123998153 97050412 Effectiveness of Advertisement Strategies at TVS Mba Project Reports PDF

7/29/2019 123998153 97050412 Effectiveness of Advertisement Strategies at TVS Mba Project Reports PDF

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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY

GULAPPANNAVAR TVS MOTOR

Contents

BABASAB PATIL Page 1

SL.NO. TOPIC PAGE NO.

1 PART 1EXECUTIVE SUMMORYINDUSRTY PROFILECOMPANY PROFILENEED OF STUADIESOBJECTIVES OF STUDYSCOPE OF THE STUDYMETHODOLOGYFINDINGS ,CONCLUSTION & RECUMENDATION

3

3

5

6

7

8

9

10

2 PART 2INTRUDUCTION TO THE STUDYINDUSTRI PROFILE

12

14

3 PART 3COMPANY PROFILE

34

4 PART 4OBJECTIVES OF STUDIESSCOPE OF STUDYMETHODOLAGY

39

40

41

5 PART 5ANALYSIS AND INTERPRITATION 43

6 PART 6FIDINGS,SUGGESTIONS AND CONCLUSIONANNEXUREBIBLOGRAPHY.

61

65

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PART 1

EXECUTIVE SUMMORY

INDUSRTY PROFILE

COMPANY PROFILE

NEED OF STUADIES

OBJECTIVES OF STUDY

SCOPE OF THE STUDY

METHODOLOGY

FINDINGS ,CONCLUSTION & RECUMENDATION

LIMITATION OF STUDY

EXECUTIVE SUMMARY

It gives me an immense pleasure to present you this entire project. The topic is A

STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES



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IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR COMPANY TO

INCREASE SALES

The study is undergone at Gulappanavar TVS. The project report focuses

advertisement activity done to increase sales and the types of advertisement done byGulappanavar TVS motors.

Industry Profile:

The major products

Motorcycles

TVS Ind Suzuki AX 100

TVS MAX 100

TVS Supra


Founder T. V. Sundram Iyengar

Year of Establishment 1911

Industry Automotive - Two Wheelers

Business Group The TVS Group

ProductMotorcycles, Mopeds, Ungearedscooters, Automotive

components

Registered & Head Office TVS Motor Company

Jayalakshmi Estates V Floor

8, Haddows Road Chennai - 600006

Ph: 044-28272233 Fax: 044-28257121

Works Post Box No. 4

Harita,Hosur 635 109

Ph: 04344-276780 Fax: 04344-276878

Byathahalli Village, Kadakola Post

Mysore 571 311

Ph: 0821-2596561 Fax: 0821-2596550 / 2596553

Website www.tvsmotor.in

Employees 4000
http://www.tvsmotor.in/http://www.tvsmotor.in/


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TVS Fiero

TVS Star City

TVS Star Sport

TVS Fiero F2

COMPANY PROFILE

TV Sundram Iyengar and Sons Limited (TVSs) is the holding company for the

TVS Group of companies engaged in the manufacturing of almost all kinds of automotive

components, two wheelers and a few other industrial products.



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The need of the study is conducted is only for organization level. It is for to understand the

advertisement how it effect on,

1. To getting market stage.

2. To producing products

3. To creation of demand and supply.

4. How it make financially strong?

Objective of the study:

To know the impact of advertisement on its customer

To advice appropriate advertising methods and means to



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Gulappanavar Motors Company

To know which advertisement of TVS bikes is more effective on TV

To determine effectiveness of advertisement media used by

Gulappanavar TVS Motors Company

To know to what extent advertisement helps in increasing sales

Scope of the study:




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images, and symbols, chosen with the aid of experts in consumer psychology.

Understanding how advertisements work

Advertisements, whatever their medium or format, have two purposes:

To inform us of the availability of a product or service, or to give details of an event

To persuade us, usually to buy something, or to support a cause

Ultimate objective of every organization is to generate sales which will bring revenues to

the company, and increase sales advertisement is one of the means. The advertisers

objectives different from the consumers.

Ultimately advertiser want consumer to buy and keep

buying their goods and services. To move consumers to action, they must gain their

attention. They must then hold their interest long enough to convince them to change their

purchasing behavior, try their product, and stick with their product.

Back Ground

TVS Motor Company has one of the most extensive network with over 500 dealers and

2500 Customer touch points.

We are the first in the two-wheeler industry to measure customer satisfaction, audited by

external consultants of international repute.



