12 bba 43

A

WINTER TRAINING REPORT

ON

COMPERATIVE STUDY OF SAMSUNG AND

MICROMAX TABLET IN VARACHHA REGION

SUBMITTED BY:

NIKUNJ GOTI L.

(12BBA43)

GUIDED BY:

MR. RAKESH PATEL

BBA PROGRAMME

(YEAR 2014-2015)

SHREE J. D. GABANI COMMERCE COLLEGE AND

SHREE SWAMI ATMANAND SARASWATI COLLEGE OF

MANAGEMENT,

VNSGU, SURAT

I

CERTIFICATE

This is to certify that the winter project report has been prepaid by NIKUNJ

GOTI L. (12BBA43), under my guidance and supervision. This project embodied

the result of her work and is of standard expected from a candidate for the

degree of BBA.

The report submitted towards the partial fulfillment of the requirement for the

degree of BBA has been found satisfactory.

Name of Principal Name of Guide

Mr. P.R Patel Mr. Rakesh Patel

Date:

Place: Surat

II

DECLARATION

I here declare that this winter project report submitted to SHREE J.D.G

COMMERCE COLLEGE & SHREE SWAMI ATMANAND SARASWATI

COLLEGE OF MANAGEMENT, SURAT, in the fulfillment of requirement of

B.B.A. degree. The project is result of my own work carried out during Jan-

Feb 2014.

This project report is entirely an outcome of my own efforts and has not

been previously submitted to any other university or institute for any other

examination and for any other purpose by any other person.

Date: Nikunj goti l.

Place: Surat (12BBA43)

III

ACKNOWLEDGEMENT

Today in the world of competition training is needed to overcome shortage of

skill and knowledgeable person as well as for the personnel development

and career advancement. It is a great opportunities for me to do such type

of training which help me in my career development and providing more

knowledge about working process of organization.

I am also thankful to Mr. P.R. Patel (Principle of collage) and Mr. Rakesh

Patel (Guide) for his valuable advice. I am also thankful all staff of Shree

swami Atman and Saraswati collage of Management and information

science, Surat for their co-ordination.

Last but not least I am also thankful to my friends who supported me

during the deed of the project work.

IV

EXECUTIVE SUMMARY

Firstly, I have included certain things like industry details, Company details

like history of Samsung and Micromax tablet. It is one of the fastest growing

industries in the world.

The objective behind preparing the report has been mentioned in brief and

the main objective is to study comparatives study of Samsung and

Micromax tablet in varachha region.

There are certain limitation of the project report like shortage of time, given

for conducting the market survey is limited and the limitation of response

decreased.

The descriptive research design is use in my project. It covers the buying

guide for Samsung and Micromax tablet product providers. I have user rank

in open ended and close ended question. So, that respondent does not find

it boring information is collected by conducting personal visit of 200

respondents.

The report includes seven chapters.

The first chapter is industry profile. It includes industrial detail and major

players of the industry.

The second chapter is company profile. It includes information and overview

of Samsung and Micromax tablet product providers.

The third chapter is literature review. Literature review explains previous

study on tablet product provided by the tablet company provider. It also

explains the previous study about the customer preference towards

Samsung and Micromax tablet product providers.

The forth chapter is research methodology. Research methodology provides

information about the sample size, sampling design, sampling unit;

V

research instrument used problem statement, research objective, research

design, data collection methods and limitation of the study.

The fifth chapter is data analysis. In it all collected information are analysed

through Ms Excel and Ms Word, and all the collected information is shown

through bar chart.

The sixth chapter is findings. The outcome of the each data is mention

under this heading.

The seventh chapter is conclusion. In conclusion mention the overview of

study. In this, the most of respondents are using the Samsung and

Micromax tablet product providers. So provider should over come ones

competition. So, it leads to adding new features, scheme, and periodical

offers to their products.

VI

TABLE OF CONTENT

SR NO. TOPIC PAGE NO.

TITLE PAGE -

COLLEGE CERTIFICATE I

DECLARATION II

ACKNOWLEDGEMENT III

EXECUTIVE SUMMERY IV

1 INTRODUCTION 1-15

2 LITERATURE REVIEW 16-20

3 RESEARCH METHODOLOGY 21-22

4 DATA ANALYSIS 23-46

5 FINDINGS 47-48

6 CONCLUSION 49

7 BIBLIOGRAPHY -

8 ANNEXURE -

CHAPTER: - 1

INTRODUCTION

1

SAMSUNG COMPANY PROFILE

Samsung history:

Samsung Electronics Co., Ltd. is the chief subsidiary of South Korea's giant

Samsung Group and the largest electronics producer in Asia. Samsung

Electronics operates four main divisions including Digital Media,

Semiconductors, Information & Communications, and Home Appliances.

The company sells televisions, video and audio equipment computers and

related products phones, cellular phones, and fax machines home

appliances semiconductors network-related products factory automation

products fiber optics products closed circuit security products motors and

compressors and solar energy systems. In 2000, Samsung Electronics held

the leading market position in the code division multiple access (CDMA)

Handset, DRAM, SRAM, and color monitor markets.

Samsung Company:

Samsung Electronics Co., Ltd. is mainly engaged in the production of

consumer electronic products. It operates in three business divisions:

consumer electronics (CE) division, which involves in the color televisions

(CTVs), monitors, printers, air conditioners, refrigerators, laundry machines

and others information technology & mobile communications (IM) division,

which involves in the production of computers, handhold phones (HHPs),

network systems, digital cameras and others, as well as device solutions

(DM) division, which is divided into semiconductor and display business

parts, providing dynamic random access memories (DRAMs), flashes, thin

film transistor-liquid crystal displays (TFT-LCDs) and others. The Company

distributes its products within domestic market and to overseas markets.

