12 MARKETING

TIPS FOR FITTNESS CENTERS

Tips

1. Have a referral system2. Promotional gifts3. Leverage your trainers4. special discounts for special ladies5. Create a face book fan page6. Build a extraordinary website7. Use the force of word of mouth8. Flyer campaign each 3 months9. Offer free visit pass10.Marketing campaign in cooperation with others 11.Organize social events12.Buy people back

1. Have a referral system

1. Referral Contests – Everyone Wins 2.  Referral Contest – Limited Winners3. Point of Sale Referral Request 4.  Pay Per Referral 5.  Gift Per Referral

2. Promotional gifts

• T shirts• Wrist strap• Towel• Lifting belt• Gym gloves

3. Leverage your trainers

Set up events to talk about:

• Nutrition• strength training• specific exercises for

sports• stress management• weight loss• organic foods

4. Special discounts for special ladies

• Fashion models• Cabin crews • Professional dancers• Athletes

5. Create a facebook fan page

Benefits:• You can embed videos, images, slideshows,

and plugins to create an amazing first impression

• have a Welcome landing page when visitors first come to your page.

• Custom pages allow you to showcase the features of your gym.

• Visitors can easily download the Group Fitness timetable directly from your fan page.

Daily and Weekly fitness tips

• record videos• put special working

out programs• new pics by hard

workers members• nutrition tips• specials weekly

offers• event promotions

6. Build a extraordinary

website

Approximately 70% of prospects will do a search on Google to find the nearest gym in their location and check out the website BEFORE coming down for a visit.  20% will be referred by family or friends and 10% will drive by and drop in to have a look.

7.Use the force of word of mouth

• Focus on customers satisfaction.• You have to earn their trust and loyalty.• Providing excellent customer service.• Showing interest in in their health and

fitness.• You need their recommendation your

services to their friends and family.

8. Flyer campaign each 3 months

• Make sure that your flyer design is attractive and contains factual details.

• Do not under estimate the drawing the power of flyer.

• People are usually drawn by flyers. 

9. Offer free visit pass

• People hate gyms that make them pay for a single visit.

• Potential members want to spend a few days trying out the equipment, meeting some of the staff and members before they commit to signing up.

• someone makes an enquiry at your gym offer them a free 3 visit pass to come down and try out the facilities.

10.Marketing campaign in cooperation with others

• Beauty salons • Photography institutes• Sport stores• Colleges• Bowling clubs• Paintball clubs

11. Organize Social events

• Open Days• Fun Runs• Charity Events• Easter Party• Christmas in July• Trivia Nights• Car Boot Sales

12. Buy people back

• The majority of gyms lose 50 to 100 members per month and gain 50 to 100 new members per month.

• If someone leaves you to go to another gym, give them some really good reasons to come back

GOOD LUCK