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We have taken care to standardize facilities across all customer touch points. Up gradation

of faculties and continuous improvement in all processes is given importance. The

company also takes an active part in imparting training and capability building in all areasincluding sales, service and business management. All our dealers are connected through

the extended network of SAP, ensuring operational efficiency

Industry Profile:

Founder T. V. Sundram Iyengar

Year of Establishment 1911

Industry Automotive - Two Wheelers

Business Group The TVS Group



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ProductMotorcycles, Mopeds, Ungearedscooters, Automotive

components

Registered & Head Office TVS Motor Company

Jayalakshmi Estates V Floor

8, Haddows Road Chennai - 600006

Ph: 044-28272233 Fax: 044-28257121

Works Post Box No. 4

Harita,Hosur 635 109

Ph: 04344-276780 Fax: 04344-276878

Byathahalli Village, Kadakola Post

Mysore 571 311

Ph: 0821-2596561 Fax: 0821-2596550 / 2596553

Website www.tvsmotor.in

Employees 4000

Board of Directors

Venu Srinivasan Chairman & Managing Director

T.K.Balaji Director

T. Kannan Director

N. Ganga Director

C.R.Dua Director

H. Lakshmanan Director

T. R. Prasad Director

K.S.Bajpai Director

http://www.tvsmotor.in/http://www.tvsmotor.in/


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K.N. Radhakrishnan President

S. G. Murali Sr.Vice President

T.S.Rajagopalan Finance Secretary

Products:

Two Wheelers in India was set up as a joint venture between TVS and Dunlop, UK in

1960. The company supplies wheels as Original Equipment to all major vehicle

manufacturers in the country. Wheels India is entering into collaboration with Titan, the

world leader in off-highway vehicle wheels relating to earthmoving, construction and

agricultural equipment. Manufacturing Plants are located at Chennai, Tamil Nadu, Rampur,

UP and Ranjangaon, Maharashtra. Wheels India has a workforce of 100.

Products and Service

Wheels for commercial vehicle, cars, jeeps, tractors construction equipment / earth mover

and defense vehicle, wire wheels for export and air suspension systems for commercial

vehicle.

The major products

Motorcycles

TVS Ind Suzuki AX 100

TVS MAX 100

TVS Supra

TVS Fiero

TVS Star City

TVS Star Sport

TVS Fiero F2

TVS Victor (110 cc)

TVS Victor GLX (125 cc)



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TVS Flame (125 cc,ccvti technology)

TVS Apache RTR 160

TVS Apache RTR 160 EFI (Electronic Fuel Injection)

Scooters

Spectra Dx (150 cc)

Spectra Ax (150 cc)

Scooterettes

TVS Scooty KS (60 cc)

TVS Scooty Pep (75 cc)

TVS Scooty Pep + (90 cc)

TVS Teenz

TVS Scooty Wimbledon collection

Launched Models:

1. Indias first 2 seater 50cc Moped TVS 50, launched in Aug 1980.

2. First Indian Company to introduce 100cc Indo-Japanese motorcycles in Sept 1984.

3. Launched Indias first indigenous Scooterette (sub-100 cc variomatic scooters),

TVS Scooty in June 1994.

4. Introduced Indias first catalytic converter enabled motorcycle, the 110cc Shogun

in Dec 1996.

5. Launched Indias first 5-speed motorcycle, the Shoaling in Oct 1997.

6. Launched TVS Fiero, Indias first 150 cc, 4 stroke motorcycle, in April 2000.

7. Launched TVS Centra in January 2004, a world-class 4-stroke 100 cc motorcycle

with the revolutionary VT-I Engines for best-in-class mileage.



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8. Launched TVS Star in Sept 2004, a 100 a motorcycle which is ideal for rough

terrain, followed by TVS Star Sport & Star Delux

Products:

TVS Victor

4-Stroke, 125cc, performance motorcycle with VT-I technology.

TVS Apache: 4-Stroke, 150cc high performance motorcycle.



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TVS Scooty: 4-Stroke, 90cc scooterette for the new generation.



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Subsidiaries of TVS Group :

TV Sundaram lyengar and Sons Limited operates through the three following divisions:

TVS Sundaram Motors Madras Auto Service

1. TVS and Sons distribute Heavy duty Commercial Vehicles, Jeeps and Cars. It

represents premier automotive companies like Ashok Leyland, Mahindra and

Mahindra ltd. Fiat and Honda. It also distributes automotive spare parts for several

leading manufacturers.

