1.4 Tealeaf Event (1)
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Transcript of 1.4 Tealeaf Event (1)
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Tealeaf Event and reports....
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Course Agenda
This course is organized as follows:
Introduction to Event Building
Event Conditions
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ven a ues
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Introduction to Event Building
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IBM Tealeaf CX Architecture
Switch, Router,Load Balancer,
Firewalls
SPAN port,Mirror port
Or Tap
CustomersWeb servers
Application serversDatabases
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Firewall
IBM TealeafCX PassiveCapture (PCA)
Decrypt Privacy Assemble
IBM TealeafCX Datastore Inspect
Event Correlate Index
Archive
User accessvia web portal
IBM Tealeaf cxViewIBM Tealeaf cxImpactIBM Tealeaf cxRevealIBM Tealeaf cxConnect
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IBM Tealeaf CX Recorded Data
Web Customer
SessionRequest
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Web Servers IBM Tealeaf CX
Response
HitHit 1 Hit 2 Hit 5Hit 4Hit 3 Hit 6
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What is an Event?
Events are the basis of all reporting in IBM Tealeaf.
Events monitor your website and digital channels for
conditions
Events track when those conditions are met
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Events record information
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What Can I Do with Events?
Events are the data drivers for:
Identification easily see what happened in a session
Alerts receive notifications when Events occur outside of
rescribed thresholds
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Searches quickly find the sessions that match your criteria
Problem Diagnosis determine barriers to business process
completion
Reporting all Reports are based on Events
Scorecards (funnel reports) track the effectiveness of a business
process by providing insight into abandonment rates
Dashboards high-level view of Alerts, Reports and Scorecards
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How are Events defined?
Events are defined by:
WHAT conditions constitute a match. Examples: Coupon Code invalid An error has occurred
URL=/website/customersupport.com
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. Thank you for your purchase
WHEN in a session to look for the defined conditions.Examples:
The first page Every page When the session is over
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How are Events defined?(2)
When the Event conditions arematched, the Event fires. The Event
can then:
Increment a counter (track it fired)
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Record additional Dimension or
Report Group values
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How Do I Create Events?
Use BBR, RTV or Event Manager
in the IBM Tealeaf Portal
(Configure menu)
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Begin accruing data immediately
Events ARE NOT retroactive
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The Event Builder
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The Event Builder: Summary
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The Event Builder: Condition
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The Event Builder: Value
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The Event Builder: Report Groups
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Event Manager
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Event Manager
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Event Tester: Select Session
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Event Tester: Select Events
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Event Tester: Select Events
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Event Tester: View Results
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Exercises:1.10 to 1.15 Create an Event via BBR
1.19 to 1.21 Event Builder1.34 to 1.35 Event tester
Scenario: What percentage of visitors purchase?
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Exercise Review
1. Analyze what is required
2. Find a session that displays the desired behavior
3. Replay the session in BBR and find unique pattern
4. Create Event from condition in BBR
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5. Configure the Event
6. Test Event
7. Create a report using the Event
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Review: IBM Tealeaf Use Cases
1. Which IBM Tealeaf features help you maintain awareness ofyour websites customer experience?
2. Which IBM Tealeaf features help you discover and research
issues?
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3. If you are just notified of an issue on the website, how
would you use IBM Tealeaf to investigate it?
4. How would you use IBM Tealeaf to monitor a known issue?
5. What Reports will you build for your team?
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Event Conditions
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What is an Event condition?
Pattern, or a set of patterns, in the request or response ofa hit
Automatically detected and created when using BBR
May be:
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Another Event
Hit Attribute
Session Attribute
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Hit Attribute as Condition
A Hit Attribute was automatically created
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What Are Hit Attributes?
HitAttributes
find patterns
and values
for EventsAny pattern in the
REQ or RSP
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.
What Are Hit Attributes?
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What Are Hit Attributes?
If the patternis found, the
value is
placed in
temporary
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s
URL=Checkout\shipping
Product=shoes
Order=
85.10
Events Record Values
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Events Record Values
Value of Hit Attributeis lost on next hit
unless it is recorded
by an Event
=
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s
URL=Checkout\shipping
Product=shoes
Order=
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What Hit Attributes Do
Hit Attributes find information to record.Examples:
Order Confirmation message
Order value
Billing state
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Coupon code
404 error
h
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What Events Do
Events record information. Examples: Shopping cart viewed
Order placed, and the amount of the order
Error message received, with browser type and version
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Page A followed by Page C and then Page B
Events use Hit Attributes to find information to record.
Hi A ib d E
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Hit Attributes and Events
Hit AttributesHit Attributes looklookforfor
patternspatterns
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EventsEvents tracktrackandand
recordrecord
Vi Hit Att ib t
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View a Hit Attribute
Review and edit the Hit Attribute you created
Field Value
Name Purchase Completed
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Description Thank you for your order
in Response.
