RECRUTAINMENTHave fun finding new talentat the New Mobility World 2017

Eine Veranstaltung der

14.-17. September 2017

Agenda

1. New Mobility World2. Recrutainment3. Campaign4. Activities5. Young Targets

NEW MOBILITY WORLD

Where the Future of Mobility Begins

NEW MOBILITY WORLD

The New Mobility World 2017 is the place at the IAA where pioneers meet and innovations come to life.

Digital experts, tech firms and startups, as well as representatives from the political sphere and

automotive industry, come together in order to discuss and design the future of mobility.

What you can expect1. Global platform

2. First movers & decision makers3. Interdisciplinary knowledge exchange4. Excellent network

5. Partnerships and cooperation6. Brand Awareness

Who will be there?• Automotive industry and mobility providers

• Tech and IT companies

• Representatives from politics, society and NGOs

• Public transport companies as well as city representatives and urban planners

• Fleet operators

• Financial service providers and consultancies

• Representatives from media and science

• Energy service providers and infrastructure companies

• Startups, VCs, and influencers from the digital industry

NEW MOBILITY WORLD

Three Event Formats

Present your ideas about the future of mobility at one of the many FORUM conferences.

Showcase your company in an all-inclusive stand at a theme park or with your own booth in the HALL.

Demonstrate your products in action and offer driving experiences in the indoor and outdoor PARCOURS areas.

NEW MOBILITY WORLD

Agenda

1. New Mobility World2. Recrutainment3. Campaign4. Activities5. Young Targets

RECRUTAINMENT

The Goal: Find New Talent

• There is a strong need for new talent, particularly in the IT sector.• The challenge is how to access potential applicants. • Bringing students to the NMW/IAA will help get them excited about

mobility.

The Idea: RECRUTAINMENT = Recruiting + Infotainment

RECRUTAINMENT

Get Involved and Discover Talent

• Networking with students on an equal playing field• Competitions and games for a playful approcah to specialized topics• Collaborations in a student-friendly environment• Creating lasting connections with potential employees• Introduce new talent to your corporate culture

RECRUTAINMENT

Agenda

1. New Mobility World2. Recrutainment3. Campaign4. Actions5. Young Targets

CAMPAIGN

The Mechanics

Campus Advertising+

Online Marketing

Registration +

Arrival

New Mobility World+

Recrutainment

Stage 1Activation

Stage 2Acquisition

Stage 3Recruitment

USP: exclusive access to university students from

throughout Germany

USP: organized travel USP: unique recruitmentformat

CAMPAIGN

University Marketing

BillboardsBacklit Posters

Flyers

Cit Campus Info TowerApproved Displays

Table Displays

Face-to-face promotion aroundcampuses

CAMPAIGN

Online Communication

Nationwide distributorsRegional distributors

CAMPAIGN

Social MediaInfluencers

Meet-Ups, User Groups, Networks

Agenda

1. New Mobility World2. Recrutainment3. Campaign4. Activities5. Young Targets

ACTIVITIES

Activity 1 – Escape Game

• All Day (10-18 Uhr)• Multiple sessions

ACTIVITIES

Activity 1 – How It WorksThe Recrutainment Live Escape Game was specifically developed for the recruitment of qualified employees. Participants must solve their missions while under time pressure. Search for clues, read source code, deduce, analyze while using your logic and creativity skills. If you can do all that, you can leave the mission as the winner. The game’s level of difficulty can be determined by the partner firms, who can choose questions to test the participants‘ technical knowledge.

• Students and young professionals

• IT Sector, Engineering, Business Management

• 6 Participants per 45 minute session (with double cube, max. 12)

• Companies can integrate specialized tasks into the game

• Visibility via the Info Stand next to the Escape Cube

ACTIVITIES

Action 1 – Partner Integration

• Partner branding on the exterior (Logo)• Booking: Exclusive or together with another firm (per slot)• Tasks: Can be provided by partner • Influence the content• Provide participants with a glimpse into the challenges and the day-to-day

work at your companyCosts:• Conceptualization, licensing, and technology• University, social media, and multimedia marketing • Candidate supervision• Cube (including branding)• Project management and reporting

Total Price: € 54,900

For each partner (min. 3): € 18,300

ACTIVITIES

Activity 2 – QR Code Rally

• 2 sessions (one in the morning, one in the afternoon)• Activity is only possible for

multiple partners

ACTIVITIES

Only for NMW Exhibitors

Activity 2 – How It WorksThe QR Code Rally is a digital scavenger hunt, where up to 15 technical questions must be answered correctly using a quiz app. In order to get a question, participants must find QR Codes located around the trade fair grounds. After every correct answer, a map indicating the next location can be opened. At the next location, participants can scan the QR Code. Whoever answers the mostquestions correctly can participate in a lottery of non-cash prizes. As an option, the prizes can be awarded by the partner in order to personally meet the participants. Through participation in this „Mobile Assessment Center,“ candidates‘ skill profiles will be compiled (e.g. technical qualifications, level of motivation).