2

Product:

Samsung India Electronics Pvt. Ltd. manufactures Consumer Electronics, IT

and Telecom products. Samsung began operations in India through its

manufacturing complex located at Noida (UP), which today houses facilities

for Color Televisions (including 3D, LED and LCD Televisions), Mobile

Phones, and tablets, Refrigerators, Washing Machines and Split Air

Conditioners categories. Samsung India's product categories also include

Slim TVs and Side by Side Refrigerators. The company's head office is based

in Delhi.

As a unit of behemoth Samsung Electronics, Samsung India Electronics

works to keep its customers connected through its growing products

portfolio. It develops and manufactures a wide variety of consumer

electronics devices, including DVD players, plasma televisions, digital

cameras, personal computers, color monitors, LCD panels, printers, and

computer peripherals. The New Delhi-based company also makes and

markets semiconductors, such as DRAMs, SRAMs, and flash memory

products. Ranging from wireless phones to networking switches, Samsung

India produces communications devices, as well. The electronics firm counts

consumers, corporations, schools, and government agencies among its

primary customers.

Samsung tablet market share:

Tablet market share of Samsung has increased to 22.2 percent in Q3 2014

from 19 percent in Q2 2014.

3

SAMSUNG COMPANY INDUSTRY PROFILE

Samsung Town, Seoul

Industry Conglomerate

Founded 1938

Founders Lee Byung-chul

Headquarters Seoul, South Korea

Area served Worldwide

Key people Lee Kun-hee

(Chairman of Samsung Electronics)

4

Products Apparel, chemicals, consumer electronics, electronic components,

medical equipment, precision instruments, semiconductors,

ships, telecommunications equipment

Services Advertising, construction, entertainment, financial services, hospitality,

information and communications technology services, medical services,

retail

Revenue US$ 327 billion (2013)

Net income US$ 30.1 billion (2013)

Total assets US$ 100.4 billion (2013)

Total equity US$ 70.3 billion (2013)

Employees 427,000 (2013)

Subsidiaries Samsung Electronics

Samsung Life Insurance

Samsung Fire & Marine Insurance

Samsung Heavy Industries

Samsung C&T

Samsung SDS

Samsung Tec win

Samsung Motors(Renault-Samsung Motors(cars division)) etc.

Website Samsung.com

5

Samsung is a South Korean multinational conglomerate company

headquartered in Samsung Town, Seoul. It comprises numerous

subsidiaries and affiliated businesses, most of them united under

the Samsung brand, and are the largest South Korea.

Samsung was founded by Lee Byung-chul in 1938 as a trading company.

Over the next three decades, the group diversified into areas including food

processing, textiles, insurance, securities and retail. Samsung entered

the electronics industry in the late 1960s and the construction and

shipbuilding industries in the mid-1970s; these areas would drive its

subsequent growth. Following Lee's death in 1987, Samsung was separated

into four business group Samsung Group, Shinseki Group, CJ

Group and Hanson Group. Since 1990s, Samsung has increasingly

globalized its activities, and electronics, particularly mobile phones and

semiconductors, have become its most important source of income.

Notable Samsung industrial subsidiaries include Samsung

Electronics (the world's largest information technology company measured

by 2012 revenues, and 4th in market value), Samsung Heavy Industries (the

world's 2nd-largest shipbuilder measured by 2010 revenues), and Samsung

Engineering and Samsung C&T (respectively the world's 13th and 36th-

largest construction companies).

Samsung has a powerful influence on South Korea's economic development,

politics, media and culture, and has been a major driving force behind the

"Miracle on the Han River". Its affiliate companies produce around a fifth of

South Korea's total exports. Samsung's revenue was equal to 17% of South

Korea's $1,082 billion GDP.

In 2013, Samsung began construction on building the world's largest mobile

phone factory in the Thai Nguyen province of Vietnam. Samsung has been

able to achieve the largest market share of nearly 31% in the global

smartphone segment, as of 2013.

6

Samsung industry operation profile:

Samsung comprises around 80 companies. It is highly diversified, with

activities in areas including construction, consumer electronics, financial

services, shipbuilding, and medical services.

Subsidiaries and affiliates:

As of April 2011, the Samsung Group comprised 59 unlisted companies and

19 listed companies, all of which had their primary listing on the Korea

Exchange.

Principal subsidiary and affiliate companies of Samsung

include:

Ace Digitech:

Ace Digitech is listed on the Korea Exchange stock-exchange.

Cheil Industries:

Cheil Industries is listed on the Korea Exchange stock-exchange.

Samsung Card:

Samsung Card is listed on the Korea Exchange stock-exchange.

Samsung SDS:

Samsung SDS is a multinational IT Service company headquartered in

Seoul. It was founded in March 1985. Its principal activity is the providing

IT system (ERP, IT Infrastructure, IT Consulting, IT Outsourcing, Data

Center). Samsung SDS is the Korea's largest IT service company. It achieved

total revenues of 6,105.9 billion won.

Samsung C & T Corporation:

Samsung C&T Corporation is listed on the Korea Exchange stock-exchange.

7

Samsung Electro-Mechanics:

Samsung Electro-Mechanics, established in 1973 as a manufacturer of key

electronic components, is headquartered in Suwon, Gyeonggi-do, South

Korea. It is listed on the Korea Exchange stock-exchange.

Samsung Electronics:

Samsung Electronics is a multinational electronics and information

technology company headquartered in Suwon and the flagship company of

the Samsung Group. Its products include air conditioners, computers,

digital televisions, liquid crystal displays (including thin (TFTs) and active-

matrix organic light-emitting diodes (AMOLEDs)), mobile phones, monitors,

printers, refrigerators, semiconductors, and telecommunications

networking equipment. It is the world's largest mobile phone maker by unit

sales in the first quarter of 2012; with a global market share of 25.4%.It is

also the world's second-largest semiconductor maker by 2011 revenues

(after Intel).