Group Training, or a group you
create
Event Evaluate Options
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p
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E ent Re ie
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Event Review
Hit Attributes look for patterns and provide temporary access
for Events.
Events record information.
Events use Hit Attributes to find the information that needs to
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.
Hit Attribute information is only available while the hit is
being evaluated.
Events that Use other Events
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Events that Use other Events
Last example (Order Review) had all information on the
current hit.
What if the information is not available on the current hit?
Hit Attribute can only show data on current hit.
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Solution: Use an existing Event to access any information
that occurs in previous hits.
Event Condition Options
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Event Condition Options
What percentage of visitors register?
My Account Page
indicates successful
re istration or
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successful login
Event Condition Options
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Event Condition Options
Event condition:Registration success
available on Hit 4
Condition not
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Hit 1 Hit 2 Hit 4Hit 3
Event Condition Options
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Event Condition Options
Create Hit Attributeto track registration
Create Event that
uses Hit Attribute as
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Hit 1 Hit 2 Hit 4Hit 3
Value=count
Event Condition Options
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Event Condition Options
Event that fired onHit 3 can now be
used as additional
condition for Event
that fires on Hit 4
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Hit 1 Hit 2 Hit 4Hit 3
Data to Use
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Data to Use
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Exercises:
2-7 to 2-10 :View & edit Attributes2-11 to 2-18: Hit Att & Event Creation2.23 to 2.25: Creation and end of session event2.28 to 2.37: Hit Attributes and Events as Conditions
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Event Value
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Event Tracking Options
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Event Tracking Options
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Event Tracking Options
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g p
The purpose of the event determines what to track
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Event Value
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When an Event fires, it always records a count
It can additionally record text, numeric, or distance as a
value
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Value: Count
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When an Event fires, it records a count
First or last count: did it happen in a session? (1=yes,
0=no)
Every Occurrence: how many times did it occur?
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What is Count good for?
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g
Count tells you: Did something happen? Track first or last used for ratio reports
What percentage of sessions include a cart view?
Track every used for struggle or other analysis
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What is the average number of cart views?
What is Text good for?
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As a Session Attribute in a Session List Template
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What is Text NOT good for?
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In a report, an Event that records Text as its value willdisplay the count (number of times Event fired), not the
value recorded
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What is Numeric good for?
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Any value that should be treated like a number:
Sale amount
Duration (time)
Allows functions to be performed on the value in reports:
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totals, minimum, maximum
Total revenue from a campaign?
Average, minimum maximum time spent on a page
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Exercises:3.10 to 3.19 : Event Value, Count Every3.20 to 3.24 : Event Value , Numeric
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Hit Attributes and Values
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Hit Attributes look for patterns
Can scrape values between start and end tags
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Hit Attributes and Values (2)
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A failed search occurred A failed search occurred, andscrapes the failed search term
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Hit Attributes vs. Events: Whats the Difference?
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What are Session Attributes?
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Single value that characterizes a session, e.g: IP address
Browser
System-generated or user-defined (up to 64)
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a ue e ne y one or more ven s
Populated by last value in session
May be used in:
Event conditions or values
Dimension values
Session list templates
Demonstration: Session Attributes
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Demonstration: Session Attributes (2)
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Exercises:3.28 to 3.38 : Hit Att , Capture a Value3.40 to 3.42 : Hit Att, Session Attributes
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. . ,
Event Value Timing Considerations
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Event values are set when the Event fires If value not available on current hit, must be available as
Event value or value will be null
Best practice
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Record hit values as Events
Consider Track option of base Event
Hit Attribute Timing
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Values only available on current hit
Once processing completed on hit, Hit Attribute data lost
Record as an Event to make values available to Events
later in session
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Session Attribute Timing
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Record values as soon as available
Values available for the rest of the session
Values available for Events
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Event Timing
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Values available for the rest of the session
Values available for Events, Session Attributes
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Example: Event Timing Options
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Which states have the most registrations?
Registration state not noted on registration success page
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Event Timing Options (2)
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Event condition:Registration
success available
on Hit 4
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Hit 1 Hit 2 Hit 4Hit 3
T
X
available on Hit 4
Event Timing Options (3)
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T
Create Hit Attributeto scrape state
value
Create Event that
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Hit 1 Hit 2 Hit 4Hit 3
T
X
as condition and
value
Event Timing Options (4)
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T T
Event that fired onHit 3 can now be
used as Value for
Event that fires on
Hit 4
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Hit 1 Hit 2 Hit 4Hit 3
T
X
T
X
Congratulations
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Are there any questions?
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Questions??
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