14 Tips To Promote Your Mobile App
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Transcript of 14 Tips To Promote Your Mobile App
14TIPSTOPROMOTEYOURAPP
FABIANDELHAXHEHeadofDigitalStrategy &Transformation
YOURAPP ISAPRODUCT,MARKETIT!
HOWDOPEOPLELEARNABOUTAPPSTHEYDOWNLOAD?
#1APPSTOREOPTIMIZATION(ASO)
5Source:MobileDevHQ – HowUsers Find Apps
6
FOLLOWSTOREBESTPRACTICES
COMPLETEDESCRIPTIONBYUSINGKEYWORDS
CHOOSEASIMPLE,SHORT&EASYTOREMINDNAME
SETTHERIGHTCATEGORY
DESIGNAMEANINGFULICON ADDSELF-EXPLAININGSCREENSHOTS
ALWAYSDESCRIBEUPDATES
#2APPSTOREADVERTISING(ASA)
8
COMINGSOON…
#3SEARCHENGINEOPTIMISATION(SEO)
10Source:Google/Ipsos,MobileAppMarketingInsights:HowConsumers Really Find andUseYour Apps(U.S.),May2015.
#4PAIDMEDIA(SEA,SOCIALADS…)
12Source:Google/Ipsos,MobileAppMarketingInsights:HowConsumers Really Find andUseYour Apps(U.S.),May2015.
#5PUBLISH&SHAREADEMOVIDEO
14Source:Hubspot - http://blog.hubspot.com/marketing/video-marketing-statistics
#6EMAILMARKETING
16Source:Monetate
EMAIL MARKETING DRIVES MORE CONVERSIONSTHAN ANY OTHER MARKETING CHANNEL –
INCLUDING SOCIAL AND SEARCH.
#7SOCIALMEDIA:(ENABLE)SHARE
#8USECALL-TO-ACTION
19
“Why would people do somethingif you don’t ask them to?”
#9DEDICATEDWEBSITE/LANDINGPAGE
#10LEVERAGEINFLUENCERS(SOCIALPR)
#11LEVERAGEEMPLOYEES&NETWORK
#12MENTIONYOURAPPINEMAILSIGNATURE
#13ENCOURAGERATINGS
#14APPLYFORAWARDS
26
BONUS
#15DESIGNADELGHTFULUSEREXPERIENCE
NEEDHELP?VISITWWW.AFELIO.BE