12 CATS ON THE BLOCKCHAIN

DEMYSTIFYING ETHEREUM WITH THE CRYPTOCATS

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NAS GENDRY JOCHY

THIS IS NOTA talk about the price of Bitcoin, or ETH, or an ICO

or a Whitepaper

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WHAT ARE CRYPTOCATS?

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DIGITAL ASSET OWNERSHIP ON THE BLOCKCHAIN

Digital collectible 8bit cat. Each cat has a unique

number which correlates to the array in the contract

Each cat is a token and the token ownership is stored on the Ethereum Network.

We are exploring non- fungible tokens, where each

has different attributes.

A composite image with all the cats in a release is

hashed (SHA-256) and is tied to the contract.

CryptoCat #10 TokenImage Hash

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12th November 12 Cats

20th December 436 Cats

25th November 177 Cats

The Original

Cats

December

Edition

Australia

Blockchain Edition

TIMELINE

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IDEATION  

Most ideation techniques start with the customer, but...

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Great customer problems to

solve

Don't need blockchain as

a solution

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GREAT BLOCKCHAIN USE

CASES

CUSTOMER PROBLEMS WE

WANT TO SOLVE

CREATIVE CURVE BALL

THE MASHUP

WHY 8-BIT

Comes from a time when there was limited capacity. We wanted to be true to our DNA, the

best way for us engineers to do art in the crypto world.

THE FIRST ATTEMPT

A TEENY TINY MVP12 CATS, 6 USERS

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THE SIMPLEST USER JOURNEY:

VIEW, CLAIM, SHARE

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There's hardly

anything interesting

you can do on Mobile

yet

UX/UI:

Metamask helps but it

has glitches

 and requires a bit

of set-up

Ethereum is slow.

It's early days for

error handling from

contract responses

USER TESTING

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Exploring where people use cats, how they feel about them.

UNIQUEBLOCKCHAINFEATURES TO

EXPLOIT:

Unbreakable Ownership There's nothing like owning your own cat on the blockchain. Bringing a strong sense of authentic ownership to the digital world

Digital ScarcityExclusiveness, FOMO and the supply and demand dynamic creates interesting games like the notorious Cat #52

TransparencyGives bragging rights to your cat ownership, everyone can see the real owner

BACKSTAGE

FRONT END WEB

BRIDGE: WEB TO

BLOCKCHAINETHEREUM

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HTML / JS

Web3.JS / Metamask /

Infura Geth / Parity

TOOLS: Truffle, Testrpc, Remix IDE, and AWS

Image maker / Python Catpackager

CATLERY

I . PYTHON

LEVEL -UP

Artisan

Automation:

layers, colours,

file processing

Decentralisation

THE SOLIDITY CODE

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GETTING TO MAIN NET

TESTRPC

Local testing only

TEST NET

We use Ropsten

MAIN NET

Live

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STARTING WITH

TESTRPCDevelop and test web app and contract on local environment

(Truffle + TestRPC)

Automate deployment to AWS server

(Bitbucket + CodeDeploy + S3 + EC2)

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TEST NETDecentralised Ethereum environment challenges

Remix browser IDE and Infura API are useful

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THERE'S NO

PLACE LIKE

MAIN NET

Set aside time for blockchain sync

to complete

Safekeep keys used for

deployment wallet

Contract deployed on main

network is permanent

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WE ARE TRYING TO LOVE THEFORK

WHAT DOES A CAT LOOKLIKE ON THE ETHEREUM

PLATFORM?

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TRANSACTIONS

CAT #1

CAT CONTENTION

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CAT TOKEN

ECONOMICSTotal Cat Tokens: 189

Top Cat Owner: 10.3% 22 cats50% of market is owned by 8ppl

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CONSTANT CHANGE

Price fluctuation, platforms & dev tools, use cases, your own

ideas

DEPLOYING CONTRACTS

Deploy early More automation Design patterns

JUST BUILD SHIT

It's new Continuous learningOwn your mistakes

POWER -UPS

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cryptocats.thetwentysix.io GET YOUR CAT TOMORROW

INSERT BITCOIN TO CONTINUE

Talk to us about collaborations

gendry@thetwentysix.io