14 Marketing Quotes From Experts

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    09-Feb-2017
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Transcript of 14 Marketing Quotes From Experts

  • 14Marketing Experts Share their Content

    Marketing Tips

    visit zembula.com

    http://zembula.com

  • Amplifying Content

  • NINE OUT OF 10 TIMES, WHEN I TALK TO CONTENT CREATORS AND MARKETERS, I FIND THEYRE IGNORING A MASSIVE, CRUCIAL ASPECT OF CONTENT MARKETING AMPLIFICATION STRATEGY. WE ALL GENERALLY AGREE THAT ITS FAIRLY USELESS TO PRODUCE CONTENT UNLESS THAT CONTENT WILL BE SHARED, TALKED ABOUT, REACH PEOPLE, RANK IN SEARCH ENGINES, AND GENERALLY, ATTRACT THE VISITORS YOURE HOPING TO REACH. YET, I FIND THAT A HUGE NUMBER OF CONTENT MARKETERS FOLLOW THE PRACTICE OF CREATING SOMETHING, SHARING IT ACROSS THEIR SOCIAL NETWORKS, AND THEN HOPING FOR THE BEST. THIS IS FOLLY.

    1

    Rand Fishkin, Co-founder of Moz.

    http://www.moz.com/blog

  • MOST PEOPLE CREATE CONTENT FIRST, THEN THINK ABOUT CONTENT PROMOTION AS AN AFTERTHOUGHT. YOURE MUCH BETTER OFF FLIPPING THIS ON ITS HEAD THINKING OF ABOUT WHO WOULD HELP AMPLIFY YOUR CONTENT AND WHY. IF YOU CANT ANSWER THIS QUESTION FIRST, DONT BOTHER CREATING IT.

    2

    Larry Kim, Founder of Wordstream.

    http://www.wordstream.com/blog

  • Knowing Your Audience

  • AUDIENCE PROFILES ARE SO CRITICALWHEN DONE CORRECTLY, AUDIENCE PROFILES SERVE AS A CONTENT GPS STEERING TEAMS AWAY FROM BROAD-BASED CONTENT THAT DELIVERS FLUFF LEADS AND DRIVING TOWARDS FOCUSED CONTENT THAT THAT IS MORE LIKELY TO DELIVER QUALIFIED LEADS.

    3

    Deana Goldasich, CEO of Well-Planned Web.

    http://www.wellplannedweb.com/blog/

  • STOP TRYING TO CREATE CUSTOMER CONNECTIONS BASED ON PRODUCT AND PRICE ALONE, AS CUSTOMERS ARE BOTH TIRED OF IT AND ABLE TO FILTER IT OUT MORE THAN EVER. ITS TIME TO TRANSCEND THE TRANSACTION.

    4

    Jay Baer, President of Convince and Convert.

    http://www.convinceandconvert.com/blog/

  • Giving Lots of Value (for free)

  • COMPANIES NEED TO GIVE SOMETHING IN ORDER TO GET SOMETHING. DONT GATE EVERYTHING OF VALUE. INSTEAD, DEVELOP SOME EXCELLENT, USEFUL, ACTIONABLE CONTENT THAT YOU CAN SIMPLY GIVE AWAY. IT HELPS ESTABLISH YOUR BRAND AND LEADERSHIP IN A GIVEN SPACE, AND IT LEADS POTENTIAL CUSTOMERS TO BELIEVE THAT YOU CAN PROBABLY HELP THEM (SINCE YOU CLEARLY KNOW YOUR STUFF).

    5

    Robin Buckmiller, Senior Communications, Marketing and Content Manager at Microsoft.

    https://blogs.microsoft.com/

  • I DEFINE AN EFFECTIVE CONTENT MARKETING CAMPAIGN AS ONE THAT PEOPLE FIND GENUINELY INTERESTING, AND ONE THAT MAKES THEM THINK MORE FAVORABLY OF THE SPONSORING BRAND. TO ACHIEVE THIS, BRANDS NEED TO DELIVER CONTENT THAT OFFERS AUDIENCES VALUECONTENT THAT IS INFORMATIVE, ENTERTAINING OR BOTH.

