130602 downonthefarm
Transcript of 130602 downonthefarm
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LSFF’s Down on the FarmSun 2 June 2013
Digital Bootcamp, with James Mullighan
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Digital Bootcamp
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or ...
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... fun things to do with
the people formerly
known as the audience
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From this ...
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To this...
Hacker
Activist
Gamer
Producer
InventorBlogger
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One to one
One to many
Many to many Many to many
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What is this ‘digital’, anyway?
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What is this ‘digital’, anyway?
• Economic efficiencies;
• Reduction of scarcity;
• Deflationary;
• Users enabled; and
• Market immaturity.
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Some trends
• Technological changes:• Broadband; powerful devices; open platforms; frictionless payments.
• Behavioural changes:• Huge rise in online and mobile consumption.
• Business models:• Increasingly online.
• Democratisation of production:• Rise of the bedroom producer.
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From The Audience is Always Right Michael Zorn, TBWA Berlin
• Fractal Media Usage:• People spend more time with more media in different ways.
• Individual Media Usage:• People use media on their own terms and schedules.
• Volatile Media Usage:• People use media in spontaneous ways, switching between media.
• Self-determined Media Usage:• People can avoid or block content.
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The age of the interface
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From: How Social Media Can Make HistoryClay Shirky
“Every time a new consumer joins this media
landscape a new producer joins as well,
because the same equipment - phones,
computers - let you consume and produce. It's
as if, when you bought a book, they threw in the
printing press for free ...”.
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Tell me and I will forget
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Tell me and I will forget,Show me and I may remember.
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Tell me and I will forget,Show me and I may remember,
Involve me and I will understand.
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collaborators1%
9%
90%
sharers
audience
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Engage don’t sell
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Engage don’t sellShare don’t tell
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Ain’t too proud to beg …
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indiegogo - international, very film friendly
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kickstarter – the biggest player
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Use Assemble to build a web presence and then an audience. Then sell to them.
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Distrify is a suite of digital tools that turns the entire internet into a movie marketplace.
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Technology giveth, and technology taketh away
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“Obscurity is a far greater threat to authors and creative artists than piracy”.
Tim O’Reilly
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vodo.net watch films and pay what you want
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vimeo.com … now has a tip jar
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vimeo.com … has launched On Demand
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Digital Theatre … has a Youtube subscription channel
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w h a t ’ s b e t t e r t h a n f r e e ?
Wednesday, May 26, 2010
http://springboardmedia.blogspot.com/
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New forms of storytelling
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collaborators1%
9%
90%
sharers
audience
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the eight elements of transmedia
1. A story ...-a beginning, a middle and an end, b/c narrative drives the experience
2. ... told using a variety of story forms ...-anything: from live event through video to printed matter ... all fair game
3. ... across multiple media platforms ...-anything: TV, film, wed, radio, live, games ... etc;
4. ... all within one unified storyworld ...-not cut up and put on different platforms, rather woven together whilst respecting the conventions of each platform;
5. ... that encourages audience participation ... -a house, with door left invitingly open;
6. ... using embedded game mechanics ...-these incentivise and reward participation;
7. ... involving a social element ...-possible to meet and interact with other audience members;
8. ... designed for multiple levels of participation.- be as involved as you wish: committed, curious, casual, participatory, interactive, passive.
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the relevance of transmedia
• reflect consumption habits;
• embrace new technologies and platforms;
• find new audiences;
• widen creative possibilities;
• create deeper, longer engagement in a world; and
• new revenue streams.
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a rose by any other name
multi-platform / cross platform
pushed-Dr Who episodes on You Tube;
extras-War Horse book, e-book, audio book, site and app;
bridges-one medium ends, forcing you to visit another.
immersive media-a live immersive alternative reality or promenade theatre experience
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http://beta.18daysinegypt.com
Crowdsourcing footage: an interactive crowd-sourced
documentary project about the Egyptian revolution.
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Crowdsourcing crisis information
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Crowdsourcing solutions
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The ashtag app
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Delight
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starwarsuncut.com
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Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generous
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@jmullighan
@CorkFilmFest
@transmedianext
@sleepparalysisP
@VODOreleases
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