Samsung Electronics is listed on the Korea Exchange stock-exchange.

Samsung Engineering:

Samsung Engineering is a multinational construction company

headquartered in Seoul. It was founded in January 1969. Its principal

activity is the construction of oil refining plants; upstream oil and gas

facilities; petrochemical plants and gas plants; steel making plants; power

plants; water treatment facilities; and other infrastructure. It achieved total

revenues of 9,298.2 billion won (US$8.06 billion) in 2011.

Samsung Engineering is listed on the Korea Exchange stock-exchange.

8

Samsung Ever land:

Samsung Ever land engages in an array of services closely associated with

the day-to-day lives and business operations of its customers. Its business

scope covers the three main sectors of Environment & Asset, Food Culture,

and Resort.

Since its inception in 1963 and the launch of theme park "Overland" in

1976, Samsung Ever land has steadily built its presence across the markets

of golf, building management, food and beverage, energy, and environment.

Samsung Fine Chemicals:

Samsung Fine Chemicals is listed on the Korea Exchange stock-exchange.

Samsung Fire & Marine Insurance:

Samsung Fire & Marine Insurance is a multinational general

insurance company headquartered in Seoul. It was founded in January

1952 as Korea Anbo Fire a d Marine Insurance and was renamed Samsung

Fire & Marine Insurance in December 1993. Samsung Fire & Marine

Insurance offers services including accident insurance, automobile

insurance, casualty insurance, fire insurance, liability insurance, marine

insurance, personal pensions and loans.

Samsung Fire has been listed on the Korea Exchange stock-exchange since

1975.

9

Samsung Heavy Industries:

Samsung Heavy Industries is a shipbuilding and engineering company

headquartered in Seoul. It was founded in August 1974. Its principal

products are bulk carriers, container vessels, crude oil tankers, cruisers,

passenger ferries, material handling equipment steel and bridge

structures. It achieved total revenues of 13,358.6 billion won in 2011 and is

the world's second-largest shipbuilder by revenues (after Hyundai Heavy

Industries).

Samsung Heavy Industries is listed on the Korea Exchange stock-exchange.

Samsung Life Insurance:

Samsung Life Insurance Co., Ltd. is a multinational life insurance company

headquartered in Seoul. It was founded in March 1957 as Dongbang Life

Insurance and became an affiliate of the Samsung Group in July

1963. Samsung Life's principal activity is the provision of individual life

insurance and annuity products and services.

Samsung Machine Tools:

Samsung Machine Tools of America is a national distributor of machines in

the United States. Samsung GM Machine Tools is the head office of China,

its SMEC Legal incorporated company.

Samsung medical center:

The Samsung Medical Center was founded on November 9, 1994, under the

philosophy of contributing to improving the nations health through the

best medical service, advanced medical research, and development of

outstanding medical personnel". The Samsung Medical Center consists of a

hospital and a cancer center.

10

SAMSUNG COMPANY PROFILE

Micromax history

The history of Micromax (2011-12 revenue: Rs 1,978 core or Rs 19.78

billion), which ventured into the mobile phone market in 2008, is one of the

most fascinating success stories in the Indian consumer electronics

industry.

In barely five years, the company has come to occupy the third position (by

volume) in the mobile handset market in India and is at No. 12 globally.

It leads the Indian tablet market with a share of 18.4 per cent, ahead of

veterans Samsung and Apple.

The Gurgaon-headquartered company owes its success not just to the ticket

it puts on its products or the speed with which it puts new designs on the

shelves but to how it has managed these two crucial product inputs by

leveraging China.

To be more specific, the labor cost advantage and the production flexibility

that China offered.

Micromax Company

Micromax Informatics Limited is one of the leading consumer electronics

company in India and the 10th largest mobile phone player in the world.

Over the past decade, Micromax has pioneered the democratization of

technology in India by offering affordable innovations through their product

offerings and removing barriers for large scale adoption of advanced

technologies. Micromax is currently the 2nd largest smartphone company in

India. Micromax is a brand which is close to the heart of the youth and

celebrates the vibrancies of life and empowerment.

11

Products

Micromax products have become an extension of the Indian youths lifestyle

and dynamism. The company has many firsts to its credit when it comes to

the mobile handset market including the 30-day battery backup, Dual SIM

Dual Standby phones, QWERTY keypads, universal remote control mobile

phones, first quad-core budget smart phone etc. The brands product

portfolio embraces more than 60 models today, ranging from feature rich,

dual SIM phones, 3G Android smartphones, tablets, LED televisions and

data cards. Micromax sells around 2.3 million Mobility Devices every month,

with a presence in more than 560 districts through 1, 25,000 retail outlets

in India.

Network & reach

With sales presence across India and global presence in Russia and SAARC

markets, the Indian brand is reaching out to the global frontier with

innovative products that challenge the status quo that Innovation comes

with a price.

Micromax tablet market share

Micromax tablet share dipped 15 percent to 10.9 percent from 14 percent.

12

MICROMAX COMPANY INDUSTRY PROFILE

Micromax Informatics Ltd.