2. TVS & Sons has grown into a leading logistics solution provider and has set up

state-of-the-art warehouse all over the country. It has also diversified into

distributing Garage equipment that ranges from paint booths to engine analyses and

industrial products.

3. Sundaram Brake Linings Limited- First Indian company to manufacture asbestos-

free brake linings, woven clutch facings and disc pads for automotive applications.

4. Sundaram Fasteners Limited- Indias largest manufacturer of radiator caps to GM

in USA.

5. Sundaram Finance Limited Leading consumer finance company in India.

6. Sundaram Industries Limited - with a reputation built over five decades, comprises

several division: custom molded rubber products, tyre service and coach building.

Also specializes in refrigerated trucks and bunk beds.

7. Sundaram Clayton Limited - Sundaram Clayton Limited was established in 1962 in

collaboration with Clayton Dewandre Holdings Plc. (WABCO Automotive)

pioneering the manufacture of air brake systems in India. SCL enjoys a major share

of the Indian OEM market as well as the domestic aftermarket, which it caters to

through a strong and well spread-out distribution network SCL-Brakes division is

the first company in India and fourth company outside Japan to win the Deming

award for achieving distinctive performance improvements through TQM.

8. Sundaram Motors Major dealer for Indian and foreign cars in South India and

foreign cars in South India. Established in 1966, Sundaram Fasteners Limited



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(SFL) is today the largest manufacturer of high tensile fasteners in India. SFL is

also the principal supplier of radiator caps to General Motors, North America.

Powder metal parts include rotors & gears, shock absorber components, value train

components, structural components and bushes. Cold extruded parts include gearblanks transmission parts, cams, starter sleeves & pinions and CV joint parts. The

radiator caps range includes oil filter caps and fuel filter caps, both metallic and

plastic.

.



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Supply Chain Management

Forming the inner of the extended TVS family; our suppliers are involved at every stage of

product development.

We extend core values and best practices to all our suppliers. Through continuous training

forums we impart TPM (Total Productivity Maintenance) and JIT (Just in Time) practices.

TVS suppliers are committed to quality through continuous improvement and up gradation

of processes. This has helped them obtain prestigious international certifications like ISO9000, QS 9000 & TS 16949.

The TVS Motor Company R&D team has a strong pool of technical talent supported by

state-of-the-art infrastructure capable of developing new and innovative designs. Currently,

more than 400 engineers work on developing radically new products and cutting edge

engine technologies. Our R&D team has developed the revolutionary Variable Timing

Intelligent (VT-i) Engines, one of the most innovative technologies developed in the two

wheeler industry.

TVS R&D Engineers have published multiple technical papers in international conferences

on engine and vehicle technologies. They also have a number of patents to their credit.

Quality is the way of life



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At TVS Motor Company, every department works in tandem to produce quality product.

The people from the pillars of support, strengthening the overall quality standards and

moving towards total customer satisfaction.

In our quest to achieves world class levels in quality as well as improvements in design and

processes, the company has formed special task forces to monitor quality related

performance. The basis tents of TQM, including daily work management, Policy

management, Kaizen (continuous improvement), training and standardization are followed

across our organization.

Acknowledges by the Japanese for Quality. We at TVS Motor Company are proud to have

been awarded the prestigious and coveted Deming Prize, instituted by JUSE (Union of

Japanese Scientists and Engineers). TVS Motor Company in the only 2-wheeler company

in the world to have received this award.

TVS Motor Company was also awarded the prestigious TPM Excellence award First

category by Japan Institute of Plant Maintenance (JIPM), rated as the benchmark in TPM

excellence in India.

Social responsibility :



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This extended arm of the company believes in social responsibility and has involved itself

in several community development initiatives that have significantly improved the

standard of living of the people in 51 villages across the country.

Economic development

The program enables people below the poverty line these adopted villages to earn their

livelihood by involving them in activities that generate income.

Health

Health is one of the main focus areas of the Srinivasan Service Trust. Dental care camps;

eye camps, health check-up and nutrition programs are conducted. The initiative also

focuses on primary health, maternal health, child-care and leprosy eradication.

Infrastructure Development

The Company is actively in the community development of the villages by providing

infrastructure facilities such as housing, sanitation, roads drains, bus shelters, medical

centre and natural resources management.