• Students und Young Professionals

• IT Sector, Engineering, Business Management

• Unlimited number of participants

• Companies generate responses at the Info Stand

• Successful participants receive a goodie bag

ACTIONS

Costs for 5 partners:• Conceptualization, licensing, technology, and pool of questions• University, social media, and multimedia marketing• Candidate supervision• Project management and reporting

Activity 2 – Partner Integration • Game App: Logo Integration• Tasks are individually tailored to the partner• FORUM stage: Branding during presentation ceremony• Scavenger hunt will include the partner‘s stand within the NMW

Hall • „Match Making“ at the close of the ceremony

Total Price: € 33,400

For each partner (min. 5): € 6,680

ACTIVITIES

Activity 3 – Quiz Duel

• 4 Runs• 8 Teams• 3:00 – 6:00 o‘clock (including breaks)• Applications are available beginning

in May 2017

ACTIVITIES

Activity 3 – How It WorksThis is a quiz gameshow - complete with a moderator and buzzer. The teams will each be asked 15-20 questions in alternating order. Two teams compete against one another, supported by a coach (employeefrom the partner company). Teams will have one minute each to answer a question. The quiz questions are, on the one hand, no too easy, but on the other hand, can be solved through group discussion. A point is givenfor each correct answer. The winner is the team, which has the collected the most points at the end.

AKTIONEN

• Students und Young Professionals | IT

• 10 Participants per 45-minute session

• Companies provide a coach to each team

• An optional preliminary round with a quiz app for pre-selection is also possible

Activity 3 – Partner Integration

• Stage branding• Creation of 3 questions per partner• Team shirts with company logos

Costs for additional partners:• Conceptualization, licensing, technology, and design• University, Social Media, and multimedia marketing• Candidate supervision• Gameshow setting• Project management and reporting

Total Price: € 53,900

For each partner (min. 3): € 17,660

ACTIONS

Summary

Action 1Escape Game

Action 2QR Code Rally

Action 3Quiz Duel

Total price € 54,900 € 33,400 € 53,900

Price for each partner € 18,300 € 6,680 € 17,660

ACTIONS

Agenda

1. New Mobility World 2. Recrutainment3. Campaign4. Actions5. Young Targets

YOUNG TARGETS

– Your Recrutainment Partner

Young Targets has been a leading provider of the recrutainmentsector since 2007, with over 40 yearly events and activities for over 200 customers, including Daimler, VW, and Bosch. In addition to years of experience, Young Targets offers: • Exclusive rights in the university marketing sector, • a strong network, • expertise in working with target groups, and• an internal development office for the production of web

and mobile applications

YOUNG TARGETS

H U M A N R E S O U R C E SE X C E L L E N C E

A W A R D S2 0 1 6

G E W I N N E R

The Event PeriodSeptember 14 –24

Press days B2B audience B2B & B2C audience

12 13 14 15 16 17 18 19 20 21 22 23 24

PARCOURS

Outdoor & indoor Outdoor

HALL

Press days B2B audience B2B & B2C audience

FORUMPress conferences

Media Night

Conferences Playground

Exhibition

FACTS

NMW HALL(exhibition area)closes September 17, 2017

NMW FORUM(conferences)closes September 17, 2017

NMW PARCOURS Indoor(test track in NMW HALL)closes September 17, 2017

NMW PARCOURS Outdoor(outside test tracks)closes September 24, 2017

Contact and Booking

An event of the

The exhibition conditions of the NMW17 are binding. All prices plus VAT. The New Mobility World is a registered trademark and an event of theIAA International Motor Show. evenson GmbH is the official project office for the New Mobility World, on behalf of the German Association of theAuomotive Industry e.V: (VDA, registered organization).

FACTS

https://www.facebook.com/numobilityworld

https://www.linkedin.com/company/new-mobility-world-nmw-

https://twitter.com/numobilityworld

For further details about the NMW, please contactthe project office:

newmobilityworld@evenson.de+49 30 726 21 99 71

www.newmobility.world

If you wish to learn more about the Recrutainmentprogram, please contact Young Targets:

lutz.leichsenring@young-targets.de+49 30 285088-77

www.young-targets.com