S I M P L I F Y I N G Y O U R D E L I V E RY

Persona Grata

The People

The Product

We were working in a very technical domain

and it was CONFUSING!

“A persona is a user archetype you can use to help guide decisions about product, features, navigation, interactions and even visual design.”

W W W. C O O P E R . C O M

JESS ICA

M A N A G E R

O P E R AT O R

SCOTT

JAMES

P R O C U R E R

P E R S O N A

J E S S I C A

S T O R I E S

U S E R J O U R N E Y S

M A N A G E V M

F E AT U R E S

M A N A G E S T O R A G EJ E S S I C A V I E W V M

J E S S I C A C R E AT E V M

S C O T T V I E W V M

S P E C I F I C AT I O N

TA G G E D F O R J E S S I C A

We thought we were done

“ Y O U W I L L D E P L O Y T O S TA G I N G ”

Dev And Ops

Operations “Baked-in”

Our Customers were not using

many of our Features

How can we switch this on?

Remember Guerrilla HCI?

We were missing opportunities

Another “Learning Opportunity”

R U B E N WA N T E D C O M P L E X

S O L U T I O N S

M A R K D E M O E D

J O H N N Y D E S I G N E D &

S O L D

S T U A RT C O N F I G U R E D

What’s Next?