Rebuilding Quake Hit Villages



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Awards:

TVS APACHE bages 5 coveted awards by leading Auto Magazines

Bike of the Year

CNBC-TC18 AUTOCAR AWARDS 2006

Bike of the Year

OVERDRIVE Awards 2006

Bike of the Year

Business Standard Motoring Awards 2006

Indigenous design of the year

OVERDRIVE Awards 2006

Design of The year 2006-Two wheeler

BBC Top Gear design awards 2006

Design of the Year- Concept Vehicles

Top Gear design awards 2008



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Strategy:

CONSOLIDATION is the current theme at TVS Motor. In the intervening period that is,

before new models are rolled out the company seems to be truing to refocus and offer

potential customers more choice with the launch of new variants under the existing badges.

The new variants have been fine-tuned based on customer feedback. They will attempt to

offer more value to the customer, even as competitors have been nibbling away at the

companys market share.

The new variants are basically spruced up versions of bikes that have either beenperforming below expectations or attracting customers only in specific markets.

So, the obvious two to get the cosmetologist treatment are the TVS Victor GX and the Star.

The 110cc Victor GX was not finding many takers from either the 100cc or the 125cc

segments. Designed to attract the entry-level bike buyer interested in a bit more of power

and style, the Victor GX (and for that matter the GLX) has not been able to stir up the same

level of interest among potential customers that the original Victor had managed to do.

Now, TVS is replacing the Victor GX with newly developed Victor Edge, and the principal

change is the heart transplant. The old 110cc engine has been hauled out and a slightly

tweaked version of the GLXs 125cc engine has been in its place.

The new, fine-tuned 125cc engine delivers a higher 9.2 bhp of peak power against the 8.1

bhp that the earlier 110cc engine managed.

The extra power should give the Edge an advantage in the premium entry-level bikes

category. However, TVS has not chosen to replace the four-speed gearbox with a Five-

speed shifter, a feature that more bikes in this segment want as part of the package.



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The Victor Edges engine performance has been aided by a roller cam follower for

reducing friction losses, and this is expected to improve fuel-efficiency. The engine also

features larger valves and a reworked air-box for better sir induction.

Overall, the changes boost peak torque to a high 10 Nm at a low 4,000 rpm.

The Edge also features changes to the chassis, including an increased wheelbase and a new

box section swing arm for greater stability and better maneuverability, handling and ride.

The Edges wheelbase has been increased from 1,200mm to 1,240mm, and comes with gas

filled shock absorber at the rear.

The other additions are optional alloy wheels and disc brakes, new dual tone side panel

stickers with five color theme options, enhanced grip levers for better feel, and slightly

reworked switchgear that feels more study and reliable.

The Edge is priced at Rs. 40,990 (ex-showroom, Chennai).

Along with the launch of the Victor edge, TVS has unveiled a new version of the

companys barebones, entry-level 100cc bike.

The Star (spelt as StaR) had replaced TVS long standing two-stroke entry-level bike series

the erstwhile Max 100 and Max 100R last year.

After the launch of the Star DLX, the slightly jazzed-up version of the basic stripped down

model, the TVS Star City, launched earlier this month, will now attempt to offer

the entry-level biker who wants to continue to stick within the bounds of this segment, a bit

more style and finish.



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The sales tax rationalization that took place in the 2001 budget resulted in scooters

becoming more expensive than before. In addition the government began to enforce strict

Euro-emission norms which forced scooter manufacturers to install catalytic converters in

existing vehicles or to go in for four-stroke engines to reduce pollution, thus adding to thecosts of scooters. But, fortuitously, motorcycles were already in tandem with these new

norms.

Motorcycle, being more suited for commuting than any other vehicle, combines a variety

of factors such as comfort, ability to handle bad roads and intrinsic stability. All this makes

it extremely suitable for the Indian market.

Here comes gearless but, curiously enough, in the past one year the scooter has not only

back, but is surging ahead in sales-and this time it is sleeker, lighter and, most importantly,

without gears. Indeed, in a number of B and C cities and small towns across India, women

and teenagers are taking to gearless scooters like ducks to water.

Its easy to see why. Gearless scooters are light and easy to handle, have sufficient

compartments to carry goods and go easy on fuel, much like mopeds, with their almost

legendary fuel-saving ability.

