11th Annual International Festival “CaribFest”...message in printed materials, through digital...

11th Annual International Festival “CaribFest”

THEME: “SPLENDOR OF THE CARIBBEAN” TOWN POINT PARK, NORFOLK VA•

AUGUST 20, 2016

Sponsorship Opportunities

CARIBFEST FESTIVAL

Presented by the Virginia Caribbean-American Cultural Association, Inc. P.O. Box 10004, Norfolk VA 23513

Tel: 757‐766‐0532 • [email protected] • www. virginiacaribfest.com

1

Introduction ……………………….......................................................................................................................................... 2

Welcome to CaribFest Festival ......................................................................................................................................... 3

Festival Facts ................................................................................................................................................................ 3

Exposure Opportunities ................................................................................................................................................ 3

Media Plan ……….............................................................................................................................................................. 4

Exposure .......................................................................................................................................................................... 5

Advertising Campaigns ................................................................................................................................................. 5

Printed Collateral .......................................................................................................................................................... 5

On‐Site Exposure .......................................................................................................................................................... 5

Online ........................................................................................................................................................................... 5

Audience .......................................................................................................................................................................... 6

Attendance Estimates .................................................................................................................................................. 6

Attendance Demographics ........................................................................................................................................... 6

Social Benefit.................................................................................................................................................................... 7

Our Mission .................................................................................................................................................................. 7

Our Social Services ....................................................................................................................................................... 7

Kudos ............................................................................................................................................................................... 8

Testimonials ................................................................................................................................................................. 8

Sponsorship Opportunities .............................................................................................................................................. 9

For More Information ....................................................................................................................................................... 10

Sponsor Agreement…………………………………………………………………............................................................................... 12

“Come savor the many flavors of Caribbean Culture through

Live performances, Exhibits, International Cuisine,

Arts & Crafts, Music and Dance!”

mailto:[email protected]

CARIBFEST FESTIVAL



2

Introduction Thank you for taking the time to consider becoming a sponsor of CaribFest, the largest outdoor Caribbean music festival in the Hampton Roads region. Hosted each summer, CaribFest winds up the music festival season with a day of music and fun in the summer sun. CaribFest, however, is more than just a music festival, it also includes a stunning costumed parade (Mardi Gras style) that winds through the streets of Norfolk, as well as providing lots of different activities, games, a children’s area, costumed walkabouts, educational workshops, face paintings, souvenirs, arts, crafts, folk dances, delicious authentic cuisine, and an array of interactive fun for that ultimate festival experience. The Festival is a unique forum for innovation and experimentation and an exceptional showcase and launching pad for participating sponsors from a host of disciplines. Sponsors of CaribFest have access to a growing population of Caribbean music fans. In addition to introducing your product or service directly to your target audience, CaribFest provides an excellent means to entertain clients and guests, reward customers or simply identify your brand with all the excitement that comes with CaribFest. The advertising benefits of a CaribFest sponsorship reinforce your marketing message in printed materials, through digital strategies, with on-site marketing and radio tags with our media partner, Entercom, Hampton Roads leading music radio station and the top station in the all-important 25 to 54 age listeners demographic. CaribFest has a reputation for featuring the newest up-and-coming Caribbean music artists. Fans come from all over the country to see stars such as Third World, 10-time Reggae Grammy Award Nominee; Bunji Garlin , 106 & Park; Destra and Kes, as well as local favorites who have established fan bases in the Hampton Roads region. CaribFest currently receives extensive coverage in the local press, as well as several community focused publications. In the past, the festival has been covered, amongst others, the Daily Press, the Virginia Pilot, several military newspapers, WVEC TV, WAVY10 TV, FOX TV, SKY4 TV, HamptonRoads.com, radio stations: WNVZ 104, WVKL 95.7, WPTE 94.9, WWDE-FM 101.3, WOWO 102.9, WMOV 107.7, as well as several online publications and media services. We also provide a good opportunity to have your brand on thousands of computer screens via our website, our affiliated website partners and our social media presence online. Over the past ten years the event has been supported by companies such as, Pepsi Co, Virginia Lottery, Red Bull, Mentos, Langley Federal Credit Union, AAPCO, WAWA, and GEICO to name a few. Corporate sponsorships are good business. As a sponsor of the CaribFest Festival, your company will realize tangible marketing benefits in return for your sponsorship investment, while supporting one of the premier arts programs in the Hampton Roads region and positioning your company as a partner with one of the region’s most highly attended public events. Sponsorship opportunities begin at the $2,500 level, with benefits accruing as the level of sponsorship increases. Regardless of the sponsorship level you select, the festival’s staff will be pleased to work with you in creating an integrated sponsorship program designed to meet your company’s unique marketing objectives.

