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Helping you convert website visitors into applicants.
  • date post

    19-Oct-2014
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    Technology

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Transcript of 123 - Test

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Helping you convert website visitors into applicants.

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What is career Site?Disclaimer: Infosys Site is not developed by Naukri.com. Modifications are done for illustration purpose only

Career link on main website

URL For small companies can be www.smallcompanyname.comFree: 5-6 static pages, 2-3 iterations for design approval, 5-6 content updates

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How it works?

POST JOBON YOUR CAREER SITE

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How it works?

SHARE ACROSSPLATFORMS

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How it works?

RESPONSE MANAGERSHORTLIST APPLICATIONS IN YOUR

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How it works?

Control in hands of recruitersWithout any dependency on your website management team

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Clear and present need for career sites

1NEED ONLINE BRANDBad Candidate Experience

2INTEGRATION WITH NAUKRINaukri Interface removes training need

Only ATS Integrated with job posting and response

4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel

Inability to search and create & private DB

Mapping workflow is hard on excel

3UNTAPPED CHANNELS40% Traffic expected on mobile

Reach on social networks: Free vs Paid

Job Search on Google needs SEO

5AT FRACTION OF COSTSoftware as a service

15+ yrs of expertise bundled

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THE

BEN

EFIT

SPROFESSIONAL ONLINE INTERFACE in front of all stake holders

HR for consultant

Candidate

Top management/ EmployeesFor HR

84% Jobseekers visit company’s website before applying to a job Dec 2013 Naukri Survey

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Does you career site has the basic features?

Benefit of Career SIte Feature Gap in Market

Online presence Current Openings • No Site• HTML Site• Site not updated

Showcase Life@Company Video & Picture support --

Better candidate experience Convert visitors to applicants

Browse/ Search Jobs • Browse through a long list of jobs

Simple apply process • Apply on Email• Long Forms

Fast & Error Free Site • Shared hosting used

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BETTER CANDIDATE EXPERIENCE for converting career site visitors into Applies

THE

BEN

EFIT

S

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BETTER CANDIDATE EXPERIENCE for converting career site visitors into Applies

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MOBILE ENABLEDSHORT APPLY PROCESS

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Clear and present need for career sites

1NEED ONLINE BRANDBad Candidate Experience

2INTEGRATION WITH NAUKRINaukri Interface removes training need

Only ATS Integrated with job posting and response

4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel

Inability to search and create & private DB

Mapping workflow is hard on excel

3UNTAPPED CHANNELS40% Traffic expected on mobile

Reach on social networks: Free vs Paid

Job Search on Google needs SEO

5AT FRACTION OF COSTSoftware as a service

15+ yrs of expertise bundled

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THE

BEN

EFIT

SNaukri Interface reduces training needs

THE

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S

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SIntegration with job posting

THE

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S

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Clear and present need for career sites

1NEED ONLINE BRANDBad Candidate Experience

2INTEGRATION WITH NAUKRINaukri Interface removes training need

Only ATS Integrated with job posting and response

4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel

Inability to search and create & private DB

Mapping workflow is hard on excel

3UNTAPPED CHANNELS40% Traffic expected on mobile

Reach on social networks: Free vs Paid

Job Search on Google needs SEO

5AT FRACTION OF COSTSoftware as a service

15+ yrs of expertise bundled

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BEN

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40% Naukri traffic from mobile in 2014

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GET YOUR JOBS VISIBLE ACROSS THE WEB

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Very Active

Active

Semi Active

Semi Passive

Passive

Naukri HV/ CL

Resdex

Google

SocialNetworks

Entire Job Seeker universe with Naukri Products

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THE

BEN

EFIT

SHow is Search Engine Optimization done?

1 KeywordsPages optimized for keywords out of box

2 Links for reputationWithin the site inter-linking is optimizedRecruiters & jobseekers sharing on social networks

3Reputation in specific job categoriesSite optimized to showcase multiple categories

4Increase click-throughs on Google resultsOptimized out of box

6Lower bounce rate Better candidate experience

1 Freshness• Diff jobs will rank higher at diff times• Client keeps posting jobs and reputation gets built in 6-9 months

2 Original Content• Competition with aggregators is lower• Client needs to uniquely define jobs• Client optimizes on Job Title & keywords

5 LocationOptimized for location

What product does? What you do?