In fact, in recent times, auto industry experts say there has been a discernible shift of

buyers from mopeds to gearless scooters as the latter cost just a coupe of thousand more

and come with sturdier bodies and better looks.

Around two year ago when sales of geared scooters started falling, a number of companies

led by Honda Motor and Scooters India, which did not have a motorbike model in the

market, launched gearless scooters in an effort to grow this segment.



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The gearless scoters segment (75-125 cc) comprises four major players: Honda with the

Active and the Dio; Kinetic with the Zoom and the Nova; Bajaj with the Sunny and the

Saffire; and TVS with the Scooty.

Future Focus

In the future TVS Motor Company will be one among the top two 2 wheeler companies in

India and one among the top five 2-wheeler companies in Asia.

We will have profitable operations overseas, especially in Asian markets, capitalizing on

our expertise in the areas of manufacturing, technology and marketing. The Company will

hone and sustain its cutting edge of technology by constant benchmarking against

international leaders. TQM will be a way of life and guide all our endeavors.



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TV Sundram Iyengar and Sons Limited (TVSs) is the holding company for the TVS

Group of companies engaged in the manufacturing of almost all kinds of automotive

components, two wheelers and a few other industrial products.

TVS Group was established in 1911 by Shri. T.V. Sundaram lyenger. As one if Indias

largest industrial entities it epitomizes Trust, Value and Service.

TVS Motor Company Limited, the third largest two-wheeler manufacture. In India and

among the top ten in the world, with annual turnover of more than $ 1 billion in 2006-2007,

and is the flagship company of the $ 4 billion TVS Group.

The company has 4 plants - located at Hosur and Mysore in South India, in Himachal

Pradesh, North India and one at Indonesia. The company has a production capacity of 300

thousand units a year.

The year 1980 is one to be remembered for the Indian two-wheeler industry, with the roll

out of TVS 50, Indias first two-seater moped that ushered in an era of affordable personal

transportation. For the Indian Automobile sector, it was a break through to be etched in

history.

TVS Motor Company is the first two-wheeler manufacture in the world to be honored with

the hallmark of Japanese Quality The Deming Prize for Total Quality Management.

TVS Motor Company Limited is one of the largest two-wheeler manufactures and also

among the fastest growing companies in the country. It is the largest manufacturer of sub

100cc (50cc, 60cc & 70cc category) 2-wheeler in the world.

It has the unique distinction of having sold nearly 4 million the highest ever in India. It

exports its range of products to 17 countries worldwide. Its unrelenting pursuit of customer



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satisfaction in all aspects if manufacturing of 2-wheeler is reflected in over 6 million

satisfied owners of mopeds, motorcycles and scooters. Its 4000 highly motivated

employees manufacture high quality vehicles from two manufacturing plants in Hosur and

Mysore, with a wide dealer network of around 410.

TVS Motor's strength lies in design and development of new products - the latest launch of

7 products on the same day seen as a first in automotive history. They at TVS deliver total

customer satisfaction by anticipating customer need and presenting quality vehicles at the

right time and at the right price. The customer and his ever changing need is our continuous

source of inspiration.

Vision of the company

We are committed to being a highly profitable, socially responsible, and leading

manufacturer of high value for money, environmentally friendly, lifetime personal

transportation products under the TVS brand, for customers predominantly in Asian

markets and to provide fulfillment and prosperity for employees, dealers and suppliers.

TVS Group Companies

Sundaram Brake Linings

Sundaram Fastners

Southern Roadways

Sundaram Finance

Sundharams Private Limited

COMPANY PROFILE

Name of the Company : GUIAPPANNAVAR AUTO LTD

Address of the company : GUIAPPANNAVAR AUTO LTD

Vidhy nagar Bailhongal-591102

Year of Establishment : July 1998

Management Profile



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RESARCH METHODOLAGY

Objective of the study:


To advice appropriate advertising methods and means to

Gulappanavar Motors Company



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To know which advertisement of TVS bikes is more effective on TV



To know to what extent advertisement helps in increasing sales

Scope of the study:


To know which source of advertisement that suits the organization



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To know to at what extent advertisement helps in increasing sales

To know customers perception towards advertisement strategy implemented.