Let us help your company reach your desired audience, OUR audience!


CARIBFEST FESTIVAL



3

Welcome to CaribFest Festival

Festival Facts

CaribFest Festival is one of the largest single‐weekend cultural festivals in Norfolk, Virginia, USA.

It is held at Town Point Park, waterfront city park, on the Elizabeth River

It has been running continuously since 2006

The 2016 Festival will be held on August 19th

& 20th

Festival and satellite event attendance is approximately 16,000

Festival advertising and awareness creates 1 million or more impressions

The Festival is open to all ages, wheelchair accessible and close to public transportation

The Festival has multiple satellite events, including:

o Caribbean J’Ouvert Boat Cruise (on the Spirit of Norfolk): August 19th

o Street Parade “Mardi Gras Style”: 12:00 noon, August 20th

o After Party “Inferno”: August 20th

o Rooftop Caribbean Party: August 21st

Exposure Opportunities

There are multiple ways to engage your organization with the CaribFest Festival.

The following types of activities and exposure are available, depending on your level of engagement.

Promotional vendor presence

Product sampling

Product sales & distribution

Banners & on‐site display advertising

Festival Souvenir Booklet

Festival and satellite event posters

Festival and satellite event Flyers

Radio spots

Community Announcements

Volunteer T‐Shirts

Media interviews

Satellite events: Caribbean Boat Cruise and Waterfront Outdoor Live Performances

Please browse the following pages to familiarize yourself with the details of these opportunities.


CARIBFEST FESTIVAL



4

Media Plan

PROMOTIONAL APPROACH:

To reach our prospective attendees and supporters, we will use a variety of media tailored to the target

demographics and opportunity target markets. The primary media sources include:

TELEVISION:

Paid commercials promoting the event and other promotional exposure through participation in talk

shows and interviews on programs addressing issues such as travel, entertainment and cultural enrichment.

Commercials on the following TV stations:

COX, WVEC TV, WAVY10 TV, FOX TV, SKY4 TV, among others.

RADIO:

Paid commercials promoting the event, and other promotional exposure through public service announcements

on reggae and community based stations, participation in talk shows and interviews on

programs addressing issues such as travel, entertainment and cultural enrichment. Commercials will be

aired on the following stations and others:

WNVZ 104, WVKL 95.7, WPTE 94.9, WWDE-FM 101.3.

PRESS RELEASE:

Primarily in Hampton Roads area, we will host pre-event promotional activities

to showcase artists, announce our sponsors, maintain momentum for the

event and provide on-going exposure for weekend event celebration.

PRINT:

CaribFest will utilize several print media to reach our prospective patrons, including newspapers

in local markets, in addition to flyers, posters, billboards, street-boards and other promotional materials.

WEBSITE PROMOTIONS:

To promote CaribFest in the expanding e-commerce market, we have established links with

major reggae and nation-wide music websites and seek placement of our event on all major calendar

of events for Caribbean related activities. Surfing prospects will be able to view our website from

around the world providing additional exposure to the event and its sponsors. This highly

targeted marketing strategy identifies buying preferences, the constraints of each market, and

provides information and a purchase opportunity to each prospective attendee, while providing

broad exposure for the event and its sponsors among this prime target market.


