124 1.indd 1 12/27/10 1:04 PM - Rice Village Diamonds...Cut refers to the shape of the diamond....
Transcript of 124 1.indd 1 12/27/10 1:04 PM - Rice Village Diamonds...Cut refers to the shape of the diamond....
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THE ART OF SELECTION
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Forevermark diamonds are selected for their
exceptional qualities: less than one percent
of the world’s diamonds are eligible to
become a Forevermark diamond.
Set apart for their cut, clarity, color, and size,
Forevermark diamonds are crafted by a
select group of Diamantaires, releasing their
full beauty and brilliance.
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Each Forevermark diamond is inscribed
with the Forevermark icon and a unique
identif ication number, using patented
technology developed by the De Beers
group. Invisible to the naked eye, the
inscription proves that this diamond has
met Forevermark standards of quality and
integrity; the individual number identifies
it always to be uniquely yours.
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Forevermark diamonds only come from
sources which are committed to high
bus iness , soc ia l , and env i ronmenta l
s t a n d a rd s a n d b e n e f i t t h e p e o p l e ,
communities, and countries from which they
originate.
The Forevermark promise means that
every diamond is a genuine, natural, and
untreated diamond whose quality, beauty,
and integrity have been protected at every
step in its journey.
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There is an additional Forevermark promise
– a grading certificate with the precise cut,
clarity, color, and carat weight. Forevermark
diamonds are evaluated by highly respected
leading d iamond gemologists in the
Forevermark Diamond Institute in Antwerp,
drawing on world-class bespoke Forevermark
g ra d i n g p ro ce ss e s a n d te c h n o l o g y
developed by De Beers.
Forevermark only grades diamonds that have
been selected according to Forevermark
standards. Your grading report provides an
accurate blueprint of the qualities that make
your diamond unique and special.
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Forevermark diamonds are available in a
range of timeless and exquisite diamond
jewelry designs. From engagement rings
and three-stone anniversary rings to solitaire
pendants and ear studs, your l icensed
Forevermark diamond jeweler will help you
find the perfect piece of jewelry in which to
feature your unique Forevermark diamond.
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The same care that goes into selecting
Forevermark diamonds is used in choosing
the jewelers where they can be found.
Forevermark diamonds are only available at
these exclusive jewelers, who are passionate
about creating the finest designs inspired by
these exceptional diamonds.
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THE 4 Cs—
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Masters in the art of selection, Forevermark
selects each Forevermark diamond carefully
and individually, to give you the confidence
that whichever Forevermark diamond you
choose, you are always selecting a truly
exceptional diamond. The inscription at the
heart of the diamond – a promise of quality
and in tegr i ty – th i s d iamond fu l f i l l s
Forevermark ’s P ipe l ine Integr i ty and
selection standards. The 4 Cs are only a
small part of the story.
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To standardize descr ipt ions of every
diamond’s characteristics, a language known
as the ‘4 Cs’ was developed. Originally
inspired in 1939 by De Beers assortment to
classify rough diamonds, this language is now
universally spoken in the diamond world.
The 4 Cs describe a diamond’s specific
characteristics - its Cut, Color, Clarity, and
Carat weight. The combination of these four
e lements gives a d iamond i ts unique
personality and forms a basis for its valuation.
It takes true expertise to craft each diamond
that nature creates, each with its own
combination of the 4 Cs.
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Cut refers to the shape of the
diamond. Round, princess, oval,
marquise, pear, and emerald are
some of the most familiar. Cut is also
the factor most involved in the
sparkle of a polished diamond. Cut
i s expressed in te rms o f the
brilliance, fire, and scintillation of a
diamond. To maximize sparkle, a
d iamond must be cut to very
specific parameters for angle and
dimension with a strict attention to
the polished finish of the diamond.
Each Forevermark diamond must
achieve a very good or excellent
cut standard.
CUT
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Naturally occurring features – known
as inclusions – provide a special
fingerprint within the diamond.
Clarity measures the diamond’s
pur ity. I t refers to how free a
d i a m o n d i s f ro m t h e s e t i n y
blemishes and inclusions.
Forevermark diamonds are available
from flawless to SI2.
CLARITY
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Diamonds occur naturally in all
colors of the rainbow. Generally, the
rarest diamonds exhibit no color at
a l l (apart f rom fancy co lors) .
Polished diamonds are graded for
minute variations in depth of color,
from ‘colorless’ to ‘light yellow’ and
‘l ight brown.’ This is universally
known as the D (‘exceptional white’)
to Z (‘tinted color’) color scale.
Forevermark inscribes diamonds
from D to L colors as well as all
fancy colors.
COLOR
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Carat is a measure of weight. One
carat (1 ct) equals 0.20 grams and is
divided into 100 points (a half carat
diamond ‑ 0.50 Ct – can be described
as a 50 point diamond).
Forevermark diamonds are available
in 0.14 carats and larger.
CARAT
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Forevermark is part of the De Beers group
of companies, the world’s foremost diamond
experts for over 120 years.
Forevermark makes selecting a diamond an
intimate, inspiring, and meaningful experience.
For more information, visit Forevermark.com
where the full story of Forevermark, and the
promise that stands behind it, are brought
to life.
Forevermark is committed to upholding high business, social,
and environmental standards and practices across its and its
partners’ businesses.
© 2011 Forevermark Ltd. Forevermark™ and ™ are
trademarks of the De Beers group of companies.
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