Type Private

Industry Telecommunications, Consumer

Founded Delhi, India (29 March 2000)

Founders Rahul Sharma

Vikas Jain

Sumeet Arora

Rajesh Agarwal

Headquarters Gurgaon, Haryana, India

Area served India, Russia, Bangladesh, Sri Lanka, Nepal

Key people Sanjay Kapoor (Chairman)

Vineet Taneja (CEO)

Shubhodip Pal (CMO)

Products Mobile phones, smartphones,tablet

computers, 3GDatacards, LED televisions

Revenue US$ 2.2 billion (2014)[1]

Website Micromaxinfo.com

13

Micromax is an Indian consumer electronics company headquartered

in Gurgaon, Haryana, India. Micromax started as an IT software company in

2000 and worked on embedded platforms. It entered the mobile handset

business, and became one of the largest Indian domestic mobile handsets

company operating in low cost feature phone segments by 2010.

Micromax was incorporated as Micromax Informatics Ltd. on 29 March

2000. They started manufacturing mobile phones in 2008 with a focus on

low pricing, in order to compete with international brands. Because of the

issues of power in Dewas , Mohit Gangadhar Sharma saw a phone being

powered by a truck battery and decided to develop a longer battery

life. Micromax launched its first phone with a month long battery back-up

known as X1i. In 2011, Micromax entered the tablet market with the

Canvas series.

In 2014, Micromax surpassed Samsung to become the mobile phone

manufacturer shipping the most number of phones in a single quarter in

India. On 24 January 2014, Micromax became the first Indian mobile

company to start sales in Russia.

Originally, the company sourced all its mobile phones from China. However,

since April 2014, they have started manufacturing mobile phones and

tablets at their facility in Rudraprayag, Uttarakhand.

14

MICROMAX INDUSTRY OPERATION PROFILE

Television

One overriding characteristic of consumer electronic products is the trend of

ever-falling prices. This is driven by gains in manufacturing efficiency

and automation, lower labor costs as manufacturing has moved to lower-

wage countries, and improvements in semiconductor design. Semiconductor

components benefit from Moore's Law, an observed principle which states

that, for a given price, semiconductor functionality doubles every two years.

While consumer electronics continues in its trend of convergence,

combining elements of many products, consumers face different decisions

when purchasing. There is an ever increasing need to keep product

information updated and comparable, for the consumer to make an

informed choice. Style, price, specification, and performance are all relevant.

There is a gradual shift towards e-commerce web-storefronts.

Many products include Internet connectivity using technologies such as Wi-

Fi, Bluetooth, EDGE or Ethernet. Products not traditionally associated with

computer use (such as TVs or Hi-Fi equipment) now provide options to

connect to the Internet or to a computer using a home network to provide

access to digital content. The desire for high-definition (HD) content has led

the industry to develop a number of technologies, such

as WirelessHD or ITU-T G.hn, which are optimized for distribution of HD

content between consumer electronic devices in a home.

Manufacturing

Many consumer electronics are built in China, due to maintenance cost,

availability of materials, quality, and speed as opposed to other countries

such as the United States. Cities such as Shenzhen have become important

production centres for the industry, attracting many consumer electronics

companies such as Apple.

15

Electronic component

An electronic component is any basic discrete device or physical entity in an

electronic system used to affect electrons or their associated fields.

Electronic components are mostly industrial products, available in a

singular form and are not to be confused with electrical elements, which are

conceptual abstractions representing idealized electronic components.

Software development

Consumer electronics such as personal computers use various types of

software. Embedded software is used within some consumer electronics,

such as mobile phones. This type of software may be embedded within the

hardware of electronic devices. Some consumer electronics include software

that is used on a personal computer in conjunction with electronic devices,

such as camcorders and digital cameras, and third-party software for such

devices also exists.

Standardization

Some consumer electronics adhere to protocols, such as connection

protocols "to high speed bi-directional signals". In telecommunications, a

communications protocol is a system of digital rules for data exchange

within or between computers.

CHAPTER: - 2

LITERATURE REVIEW

16

Anisimova Tatiana Anatolevena (2007) has examined the effects of

corporate brand creation and its impact on consumer behavior for

consumer durables. An absolute in-depth analysis with 80 pages

questionnaire has been executed with the help of seven point likers scale.

Various variables like corporate activities, corporate associations, corporate

values, corporate personality, technology, advancement and technology

sophistication has been into consideration. An attempt of establishing co-

relation between corporate marketing with consumer perception has been

made and to certain extent it has been established. The study clearly

reflects that corporate activities and

Practices play a very vital role in creating corporate brand which ultimately

convert into consumer brand loyalty. The result shows that there is direct

relationship between corporate activities and corporate image association in

the consumers memory and consumer loyalty. Furthermore, attitudinal and

behavioral loyalty can be increased through enhancing consumer personal

representation, in the brand communication and consumer experience. Core

values which are reflected in the mission and vision of the organisation also

having impact in consumer image about the corporate as well as brand. An

important implication therefore is that beyond conventional marketing mix

consumer durable manufacturers should raise consumer awareness of their

core values an organizational culture. Lastly, it shows the result in the form

of clear cut relationship between brand functionality and consumer

evaluation of durable products.

17

Bhagaban Das, Mohanty Sangeeta, Sahil Nikhil (2008) reveals that

television brand selection is very complex process, which is highly

depending upon word of mouth publicity and additional information

available for brand or product. On the basis of survey of 80 respondents it

was found that sound quality and brand image are the leading factors taken

into account by consumers. Surprisingly, there is no impact of sales

promotion to in the form of discount or gift or any other scheme. Durability

of the product, in-built stabilizer for protecting television from voltage

change and nearby dealer are secondary factors in selecting television

brands. The conclusion has been 195 obtained with factor analysis. Good

brand image is the ultimate criteria across all the sections. It is suggested

by them that offering free direct to home connection might be most effective

sales promotion tool.

