One of the nation’s larg-est startup conferences called Everywhere Else is coming to Memphis next weekend.

The event brings entrepre-neurs, investors and founders from all over under one roof in the heart of Memphis.

“We have over 2,000 tick-ets sold from across the coun-try and around the world,” said Kyle Sandler, co-founder of Everywhere Else.

Attendees can expect tips on startups, advice on how to flour-ish and opportunities to network. Education about entrepreneur-ship will be provided through panels, keynote speakers and fire-side discussions.

“We have Scott Case, who is the founding CTO of Priceline; Steve Case, who founded AOL; Bill Harris, who was the first CEO of Paypal and a number of other speakers,” Sandler said.

The conference will be held at the Memphis Cook Convention Center Feb. 10 – 12, and advanced tickets are on sale for $39 on the website everywhereelse.co.

The FedEx Institute of

Technology is in the process of creating its own startup lab, the Crews Venture Lab, aimed at equipping Memphis’ next genera-tion of entrepreneurs.

“It can really make a differ-ence, not only for the school, but for the students and faculty as well,” said Trish Kalbas-Schmidt, manager for the Crews Venture Lab. “It is an incredible hands-on learning environment where we hope to help diversify peo-ples’ skill sets and knowledge in the hopes that they will start a company.”

The 8,000 square foot lab will open its doors in August of 2013. It will house offices, conference rooms and a prototype lab with a 3-D laser printer and laser cutters.

It will offer a variety of pro-grams including incubation pro-grams, space for people to start teams, training programs, net-working events and mentoring programs.

“Entrepreneurship is learned through apprenticeship, so you learn by doing and being guided and mentored along the way,” Eric Mathews, executive director

HELMSMANTuesday01.29.13Vol. 80 No. 061

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Tigers Travel to Greenville to Face Pirates

For the second game of their sea-son series, the University of Memphis men’s basketball team is playing at East Carolina University in Minges Coliseum. The 16-3 Tigers already have a leg up on the 13-7 Pirates, after beating them 67-54 in FedExForum January 9.

In the teams’ 14 Conference USA meetings, the Tigers have only lost once, but the Pirates high-powered offense will look to change that on Wednesday night.

Ranked 20th in the nation at 77.6 points per game, the Pirates will look to score early and often behind their leading scorer Maurice Kemp. The 6-8 forward is the second leading scorer in C-USA, making 49.4 percent of his shots and averaging 7.8 rebounds per game on 31.4 minutes a contest. Miguel Paul leads the Pirates with six assists per game, and as a whole, East Carolina ranks 7th in the nation with 17.5 assists per game.

The Pirates boasts a number of key upperclassmen, including Kemp and Paul, and forward Robert Sampson, who nearly averages a double double with 9.6 ppg and 9.2 rpg.

Coming off a narrow margin of victory against Marshall, the Tigers were exploited on the boards, getting out rebounded 39 to 33. Seventeen of Marshall’s rebounds were offen-sive boards, a few of which were put-back dunks or tip-in layups. A main concern for the Tigers will be to keep ECU’s 6-8 big man tandem of Sampson and Kemp off the glass to prevent easy buckets.

When they met in Jan., Memphis won the battle of the boards 41-23 and limited East Carolina to 19 points in the first half on 30 percent shooting from the field. The Pirates shot 2-5 from the three-point line, but heated up in the second half, shooting 7-16 from beyond the arc and outscoring the Tigers 35-28 in the second half. It will be important for the Tigers to

Relay for Life registrations today in the UC

The FedEx Institute of Technology’s 8,000 sq. foot Crews Venture Lab will open in August 2013.

photo coUrtesy of creWs VeNtUre laB

By Lisa Babbnews@dailyhelmsman.com

see BUSINESS on page 6

For a recap of Sunday’s women’s basketball game, see page 8

By Corey Carmichaelbheater@dailyhelmsman.com

Students who have always want-ed to run a charitable race but don’t necessarily enjoy the “run-ning” aspect of it—or waking up before the sun—will be glad to hear about the Relay for Life.

The Relay for Life has a multi-faceted purpose under the umbrel-la of providing help to cancer orga-nizations. It serves to simultane-ously support those who are in the midst of a cancer battle, remember those who lost and celebrate those who won.

