12 Out-of-the-BoxPromotions

Panel Members- Missy Ward, Affiliate Summit- Jared Saunders, Jenson USA- Jamie Reardon, LifeLock

Moderator- Lindsey Savoie, ShareASale.com

forAffiliates

Meet the Panel

Missy Ward @MissyWard

Co-Founder - Affiliate Summit, Inc

Jamie ReardonDigital Marketing - LifeLock

Jared Saunders @TurboJared

Affiliate Program Manager - Jenson USA

Today’s Outline

• Why is a Bonus Campaign Necessary?• Types of Affiliate Promotions.• Out-of-the-Box Promotion Ideas.• Get the Word Out!• Analyze the Results.• Build Out a Promotional Calendar.

Why a Bonus Campaign?

“Leadership is the art of getting someone else to do something you want done because he wants to do it.”- Dwight D. Eisenhower

The Reasons

In General• Engage Publishers• Remain “Top of Mind”• Create Loyalty• Build Long Term

Relationships• Quick Integration of Links• Encouragement to Exceed

Goals

Special Situations• Lengthy Sales Cycle• New Program Launch• Exceptional

Performance Necessary

$X for XXXX Clicks(I’m willing to pay an extra lump sum for affiliates who

drive more than XXX clicks this month)

Pay-Per-Click

$X for XX Sales (I’m willing to pay an extra lump sum to affiliates who drive XX sales this month)

Pay-Per-Sale

$XX for THAT Spot(I’m willing to pay an extra lump sum for THAT spot on your

website)

Pay-for-Placement

Out-of-the-Box Promotions!

Give a man a fish and feed him for a day. Teach

a man to fish and feed him for a lifetime.

- Chinese Proverb

Bonus Structures

Flat Contests• Single Largest Sale• Most Improved Affiliate• Highest Single

Commission

Raffle Contests• One Entry Per Sale

Generated• One Entry Per Unique

Post / Content Page

Standard Setups• First Sale Bonus• Tiered Bonus• New Customer Bonus• Emerging Channel Bonus

Prize Worthy

Experiences• Paid Trips to HQ for Top Performers• Paid Trips to Affiliate Summit/Industry

Conferences

Educational Time• IT Tech Time• Personal Site Evaluation• Mentoring at Affiliate Summit/Industry Conferences

Prizes & Gifts• Pay Site Hosting, Site Registration or New Software for

1 Year• New Hardware (computer, wireless mouse, etc)• AMEX Gift Cards• Your Product/Service for Free/Discounted

Prize Worthy (con’t)

Non-Traditional ‘Bonuses’• No Reversals Month• Provide Site Traffic (via costumer emails)• Increased Commission during Product Launches• Giant Check

The Formula

Bonus Structure + Prize Worthy =

Out-of-the-Box Affiliate Promotion

Most Improved Affiliate Receives a 4-Hour Personal Site Evaluation with the

Tech Team

Get the word out!Social Networking

• Facebook Advertising• Forums

• ABestWeb, AffiliateSummit, WarriorForums, WickedFire, WebmasterWorld

• Company’s Social Platform• Company Blog, Affiliate Blog, Twitter, Facebook, etc

• Personal Email Blast

Other• Skype/Call/Webinar• Direct Mail (when tied in with schwag items)

Promote the Promotion

Advertising Opportunities• Network Ad Placements• Placement on Active Bloggers Site• Pay Per Click• Affiliate Directories

Email Notifications• Affiliate Newsletter (in the network)• Company Newsletter

Analyze the Results

( Sales + Engagement )( Traffic + Branding )

(Cost + My Time)= Value

Did it Work?

Measurement Points:• New Sales/Leads• New Affiliates/Active Affiliates• Lifetime Value• Bonuses Rewarded

Yearly & Monthly Measurements:

Current month numbers over last years numbers (day adjusted). Select from Clicks, Gross and Net Sales, Number of Sales, Active

Affiliates, Average Sale and Conversion.

Monthly Measurements:

2 Prior Months, The Current Month, and 2 Future MonthsTrends can be anticipated based on an algorithm.

Build a Promotional Calendar

“If you fail to plan, you plan to fail.” Anonymous

Sunday Monday TuesdayWednesda

yThursday Friday Saturday

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31 1 2 3 4

New Site Launch Affiliate Summit

Affiliate Summit

Planning Meeting

Bonus email& Newsletter

New ProductLaunch Follow up !

Plan. Plan. Plan.

Give Advanced Notice!

Consider:• Timeliness• Common Holidays• Vertical Specific Events• Internal Events • Budget• Seasonality

Questions and Comments

Missy Ward @MissyWard

Co-Founder - Affiliate Summit, Inc

Jamie ReardonDigital Marketing - LifeLock

Jared Saunders @TurboJaredAffiliate Program Manager - Jenson USA

Lindsey Savoie Merchant Development Manager – ShareASale.com