12 Elements Program

7/29/2019 12 Elements Program

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Twelve Elements of a Merit PrintTwelve Elements of a Merit PrintTwelve Elements of a Merit PrintProgram byProgram by

Dave Huntsman,Dave Huntsman, M.PhotogM.Photog., Cr., F., Cr., F--KPPA, KDEKPPA, KDE


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Twelve Elements of a Merit PrintTwelve Elements of a Merit PrintTwelve Elements of a Merit Print

Impact Technical Excellence

Creativity Style

Composition Presentation

ImpactImpact Technical ExcellenceTechnical Excellence

CreativityCreativity StyleStyle

CompositionComposition PresentationPresentation

Color Balance Center of Interest

Lighting Subject Matter

Technique Story Telling

Color BalanceColor Balance Center of InterestCenter of Interest

LightingLighting Subject MatterSubject Matter

TechniqueTechnique Story TellingStory Telling


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ImpactImpactImpact


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Technical ExcellenceTechnical ExcellenceTechnical Excellence


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Technical ExcellenceTechnical ExcellencePrint Quality

Under exposed image, poor color.Under exposed image, poor color.

Properly exposed, color corrected.Properly exposed, color corrected.


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Technical ExcellenceTechnical Excellence

Problems & Concerns

Cloning Tracking


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Problems & Concerns

Cloning Tracking


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Problems & Concerns

Cloning Tracking


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Problems & Concerns

Lighting, over saturation, over sharpened.

OversharpeningOversharpening


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Problems & Concerns

Lighting, over saturation, over sharpened.

Over sharpeningOver sharpening


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Technical ExcellenceTechnical ExcellenceTechnical Excellence

Over sharpening, usually obvious by a contrasting line followingOver sharpening, usually obvious by a contrasting line following the edges ofthe edges of

the image elements.the image elements.

Poor quality retouching, not blending facial retouching or retouPoor quality retouching, not blending facial retouching or retouching someching some

areas while ignoring others.areas while ignoring others.

Cloning tracks, where the item being cloned has not been blendedCloning tracks, where the item being cloned has not been blended to maketo make

the cloned area unnoticeable.the cloned area unnoticeable.

These are a few of the more obvious concerns when looking for teThese are a few of the more obvious concerns when looking for technicalchnical

excellence. If you'll keep these elements in mind when working oexcellence. If you'll keep these elements in mind when working on yourn your

images you'll find the quality in your everyday work improving dimages you'll find the quality in your everyday work improving dramatically.ramatically.


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CreativityCreativityCreativity


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CreativityCreativityCreativity


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CompositionCompositionComposition


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CompositionComposition

The eye travels through the image in a curve. It is best that weThe eye travels through the image in a curve. It is best that we don'tdon't

put anything in the image to stop the eye until it has moved thrput anything in the image to stop the eye until it has moved throughough

the entire image. The examples below show how roadblocks orthe entire image. The examples below show how roadblocks or

stoppers (elements that visually stop your eye movement) can effstoppers (elements that visually stop your eye movement) can effectectan image.an image.


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CompositionCompositionComposition

Great use of anGreat use of anSSCurve and the use of color to create interest.Curve and the use of color to create interest.


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Print PresentationPrint Presentation

Problems & Concerns

This Mat is distracting.This Mat is distracting.

This mat is too heavy/darkThis mat is too heavy/dark

for the subject.for the subject.


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Problems & Concerns

This presentation doesnThis presentation doesnt add anything to thet add anything to the

portrait or the story and is confusing.portrait or the story and is confusing.


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Problems & Concerns

The original image presented to the judges. There is a strong phThe original image presented to the judges. There is a strong photographotograph

within this presentation, it just needs a little help.within this presentation, it just needs a little help.


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Problems & Concerns

Since the eye travels from left to right we hit a stopper at theSince the eye travels from left to right we hit a stopper at the back of theback of the

manmans head. If we do start to look through the image again we are pus head. If we do start to look through the image again we are pulledlledout of the far side by the contrasting torn paper.out of the far side by the contrasting torn paper.


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Problems & Concerns

Flipping the image horizontally helps us come into the mans faceFlipping the image horizontally helps us come into the mans face..


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Problems & Concerns


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Problems & Concerns

Removing the torn edge and representing the image makes it muchRemoving the torn edge and representing the image makes it much

stronger than the original that was presented.stronger than the original that was presented.


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Print PresentationPrint PresentationPrint Presentation

Which presentation do you like best?Which presentation do you like best?


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Print PresentationPrint PresentationPrint Presentation

A well presented image, using colors from theA well presented image, using colors from the

image in the mat andimage in the mat and keylineskeylines, without pulling, without pulling

your out of the image.your out of the image.

A very nice image but theA very nice image but the

repeating background drawsrepeating background draws

your eye out of the image.your eye out of the image.


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Print PresentationPrint PresentationFinishing Your Prints

The jurors sitting in the endThe jurors sitting in the endseats will be viewing the edge ofseats will be viewing the edge of

your images. The white paperyour images. The white paper

base is very distracting visually.base is very distracting visually.


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Print PresentationPrint PresentationFinding the image within the image

Using a marker toUsing a marker to

blacken the whiteblacken the white

edge on low key / darkedge on low key / darkprints, reduces theprints, reduces the

visual distractionvisual distraction

created by the papercreated by the paper

base.base.

If the print is mountedIf the print is mounted

on white core board Ion white core board I

would also darken thewould also darken the

edges of the board onedges of the board onlow key / dark prints.low key / dark prints.


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Color Balance / HarmonyColor Balance / HarmonyColor Balance / Harmony

Both of these images show a greatBoth of these images show a greatsense of color harmony.sense of color harmony.


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Color Balance / HarmonyColor Balance / HarmonyColor Balance / Harmony


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Center of InterestCenter of InterestCenter of Interest

Strong Subject matter and goodStrong Subject matter and good

composition to pull you into thecomposition to pull you into theimage.image.


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Center of InterestCenter of InterestCenter of Interest

Center of interest canCenter of interest can

be very subtle orbe very subtle or

very strong. Both ofvery strong. Both of

these images containthese images contain

a strong center ofa strong center of

interest but are veryinterest but are very

different visually.different visually.


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LightingLightingLightingThe strength of these subjects is well portrayedThe strength of these subjects is well portrayed

because of the strong lighting used in each.because of the strong lighting used in each.

The essence of the man is shown through his wellThe essence of the man is shown through his welldefined features that are lit so wonderfully.defined features that are lit so wonderfully.

The maker choose the perfect time of day for thisThe maker choose the perfect time of day for this

scene. Utilizing the setting sun to create a sense ofscene. Utilizing the setting sun to create a sense of

drama.drama.


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LightingLightingLighting

Beautiful short light, defines theBeautiful short light, defines the

shape of each of these lovely faces.shape of each of these lovely faces.


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Subject MatterSubject MatterSubject Matter

These two images are at opposite ends of theThese two images are at opposite ends of the

spectrum when it comes to subject matter,spectrum when it comes to subject matter,yet each tells a great story.yet each tells a great story.

12 Elements Program

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