A member of that group is Campus Relay for Life Executive Director Alex Roubidoux, who

defeated a tumor when he was in his toddler years.

“I had treatment in St. Louis—and I think St. Jude is a great organization—but it is important for people to be aware that there are more ways to stop cancer,” Roubidoux said.

All the money raised at the Relay for Life goes to different can-cer organizations in order to reach out to as many types of cancer as possible.

The first thing to happen at the Relay is a survivor lap. This is meant to symbolize the victory that the survivors have accomplished.

Once it gets dark outside, a memorial lap is walked.

“The Luminaria lap is for those

who have passed away and also to celebrate those who have defeated it,” Roubidoux said.

This ceremony involves partici-pants buying bags and writing the name of the person they knew who battled with cancer. They then will place a candle inside the bags and have a moment of silence for those who have passed away.

The race starts at six in the afternoon and ends at six the fol-lowing morning, but the lengthy relay should not intimidate inter-ested participants.

“It’s an all night walk/party with a few ceremonies,” Roubidoux said. “It is not a run, it’s a team event.”

This is where the “relay” part of the event comes in. Each individu-

al team member is not expected to run the entirety of the race, but to take turns with teammates.

Another positive encourage-ment to participants is the many events happening throughout the night.

“There are going to be differ-ent concerts and restaurants where you can eat free if you’ve raised $100, and there are the ceremo-nies,” Roubidoux said.

Information and sign-ups for the event are today in the University Center from 9 a.m. until 7 p.m., but students and fac-ulty can also sign up at relayforlife.org/univofmemphis.

“Cancer never sleeps. Neither will we,” Roubidoux said.

By Samantha Esgronews@dailyhelmsman.com

see TIGERS on page 6

Across1 Chinese temple instrument5 Nestling noises10 Leave at the altar14 Diva’s showpiece15 Group of experts16 Pierre’s possessive17 Return on one’s investment, in slang20 Replay technique, briefly21 Relaxing time in the chalet22 “There oughta be __”25 Hi-fi spinners26 Plain dessert30 Playing decks35 Diplomatic bldg.36 Juanita’s aunt37 Yukon’s country38 Prada imitation, perhaps42 More greasy43 Extended family44 “Bon voyage!”45 Fruity-smelling compound46 Jay-Z, for one49 L.A. bus-and-rail org.51 Speak indistinctly52 Begin57 Gate-hanging hardware61 Announce one’s arrival gen-tly ... as opposed to words that start 17-, 26-, 38- and 46-Across64 Voting no65 In an unusual way66 Student’s stressor67 Very familiar note recipient?68 “Fetch my smelling salts!”69 Avg. levels

Down1 Goes on and on2 Unwritten3 Barcelona boy4 Joke writer5 HMO alternative6 Musical sensitivity7 One-named Irish folk singer

8 Magazine with a Stylewatch spinoff9 Eat noisily, as soup10 Elbows rudely11 “In the morning” radio host12 Security device13 __ torch: patio light18 Finish the laundry19 Perform another MRI on23 Oldman or Newman24 Ragamuffin26 Orange __ tea27 Old Dodge autos28 Horseshoe-shaped fastener29 “The Trial” writer Franz31 Furthermore32 Synagogue scholar33 Times to send in the troops34 “Full House” co-star Bob37 Panama crosser39 Co. in Paris40 “Sesame Street News Flash”

reporter41 Hula swivelers46 Family-friendly, filmwise47 German coal valley48 Native American groups50 Sierra Nevada resort52 Tax-sheltered accts.53 Store opening time54 The “I” in IHOP: Abbr.55 End-of-the-week letters56 Scandinavian literary collection58 Bakery call59 Happy60 Spreading trees62 Ancient63 Yiddish cries of dismay

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TIGER BABBLEthoughts that give you paws

“Shout out to the super awesome U of M cop that changed my tire for me. Tigers going above and beyond”

@medlockandkey

“I ran across campus to get to class and it’s canceled. Th is is the ultimate mix of pissed and happy.” @natishashannon

“If you’re going to have a new rewards program then at least train your employees on how to give it to customers.”

