Leveraging Social Data for Customer Insights

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Our Speakers

Jay Krall is a Technical Product Manager at DataSift, the leading platform for extracting value from social data. Jay has worked on social data projects for more than 6 years and has spoken on the topic of deriving business insights from social content for many organizations. At DataSift, Jay works with customers to incorporate their priorities into the product roadmap and manages platform enhancement projects. @jaykrall

Jason Kapler is Director of Marketing at Networked Insights, a data analytics company that turns real-time consumer data from the social web into market intelligence and insights. Leading brands, studios and networks use this information to guide decision marketing across a spectrum of strategic marketing activities and measure the impact of marketing. He is passionate about teaching brands how they can leverage social data to develop more consumer-centric, insight-driven marketing strategies. @JasonKapler

Tom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. @TomTeicholz

…[to deliver] the right experience to the right customer at the right time.”

Big Data Helps Us…

Sources: PwC- http://www.pwc.com/us/en/advisory/customer-impact/transforming-customer-data.jhtml

IBM eBook: Analytics: The real-world use of big data-How innovative enterprises extract value from uncertain data

…[get] amore complete picture of customers’ preferences and demands; through this deeper understanding, organizations of alltypes are finding new ways to engage with existing and potential customers.”

Source: IBM eBook: Analytics: The real-world use of big data-How innovative enterprises extract value from uncertain data

We leverage social data to inform business-critical marketing decisions

is being collected & organized to improve business decisions.

Today social data from EVERYWHERE

Why Social Data is Revolutionary

Informs, De-risks, Validates and Optimizes Marketing DecisionsInforms, De-risks, Validates and Optimizes Marketing Decisions

Grows ConstantlyGrows Constantly

Un-biasedUn-biased

Accessible in Real-TimeAccessible in Real-Time

Provides a Contextual LayerProvides a Contextual Layer

9

How Social Data Changes Your World?

MARKETINGREVOLUTION

10

MeasurementMeasurementActivationActivationStrategy/PlanningStrategy/Planning

Marketing with Real-Time Insights

Marketing Mix Messaging/

Positioning Media Planning Competitive

Analysis Brand Growth

Strategy Risk Assessment Channel Strategy

Media Allocation & Optimization

Digital Targeting Content Marketing Influencer

Outreach Programs

Advertising Content

Brand Ambassador Recommendations

Marketing KPIs Campaign

Performance Awareness &

Consumer Perceptions

Media Spend Impact Purchase Funnel

Jason KaplerDirector of MarketingNetworked Insights@jasonkapler

Thank You!

Upcoming Webinars

12/12 Meet the Author - Age of Context: Mobile, Sensors, Data and the Future of Privacy http://socialmediatoday.com/age-of-context-webinar

12/17 Social Media Predictions for 2014: What Do You Need to Watch?http://socialmediatoday.com/social-media-predictions-2014