120224 think! london
25
T h i n k ! A m s t e r d a m @ W I L H E L M U S VICTORIA PEARCE @TORIPEARCE1 Vancouver | Detroit | Amsterdam | Sydney
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Transcript of 120224 think! london
VICTORIA PEARCE@TORIPEARCE1
Vancouver | Detroit | Amsterdam | Sydney
Th
ink! A
mste
rdam
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Passion
Influencers
Community
Passionate Communities
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Remarkable Experiences GenerateConversations in Social Media
Passion
Influencers
Community
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A Remarkable Product/Experience
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A Remarkable Object
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A Remarkable Destination
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Remarkable Content
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Remarkable Campaign
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US“Get people talking about
Dallas”
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Remarkable Experience:LOCAL TEAM
Influencers:MEDIA, BLOGGERS
Community:EVERYBODY IN TOWN
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A Remarkable Contest
remarkable event
influencers
social media conversations
offline work of mouth
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“This promotion/activity brought out the best in all of us. We approached total strangers without fear or judgement. We looked each other in the eye, spoke and smiled
I just want to say ‘thank-you’ for such an absolutely fun and memorable experience.”
-- Len Stanley
