123feelfree Betagroup300310
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Transcript of 123feelfree Betagroup300310
FACT
FAT
FACT
FACT
5 years of consumer research25000 BelgiansBy founding partner Bexpertise
• information overload• bottom-up consumer empowerment• g uilt• back in driver’s seat• stressful supermarkets
Energy for a lifetime
123feelfree® = lifestyle system> energy labels• f ood• f it• energy input = energy output
Open choices
Consumer empowerment
• patent pending (US)• integrated approach• scientific committee & research•EU alternative to “traffic lights”
• YOU choose your match
123feelfree.be : content-driven social community, experience-based social glue
• energy GPS• receipe GPS• resto spotter• fit spotter• posts, tips, share, …• personalised content based on profile
My123feelfree: planner
Fooddler®: scanning application for smartphonesUltimate cure for all packaging stress
Fooddler®: value-add info in 1,2,3 •nutritional levels•CO2 footprint in 1,2,3
123feelfree®IN THE KITCHEN, AT THE TABLE
Energy GPS @ 123feelfree.be:
energy levels for products, meals, snacks and drinksExercise only one mouse
click away
Restaurants providelabeled meals…
…incl diabetes and cholesterol-friendlymenus
Exercise does not have not be sports
123feelfree for all gender and generationsTarget groups
Exercise = = Food
Car cleaning = = Cheese omelet
Balance provides energy
123feelfree® 1st “scenario” from
• cooperative start-up (CVBA) with CSR mission• community hosting through content strategy & content creation• Trendhouse Mechelen• France & The Netherlands next