@nephrastar

“Whoever thought it was a good idea to change the U of M website needs their head checked smh”

@stout_87

“Instead of raising tuition to pay for busses that hardly anyone uses, it should have gone to better food cuz this crap blows”

@jordan_bacon_

“I’m not even going 2 lie, 1 of my profs has....YETI ARMS!!! ”

@B3ll3Songstress

“My hallway smells like rotten apples. Or burnt hair. I can’t tell which...”

@ nasmith29

“Th e tech hub is so hot right now”@catmaroon

Tell us what gives you paws. Send us your thoughts on Twitter

@dailyhelmsman or #tigerbabble. Or post on our Facebook Wall at facebook.com/dailyhelmsman.

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www.dailyhelmsman.com2 • Tuesday, January 29, 2013

PLAYLISTsac2k13

tomorrow

chinese new yearUC ballroom | 5 p.m.

SAC cinema: harry potter

trending topicsUC memphis b | 4 p.m.

race offUC theatre | 6 p.m.tonight

Your message will be in theValentine Issue, Thursday, Feb. 14

The cost is only $5.00 for 30 words • Deadline is noon Tuesday, Feb. 12

Nick Hillyar, also known as Naivasha, was set to open for rapper Mac Miller before the show was found to be a hoax.

photo By NathaNael packard | staff

It’s become pretty common in the music industry to hear about musicians and artists being called “fake” or a “sell-out.” However, it’s not very often that a sold-out show is a fake.

Pittsburg born and bred Malcolm James McCormick, more commonly known by his stage name Mac Miller, was booked to play Memphis’ City Hall Night Club in Cordova Saturday Jan. 26. However, the hundreds of fans with pre-ordered tickets found themselves in a ‘twitter-fied’ uproar when Miller tweeted a surprising post to his 3 million followers.

The show being a fraud came as a surprise to the opening acts as well, which included local Memphis rapper Naivasha, also known as 20-year-old Nick Hillyar, and DJ EPIC, a routine performer at Senses Night Club’s College Night.

The Friday before the show, just two hours before Mac Miller’s tweet, McCormick’s attorneys alerted the production agency that Mac Miller was not playing—and also had no idea of the show’s existence.

“I received a phone call from Mac Miller’s attorney, Mr. David Byrnes. At that time, he informed me that Mac Miller had not been booked to perform in Memphis, Tenn. on Saturday, Jan. 26. We were also informed that the ‘agent’ had

sent us a fake vocal drop of Mac Miller confirming that he would be performing in Memphis,” said Paul Echols, Co-CEO of Castle Entertainment.

“It’s crazy. I got asked to play the show and it was cool because my name was getting out there,” Hillyar said. “I was at work and someone tagged me in the tweet—I looked at it and saw that Mac Miller wasn’t coming.”

Castle Entertainment, the local promotion company that booked ‘Trippy Fest’ over this past winter break with Three 6 Mafia’s Juicy J, initially set up the show under the belief that they had booked Mac Miller through his agent.

They booked the show through Premiere Talent, run by a man believed to be named Romarick Hough, claiming to be Mac Miller’s booking agent.

“Castle Entertainment booked Mac Miller through Premiere Talent, which was a fake. Then Mac Miller’s attorneys contacted CE telling him it was a fake show, and Mac tweeted so everyone knew it was a fake,” Hillyar said.

“Now Miller’s attorneys are suing Premiere Talent, making them pay any money lost to Castle Entertainment and City Hall, who rented out sound equipment for the show.”

After being alerted that the show was a fraud by Miller’s lawyers, the company only had a few hours to figure out what they were going to do next before the news got out.

“Currently we are going through the process of clarifying what exactly happened with the Mac Miller concert. We are also in the process of taking legal action against Romarick ‘Diesel’ Hough of Premiere Talent Agency,” Echols said.

Within the few hours after Miller denied the show, twit-ter was hit by a tidal wave of angry and disappointed tweets from fans. Castle Entertainment, along with the opening acts, quickly took action explaining via social media what had hap-pened and who was to blame.

“I was really pumped to play in front of that many people, to be a familiar face in Memphis,” said Hillyar. “It fell through, it stung, I was bummed, but I still got promotion for being on the flyer.”

