123 - Test
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19-Oct-2014 -
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Technology
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Transcript of 123 - Test
Helping you convert website visitors into applicants.
What is career Site?Disclaimer: Infosys Site is not developed by Naukri.com. Modifications are done for illustration purpose only
Career link on main website
URL For small companies can be www.smallcompanyname.comFree: 5-6 static pages, 2-3 iterations for design approval, 5-6 content updates
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How it works?
POST JOBON YOUR CAREER SITE
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How it works?
SHARE ACROSSPLATFORMS
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How it works?
RESPONSE MANAGERSHORTLIST APPLICATIONS IN YOUR
How it works?
Control in hands of recruitersWithout any dependency on your website management team
Clear and present need for career sites
1NEED ONLINE BRANDBad Candidate Experience
2INTEGRATION WITH NAUKRINaukri Interface removes training need
Only ATS Integrated with job posting and response
4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel
Inability to search and create & private DB
Mapping workflow is hard on excel
3UNTAPPED CHANNELS40% Traffic expected on mobile
Reach on social networks: Free vs Paid
Job Search on Google needs SEO
5AT FRACTION OF COSTSoftware as a service
15+ yrs of expertise bundled
THE
BEN
EFIT
SPROFESSIONAL ONLINE INTERFACE in front of all stake holders
HR for consultant
Candidate
Top management/ EmployeesFor HR
84% Jobseekers visit company’s website before applying to a job Dec 2013 Naukri Survey
Does you career site has the basic features?
Benefit of Career SIte Feature Gap in Market
Online presence Current Openings • No Site• HTML Site• Site not updated
Showcase Life@Company Video & Picture support --
Better candidate experience Convert visitors to applicants
Browse/ Search Jobs • Browse through a long list of jobs
Simple apply process • Apply on Email• Long Forms
Fast & Error Free Site • Shared hosting used
BETTER CANDIDATE EXPERIENCE for converting career site visitors into Applies
THE
BEN
EFIT
S
BETTER CANDIDATE EXPERIENCE for converting career site visitors into Applies
THE
BEN
EFIT
S
MOBILE ENABLEDSHORT APPLY PROCESS
THE
BEN
EFIT
S
Clear and present need for career sites
1NEED ONLINE BRANDBad Candidate Experience
2INTEGRATION WITH NAUKRINaukri Interface removes training need
Only ATS Integrated with job posting and response
4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel
Inability to search and create & private DB
Mapping workflow is hard on excel
3UNTAPPED CHANNELS40% Traffic expected on mobile
Reach on social networks: Free vs Paid
Job Search on Google needs SEO
5AT FRACTION OF COSTSoftware as a service
15+ yrs of expertise bundled
THE
BEN
EFIT
SNaukri Interface reduces training needs
THE
BEN
EFIT
S
THE
BEN
EFIT
SIntegration with job posting
THE
BEN
EFIT
S
Clear and present need for career sites
1NEED ONLINE BRANDBad Candidate Experience
2INTEGRATION WITH NAUKRINaukri Interface removes training need
Only ATS Integrated with job posting and response
4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel
Inability to search and create & private DB
Mapping workflow is hard on excel
3UNTAPPED CHANNELS40% Traffic expected on mobile
Reach on social networks: Free vs Paid
Job Search on Google needs SEO
5AT FRACTION OF COSTSoftware as a service
15+ yrs of expertise bundled
THE
BEN
EFIT
S
40% Naukri traffic from mobile in 2014
THE
BEN
EFIT
S
GET YOUR JOBS VISIBLE ACROSS THE WEB
THE
BEN
EFIT
S
Very Active
Active
Semi Active
Semi Passive
Passive
Naukri HV/ CL
Resdex
SocialNetworks
Entire Job Seeker universe with Naukri Products
THE
BEN
EFIT
SHow is Search Engine Optimization done?
1 KeywordsPages optimized for keywords out of box
2 Links for reputationWithin the site inter-linking is optimizedRecruiters & jobseekers sharing on social networks
3Reputation in specific job categoriesSite optimized to showcase multiple categories
4Increase click-throughs on Google resultsOptimized out of box
6Lower bounce rate Better candidate experience
1 Freshness• Diff jobs will rank higher at diff times• Client keeps posting jobs and reputation gets built in 6-9 months
2 Original Content• Competition with aggregators is lower• Client needs to uniquely define jobs• Client optimizes on Job Title & keywords
5 LocationOptimized for location
What product does? What you do?
