12 Tips for Using Facebook to Promote Your Business
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Transcript of 12 Tips for Using Facebook to Promote Your Business
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12 TIPS FOR USING FACEBOOK TO PROMOTE YOUR BUSINESS
Introduction
Using Facebook to promote your business can be an essential practice for connecting customers with your small business.
With Facebook you can: Build your brand - Retain & attract clients - Observe market trends - Promote specials - Drive more sales .. the list goes on.
This presentation will help Facebook first-timers and experts alike to better understand the platform and utilize Facebook to drive more business.
THE OVERVIEW
When creating your business page on Facebook, it’s important that all the information you input here is consistent with your business’ information elsewhere on the internet! (Address, Phone, E-Mail, etc.)
The setup.
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12 Tips For Using Facebook to Promote Your Business
Aesthetics
Set your page profile picture & cover photo to your business logo or storefront. Use something that is identifiable to your clients. For example, don’t use a selfie (seen below).
YAYNAY
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12 Tips For Using Facebook to Promote Your Business
The Rule of Thirds
The Rule of Thirds. Follow it.
3PROMOTEYour products/services
CONVERSEWith your clients &
influencers
SHAREUseful tips & newsFrom your industry
12 Tips For Using Facebook to Promote Your Business
80% of U.S. social network users prefer to connect to brands through Facebook.
- State of Inbound Marketing, HubSpot
How often to post
Too much. Too little. Just right. You don’t want to be the business that gets unfollowed because you’re spamming your clients with dozens of posts per day. The idea is to be creative and strategic with your posts. Only put up content you know your clients will enjoy to see/read.
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1-2x 2-5xper day per week
If you’re posting more than once a day
1x
1x
Morning
Evening
12 Tips For Using Facebook to Promote Your Business
When to post
You can check Facebook Insights to see when the majority of your fans are online - but here are some general “best times to post”
5Post Between
Optimal Post Times
9 AM 9 PM
12 PM 8 PM&
Go to your business page and click “Insights” in top menu. Click each day to see when your fans are on Facebook & engaged.
12 Tips For Using Facebook to Promote Your Business
Using Facebook Insights
Take advantage of this free tool!Facebook Insights provide page admins with in-depth metrics on how well your business’ page is performing. From reach to likes to the demographics of your fans, it gives you everything you need to understand what works and what doesn’t.
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PRO TIPDownload the ‘Pages’ mobile app to check your performance on the go!
Overall likes & where are they coming from
How many people are seeing your posts & how are they reacting to them
Who and where are your page fans
12 Tips For Using Facebook to Promote Your Business
“75 percent of online Americans said product information found on social media influences their shopping
behavior and enhances brand loyalty"-AdroitDigital,Inc
Engage With Your Audience
A key way to grow your business’ Facebook page is to ENGAGE with your existing fans. There are many different ways to do this.
7Always use @ tag or reference another Facebook user or page
Use Emojis (sparingly) - they can increase engagement by 57%!
Attach photos (or videos) to your posts as often as possible
Spark conversation: respond to comments, ask questions, post polls/surveys
12 Tips For Using Facebook to Promote Your Business
Schedule Posts
One thing most small business owners don’t have is time. That’s where Facebook’s scheduling feature comes in handy. You can schedule posts hours, days, weeks in advance.
8Type your status update & attach any links/photos
Click the drop down arrow next to ‘Publish’
Select your date & time then press schedule
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PRO TIPClick “See Post” after scheduling to make sure that format looks good when it will go live in your fans Facebook feeds.
12 Tips For Using Facebook to Promote Your Business
Customer Service
An important aspect of running any small business is to always make sure to provide great customer service to keep your clients coming back. Facebook allows business owners to do this seamlessly through business pages.
9Facebook Messaging
Facebook Reviews
Facebook Status Updates
PRO TIPYou will receive both negative and positive reviews. It’s important to respond to 1. Respond to them (no matter the nature)2. Know HOW to respond to negative reviews.
12 Tips For Using Facebook to Promote Your Business
Customize Tabs
Facebook is one of the only social media platforms that allows you to customize your homepage tabs. There are the generic tabs like ‘About, Photos, Videos’ - but you can also add a tab that directs fans to your Twitter, Instagram or even an appointment booking tab!
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PRO TIPSetting up these new tabs does take a little bit of work. We’d recommend checking out the Facebook Help Center for step-by-step instructions.
12 Tips For Using Facebook to Promote Your Business
“Companies that acquired customers fromFacebook: B2C is 77% and B2B is 43%”
-State of Inbound Marketing, HubSpot
Boost Your Posts
Using Facebook to promote your business is easy! Facebook has tons of free features, so from time-to-time it doesn’t hurt to throw a few bucks into your Facebook marketing. Facebook allows you to easily ‘Boost’ any post you’d like. You select how much you’d like to spend, how many days you want your post to be boosted, and whom you want to see your post. It’s a relatively cheap way to reach new or existing clients!
11Click ‘Boost’ on any post on your business page timelineSelect the audience you want to target Select if you’d like to run the boost on Instagram, as well Choose your budget ($5, $50, $500, etc)Choose your duration periodClick ‘Boost’ on the bottom right Track the performance
12 Tips For Using Facebook to Promote Your Business
Online Booking
Consumers spend a lot of time on social media - which gives small business owners the perfect opportunity to book appointments through Facebook. You can add a ‘Book Now’ tab on your business’ homepage that allows clients (new and returning) to book with you right from Facebook. Convenience is important to clients & it doesn’t get much more convenient than that.
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12 Tips For Using Facebook to Promote Your Business
Introduction
Hope you learned a ton about Facebook business pages, Facebook best practices, and using Facebook to promote your business!
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Introduction
Learn more about how Booker Software can help you with managing your day-to-day tasks, all while working to take your small business to the next level!
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