121213 indiegogo overview edu
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Campaign overview
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19-Oct-2014 -
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Transcript of 121213 indiegogo overview edu
Campaign overview
Pooling of resources from the people
who are passionate
about an idea
to amplify the reach of your community
Often in return for a… “Perk” or Token of thanks
Crowdfunding is
Crowdfunding is not new…
Over 120,000 people contributed an average of $0.89
to raise over $100,000
…But its potential today is greater than ever
Significant needs
Connected community
Entrepreneurial solutions
Connected economy
Crowdfunding has never been so
Efficientand
Accessible
and
Fun
Indiegogo empowers ANYONE to raise
money for ANYTHING, ANYWHERE
Indiegogo is democratizing access to funding
• Founded 2008
• 196 Countries
• >100,000 campaigns
• $MM disbursed every month
Why crowdfund for education?
Support existing programs
Implement new programs
Achieve education dreams
Build networks of support
Test amarket
Support program participants
How crowdfunding works
Create a campaign
Engage your audience
1 2
3
Build community and Raise funds
4
Fulfill perks
There are four key parts of a campaign
Goal
Perks
Video
Pitch
1
2
4
3
And several ways to bring others into your work
Build your audience
Engage your
audience
Consider matching
funds
Campaign monitoring and follow up are easy
Capture referral and funding data
Manage perk fulfillment and follow up
communications
Xxxx XxxxXxxx XxxxXxxx XxxxXxxx XxxxXxxx XxxxXxxx XxxxXxxx XxxxXxxx XxxxXxxx Xxxx
Indiegogo platform strengths
GLOBAL SCALE
1 million worldwide visitors per week and millions of dollars raised per month
TRUSTED BRAND
World’s largest crowdfunding platform
TECHNOLOGY
Successful platform delivers best features and powerful functionality for fundraising results
DEDICATED SUPPORT
World class customer happiness team, known for 24 hour response and industry-leading customer satisfaction
NONPROFIT RESOURCES
25% discount for nonprofits, as well as facilitated tax-deductible contribution options
GOGO FACTOR
Merit based promotion on Indiegogo home page
Testimonial
“I am the fundraising chair for my kids' school…We raised 32% more money by
going the crowdsourcing route vs. the traditional check writing”
