SOCIAL MEDIA MARKETING SUCCESS

12 STEPS TO

1RESEARCHAnd know your audience!What topics and interests are they most social about?

2and platforms that best speak to your audience.

ONLY CHOOSEto utilize the networks

3STATE YOUR KEYperformance indicators (KPIs)

What do you want your social efforts to accomplish? What does success look like in quantifiable terms?

4WRITEa social media marketing playbook!The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests,

content themes, crisis management steps, etc. Note that the strategy should be unique to each platform.

5ALIGNthe members of your company

around the plan.Assign responsibilities as to who is posting, who is

responding, and who is reporting metrics.

6TAKE 30-60 MINUTESat the biginning of each week

or month to schedule tweets, Facebook posts, LinkedIn posts, pins, or other social media content. These can be original ideas, links to your own work, or links to outside content that may be

useful or of interest to your audience.

7CREATEa content bank using a spreadsheet

and plan out the content topics, headlines, related links, desired scheduling, name of authors, and an area for

management approval on every line.

8 POSTrelevant content relating

to newsworthy topicsand events in a timely manner. It’s important to

share opinions as soon as breaking news happens.

9social channels separately.You shouldn’t be posting the same message

across all channels – remember who the audience is behind each platform.

TREAT ALL

10to act as a customer service repto be responsive to user generated content and

negativity. Don’t ignore comments and feedback!

ASSIGN SOMEONE

11SCHEDULE REPORTINGdepending on your goals.

Reporting metrics can occur weekly, monthly, or bimonthly.

12REANALYZEyour plan on a regular basis.

If something in your plan isn’t working, switch it up or A/B test content to determine what your audience

responds to better.

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