Bijapurkar Rama (2007) has nicely explained the concept of bottom of

pyramid with reference to Indian consumers. The size of bottom of pyramid

market in India is very large and one cant afford to ignore them in any

cases it makes one third of the total consumption expenses and one fifth of

the savings. The purchasing power of the rural consumer of India is low but

its size makes it. Still in India a dollar per day is to be considered as

sufficient amount for the average family of India. The affordability of the

chief wage earner of the family may be extended to second hand mobile and

television set and small dwelling in shot time of six months. Hence the

affordability is not the prime issue for rural consumers. Marketers are

required to go for sensible investment in the appropriate brand building and

in creation of brand loyalty by finding right business models for urban and

rural poor or bottom of the pyramid customers. The rural consumers are

showing very positive and favorable changes in their attitude after

liberalization which responsible due to enhancement of educational level.

The rural consumers are poor but not backward. As the rural consumers

18

are becoming struggling and aspiring for better life and stretch them for

better environment.

Broadbridge Adelina and Marshall Julie (1995), conducted a study of

consumer complaint behaviour with 124 respondents reveals that just 4%

respondents are satisfied with the complaint resolution system of consumer

durable companies. Nearly 1/3rdare satisfied with the efforts made by 196

marketers, but 44% are of the opinion that marketers are not taking

appropriate action for resolving complaints of consumer. Consumer

complaint behaviour having direct impact on store patronage and affects

stores loyalty. Surprisingly, an organization can get back 75 consumers to

their store after hearing and solving their complaint once again. Consumer

complaint behaviour is supposed to be a part of consumer relationship

management and retailer is also to be treated as most important mediator

for managing consumer complaint issues tactfully. Consumer complaint

behaviour is basically a hidden cost in the form of negative word of mouth

in case of dis satisfied work, which leads to alternate store as to the present

point of purchase. The study suggests that there should be proper

complaint management system which should give data about total number

of complaints, nature of complaint, timing of resolving, resolving ratio and

repetition of complaint. Marketing is based on exchange of mutually

beneficial values. Companies must strive to ensure that consumer perceives

that he has been fairly treated. Hence, firm must communicate, deliver and

share added value by way of excellent services. Majority of respondents

believes that electrical goods were essential rather than luxury item. Hence,

after sales service and complaints, should be resolved at the earliest.

19

Chavala (2001) depicts the rural consumers relation towards promotion

mix and brand building aspects. The marketing communication should be

utilized for the brand awareness rather than the sales promotion. The

complete different use of integrated marketing communication has been

sought by him who ultimately leads to brand loyalty. Marketing

communication for the rural market will be effective in short run as tactic

but 197 cant be treated as strategy for creating better brand image in the

mind of rural consumers. Consumers perception of alternative brands in

the market place is depending upon the amount of available information

about the brand. Brand information is highly depending upon three sources

viz. Marketer dominated communication channels, Consumer Dominated

communication channels and Neutral channel of communication. His study

showed that there is great impact of marketers dominated communication

channel and it plays very vital role in creating brand preference. Consumers

past information is playing very vital role in brand perception for durable

products.

Dr. Agrawal Manish (2006), has conducted the consumer buying behaviour

process in rural market of Bareli District of U.P. which reveals that lack of

electricity in many rural areas of Bareli District act as barrier to consumer

durables and marketers alteration in the product cannot play any

significant role in adopting household. Decision for the consumer durable

brands is dominated by the male member of the family as well as retailers

opinion plays very important role in such. Television is proved as most

influencer for creating awareness amongst rural consumer. Surprisingly,

local newspapers and magazines play very important role in making

consumer aware about the product. Price and the size of the product are

most influencing variable affecting purchase decision of consumers. District

level town where more assortment and variety is available for consumer

durables is least preferred for point of purchase.

20

Hundal B.S. and Anand (2008), examines the perception of the consumer

towards promotional schemes for consumer durables with the help of

primary data from 299 respondents of rural and 297 from urban areas,

whose monthly earnings exceeds Rs.10,000/- with F-Test and Z-Test. The

study reveals that replacement is the key factor for converting potential

consumer into actual consumer in case of rural respondents. But, rural

consumers are more concerned about repair and maintenance of the

consumer durables. Hence, after sales service in case of rural area emerges

significant promotional measure but could not be entertained by marketers

due to poor infrastructure. In case of urban consumers, off seasonal

benefits is also proved to be imp active as to their counterpart in the rural

area. Festive offer is highly waited sales promotion tool in the rural area as

the harvesting activity in the farm provides liquidity to the farmers and

other rural population. Perhaps, installment purchase and O% scheme

seems very promising tool in urban, which indirectly suggests that

affordability is not the constraint of rural areas, but, it is constraint of entire

market. Customer relationship management practice is extremely difficult in

rural areas. Both the groups like free gift scheme along with consumer

durables, but it is assumed to be a routine one along with other sales

promotion tools.

CHAPTER: - 3

RESEARCH

METHODOLOGY

21

1) Problem Statement :

This research has conducted to know the comparative study of Samsung

and Micromax tablet in varachha region.

Now-a days uses of tablet increases so company tries to know

comparative potentiality of the users and thats why.

The topic is A Comparative study of Samsung and Micromax tablet in

varachha region.

2) Research objective :

Primary objective:

To know the users preference towards comparative study of Samsung

and Micromax tablet in varachha region.

Secondary objective:

To know which kind of prices prefer by users.

To know the different criteria that the users undertake while buying

the tablet.

3) Research Design :

The researcher used descriptive Research design because the researcher

directly fills the questionnaire from users who are using tablets.

4) Data collection method :

Primary Data:

In this study primary data has used and it will be collected by using

questionnaire.

Secondary Data:

The researcher has collect secondary data from internet and

references from library.

