SOCIAL MEDIA BASICS

AND PROPER USE IN NAVY RECRUITING

What is Social Media

Social Media is a form of communication where the users publish the content with the specific intention of sharing it with others It is often associated with marketing advertising or persuasive communication

Industrial Media

Also known as ldquoTraditionalrdquo Media

Requires significant resources

Commonly referred to as

-Traditional Media

-Broadcast Media

-Mass Media

Properties that help describe the differences between Social and

Industrial

Reach

Accessibility

Usability

Recency

Permanence

Community Media

Combination of IndustrialSocial Media

Run by professionals andor amateurs

Examples

Public Access Television

Public Access Radio

Interesting Statistics

Accounts for 11 of all time spent online

234 million people in US used mobile devices

January 2010 Twitter passed 12 billion tweets in one month

December 2009 1 of 4 US internet page views occurred at a top social networking site up 83 from December 2008

Basic Components of Social Media

Concept (art info etc)

Media (physical electronic or verbal)

Social Interface (intimate direct community engagement social viral electronic broadcast etc)

General Benefits

Return on Investment

Brand Identification

College Impact

Communications Responsiveness

Message Impact

What is Social Media

Social Media is a form of communication where the users publish the content with the specific intention of sharing it with others It is often associated with marketing advertising or persuasive communication

Industrial Media

Also known as ldquoTraditionalrdquo Media

Requires significant resources

Commonly referred to as

-Traditional Media

-Broadcast Media

-Mass Media

Properties that help describe the differences between Social and

Industrial

Reach

Accessibility

Usability

Recency

Permanence

Community Media

Combination of IndustrialSocial Media

Run by professionals andor amateurs

Examples

Public Access Television

Public Access Radio

Interesting Statistics

Accounts for 11 of all time spent online

234 million people in US used mobile devices

January 2010 Twitter passed 12 billion tweets in one month

December 2009 1 of 4 US internet page views occurred at a top social networking site up 83 from December 2008

Basic Components of Social Media

Concept (art info etc)

Media (physical electronic or verbal)

Social Interface (intimate direct community engagement social viral electronic broadcast etc)

General Benefits

Return on Investment

Brand Identification

College Impact

Communications Responsiveness

Message Impact

Industrial Media

Also known as ldquoTraditionalrdquo Media

Requires significant resources

Commonly referred to as

-Traditional Media

-Broadcast Media

-Mass Media

Properties that help describe the differences between Social and

Industrial

Reach

Accessibility

Usability

Recency

Permanence

Community Media

Combination of IndustrialSocial Media

Run by professionals andor amateurs

Examples

Public Access Television

Public Access Radio

Interesting Statistics

Accounts for 11 of all time spent online

234 million people in US used mobile devices

January 2010 Twitter passed 12 billion tweets in one month

December 2009 1 of 4 US internet page views occurred at a top social networking site up 83 from December 2008

Basic Components of Social Media

Concept (art info etc)

Media (physical electronic or verbal)

Social Interface (intimate direct community engagement social viral electronic broadcast etc)

General Benefits

Return on Investment

Brand Identification

College Impact

Communications Responsiveness

Message Impact

Properties that help describe the differences between Social and

Industrial

Reach

Accessibility

Usability

Recency

Permanence

Community Media

Combination of IndustrialSocial Media

Run by professionals andor amateurs

Examples

Public Access Television

Public Access Radio

Interesting Statistics

Accounts for 11 of all time spent online

234 million people in US used mobile devices

January 2010 Twitter passed 12 billion tweets in one month

December 2009 1 of 4 US internet page views occurred at a top social networking site up 83 from December 2008

Basic Components of Social Media

Concept (art info etc)

Media (physical electronic or verbal)

Social Interface (intimate direct community engagement social viral electronic broadcast etc)

General Benefits

Return on Investment

Brand Identification

College Impact

Communications Responsiveness

Message Impact

Community Media

Combination of IndustrialSocial Media

Run by professionals andor amateurs

Examples

Public Access Television

Public Access Radio

Interesting Statistics

Accounts for 11 of all time spent online

234 million people in US used mobile devices

January 2010 Twitter passed 12 billion tweets in one month

December 2009 1 of 4 US internet page views occurred at a top social networking site up 83 from December 2008

Basic Components of Social Media

Concept (art info etc)

Media (physical electronic or verbal)

Social Interface (intimate direct community engagement social viral electronic broadcast etc)

General Benefits

Return on Investment

Brand Identification

College Impact

Communications Responsiveness

Message Impact

Interesting Statistics

Accounts for 11 of all time spent online

234 million people in US used mobile devices

January 2010 Twitter passed 12 billion tweets in one month

December 2009 1 of 4 US internet page views occurred at a top social networking site up 83 from December 2008

Basic Components of Social Media

Concept (art info etc)

Media (physical electronic or verbal)

Social Interface (intimate direct community engagement social viral electronic broadcast etc)

General Benefits

Return on Investment

Brand Identification

College Impact

Communications Responsiveness

Message Impact

Basic Components of Social Media

Concept (art info etc)

Media (physical electronic or verbal)

Social Interface (intimate direct community engagement social viral electronic broadcast etc)

General Benefits

Return on Investment

Brand Identification

College Impact

Communications Responsiveness

Message Impact

General Benefits

Return on Investment

Brand Identification

College Impact

Communications Responsiveness

Message Impact

WEB amp SOCIAL MEDIA PRESENCE

SOCIAL NETWORKING SITESwwwchinfonavymil

navylivedodlivemil

wwwflickercomphotosunitedstatesnavy

wwwtwittercomnavynews

wwwtwittercomusnavyjobs

wwwnavyformomscom

wwwfacebookcomusnavy

wwwfacebookcomnavyrecruiting

wwwfacebookcomusnavylife

wwwfacebookcomnavychaplain

wwwfacebookcomnavycivilengineer

wwwfacebookcomnavyhealthcare

wwwfacebookcomnavyjag

wwwfacebookcomnavynuclear

wwwfacebookcomwomenredefinednavy

wwwfacebookcomnavycryptologyandtechnology

wwwfacebookcomnavyeod

wwwfacebookcomnavyairrescue

wwwfacebookcomusnavydiver

wwwfacebookcomnavyathletes

wwwfacebookcomnrotc

wwwfacebookcomnavyreserve

wwwfacebookcomnavylatinos

NAVY RECRUITING SITESwwwnavycom

wwwnavycomhealthcare

wwwnavycomnuclear

wwwnavycomseals

wwwnavyreservecom

wwwelnavycom

wwwnavyathletescom

Linkedin

Manage the information thatrsquos publicly available about you as professional

Find and be introduced to potential clients service providers and subject experts who come recommended

Create and collaborate on projects gather data share files and solve problems

Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in

private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your

company

• SOCIAL MEDIA BASICS
• What is Social Media
• Industrial Media
• Properties that help describe the differences between Social and Industrial
• Community Media
• Interesting Statistics
• Basic Components of Social Media
• Slide 8
• Slide 9
• Slide 10
• General Benefits
• Slide 12
• WEB amp SOCIAL MEDIA PRESENCE
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Linkedin