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THE

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EFIT

SJobs shared on social networks in 1 click by jobseekers and recruiters

of jobseekers will share a relevant job with a friend

77% Dec 2013 Naukri Survey

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THE

BEN

EFIT

SJobs shared on social networks in 1 click by jobseekers and recruiters

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THE

BEN

EFIT

SJobs shared on social networks in 1 click by jobseekers and recruiters

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Clear and present need for career sites

1NEED ONLINE BRANDBad Candidate Experience

2INTEGRATION WITH NAUKRINaukri Interface removes training need

Only ATS Integrated with job posting and response

4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel

Inability to search and create & private DB

Mapping workflow is hard on excel

3UNTAPPED CHANNELS40% Traffic expected on mobile

Reach on social networks: Free vs Paid

Job Search on Google needs SEO

5AT FRACTION OF COSTSoftware as a service

15+ yrs of expertise bundled

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THE

BEN

EFIT

STH

E BE

NEF

ITS

LOGIN PAGE IN YOURCORPORATE DESIGNCREATES STRONGEMPLOYER BRAND

SIMPLE ATS:ACCEPT/ REJECT CANDIDATES IN A SINGLE CLICK

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Dec 2013 Naukri Survey

Shortlist applicants quickly

Ask Applicants for job specific answers

Automatically filter junk applies

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Shortlist career site and Naukri responses together

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Higher productivity with collaboration features

Download Excel of profiles in a click to share with hiring managers and reporting managers

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Higher productivity with collaboration features

Comments to capture candidate interaction

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Example

1. Bad Communication Skills

2. Not interested for next 6 months

3. Not picking calls

4. Looking for Architect role

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Higher productivity with collaboration features

Rate Candidates for better qualifying leads

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Recruiter rating

For

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Higher productivity with collaboration features

Share historical information about the candidate

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Selection Process Jobs applied

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Higher productivity with collaboration features

Generate leads from CVs received in past by entire team

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naukri.com Algorithm

THE

BEN

EFIT

S

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Clear and present need for career sites

1NEED ONLINE BRANDBad Candidate Experience

2INTEGRATION WITH NAUKRINaukri Interface removes training need

Only ATS Integrated with job posting and response

4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel

Inability to search and create & private DB

Mapping workflow is hard on excel

3UNTAPPED CHANNELS40% Traffic expected on mobile

Reach on social networks: Free vs Paid

Job Search on Google needs SEO

5AT FRACTION OF COSTSoftware as a service

15+ yrs of expertise bundled

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On Premise Vs SaaS has no comparison

Year 1

Year 2

Year 3

Year 4

02468

101214161820

On PremiseSaaS

Cumulative cost

SaaS On Premise0246

Implementation time

Investment by Naukri.com• 10-20 people technology team • Acquired company for domain expertise• Added 15+ years of Naukri expertise

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• Unlimited no of jobs • Career site responses don’t expire• Naukri responses available for 3 months

– Available for 1year for Eapps pro customer• Email your private database

10+ Crore investment Offered at a fraction of cost

How much client pays outside Price

Static HTML Site 10K - 50K

Dynamic Site 20k – 1L

Mobile Site 50K -2L

Search Engine Optimization 50K – 2L

Response Manager 40k- 4L

Search Jobs & Search Profiles 20L – 4Cr

How much client pays outside Price

Maintenance Cost 10-40%

Hosting & Email Candidates 1-2L

2L-4Cr one time cost

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Clear and present need for career sites

1NEED ONLINE BRANDBad Candidate Experience

2INTEGRATION WITH NAUKRINaukri Interface removes training need

Only ATS Integrated with job posting and response

4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel

Inability to search and create & private DB

Mapping workflow is hard on excel

3UNTAPPED CHANNELS40% Traffic expected on mobile

Reach on social networks: Free vs Paid

Job Search on Google needs SEO

5AT FRACTION OF COSTSoftware as a service

15+ yrs of expertise bundled

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1

Point careers.company.com to our servers15 minute job for IT administrator

2

Approve career site designShare your company URL and new content you wish to add

3

Post Jobs and start getting applications

Activation Process

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For customer support:Contact 1800-102-5558, 91-120-4091230 or e-mail at [email protected]