Methodology

SAMPLING

Selection of Sample



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I bought/would like to buy TVS bike because of

I bought/would like to buy TVS bike because of

Fuel Maintenance

Bramd name

Low price

Advertisement

Frequency

50

40

30

20

10

0

30

12

39

19

19 respondents say they bought/like to buy TVS bike because of Ads

39 respondents say they bought/like to buy TVS bike because of Low price

12 respondents say they bought/like to buy TVS bike because of Brand name

30 respondents say they bought/like to buy TVS bike because of Fuel Maintenance



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The graph reveals that 72 respondents are aware of others dealers and distributors of TVS

bikes in Bailhongal and 28 are not aware. This means that awareness level of TVS bikes in

Baihongal is high but there is scope for further improvement.

03] Through which source of advertisement did you know about above dealers?


Are you aware of any other Dealers of TVS bike in Bailhongal?

Are you aware of any other Dealers of TVS bike in Bailhongal?

noyes

Frequency

80

60

40

20

0

28

72


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Do you watch /read advertisement?

85 85.0 85.0 85.0

15 15.0 15.0 100.0

100 100 .0 100.0

yes

no

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent



noyes

Frequency

100

80

60

40

20

0

15

85

The graph shows that 85 respondents likes to read /watch the

advertisement, and

15 not likes to read /watch the advertisement.

05] Which news paper you prefer reading?



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Which news paper you prefer reading?

50 50.0 50.0 50.0

21 21.0 21.0 71.0

7 7.0 7.0 78.0

5 5.0 5.0 83.0

17 17.0 17.0 100.0

100 100.0 100.0

Tarun Bharat

Vijay Karnataka

Deccan Herald

Prajawani

The Times of India

Total

Valid


Cumulative

Percent



The Times of India

Prajawani

Deccan Herald

Vijay Karnataka

Tarun Bharat

Freque

ncy

60

50

40

30

20

10

0

17

57

21

50

50 respondents say they Prefer to read Tarun Bharat

21 respondents say they Prefer to read Vijay Karnataka

7 respondents say they Prefer to read Deccan Herald

5 respondents say they Prefer to read Prajawani

17 respondents say they Prefer to read The Times of India

06] Have you come across any ads of GUIAPPANNAVAR AUTO LTD in news paper

which you read?



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The graph shows that 65 respondents have not seen any ads

GUIAPPANNAVAR AUTO LTD of TVS motors in news paper , and

30 respondents have seen the ads

07] Which ad of TVS does you like in TV?


Have you come across any ads of Gulappanavar Auto LTD in news paper

which you read?

35 35.0 35.0 35.0

65 65.0 65.0 100.0

100 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent

Have you come across any ads of gulappanavar auto in news paper whic

noyes

Frequency

70

60

50

40

30

20

10

0

65

35


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25 respondents say they like advertisements of Flame bike

20 respondents say they like advertisements of Apache bike

4 respondents say they like advertisements of TVS star bike .

08] I like ad of above, because of



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I like ad of above, because of

50 50.0 50.0 50.0

33 33.0 33.0 83.0

12 12.0 12.0 95.0

5 5.0 5.0 100.0

100 100.0 100.0

Celebrities

Humor

Action

Thriller

Total

Valid


Cumulative

Percent



ThrillerActionHumorCelebrities

Frequency

60

50

40

30

20

10

05

12

33

50

50 respondents say they like advertisements because of celebrities.

33 respondents say they like advertisements because of Humor.

12 respondents say they like advertisements because of Action.

5 respondents say they like advertisements because of Thriller.

09] After watching the ads what were your reactions



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After watching the ads what were your reactions

19 19.0 19.0 19.021 21.0 21.0 40.0

20 20.0 20.0 60.0

3 3.0 3.0 63.0

37 37.0 37.0 100.0

100 100.0 100.0

Called the dealerVisit the dealer

Gathered more

information from

friends/ others

Browse the internet

No action

Total

Valid


Cumulative

Percent



No action

Browse the internet

Gathered more inform

Visit the dealer

Called the dealer

Frequency

40

30

20

10

0

37

3

2021

19

After watching the add

14 respondents preferred to call the dealer.

21 respondents preferred to visit the dealer.

20 respondents preferred to gathered more information from friends/others.

3 respondents preferred to browse the internet

37 respondents did not take any Action.

10] Have you seen any Hoardings of GUIAPPANNAVAR AUTO LTD in Bailhongal?



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The graph shows that 70 respondents have not seen any Hoarding of,

GUIAPPANNAVAR AUTO LTD and

30 respondents have seen the Hoarding.

11] I would buy at above dealers point because


Have you seen any Hoardings of Gulappanavar auto baihongal?

