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INTRODUCTION TO THE MOBILE APP

Refresh the Hospital-Patient Relationship

The future of healthcare is the smartphone

Digital is the way you connect today

October 2013

eMedToday Hospital Mobile App

Copyright © eMedToday 2013

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The Challenge Facing Hospitals

How to engage patients digitally?

What is best way to engage patients digitally?

How to profit from digital engagement?


The Answer

Hospital Mobile HealthUtilize Available Technology to Engage Patients

SmartPhones & Mobile Applications

Digital Future (New CRM Tool)

“The successful hospital of the future will be defined more by its virtual, rather than physical presence”

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Smartphones and Tablets: The Future of Digital- Hospitals-

Hospitals traditionally do not offer mobile apps (only 3% of hospitals) Hospitals are behind the digital curve Hospitals do not follow best practice mobile app guidelines

Smartphones and tablets drive mhealth Smartphones and tablets can bring patients and hospitals together Smartphone and tablets allow targeted delivery of health information

Mobile technology will transform the healthcare industry with increased productivity gains saving $305 billion over the next 10 years. In the next five years, healthcare organizations will increase significantly the availability of smartphone-based mobile health services with over 1. 2 billion smartphone users having mobile health apps

Of the $1.8 trillion spent annually on healthcare in the U.S., roughly $500 billion is spent on doctor-patient visits alone. Roughly 25 percent of these visits are purely informational (no procedures are performed, and no prescriptions are written). If technology and information can efficiently serve patients seeking such visits, annual healthcare costs could immediately and dramatically drop by $125 billion

The rapid adoption of connected mobile devices is enabling the shift from a sick care to preventative care

"The universal use of mobile devices is one of the greatest social changes of our lifetimes”


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Smartphones and Tablets: The Future of Digital- Doctors -

Doctors overwhelmingly prefer mobile devices - with 9 of 10 doctors using, or planning to use, smartphones in near future

Doctors spend 2.4 hours a day looking for medical information and want to share health information with patients

Doctors gain an average increase of 1.2 hours of daily productivity using a mobile device

Digital literacy for doctors is important partly because digital media is so important to patients


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Smartphones and Tablets: The Future of Digital- ePatients -

60% say mobile health has given them solutions 50% say it will change the way they manage their health 50% say it will change the way they manage chronic conditions 45% say it will make their health care more convenient 50% say it will improve health care quality 76% say they would choose Telehealth over human contact 60% say they want health information delivered by video 75% say they are concerned about their health 77% say they hadn’t received any written information about their

illness or medications directly from their doctor 70% say they want to receive secure emails from their providers on

health information 95% do searches for health information 60% do searches on symptoms & causes 50% do searches on medication


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eMedToday History

13 years ago, eMedToday deployed an internet solution for hospital/patients on one platform. The platform was called “eMedAsia”

eMedAsia offered Comprehensive physician endorsed clinical information

on diseases, conditions, drugs Health diaries Personalized content including news and newsletter Medical Mall for books and journals Call a doctor feature

eMedToday is developing a smartphone/tablet solution


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Characteristics of A Successful Mobile App

Simple and easy to use (graphically compelling)

Solve a problem (intuitive) Be unique (connect to 3rd party functionally)

Add value (incredibly helpful)


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Characteristics of Hospital Mobile App

Simple and easy to use 6 buttons

Solve a problem: Personalized medicine Give patients access to daily, engaging, accurate, easy to read,

evidenced based health information/ healthy living information/multi media lifestyle content/extensive clinical and drug library/ responsive hospital services/”Personalized” medicine trackers to monitor heart and diabetes indicators and Ask a Doctor (100’s of short compelling videos)

Be unique No other similar hospital mobile app/ wellness platform exists in Asia

Add value Type and structure of health information cause patients to use mobile

app frequently (goal: 12 times a month)/active communication channel to patients/ video of staff and patients with dynamic story telling to build brand story/survey for patient satisfaction/allow patients to participate in Hospital social media forum


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eMedToday’s Solution for the HospitalFeatures Overview

1. Services2. Daily News3. Ask a Doctor4. Health Trackers5. eBook Library6. Events & Promotion


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eMedToday’s Solution for the Hospital Features

1. Services Mobile format: Personalized hospital window for Patient

2. Daily News Daily Health News (5 top news items) Trending Health News (10 trending news items) Medical Library (search 100’s of medical conditions) Drug Library (search 100’s of drugs)

3. Personalized Medicine: Ask A Doctor4. Personalized Medicine: Health Trackers

Fitness Blood Pressure Glucose Heart Rate

5. eBook Library Short medical eBooks and on line magazines

6. Events & Promotion Magazine of the hospital with focus on events & promotions/ video marketing/patient

satisfaction survives/patient advertising / etc


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Why Mobile App ?

Stronger patient relationship Higher patient satisfaction Create patient community Boost brand image and patient volumes though patient engagement Show hospital concern for preventive care and wellness Optimize information sharing with patients for new services and promotions High return on marketing investment: target patients use: 40% Platform for medical tourism Simple to reach patients, one click Backend administration simple and robust Reach patients in underserved areas Make your brand more human Extremely effective platform for hospital to patient advertising Hospital is seen as caring, proactive and engaged in providing services,

education and interaction for patients beyond only the hospital visit


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