22

5) Sampling Design :

The researcher has use non-probability convenience sampling for

selecting the sample, because researcher chooses the sample as per their

convenience.

6) Sample Size :

A sample of 200 users taken on the basis of convenience.

7) Sample unit :

The users has contacted for collecting data.

8) Research tools applied :

The researcher used tables and charts for data representation as will

make easy to understand for others.

9) Limitation of survey :

The analysis and conclusion made by researcher as per their limited

understanding and there may be some variation in actual situation.

Limited area covered.

The respondents personal bias may be affect which is uncontrollable.

CHAPTER: - 4

DATA ANALYSIS

23

1. Which tablet do you have?

Interpretation:

From the above chart it is interpreted that 85 people out of 200 respondents

are using have Samsung tablet and 115 people out of 200 respondents are

using and have Micromax tablet.

So it seems that majority users are using Micromax tablet and Micromax

Company covers the large market than the Samsung Company on the bases

of tablet.

24

2. Since how long have you been using this tablet?

Interpretation:

Samsung: -Form the above chart it is interpreted that 28 respondents are

using Samsung tablet for less than 6 months since, 24 respondents are

using for more than 6 month and less than 1 year, 14 respondents are

using for more than 1 year and less than 2 year and last 19 respondents out

of 85 are using for more than 2 year.

Micromax: -From the above chart it is interpreted that 44 respondents are

using Micromax tablet for less than 6 months since, 44 respondents are

using for more than 6 month and less than 1 year, 19 respondents are

using for more than 1 year and less than 2 year and last 8 respondents out

of 115 are using for more than 2 year.

So that it seems the more users are using since less than 6 month and than

1 year Micromax tablet and Samsung tablet users are using since6 month

to 1 year but less than micromax tablet.

25

3. How did you come to know about this tablet?

Interpretation:

Samsung:-From the above chart it is interpreted that 18 respondent are

came to know about Samsung tablet from newspaper, 1 respondent is came

to know from magazine, 24 respondent are came to know from television,

18 respondent are from friends, 17 respondent are from internet and 7

respondents out of 85 came to know from relatives.

Micromax:-From the above chart it is interpreted that 32 respondent are

came to know about Micromax tablet from newspaper, 14 respondent are

came to know from magazine, 14 respondent are came to know from

television, 38 respondent are from friends, 11 respondent are from

internet and 6 respondents out of 115 came to know from relatives.-

So the above interpretation says that Samsung and Micromax tablet users

are came to aware bout it from friends, television, and news paper.

26

4. Would you like to use the tablet services in future?

Interpretation:

Samsung:-From the above chart it is interpreted that 80 respondents are

replied positively to use the Samsung tablet service in future and 5

respondents replied negatively towards Samsung tablet service for future

use.

Micromax:-From the above chart it is interpreted that 95 respondents are

positively replied to use Micromax tablet for future use and 20 respondents

replied negatively towards Micromax tablet service for future use.

That above chart shows and interpretation express the majority users the do

not used in future service of Samsung tablet and Micromax tablet users is

used in future service than the Samsung tablet.

So the change in future service it will be change in present time quality of

service, facilities and sales after service and also the users is prefers the on

the spot service it is.

27

5. Which tablet do you find more advances in overall specification?

Interpretation:

From the above chart it is interpreted that 85 people out of 200 respondents

are less find advances in overall specification on Samsung tablet and 115

people out of 200 respondents are more find advances in overall

specification on Micromax tablet.

So it seems that more find advances in overall specification on micromax

tablet.

28

6. Does the tablet you own meets your desire?

Interpretation:


replied positively to fulfill the Samsung tablet own meets our desire and 26

respondents replied negatively towards Samsung tablet does not fulfill own

meets our desire for the used to Samsung tablet.

Micromax:-From the above chart it is interpreted that 91 respondents are

positively replied to fulfill the Micromax tablet for own meets our desire and

24 respondents replied negatively towards Micromax tablet does not fulfill

own meets our desire for the used to Micromax tablet.

So the some respondent response give the some meets and desire is fulfill

and some not fulfill the meets and desire but more fulfill micromax tablet

own meets and desire than the Samsung tablet.

And also the Samsung company prepare tablet in advance new technology

through and less problem face so the prefer and fulfill the own meets and

desire.

29

7. from our choosen tablet, answer the following.

Reasonable price

Interpretation:


strong agree, 25 respondent are agree, 12 respondent are neutral, 2

respondent are disagree, 3 respondent are strong disagree to reasonable

price for users interested to Samsung tablet.



respondent are disagree, 3 respondent are strong disagree to reasonable

price for users interested to Micromax tablet.

So it seems the more respondent is strong agree in reasonable price of

Micromax tablet than the Samsung tablet it will become Samsung company

have price down and reasonable so the respondent are prefers the price

Samsung tablet.

30

Long battery life

Interpretation:



respondent are disagree, 5 respondent are strong disagree to long battery

life for users used to Samsung tablet.



respondent are disagree, 5 respondent are strong disagree to long battery

life for users used to Micromax tablet.

So the majority respondent is agreeing on the bases of long battery life in

Micromax tablet than the Samsung tablet. So Samsung company adopt the

long battery power in using tablet and solve problem face by the issue of

battery life and provide big power battery.

31

Less hang problem

Interpretation:


strong agree, 25respondentare agree, 27 respondent are neutral, 10

respondent are disagree, 4 respondent are strong disagree to less hand

problem for users used to Samsung tablet.



respondent are disagree, 4 respondent are strong disagree to less hang

problem for users used to Micromax tablet.

So that it seems the more respondent are neutral on the bases of less hang

problem in Micromax tablet because it provide optimum facilities in less

arising hang problem. If the Samsung company tablet prepare in do not

arising hang problem so it prefer and also the low cost of price.