    6

    Julia Gatti, Marketing Manager at Quartz.

    https://qz.com/

  • Becoming a Better Writer

  • BLOGGERS, PUBLISHERS, AND CONTENT MARKETERS ARE ALWAYS ON THE LOOKOUT FOR ATTRACTING ATTENTION TO DRIVE TRAFFIC, ENGAGE WITH THEIR READERS AND CUSTOMERS AND MAKE MONEY. NO CLICKS AND YOU HAVE NO TRAFFIC. ITS THAT SIMPLE. SO WHERE DO YOU START? NOTHING HAS CHANGED. THE HEADLINE IS STILL THE STEP AND TACTIC THAT ATTRACTS ATTENTION AND DRIVES ACTION.

    7

    Jeff Bullas, CEO of JeffBullas.com.

    http://www.jeffbullas.com/

  • SO, FOCUS ON BEING USEFUL TO YOUR CUSTOMERS. CREATE CONTENT THAT INSPIRES EITHER CREATIVELY, OR BY DATA, OR BOTH. AND MAKE IT ENJOYABLE FOR YOUR CUSTOMERS, WITH PATHOLOGICAL EMPATHY FOR THEIR POINT OF VIEW. YOUR OWN POINT OF VIEW AND PERSPECTIVE (OR VOICE) REALLY DOES COME OUT OF FOCUSING RELENTLESSLY ON YOUR CUSTOMERS.

    8

    Ann Handley, Chief Content Officer at MarketingProfs.

    https://www.marketingprofs.com/

  • Building an Overall Strategy

  • THE STRUGGLE MANY FACE WITH ONLINE MARKETING IS A MISGUIDED IMPULSE TO PUT VARIOUS TACTICS INTO SEPARATE BOXES INSTEAD OF SEEING EACH AS AN ASPECT OF ONE OVERARCHING STRATEGIC PROCESS. THE RESULT IS OFTEN A DISJOINTED, INEFFECTIVE MESS THAT LEADS COMPANIES LARGE AND SMALL TO QUESTION THE RETURN ON INVESTMENT OF ONLINE MARKETING IN GENERAL.

    9

    Brian Clark, CEO of Rainmaker Digital.

    http://rainmakerdigital.com/

  • SET A GOAL ON CONVERSION TRACKING. CONTENT MARKETING CAN AND WILL LEAD TO DIRECT CONVERSIONS. FROM THERE, YOULL ACTUALLY GET TO SEE HOW MANY SIGN UPS YOU GET.

    10

    Neil Patel, Founder of Quicksprout.

    https://www.quicksprout.com/blog/

  • Creating Visual Content

  • TO CUT THROUGH THE NOISE, FIND OUT WHAT KIND OF VISUAL CONTENT YOUR AUDIENCE WANTS, WHERE THEY WANT IT AND HOW.

    11

    Lee Odden, CEO of TopRank Marketing.

    http://www.toprankmarketing.com/

  • WHAT DO YOU WANT YOUR FANS TO DO WHEN THEY VIEW YOUR IMAGE? MARKETERS NEED TO THINK OF THEIR VISUAL CONTENT AS A DOORWAY TO GREAT INFORMATION. ITS NOT ABOUT JUST CATCHING THE ATTENTION OF FANS WITH VISUALS BUT HAVING THEM TAKE ACTION ON YOUR CONTENT.

    12

    Donna Moritz, Founder of Socially Sorted.

    http://sociallysorted.com.au/blog/

  • Listening to Your Audience

  • THE BEST CONTENT MARKETING RESULTS COME AFTER LISTENING AND THEN CONTINUALLY TWEAKING THE PRODUCT. THERE HAVE BEEN VERY FEW CONTENT MARKETING SUCCESSES THAT WORK OUT OF THE GATE.

    13

    Joe Pulizzi, Founder of Content Marketing Institute.

    http://contentmarketinginstitute.com/blog/

  • LISTEN. AND YOUR AUDIENCE WILL TELL YOU WHAT WORKS AND WHAT THEY CRAVE MORE OF. IF YOU DO THIS OVER THE LONG HAUL, YOULL WIN.

    14

    Jerod Morris, VP of Marketing at Rainmaker Digital.

    http://rainmakerdigital.com/

  • Each of these experts have spent a lot of time in the trenches

    when it comes to learning about what works and what

    doesnt for content marketing. So, its a very good idea to

    listen to what they have to say and put it into practice.

    If you take just some of their advice, try it out for your own

    brand, and stick with it, no doubt youre going to start seeing

    some improvements and success in your overall content

    marketing results. That means happier customers, a bigger

    influence, and more traffic to your site. All very good things!

    Want to see more inspiration?

    Check out our blog!

    http://www.zembula.com/blog