CARIBFEST FESTIVAL



5

Exposure Here is a breakdown of the exposure opportunities that Caribbean Days Festival generates each summer. Your sponsorship package may be tailored to include additional specific exposure opportunities. Talk to your representative about constructing a campaign with your organization in mind.

Advertising Campaigns

These impressions occur ahead of the Festival, in June/July Print Media Approx. Impressions Newspapers 123,000 Broadcast Media Approx. Impressions Radio spots 750,000 Television spots 462,000 Community announcements 500,000

Printed Collateral

These impressions occur ahead of the Festival, in June/July Approx. Impressions

Posters 50,000 Flyers 10,000

On-site Exposure

Exposure during the Festival weekend Approx. Impressions

Banners & display ads: 50,000 Stage, Beverage Garden, Concessions, Parade Product sampling 50,000 Volunteer T‐Shirts 50,000 Souvenir Booklet 15,000 Parade Participation 8,000

Online

This exposure is available all year long Unique Visits (annual)

CaribFest Web site 32,000 Other Web sites 82,000

Festival Facebook Fan page and more


CARIBFEST FESTIVAL



6

Audience

Attendance Estimates

CaribFest Festival in the Park: Saturday 10,000+ attendees

Street Parade 5000+ spectators

Caribbean Boat Cruise 475 patrons

Volunteers and others 600 stakeholders

TOTAL PATRON EXPOSURE Approx. 16,000

Attendance Demographics

Sample study, 1000 attendees

Gender

Male 48.4 % Female 51.6 %

Geography

Hampton Roads Region 59.60 % Other U.S. States 38.00 % Outside USA 2.40 %

Age

Kids under 10 8 % Teen/Tween: 10‐18 years 10 % 19 ‐ 24 years 11 % 25 ‐ 34 years 25 % 35 ‐ 44 years 15 % 45 ‐ 54 years 11 % 55 + 20 %


CARIBFEST FESTIVAL



7

Social Benefit

Our Mission The Virginia Caribbean-American Cultural Association is an organization dedicated to providing cross cultural understanding, acceptance and interaction between peoples of diverse nationalities and heritage through their art, their music and their respective talents and abilities. We bring the highest quality of performing arts and cultural experiences that enrich the cultural, economic and social vitality of citizens and the community; while serving as a charitable services provider to economically vulnerable individuals in our community. We aim:

To contribute to the development of Hampton Roads culture To present an event comprising various ethnic groups and cultures reflecting the

diversity of the Caribbean mosaic To display arts and crafts, music, dance and food of the Caribbean as well as that of

other cultures in a setting of harmony To inspire individuals to actively participate in the community at large To raise in our youth awareness of the existing Caribbean and other cultures in

Hampton Roads Develop a Caribbean Community Cultural Center in Hampton Roads area.

Our Social Services Over the years, the VCACA has sponsored a number of social and cultural initiatives such as:

Back-to-School Drive – we provide school supplies to Elementary and Junior High Schools students.

Operation Warm Heart – we provide new/in good repair winter coats to children and the homeless.

Food Drive – we distribute food to vulnerable community residents to help fight hunger.

Scholarships – we provide scholarships to High School Seniors and second year College Students with demonstrated

financial need.

The Association has been actively involved in supporting aid initiatives for Caribbean nations such as fundraising for the

January 2010 earthquake disaster in Haiti.

Over the years, the VCACA has held various cultural events such as our biggest fundraiser CaribFest.

Additionally, VCACA offers a variety of charitable programs/services that serve economically vulnerable community

residents and contributes to the economic vitality of the region.