32

Stylish look

Interpretation:



respondent are disagree, 2 respondent are strong disagree to stylish look

for users like to Samsung tablet.



respondent are disagree, 5 respondent are strong disagree to stylish look

for users like to Micromax tablet.

So the more respondents is agree on bases of stylish look in Micromax

tablet because it provide more look option and Samsung company provide

less look in tablet if the company provide stylish look and change the look

and prepare the more attractive than the Micromax tablet it the agree of

users.

33

More colors option

Interpretation:



respondent are disagree, 4 respondent are strong disagree to more colors

option for users interested to Samsung tablet.



respondent are disagree, 8 respondent are strong disagree to more colors

option for users interested to Micromax tablet.

So it seems the majority respondent is agree and strong agree of more colors

option in micromax tablet and if the Samsung company make the attractive

colors tablet prepare and provide more colors option it the agree and strong

agree.

34

Better after sales service

Interpretation:



respondent are disagree, 8 respondent are strong disagree to better after

sales service for users like to Samsung tablet.



respondent are disagree, 8 respondent are strong agree to better after sales

service for users used to Micromax tablet.

So the more respondent are agree and neutral of better after sales service in

Micromax tablet and Samsung company is better after sales service do not

provide of quality bases if the change the service it the maker of service time

waiting is low and return in few days.

35

Long durability

Interpretation:



respondent are disagree, 5 respondent are strong disagree to long durability

for users used to Samsung tablet.



respondent are disagree, 5 respondent are strong disagree to long durability

for users used to Micromax tablet.

So the more respondent is agreeing, strong agree and neutral on the bases

of long durability in Micromax tablet and Samsung tablet is not durable in

long time than the Micromax tablet.

If the Samsung Company have use in long durable technical material then

prepare tablet it is the preferable.

36

Good touch quality

Interpretation:



respondent are disagree, 3 respondent are strong disagree to good touch

quality for users interested to Samsung tablet.



respondent are disagree, 4 respondent are strong disagree to good touch

quality for users interested to Micromax tablet.

So it seem that the respondent is agree and strong agree on the bases of

good touch quality in Micromax tablet and less agree and strong agree in

Samsung tablet.

If the Samsung company maker the smooth and speedily operate touch

quality gives it is the users is like.

37

Strong processor

Interpretation:



respondent are disagree, 4 respondent are strong disagree to strong

processor for users used to Samsung tablet.



respondent are disagree, respondent are strong disagree to strong

processor for users used to Micromax tablet.

So the majority respondent is agree and neutral of the strong processor in

Micromax tablet and Samsung tablet is less than the Micromax tablet.

If the Samsung Company prepares the tablet in high quality of processor in

different company so the response is come in strong.

38

Good Bluetooth system.

Interpretation:



respondent are disagree, 2 respondent are strong disagree to good

Bluetooth system for users interested to Samsung tablet.



respondent are disagree, 5 respondent are strong agree to good Bluetooth

system for users interested to Micromax tablet.

So it seems that the more respondent is agree on the bases of good

Bluetooth system in micromax tablet and if the Samsung company maker

the speedily workable Bluetooth system it the tablet is more agree.

39

Powerful gsm /cdma system

Interpretation:



respondent are disagree, 4 respondent are strong disagree to powerful

gsm/cdma system for users like to Samsung tablet.



respondent are disagree, 4 respondent are strong disagree to gsm/cdma

system for users like to Micromax tablet.

So the respondent is agreed and strong agrees of powerful gsm/cdma

system in Micromax tablet and Samsung do not provide in powerful system

because not given the option.

If provide cdma option it the more respondent is agree because cdma system

is less costly.

40

Big ram capacity

Interpretation:



respondent are disagree, 9 respondent are strong disagree to big ram

capacity for users used to Samsung tablet.



respondent are disagree, 8 respondent are strong disagree to big ram

capacity for users used to Micromax tablet.

So it seems that the Micromax tablet is provide big ram capacity in less cost

and if Samsung tablet is provide big ram capacity in less cost because users

used speedily operate of tablet so the it agree.

41

Large memory storage

Interpretation:



respondent are disagree, 6 respondent are strong disagree to large memory

storage for users uses to Samsung tablet.



respondent are disagree, 9 respondent are strong disagree to large memory

storage for users uses to Micromax tablet.

So the majority respondent is agree on the bases of large memory storage in

Micromax tablet and If the Samsung company provide large storage because

present time users is prefers the large memory storage.

42

More Application support

Interpretation:



respondent are disagree, 3 respondent are strong disagree to more

application support for users interested to Samsung tablet.



respondent are disagree, 8respondent are strong agree to more application

support for users interested in Micromax tablet.

So it seems that the Micromax tablet provide more application support in

strong agree of respondent.

If the Samsung Company is gives more application support and additional

application provide it the strong agree in respondent this tablet.

43

High quality camera

Interpretation:



respondent are disagree, 3 respondent are strong disagree to high quality

camera for users like to Samsung tablet.



respondent are disagree, 3 respondent are strong disagree to high quality

camera for users like to Micromax tablet.

So the strong agree of the high quality camera result in micromax tablet

respondent and if the Samsung Company make now the high quality

camera in low cost in this tablet it is the response they came high.

44

8. Personal information.

1. Occupation.

Interpretation:

Samsung:-From the above chart it is interpretedthat10 respondent are

business occupation bases, 64 respondent are students occupation bases, 8

respondent are services occupation bases, 3 respondent are others

occupation bases to users interest Samsung tablet.


business occupation bases, 65 respondent are students occupation bases,

20 respondent are services occupation bases, 4 respondent are others

occupation bases to users interest Micromax tablet.