Despite what happened, Castle Entertainment, opening acts Naivasha and the others are moving on as the situation clears up and legal action starts taking place.

“We are planning a few upcoming events in the city of Memphis. We are not going to allow this sole incident to slow our company down,” Echols said.

“We issued a mass refund through Eventbrite.com on Friday night, Jan. 26. It will take up to four days for people to receive a refund.”

Booking agent imposter gets bustedBy Samuel Pragernews@dailyhelmsman.com

LocalThe University of Memphis Tuesday, January 29, 2013 • 3

Race-Off: a lively, interactive, motivational presentation that challenges you to wipe away any assumptions you have about identity that limits your interactions with others.

Race-Off celebrates the cultural and ethnic premises of identity that helps eliminate racial categories by challenging archaic assumptions about color and feature-based designations in others.

TONIGHT @ 6 p.m. | UC Theatre (Room 145)

What would you do if you bought tickets to a concert and

it turned out to be a hoax?By Nathanael Packard

Tigers’ Ta es

“I would get a group together and start a protest.”

Avalon CollierUndecided, sophomore

“I would want to know who set up the hoax and tell them how much I hated it.”

Caitlin McDonaldGraphic Design, freshman

“I’d be pissed.”

CJ SmithPsychology, freshman

“I mean what can you do?”

Devario LooneyGraphic Design,

sophomore

“I would cry because I already have no money and no job. That’s too much stress.”

Meaghan RhodesAccounting, junior

www.dailyhelmsman.com4 • Tuesday, January 29, 2013

WASHINGTON — A bipartisan group of eight prominent senators Monday laid out an ambitious over-haul of the nation’s patchwork immi-gration system that would balance tougher border enforcement with creating a path to citizenship for mil-lions of undocumented immigrants and new opportunities for seasonal farmworkers to gain legal status.

The senators beat President Barack Obama to the punch, scrambling to unveil their plan a day before Obama was scheduled to outline his own pro-posal in Nevada, a Western state with a rising tide of Hispanic residents.

While only in his first term, the star of the senators’ group was Sen. Marco Rubio of Florida, a charismatic Cuban-American who has tied his political fortunes and a potential 2016 White House run to his dramatic life story as the son of political refugees from Fidel Castro.

“I am clearly new to this issue in terms of the Senate,” Rubio told reporters at a Capitol Hill news con-ference. “I’m not new in terms of my life. I live surrounded by immigrants. My neighbors are immigrants. I mar-ried into a family of immigrants. I see immigration every single day. I see the good of immigration. I see how important it is for our future.”

The high-powered group also included the second- and third-ranked Senate Democrats, Richard Durbin of Illinois and Charles Schumer of New York, along with 2008 Republican presidential nominee John McCain of Arizona and Sen. Lindsey Graham, a South Carolinian with a reputa-tion as a maverick willing to work across party lines on tough issues. Democratic Sens. Robert Menendez of New Jersey, also of Cuban descent, and Michael Bennet of Colorado joined the group, as did Republican Sen. Jeff Flake of Arizona, just starting his first Senate term.

“It says quite a bit about our nation, about how many people want to come here in this free country with this opportunity for an expanding econ-omy,” Durbin said. “They want to be here in America. But let’s be honest about it. ... Our immigration system is broken. It has been broken for a long time.”

President George W. Bush, McCain, Graham and the late Democratic Sen. Edward Kennedy of Massachusetts led the last major push to pass an immi-gration overhaul, but it failed in June 2007 after a bitter fight that tied up the Senate for weeks.

But the 2012 presidential election results have altered the political land-scape. Obama defeated Republican nominee Mitt Romney overwhelm-ingly among Hispanic voters, leaving Republicans wary of alienating the country’s fastest-growing demograph-ic group.

“The Republican Party is losing the support of our Hispanic citizens,” McCain said Monday. “And we realize that there are many issues in which we think we are in agreement with our Hispanic citizens, but this (immigra-tion reform) is a pre-eminent issue with those citizens.”

Schumer said this may be the year Congress finds a breakthrough on a problem that has vexed the nation’s leaders for a quarter-century.

“The politics on this issue have been turned upside down,” Schumer said. “For the first time ever, there is more political risk in opposing immi-gration reform than in supporting it.”