30 30.0 30.0 30.0

70 70.0 70.0 100.0100 100.0 100.0

yes

noTotal

Valid


Cumulative

Percent

Have you seen any Hoardings of Gulappanavar auto in bailhongal?

Have you seen any Hoardings of Gulappanavar auto bailhongal?

noyes

Frequency

80

60

40

20

0

70

30


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14 respondents say they would buy at mentioned dealer because quality of service

is very good

10 respondents say they would buy at mentioned dealer because easy finance is

available

37 respondents say they would buy at mentioned dealer because after sales

service is good .



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12] Which sources of advertisement according to you would be more effective in

Bailhongal city for sale of bikes?

Which sources of advertisement according to you woul

Which sources of advertisement according to you would be more effective

Hoardings

Sales Persons

Leaflets

TV Ads

Fairs

Newspaper

Road shows

Frequency

30

20

10

0

20

7

15

7

9

28

14

The graph shows that:


Which sources of advertisement according to you would be more effective inBailhongal city for sale of bikes?

14 14.0 14.0 14.0

28 28.0 28.0 42.0

9 9.0 9.0 51.0

7 7.0 7.0 58.0

15 15.0 15.0 73.0

7 7.0 7.0 80.0

20 20.0 20.0 100.0

100 100.0 100.0

Road shows

Newspaper

Fairs

TV Ads

Leaflets

Sales Persons

Hoardings

Total

Valid


Cumulative

Percent


59/71



14 respondents feel that the road shows would be more effective in Bailhongal for

the sale of bikes.

28 respondents say newspaper would be more effective.

9 respondents say fairs would be more effective.

7 respondents say TV ads would be more effective.

15 of the respondents say leaflets would be more effective.

7 of the respondents say sales persons would be more effective.

20 of the respondents say Hoardings would be more effective



60/71



PART 6

FIDINGS,SUGGESTIONS AND CONCLUSION

BIBLOGRAPHY.



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50% respondents like the above ad in TV because of celebrities ,

33% respondents like because of humor

After watching the ad 19% of the respondents preferred to called

the dealer, 20 % of the respondents preferred to gathered more information

from friends/others,37% respondents has not taken any action

70% respondents have not seen the hoardings of, GUIAPPANNAVAR AUTO

Vidhya Nagar in Bailhongal only 30% respondents have seen the hoardings

14% of the respondents feel that the road shows would be more

effective in Bailhongal for the sale of bikes, 28% of the respondents say

newspaper would be more effective, 7% of the respondents say TV ads

would be more effective,20% of the respondents feels hoardings are more

effective



63/71



CONCLUSION

GUIAPPANNAVAR AUTO is an only TVS bike showroom in Vidhya Nagar in

Bailhongal

TVS two wheeler is a well known two wheeler manufacturing company in India.

TVS Victor and Apache are the most technically sophisticated bikes. TVS pep, TVS pep

Wimbledon is the most demanding bike. TVS Flame is the new launched bike

Gulappannavar auto established on July 1998.It has record of selling more

than 1200 bikes in short period of time .It offers better service to satisfy every customer



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Yes No

If Yes, which

_________________________________________________

4] Through which source of advertisement did you know about above dealers?

a) Road shows

b) News paper

c) Fairs

d) TV ads

e) Sales person

f) Hoardings

5] Do you watch /read advertisement?

Yes No

6] Which news paper you prefer reading?



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a) Tarun Bharat

b) Vijay Karnataka

c) Deccan Herald

d) Prajawani

e) The Times of India

7] Have you come across any ads of Gulappanavar TVS MOTORS in news paper

which you read?

Yes No

8] If yes which TVS bike did you see in the advertisement?



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9] Which ad of TVS does you like in TV?

a) Victor GL

b) Scooty pep

c) Star city

d) Flame

e) Apache

10] I like ad of above, because of

a) Celebrities

b) Humor

c) Action

d) Thriller

11] After watching the ads what were your reactions

a) Called the dealer



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BIBLIOGRAPHY

BOOKS

Marketing Management by Philip Kotler

Marketing Research By Naresh Malhotra

WEB SITES

www.google.com

www.tvsmotors.com
http://www.google.com/http://www.tvsmotors.com/http://www.google.com/http://www.tvsmotors.com/

123998153 97050412 Effectiveness of Advertisement Strategies at TVS Mba Project Reports PDF

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