So it seems the student occupation bases mostly used of Micromax tablet

than the Samsung tablet.

45

2. Age.

Interpretation:

Samsung:-From the above chart it is interpreted that57 respondent are less

than 20 age, 25 respondent are more than 20 age and less than 30 age, 3

respondent are more than 30 age to users used Samsung tablet.

Micromax:-From the above chart it is interpreted age that 51 respondent

are less than 20, 57 respondent are more than 20 and less than 30, 7

respondent are more than 30 to users used Micromax tablet.

So the below the 20 age users used in majority both Samsung and

micromax tablet but less difference in more users is Samsung tablet and

less users in Micromax tablet.

Because educated more uses this both tablet below the 30 age users.

46

3. Monthly income.

Interpretation:


Monthly income less than Rs.10000, 9 respondent are more than Rs.10000

and less than Rs.20000 monthly income, 5 respondent are more than

Rs.20000 and less than Rs.30000 monthly income,1 respondent are more

than Rs.30000 Monthly income to users used Samsung tablet.


monthly income less than 10000rs., 19 respondent are more than

10000rs.and less than 20000rs.monthaly income,7 respondent are more

than 20000rs.and less than 30000rs.monthaly income,7 respondent are

more than 30000rs.monthaly income to users used Micromax tablet.

So it seems that the below 10000rs. Monthly income users used tablet but

more users is Micromax and less Samsung tablet. If Samsung company

price fall it is the more interested buy this table.

CHAPTER: - 5

FINDING

47

According to my research that majority respondent have and used to

Micromax tablet and minor respondent used to Samsung tablet.

It is found that majority respondent using Micromax tablet since 6

month - 1 year and Samsung tablet 6 month - 1 year.

It is found that majority respondent come to know about the

Micromax tablet from newspaper and friends & Samsung tablet from

the television, newspaper and friends.

According to my research that more respondent like to use the tablet

services in future in both Samsung and Micromax tablet.

It is research that majority respondent do you find more advances in

overall specification to Micromax tablet and minor respondent do not

find advances in overall specification to Samsung tablet.

It is research that more respondent the fulfill own meets your desire

to both Samsung and Micromax tablet and minor respondent do not

fulfills to both tablet.

It is found that majority respondent agree, strong agree and neutral in

reasonable price, long battery life, less hang problem, stylish look,

more colors option, better sales after service, good Bluetooth system,

good touch quality, strong processor, big ram capacity, powerful

gsm/cdma system, more application support and high quality camera

to both Samsung and Micromax tablet.

According to my research that occupation bases student majority

respondent do have and used both Samsung and Micromax tablet and

then business, service and others.

It is research that below the age 20 year bases more student have

and used both Samsung and Micromax tablet and then more than age

20 year.

It is research that below that 10000rs. Monthly income bases more

respondents do you have and used both Samsung and Micromax

tablet and then more than 10000rs.

48

It is found that majority respondents are satisfied to the various

factors like:-

After analysis on various factors it is found that, customer

satisfaction rate for Samsung tablet is more than Micromax tablet.

It is found the most of the respondents are student.

CHAPTER: - 6

CONCLUSION

49

Now days in Surat city people are buy the tablet for raising the status in

society so people will go for stylish and status tablet like Micromax brand.

There is also big market scope for stylish and economic tablet in

communication and personal uses so, industry increased continuously so

company should concentrate on that segment.

Thus after all the above important discussion it can conclude that Samsung

and Micromax managers have to sale tablet in a strict and efficient Manner.

The respondents prefer Micromax tablet branded vehicles rather than

Samsung tablet. For improvement end Samsung tablet most put more

efforts towards creating price and features with higher displacement

features which are more create higher power, similar or better than that of

Micromax range of tablet.

And for Micromax tablet, there should be efforts towards Providing more

quality commitment relationship with present and prospect customer.

CHAPTER: - 7

BIBLIOGRAPHY

WEBSITE:

http://in.reuters.com/finance/stocks/companyProfile?symbol=00

5930.K

http://en.wikipedia.org/wiki/Samsung

http://www.micromaxinfo.com/resourceContent/Micromax-

Mobiles-company-profile-final.pdf

CHAPTER: - 8

ANNEXURE

Questionnaire

I am GOTI NIKUNJ L. Student J.D.G Commerce Collage And Shree Swami

Attmanand Saraswasti Collage Of Management Surat. I am doing research

Comperative Study of Samsung And Micromax Tablet can you spend

five minutes to answers the following questions this study is for attending

purpose only no. information shall be disclosed anywhere.

Part-A

1. Which Tablet do you have?

Samsung Micromax

2. Since how long have you been using this tablet?

Less than 6 month

More than 6 month & Less than 1 year

More than 1 year & Less than 2 year

More than 2 year

3. How did you come to know about this tablet?

Newspaper Magazines

Television Friends

Internet Relatives

4. Would you like to use the tablet services in future?

Yes No

5. Which tablet do you find more advances in overall specifications?

Samsung Micromax

6. Does the tablet you own meets your desire?

Yes No

7. Choose one of tablet as per there features which one is best?

Features

Strong

agree

Agree Neutral Dis

agree

Strong

dis

agree

Reasonable Price

Long battery life

Less hang problem

Stylish look

More colors option

Better after sales service

Long durability

Good touch quality

Strong processor

Good Bluetooth system

Powerful gsm/cdma

system

Big RAM capacity

Large memory storage

More application support

High camera quality

Part-B

Name: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Contact: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Occupation:

Business Student Service Other_ _ _ _ _ _ _

Monthly Income: _ _ _ _ _ _ _ _ _ _

Age: _ _ _ _ _

12 bba 43

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