The new bipartisan overhaul plan would allow the country’s estimated 11 million illegal immigrants to obtain a green card only after fulfilling a number of requirements: registering with the government; passing a crimi-nal background check; settling back taxes; and paying a fine for having entered the United States improperly.

If they met the first standards, undocumented immigrants would get in line behind green card applicants already pursuing legal residency. They would then have to learn English and U.S. civics, show a record of past and current employment, and pass anoth-er background check.

The plan has a significant new element that was not part of the 2007 initiative: undocumented farmwork-ers who “have been performing very important and difficult work to main-tain America’s food supply while earn-ing subsistence wages” could earn a path to citizenship through a differ-ent and presumably more lenient visa process for agricultural workers.

And the new package would enact most of the long-stalled DREAM Act by providing less onerous require-ments for the children of illegal

immigrants.Obama last year enacted parts of

the DREAM Act via executive orders, offering deferments on deportation to young adult immigrants and angering Republicans who viewed the measures as political maneuvers aimed at draw-ing Hispanic voters.

The senators’ plan also would beef up enforcement with more border agents, increased use of drones and other surveillance equipment and completion of an entry-exit system to track visa holders better. And it would set up a commission of governors, attorneys general and community leaders from border states.

Obama met Monday with leaders of the Congressional Hispanic Caucus to brief them on his own plan.

White House press secretary Jay Carney said the eight senators’ pro-posal contains “principles that mirror the president’s blueprint.”

In another sign of potential bipartisan progress, Senate Majority Leader Harry Reid of Nevada, who will serve as host to Obama on Tuesday, and Senate Minority Leader Mitch McConnell of Kentucky each responded positively to the bipartisan plan from their colleagues.

Even if the new overhaul package gets through the Senate, it will face a major challenge in the Republican-controlled House of Representatives, where conservative Republicans have blocked major bills that have passed the Senate.

House Speaker John Boehner recently said the House should take up immigration reform, but Rep. Lamar Smith, an influential Republican from the key border state of Texas, criticized the eight senators’ bipartisan plan.

“By granting amnesty, the Senate proposal actually compounds the problem by encouraging more illegal immigration,” Smith said.

A broad range of Hispanic groups and pro-immigration advocacy

organizations greeted the plan with enthusiasm.

“It is a new day for immigra-tion,” said Janet Murguia, head of the National Council of La Raza, a leading Hispanic group. “This is an incred-ibly promising sign that policymakers have turned a corner on immigration and are ready to work together on the reform our nation needs and the American people want.”

But the top lobbyist for

NumbersUSA, which works to reduce immigration levels, criticized the eight senators’ proposal.

“In the race to out-amnesty Obama, the Gang of Eight today rehashed the failed amnesty plan from six years ago,” said Rosemary Jenks, director of government relations for the group.

The U.S. Chamber of Commerce and the National Association of Manufacturers were among the busi-ness groups lining up behind the plan.

A Weekly Devotional For YouWho Is He?

In the last few devotions we have shown that it is manifest that this universe we live in is the result of an in-credibly intelligent and powerful Creator. To deny this is to deny the obvious. Not only does the universe bear the unmistakable marks of intelligent design, but so do our human bodies. No computer has come close to simulat-ing the full range of capacities we associate with human intelligent agency. Call on a computer to make a decision based on incomplete information and calling for common sense and the computer is lost. We could make similar observations with other organ systems of our bodies. We did not evolve by random naturalistic processes-we were created! Isn’t it amazing how hard one has to work to deny the obvious? Some of the attempts to deny what is plain would be humorous if the stakes weren’t so high. The question is, who is the Creator? What is He like? What was His purpose in creation? What does He require of His creatures? Does He sit in judgment of the beings He has created? Does He involve Himself in His uni-verse after He has created it? We believe that He has revealed Himself in a Book and in a Person. That book is commonly called the Bible. It begins with the account of creation. That Person is Jesus Christ. He is God Who further revealed Himself by becoming incarnate. Are you willing to listen to Him?

