13 Ways to Increase Online Conversion - Andrew Lane

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© Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 13 Ways to Increase Online Conversion

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National Business Director Andrew Lane's presentation from an Interactive Minds event on how to increase your online conversion.

Transcript of 13 Ways to Increase Online Conversion - Andrew Lane

  • 1. 13 Ways to Increase Online Conversion Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au

2. About MeNational Business Director & Partner Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.auHead of Digital & Direct Sales & MarketingHead of Online Trading 3. Breaking down the barriers Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 4. 11. Reassurance TriggersReview readers were 40% more likely to start the checkout process Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 5. 11. Reassurance TriggersThe addition of Free Delivery improved overall conversion by 19%! Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 6. 11. Reassurance Triggers Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 7. 12. Cart Abandonment Analysis37% of shoppers who saved a cart came back and completed a purchase Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 8. 12. Cart Abandonment AnalysisUpon implementing live chat and call back we saw an immediate lift in website conversion of over 6% Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 9. 13. Page Design Changes and A/B Testing Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 10. 13. Page Design Changes and A/B Testing Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 11. 13. Page Design Changes and A/B Testing Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 12. 13. Page Design Changes and A/B Testing Through these changes we were able to deliver the following improvements : The completion rate for people who started a checkout and completed a purchase improved by 16.1% The proportion of page views of the checkout section (cart and checkout pages) increased by 7.9% The proportion of customers leaving the checkout process and exiting the site dropped by 8.4% Over 20% improvement in overall website conversion rate Our client was delighted! Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 13. Summary Concentrate on identifying and removing as many of the barriers as you can Reassurance Triggers - Identify opportunities to reassure customers when they go through your website Cart Abandonment Analysis - Get acquainted with your data understand where the pain points are for your visitors and come up with solutions to overcome them Page Design Changes and A/B Testing Dont be afraid to make some fairly radical changes to the key pages on your site but remember whatever you change test it against the current page and if it doesnt improve keep trying! Traffika 2012 - Strictly Commercial in Confidence www.traffika.com.au 14. Thank you