12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.
-
Upload
ramon-cush -
Category
Documents
-
view
221 -
download
3
Transcript of 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.
![Page 1: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/1.jpg)
11/04/23 Presentation title 1
![Page 2: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/2.jpg)
GermanyDoing business in Europe’s largest market
![Page 3: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/3.jpg)
Key factsEurope’s largest domestic market
27% of Europe’s GDP
Population: 82 m
Companies: 3,7 m
UK's largestexport market in Europe
second largest globally after theUS.
Global leader in international trade fairs
![Page 4: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/4.jpg)
UK’s major trading partners
0
5
10
15
20
25
30
35
US Germany France China India
Export in 09/10 in £ bn.
![Page 5: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/5.jpg)
Germany in 2011 – Out of the recession
-5
-4
-3
-2
-1
0
1
2
3
4
2008 2009 2010 2011 estimate
GDP
![Page 6: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/6.jpg)
Comparison
-0.5
0
0.5
1
1.5
2
2.5
3
3.5
4
Germany France UK Spain
GDP 2010
![Page 7: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/7.jpg)
Top-Location
010203040506070
Ger
man
y
Chin
a
East
ern
Euro
pe
(non
EU
)
East
ern
Euro
pe E
U
Indi
a
UK
Fran
ce
Top3
Top1
![Page 8: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/8.jpg)
Germany - strengths
![Page 9: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/9.jpg)
Key industries
![Page 10: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/10.jpg)
Business Culture• Germans have a reputation for being thorough, exact and direct
– Give us much detail as possible (technical details)
Germans are direct in expressing views and opinions– no hidden language or reading between the lines– clear, direct communication, concise presentation important
• English is common – but not in all industries
• Germans are impressed with quality, reliability and reputation
• They aim for long-term business relationships
![Page 11: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/11.jpg)
Market characteristics Highly developed market International and domestic
competition High quality Fierce competition• Companies get many enquiries!
![Page 12: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/12.jpg)
What German companies said during our research: “Information given on design and
operation was not detailed enough and that a drawing would have been beneficial”
“We are flooded with new enquiries and are very busy with active projects. “
![Page 13: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/13.jpg)
Recommendations Know your Unique Selling Points
Adapt the product to the German market (language, regulatory standards, business culture, pricing)
Offer high quality and innovative products
![Page 14: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/14.jpg)
Price and margin are key
Focus on products in niche segments
Have detailed plans on how to enter the market
Define supply channel – which type of companies to partner with (agents, resellers)
Visit German trade fairs
![Page 15: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/15.jpg)
Provide trade literature– With USPs– A lot of technical information– References– In German
![Page 16: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/16.jpg)
Conclusion Germans love technical details /
approvals When taking on new partner, Germans
take it very seriously Aim for long term relationships Once a contract is signed, you have a
reliable, stable relationship in the 4th largest market in the world!
![Page 17: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/17.jpg)
How UKTI Germany can help you• Flexible, tailor made service
– Help you in defining your supply channelType of companies to partner with
– Identify potential German business partners for you
– Help you to organise receptions, seminars and product launches
![Page 18: 12/10/2014Presentation title1. Germany Doing business in Europe’s largest market.](https://reader035.fdocuments.in/reader035/viewer/2022062511/551bc193550346be588b4ae3/html5/thumbnails/18.jpg)
Case Study – Aerogistics Provider of surface treatments for the aerospace industry
OMIS report to help find a suitable business development representative to work in Germany, on a part-time basis
The report came back with a list of eight high quality candidates.
Aerogistics shortlisted 3 companies, flew to Germany to conduct interviews
UK Trade & Investment helped organise meetings
“It has been a real success. Our representative has already secured a new contract worth £100,000 a year, and is currently negotiating another that will be worth £350,000 a year.” Tom Dawes, Managing Director Aerogistics