Grace Chapel Primitive Baptist Church – Zack Guess, Pastor828 Berclair Rd. • Memphis, TN, 38122 • 683-8014 • e-mail: zguess@juno.com

National

Bipartisan group of senators lays out sweeping immigration planBy James Rosen and William DouglasMCT

The University of Memphis Tuesday, January 29, 2013 • 5

of EmergeMemphis, said. Students of all backgrounds

and majors will be welcomed to utilize this facility.

“We hope to foster an amaz-ing environment where the walls come down,” Kalbas-Schmidt said. “It could be a business major, an art history major, a marketing major, a political science major—they can come together, form teams and start to look at ideas and potentially start companies.”

Kalbas-Schmidt hopes that the Crews Venture Lab will not only attract students and faculty to Memphis, but also foster relation-ships between young entrepre-neurs with businesses and inves-tors in the area.

“It will be an amazing bridge between the University and the community,” Kalbas-Schmidt said.

What issues, topics and subjects do you think are trendy?

Share your thoughts about these TODAY @ 4 p.m.

Trending TopicsUC Memphis Room (340A)

Gain insights & understanding into what’s of current interest to U of M students and enjoy free food!

BusinessContinued from page 1

maintain focus throughout the game as the Pirates look to win on their home court before their two game C-USA road trip.

A win Wednesday night would extend the Tigers winning streak to 11 games, a program high under head coach Josh Pastner. Tip-off is set for 6 p.m. CT.

TigersContinued from page 1

SGA’s fi rst meeting a success for all

Students have suffered through parking ticket after parking ticket for incorrect hangtags and decals. Finally the end is near.

Student Government Association has approved grace periods to give stu-dents the opportunity to correct their wrongdoing before having to pay for it — literally.

“The grace period for anyone to pick up their tags is one week. After the week ends they will be fined and subject to the court,” said senator for graduate school and sponsor of the bill, Joshua Jackson.

Jackson clarified that the voting on the grace period will have to be done by the student body, moving it to a referendum.

Another bill that SGA was pushing before the end of the fall semester was for new robes, which would have cost around $800. Thankfully, they were able to compromise.

“Dean Peterson contacted the com-mencement office and asked them if they had any spares, and they said yes,” Jackson said.

These robes, which are to be worn during special occasions, are going to be provided to the SGA free of charge—as long as they share with the Commencement Office.

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in Meeman 113 or 210

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Bird is the word.

By Samantha Esgronews@dailyhelmsman.com

www.dailyhelmsman.com6 • Tuesday, January 29, 2013

Scholarship OpportunityThe Donald K. Carson Leadership Scholarship

Applicants must demonstrate a strong capacity forleadership and be able to show how their leadership

helps create opportunities for the growth anddevelopment of other people.

Requirements:• Current, full-time U of M undergraduate student• Completion of at least 12 credit hours, but no more than 60 credit hours• Minimum cumulative 2.8 GPA

One or more scholarships totaling $5,500will be awarded for the 2013-2014 school year

To submit an application, go to:www.memphis.edu/carsonscholars/application.htm

For more information, contact Mrs. Rhodes at 678-2188

Completed applications must be submitted by4:00 pm on February 15, 2013.

Automakers creating buzz for Super Bowl commercialsSports

DETROIT — Imagine spend-ing about $8 million in 60 seconds.

That’s what at least seven auto-makers are preparing to do next Sunday during Super Bowl XLVII, a sign that automotive marketing budgets have rebounded as com-petition for sales heats up.

Teaser commercials featuring reggae singers, supermodels and TV stars have been released in recent weeks to build hype for Audi, Mercedes-Benz, Toyota, Volkswagen and others.

Conspicuously absent from the pre-game hype is Chrysler.

For the third year in a row, the Auburn Hills, Mich., automaker is planning a long commercial that it hopes will be impactful, but the company hasn’t said how long the ad will be or what car or truck it will highlight.

“I cannot tell you anything,” Olivier Francois said Jan. 15. “We have a bunch of options on the table ... and I need to share them with my boss.”

Francois said he planned to review Chrysler’s Super Bowl options with Fiat and Chrysler CEO Sergio Marchionne during a plane trip back to Italy later that same day.

Chrysler has successfully bucked conventional wisdom the last two years with its gritty, seri-ous, two-minute-long commer-cials starring Eminem in 2011 and Clint Eastwood in 2012.

