12 Steps For SMB's to Succeed at Today's Internet Marketing
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Transcript of 12 Steps For SMB's to Succeed at Today's Internet Marketing
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12 Steps for SMB’s to Succeed atToday’s InternetMarketing
byBob CohenChief Marketing Officer
Copyright 2012 bobology
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1. Count Backwards
Suspects Leads Prospects
How many suspects, leads, prospects = X customers?
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2. Create a Strategy
Social Mobile
Web
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Search Marketing Strategy
SEO Optimized Content
Clicks
PageViews
1. Keyword friendly2. Content updates for SEO3. PPC advertising4. Landing Page for actions
actions
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Social Marketing Strategy
StatusUpdates
Interaction
PageViews
1. Status Updates2. Appealing Content3. Audience Interaction4. Paid advertising
Social Actions
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Mobile Marketing Strategy
MobileListing
Content
MobileSearch
PageViews
1. Local Place Page2. Optimized Page content3. Paid advertising4. Mobile Web and app
actions
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3. Pick A Target Audience
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4. Learn What They Care About
• Interests• Hobbies• Relationships• Location
• Family• Travel• Food• Clothing
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5. Create a Magnetic Content Plan
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Content Marketing: Social Networking
textphotos
graphics
links
Content Connectionsshare
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Content Marketing: Search
textphotos
graphics
links
Content Searchkeywords
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Content Marketing: Mobile
textphotos
graphics
links
Content Locationlisting
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6. Find Your Audience
Target
Search
Social
Mobile
Media
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6. Choose Your Media
SearchSocial Mobile
Facebook Twitter Google + LinkedIn Pinterest Person vs.
Page
Web Site Blog YouTube Landing
Page(s) Email Lists
Google Bing FourSquare Yelp Mobile Web Mobile App Deals
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7. Plan a Content Schedule
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WYSIWYG
8. Create a Blog
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9. Link Content with RSS
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10. Allocate the Time and/or Money
Skills and time to learn
Available Budget
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11.ImplementYour Marketing Cycle
Visibility
Trust
Relationship
Word of Mouth
SocialSearchMobile
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12. Adapt and LearnResults
Media
Content
Education
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