Vp, Talent management

and Diversity, The home Depot

“The students I see involved with Enactus possess a confidence that comes from hard work, innova-tive thinking, team building, and resilience. They understand what it takes to be successful in their proj-ects and how to move on when they fail. These are exactly the traits we need in the future leaders of society and business.”

–John p. BilBrey, Ceo, The hershey Co.

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