“We have come to expect big things from Chrysler’s Super Bowl ads,” said Michele Krebs, senior analyst for Edmunds.com.

Francois hinted that Chrysler may decide to run a 30-second ad for Fiat like it did last year in addition to a longer commer-cial for the company or another Chrysler brand.

“We bought air time,” Francois said. “Now we need to fill it.”

No other automaker advertis-ing in the Super Bowl is fol-lowing Chrysler’s all-or-nothing gamble.

Audi released three commer-cials Friday with alternative end-ings and asked people to vote on their favorite one.

Mercedes-Benz is running five short teaser commercials on broadcast television and released a slow-motion video of super-model Kate Upton watching guys wash a Mercedes.

By Friday afternoon, Upton’s video had been viewed 4.2 mil-lion times on YouTube and has been the subject of a number of mainstream media stories debat-ing whether or not it objectifies women.

“There was a time when you held everything for the Super Bowl, but now you have these

social media channels that help you leverage your investment,” said Donna Boland, manager of corporate communications for Mercedes-Benz.

Audi, advertising for the sixth consecutive year, has learned the value of building awareness before the Super Bowl, said Loren Angelo, Audi’s general manager of brand marketing.

In 2011, two million people viewed a version of Audi’s com-mercial before the game. In 2012, that number doubled to four mil-lion, Angelo said.

“Getting in front of consumers in advance when there is a high level of interest around the Super Bowl ... is ultimately the way to be a part of the larger conversa-tion,” Angelo said.

Kia Motors said Friday it was planning to debut a teaser video

on YouTube for its Kia Sorento crossover that includes babies in space suits.

Ford started shooting the Lincoln commercial it plans to air during this year’s Super Bowl

on Jan. 8.Lincoln is working with late-

night TV talk-show host Jimmy Fallon, who solicited tweets about crazy road trips for the commercial.

Fallon received more than 6,000 tweets during three days the first week in December.

With millions of dollars on the table, and many automotive com-panies competing for attention, most automakers have launched social-media campaigns to build buzz for their commercials.

The success of those cam-paigns before kickoff is becom-ing increasingly important, said Tim O’Day, executive director of the Yaffe Center for Persuasive Communication at the University of Michigan. However, compa-nies must strike a careful balance between revealing too much and

generating interest.The challenge for automakers

in the Super Bowl to create mem-orable commercials is heightened by the number of companies and car ads, said John Swallen, chief

of research for Kantar Media.In 2012, seven of the 33 adver-

tisers were automotive manufac-turers _ the most of any industry, Swallen said. Those companies paid about $94.5 million on 16 commercials for 12 brands.

This year, at least seven com-panies representing eight brands are planning to advertise in the game.

“That’s a lot of messages com-peting for attention in (a) three-hour game,” Swallen said.

But this year, General Motors — the third-largest spender in the Super Bowl the last 10 years — will be sitting on the sidelines.

GM created buzz last year with its Mayan Apocalypse ad for the Chevrolet Silverado and a commercial for the subcom-pact Chevrolet Sonic with the soundtrack of the band Fun’s “We

Are Young.”Joel Ewanick, then the

GM chief marketing officer, announced last spring that the Super Bowl has become too expensive and that the automaker

would bow out this year.That decision has raised eye-

brows, especially since Chevrolet revealed its new Corvette at the Detroit auto show this month and is preparing to launch its redesigned Chevrolet Silverado.

“Maybe they just didn’t plan for it far enough in advance,” Krebs said. “To me, it seems like a missed opportunity.”

Kia’s ‘Space Babies’ 2013 Super Bowl Commercial for the all-new 2014 Sorento is part of the ‘It has an answer for everything’ campaign.

Mct

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Fraternities participate in Greek Olympics during halftime at The women’s basketball game on Jan. 27.

photo By alBert crozier | staff

The University of Memphis Tuesday, January 29, 2013 • 7

The University of Memphis and UCF entered Sunday’s contest sporting two very different records for the sea-son. Memphis was 3-2 in Conference USA play and coming off a huge road victory at UAB, while UCF was 0-4 in C-USA and just 6-12 overall after rat-tling off four-straight losses to start their conference slate.

