14 Marketing Tactics To Drive Online Sales and Apps to Execute them
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Transcript of 14 Marketing Tactics To Drive Online Sales and Apps to Execute them
PRESENTS
TO DRIVE ONLINE SALES AND APPS TO EXECUTE THEM
IMPROVESTORE DESIGN
Poor design drives customers away. Get feedback from friends with a good sense of designTry working with tried-and-tested themes from established platforms.
wild west boots
$319
Leather
Color:
Size:
VIEW RUNWAY
Use this app:Shopify
Shopify offers users over 100 free and premium themes. They’re customizable, too!
Even well-designed stores can lose customers if prices seem too high.
Offer discounts or free shipping to your customers before they leave to persuade them to buy from your store.
Exit Offers makes a special offer pop-up when customers are about to leave your site. You can track success rates and even A/B test different messages.
Use this app:Exit Offers
MAKE ANEXIT OFFER
USE EMAILPRUDENTLY
60% SAY OFFERS ARE
WHY THEY SUBCRIBE3
70% USE COUPONS OR DISCOUNTS FROM
THEIR EMAIL2
80% RECEIVE
MARKETING EMAILS WITH PERSONAL
ONES 1
AVERAGE
50%OPEN RATE FOR
WELCOME EMAILS4
EMAIL DATA REVEALS THAT:
Emma gives you the ability to conduct better marketing campaigns by targeting your customers with the right message based on purchase history.
Use this app:Emma
Email may be your best channel in online marketing.
It drives traffic to your store, supplements content marketing and outperforms both Twitter and Facebook for generating sales.
USE EMAILPRUDENTLY
Email Pirate allows you to create a fully-customizable opt-in window that pops up to encourage your visitors to subscribe to your emails. It also gives you the ability to track user behavior.
Use this app:Email Pirate
It's good practice to keep your customer informed about the status of their order.
Send out regular newsletters with deals and discounts to keep your customers interested.
KEEP INTOUCH OFTEN
PropelAd lets you find people on Facebook who are similar to your past customers, and then target them with ads for your product.
Use this app:Propel Ad
Be sure to vary your keywords to see what works best for your business.
It helps for shop owners to try out slight variations on keywords to find a good niche for your business.
OPTIMIZEAD-SPENDING
MEDICAL EQUIPTMENT
MEDICAL SUPPLIES
MEDICAL LAB EQUIPTMENT
LAB EQUIPTMENT
LEVERAGESOCIAL PROOF
UP TO 76% INCREASED
CONVERSION RATE WITH PRODUCT REVIEWS5
0.0
0.2
0.4
0.6
0.8
1.0
Product Reviews is a free app designed by Shopify that offers an easy way to add reviews to your store. It’s fully-customizable and includes theme-adaptive design.
Use this app:Product Reviews
Customers are more likely to purchase from a site if it has product reviews and ratings.
LEVERAGESOCIAL PROOF
List items as out-of-stock (with good photography and appropriate text) to see which products your customers most want to buy.
Use this app:Out of Stock
Out Of Stock allows you to take orders in advance, shipping your products to your customers once they're ready.
ANTICIPATEFUTURE SALES
Make your up-sells related to the original product and be sensitive to the price range of your customers.
Use this app:Product UpSell
The Product UpSell app gives you the ability to offer a different product during checkout based on the contents of the shopping cart of your customers.
UP-SELLPRODUCTS
UPSELLING IS
20xMORE EFFECTIVE
THAN CROSS-SELLINGONLINE6
Use this app:Abandon Aid
Abandon Aid lets you send a note to a customer who abandons their cart to remind them of their order and to ask them to complete it. It’s simple and automatic: No need for manual triggers.
REDUCECART ABANDONMENT
2 IN 3SHOPPING CARTSARE ABANDONEDBEFORE THEY ARE
CHECKED OUT7
Use this app:Wishlist + Reminder
Wishlist + Reminder allows you to customize the look and feel of the wishlists on your site, then send emails out to people to remind them that there’s something in your store that they like.
WISHLISTREMINDERS
A Wishlist Reminder Email nudges the customer to take the final step and make the purchase.
Send an email to the customer to let them know that an item on the wishlist will be soon sold out, or it is on sale.
INCLUDE AGIFTING SECTION
$1 OUT OF $10SPENT ARE ON GIFTS
IN SHOPS8
Exchanging gifts has been the interpersonal glue of human society for thousands of years.
Selling gift sets can yield higher profit margins, especially when you have a variety of selections for your customer to choose from.
Use this app:Wishlist + Reminder
Wishlist + Reminder allows you to customize the look and feel of the wishlists on your site, then send emails out to people to remind them that there’s something in your store that they like.
INCLUDE AGIFTING SECTION
LAUNCH AFACEBOOK STORE
0
10k
20k
AN AVERAGE OF
85%OF ORDERS COMEFROM FACEBOOK9
LAUNCH AFACEBOOK STORE
Facebook Store is an app developed by Shopify that lets you showcase and sell products directly on your Facebook Page. Customers can share their favorite products with their friends.
Use this app:Facebook Store
Facebook is the biggest social media platform in the world, making it a great source of traffic.
Merchants can sell directly to Facebook users when they set up a store.
ENGAGEWITH INSTAGRAM
houseoe12, hhwadlys, shisam92 and 298 others like this
houseoe12 That is so beautiful!
25%MORE ENGAGEMENTTHAN OTHER SOCIALMEDIA PLATFORMS9
Instagration is an excellent tool for increasing Instagram engagement. It integrates with your online store, and gives you the ability to moderate the Instagram pictures of your customers and display them in different formats.
Use this app:instagration
Engage your audience by running contests
Reveal "behind-the-scenes" work
Use pictures of your customers with your products
ENGAGEWITH INSTAGRAM
PROMOTINGWORD-OF-MOUTH
50%OF PURCHASE DECISIONS
ARE INFLUENCED BY WORD-OF-MOUTH10
92%TRUST RECOMMENDATIONS
FROM FRIENDS AND FAMILY MORE THAN ADS11
ReferralCandy is a referral marketing tool that gets you more customers by incentivizing referrals. Think of it as word-of-mouth marketing on steroids.
Use this app:ReferralCandy
Word-of-mouth has massive impact, because consumers trust friends and family more than marketers.
Build a bigger audience by finding power influencers who already have your target audience’s attention.
PROMOTINGWORD-OF-MOUTH
Visit
Proper application of online marketing tactics can help you drive your online
sales and acquire customers.
to keep learning how you can continue to drive online sales.
CRAFTED BY
Adapted from: http://www.shopify.com.sg/blog/14512237-13-actionable-marketing-tactics-to-drive-sales-and-apps-to-execute-each-of-them
1http://www.bluekangaroo.com/media/ChoozOn-Blue_Kangaroo_Survey_on_Marketing_Emails_August_2012.pdf2 ibid.3 ibid.4http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/5http://www.shopify.com/blog/5329862-using-customer-reviews-to-boost-ecommerce-sales#axzz2YrQTvlbL6https://econsultancy.com/blog/8632-up-selling-is-20-times-more-effective-than-cross-selling-online#i.mjzas41ct2csjq7 http://baymard.com/lists/cart-abandonment-rate8http://www.clickz.com/clickz/column/2226178/why-gift-marketing-is-the-next-big-thing9 http://cdn.shopify.com/s/files/1/0070/7032/files/facebook-marketing.jpg10http://newstex.com/2014/02/12/data-proves-word-of-mouth-marketing-works-infographic/11 ibid.