THE
BEN
EFIT
SJobs shared on social networks in 1 click by jobseekers and recruiters
of jobseekers will share a relevant job with a friend
77% Dec 2013 Naukri Survey
THE
BEN
EFIT
SJobs shared on social networks in 1 click by jobseekers and recruiters
THE
BEN
EFIT
SJobs shared on social networks in 1 click by jobseekers and recruiters
Clear and present need for career sites
1NEED ONLINE BRANDBad Candidate Experience
2INTEGRATION WITH NAUKRINaukri Interface removes training need
Only ATS Integrated with job posting and response
4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel
Inability to search and create & private DB
Mapping workflow is hard on excel
3UNTAPPED CHANNELS40% Traffic expected on mobile
Reach on social networks: Free vs Paid
Job Search on Google needs SEO
5AT FRACTION OF COSTSoftware as a service
15+ yrs of expertise bundled
THE
BEN
EFIT
STH
E BE
NEF
ITS
LOGIN PAGE IN YOURCORPORATE DESIGNCREATES STRONGEMPLOYER BRAND
SIMPLE ATS:ACCEPT/ REJECT CANDIDATES IN A SINGLE CLICK
THE
BEN
EFIT
S
Dec 2013 Naukri Survey
Shortlist applicants quickly
Ask Applicants for job specific answers
Automatically filter junk applies
THE
BEN
EFIT
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Shortlist career site and Naukri responses together
Higher productivity with collaboration features
Download Excel of profiles in a click to share with hiring managers and reporting managers
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THE
BEN
EFIT
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Higher productivity with collaboration features
Comments to capture candidate interaction
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Example
1. Bad Communication Skills
2. Not interested for next 6 months
3. Not picking calls
4. Looking for Architect role
THE
BEN
EFIT
S
Higher productivity with collaboration features
Rate Candidates for better qualifying leads
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Recruiter rating
For
THE
BEN
EFIT
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Higher productivity with collaboration features
Share historical information about the candidate
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Selection Process Jobs applied
THE
BEN
EFIT
S
Higher productivity with collaboration features
Generate leads from CVs received in past by entire team
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naukri.com Algorithm
THE
BEN
EFIT
S
Clear and present need for career sites
1NEED ONLINE BRANDBad Candidate Experience
2INTEGRATION WITH NAUKRINaukri Interface removes training need
Only ATS Integrated with job posting and response
4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel
Inability to search and create & private DB
Mapping workflow is hard on excel
3UNTAPPED CHANNELS40% Traffic expected on mobile
Reach on social networks: Free vs Paid
Job Search on Google needs SEO
5AT FRACTION OF COSTSoftware as a service
15+ yrs of expertise bundled
On Premise Vs SaaS has no comparison
Year 1
Year 2
Year 3
Year 4
02468
101214161820
On PremiseSaaS
Cumulative cost
SaaS On Premise0246
Implementation time
Investment by Naukri.com• 10-20 people technology team • Acquired company for domain expertise• Added 15+ years of Naukri expertise
• Unlimited no of jobs • Career site responses don’t expire• Naukri responses available for 3 months
– Available for 1year for Eapps pro customer• Email your private database
10+ Crore investment Offered at a fraction of cost
How much client pays outside Price
Static HTML Site 10K - 50K
Dynamic Site 20k – 1L
Mobile Site 50K -2L
Search Engine Optimization 50K – 2L
Response Manager 40k- 4L
Search Jobs & Search Profiles 20L – 4Cr
How much client pays outside Price
Maintenance Cost 10-40%
Hosting & Email Candidates 1-2L
2L-4Cr one time cost
Clear and present need for career sites
1NEED ONLINE BRANDBad Candidate Experience
2INTEGRATION WITH NAUKRINaukri Interface removes training need
Only ATS Integrated with job posting and response
4STREAMLINE APPLICATION TRACKINGCollaboration hard on excel
Inability to search and create & private DB
Mapping workflow is hard on excel
3UNTAPPED CHANNELS40% Traffic expected on mobile
Reach on social networks: Free vs Paid
Job Search on Google needs SEO
5AT FRACTION OF COSTSoftware as a service
15+ yrs of expertise bundled
1
Point careers.company.com to our servers15 minute job for IT administrator
2
Approve career site designShare your company URL and new content you wish to add
3
Post Jobs and start getting applications
Activation Process
For customer support:Contact 1800-102-5558, 91-120-4091230 or e-mail at [email protected]