CLUSTERS: INTERNATIONALIZATION AND COMPETITIVENESS OF AEROSPACE SUPPLIERS

Speaker:

Eugenio Fontán Oñate Madrid Aerospace Cluster General Manager

Valencia, 31 May 2013

INDEX • What is a Cluster? • Madrid Aerospace Cluster • Aerospace Suppliers Today

– Large companies – SME’s – Future competitiveness portfolio

• Services Demanded • Support Organizations

– Type of support organizations – Companies usage of support organizations – Perception of non-financial services

• Final Recommendations 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 2

WHAT IS A CLUSTER? • Concentration of companies, institutions and

universities with a common interest in a specific strategic business sector. – This association results in a collaborative effort that

helps members undertake all kinds of joint projects • Characteristics:

– Concentration of business activity – Specialization in a specific sector – Trickle-down effect. Activities benefit the region – Triple helix: Government – University – Company – Balance of competition and collaboration between its

members 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 3

MADRID AEROSPACE CLUSTER • MPAE gathers companies that develop activities

in Madrid Region with the aim of: – Contributing to the development of the aerospace sector

in the Madrid Region – Promoting innovation and technical development of the

aerospace industry – Helping aerospace companies get involved in European

projects

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Airbus A350XWB flying (AIRBUS)

Formation flying NH90 and Tiger HAP (EUROCOPTER)

INGENIO Satellite (HISDESAT)

MADRID AEROSPACE CLUSTER • Main collaboration initiatives (I)

– Partner of: • European Aerospace Cluster Partnership

– http://www.eacp-aero.eu/

– Participating in:

• Copernicus Programme (previously known as GMEs) – http://copernicus.eu/

– Close collaboration with European Space Agency

• http://www.esa.int/ESA

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MADRID AEROSPACE CLUSTER • Main collaboration initiatives (II)

– Member of: • Enterprise Europe Network

(through Madrid Network) – http://een.ec.europa.eu/

• Network of European REgions Using Space technologies (through Madrid Region Government)

– http://www.nereus-regions.eu/

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AEROSPACE SUPPLIERS TODAY

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Criteria of international competitiveness

Source: H&Z Study in collaboration with MPAE (2012)

AEROSPACE SUPPLIERS TODAY

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Strengths and weaknesses profile of large suppliers

Source: H&Z Study in collaboration with MPAE (2012)

AEROSPACE SUPPLIERS TODAY

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Strengths and weaknesses profile of SME’s

AEROSPACE SUPPLIERS TODAY

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Future competitiveness portfolio

Company size is a weak indicator for competitiveness – also small suppliers exceed customer expectations across the 16 criteria

Source: H&Z Study (2012)

SERVICES DEMANDED • Companies need two main types of services:

– Financial services • Grants • Low interest rate loans • Conditionally repayable loans • Government venture capital • …

– Non-Financial services • Group stands at foreign fairs • B2B events with potential foreign customers • Participation in multi-company and multi-country projects • Country and sector analyses • …

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SUPPORT ORGANIZATIONS

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Types of support organizations

Source: H&Z Study in collaboration with MPAE (2012)

SUPPORT ORGANIZATIONS

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Companies usage of support organizations

Source: H&Z Study in collaboration with MPAE (2012)

SUPPORT ORGANIZATIONS

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Perception of non-financial services

Source: H&Z Study in collaboration with MPAE (2012)

FINAL RECOMMENDATIONS • Not any sector can be easily form a cluster within a

particular region. Questions to be answered: – Are there enough companies and educational institutions

in the region to give meaning to the establishment of a cluster?

– Will it be better to establish a cluster or to join a larger regional cluster as a delegation?

• Cluster management must be: – Highly professional – Strongly oriented to:

• Innovation • Internationalization

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Contact info:

Phone: +34 913 997 587 Fax: +34 914 414 155

www.madridnetwork.org/en/red/Aeroespacial

General manager: Eugenio Fontán eugenio.fontan@madridnetwork.org

@EugenioFontan

Deputy manager: Enrique Gómez enrique.gomez@madridnetwork.org

THANK YOU FOR YOUR KIND ATTENTION