However, that didn’t stop the Knights from handing the Tigers their first conference home loss by way of a 70-65 upset at Elma Roane Fieldhouse.

“We shouldn’t have,” said head coach Melissa McFerrin on the possibility that the Tigers underestimated their oppo-nent. “A team that’s 0-4 is a team that’s desperate to get a win.”

Things were looking good for Memphis early as senior forward Nicole Dickson connected on a three point try to put the Tigers on the scoreboard first. UCF could not hit the broadside of a barn early, but the Knights were able to stay in the game by dominating the offensive glass. The Knights knot-ted the game up at nine when Meghan Keough knocked down a three ball, but then Memphis started to take the game over.

Freshman guard Ariel Hearn aggressively drove the lane for an and-one bucket, and then connected on a two-point jumper on the next posses-sion. The Tigers were then able to force a turnover, which lead to a Dickson field goal to give Memphis a quick 7-0 run and a 16-9 lead. Memphis kept up the run, which reached its peak when junior point guard Bilqis Abdul-Qaadir splashed one in from downtown to give the Tigers their largest lead of the game at 29-15.

The Tigers got sloppy towards the end of the half and were unable to extend their lead. Instead, they saw it dwindle to just 37-27 at the break. The Tiger defense held the Knights to just 33 percent shooting in the first half. Both teams hauled in 21 rebounds and struggled from beyond the arc.

The sloppy play by the Tigers to end the first half served as a bit of fore-

shadowing for the second, as Memphis could not get anything to go their way in the second half of the ball game. The offense from both sides was slow to start the second half, but after a few minutes the Knights started an 8-0 run that the Tigers had no answer for.

“We were up ten, we came out lacka-daisical,” Dickson said. “All our energy was gone. We didn’t play with effort.”

UCF guards Briahanna Jackson and Gevenia Carter keyed the comeback for the Knights. Dickson split a pair of free throws to put the Tigers up five, but then Jackson attacked the paint and delivered a dime to Carter in the left corner for a three point shot that silenced the crowd.

A few minutes later holding a one-point lead, Memphis freshman guard Jaymie Jackson missed two free throws. Carter assisted to Andrea Hines on the break to give UCF their first lead of the game with just over 11 minutes to play. Memphis could not stop the UCF attack, as the Knights’ lead blossomed to eight with just over two minutes remaining.

The Tigers made one last push as Dickson put in a clutch three ball and Hearn followed with a strong drive and finish to cut the deficit to three points. Jackson missed a jump shot, but Erika Jones grabbed the board and flipped it back in. Freshman forward Asianna Fuqua-Bey answered with an inside shot off a feed from Hearn to bring the score back within three. Memphis had a chance at the last possession with an opportunity to tie if it could get a stop, but there was a miscommunication between Abdul-Qaadir and McFerrin as Bilqis fouled to send the Knights to the charity stripe. The Tigers were unable to recover as they fell 70-65.

Memphis shot 42 percent from the field for the game, but just 21 percent from three-point land, with Hearn fin-ishing 0-5 from deep.

“I did [tell Hearn to stop shooting],” McFerrin said. “She was 0-3, and I said, ‘We want to get to the rim. We want to get to the foul line.’ She took her fourth and it was nearly an immediate sub. I decided to leave her. The fifth might have actually been on a play call when

we were down so I can’t, you know I’ve got to take responsibility for that one, but the whole game plan was to get to the rim.”

Dickson recorded a double-double

with a game-high 20 points and 10 rebounds. Abdul-Qaadir added 13 points, while Hearn chipped in with 11 points and a team-leading four assists. Jones paced the Knights with 18 points

and a match-high 17 boards.Memphis will look to get back on

track Thursday as the Rice Owls pay a visit to Elma Roane Fieldhouse. Tip-off is set for 7 p.m.

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(Above) Bilqis Abdul-Qaadir drives to the basket against University of Central Florida in the Tigers’ 70-65 loss.(Below) Ariel Hearn takes a shot from behind the paint while being heavily guarded by UCF defenders.

photo By alBert crozier | staff

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UCF Knights Slay Tigers 70-65www.dailyhelmsman.com8 • Tuesday, January 29, 2013