CARIBFEST FESTIVAL



8

Kudos

Testimonials "I loved the parade. ... Thank you for your efforts in organizing the CaribFest Festival." ‐ Jillian Tang-How of Florida More kind words from other Festival attendees: "Once again, the VCACA has done an outstanding job. I have volunteered for the festival in the past and always try to attend (at least for the live stage performances)." "The Panmasters Steelpan Orchestra is amazing." "It’s a fantastic event that’s a lot of fun and definitely worth the trip from New Jersey." "It was my first time at the CaribFest Festival event, but what a perfect way to spend a Saturday!" "Last week was CaribFest festival, and I went there to have some fun and take some photos…Was perfect with these sunny days."

Thanks from the Mayor of Norfolk

VIRGINIAN

PILOT

NEWS


CARIBFEST FESTIVAL



9


EXCLUSIVE TITLE/PRESENTING SPONSOR

BENEFITS Your company’s name will accompany the festival name in all festival print materials and on the

website as “Your Company Name CaribFest Festival”

Company name and/or logo and acknowledgement as Presenting Sponsor on website, all festival media releases, and festival-produced press and publicity including radio and TV ads, PSA’s, streaming media and other promotion formats for the Festival.

Company name and/or logo will appear on the Festival Facebook and other selected Social sites that are part of the Festival promotions.

Category exclusivity for your product or service

First right of refusal for sponsorship of next year’s festival.

On-stage personal introduction of sponsor and recognition

Logo inclusion on event website with link to your company/organization

Customized on-site marketing opportunity (subject to approval)

Sponsor Appreciation Banner at entry point

Ability to buy discounted admission tickets for employees, vendors or clients

Verbal recognition during stage announcements

Corporate Logo on volunteer’s T-shirts

Corporate Logo on flyers/posters

12 VIP All-Access passes, including VIP Hospitality

30 complimentary general admission tickets

Meet and Greet with musical artists

Note: The Title Sponsorship is very important to us. We will work with you in creative talks to design a

Branding campaign that will take your new ideas into account. The above is a guideline and a place to start. We can talk about video advertising on the site, and many other ideas that you can bring to the table.


CARIBFEST FESTIVAL



10


GOLD SPONSOR

BENEFITS

Category exclusivity for your product or service

First right of refusal for sponsorship of next year’s festival.

On-stage personal introduction of sponsor and recognition






Sponsorship mentioned in email blast to event database







CARIBFEST FESTIVAL



11


SILVER SPONSOR

BENEFITS













CARIBFEST FESTIVAL



12


MAJOR SPONSOR

BENEFITS








Tent space for on-site marketing opportunity


CARIBFEST FESTIVAL



13


SUPPORTING SPONSOR

Culture Stage

T-Shirts

Food Court

Drink Tent

Medical Tent

Kids Zone

Hospitality Tent

Entry Tent

Golf Carts

Merchandise

Marine

Parade

BENEFITS



Tent space for on-site marketing opportunity

IN-KIND SPONSORSHIP OPPORTUNITIES Printing

Advertising


CARIBFEST FESTIVAL



14

For More Information

Frequently Asked Questions When is the Festival?

This year's Festival is August 19-20, 2016 How many [advertisements, printed collateral] are you going to print/run this year?

We have a minimum advertising spend each year which is funded by the Virginia Caribbean-American Cultural Association. On top of that budget, we purchase exposure based on the needs and commitments of partners and sponsors. The more a sponsor commits, the higher our level of advertising spending and exposure can be for them. How do you know how many people attend?

The Festival is paid entry and therefore accurate patron counts are possible. Attendance count is based on ticket sales. How are impressions statistics gathered?

Advertising impressions figures are pulled from vendor‐supplied figures. When is the closing date for advertising participation and logo delivery?

Most of the printed runs require commitment and logo delivery by early June. Send us your logo as soon as you can and we will do our best to get you in as soon as possible. Do you invoice?

We will generate an invoice for you. We require an installment payment to open your account, and full payment by press time. Is it too late for this year?

We are seeking organizations that wish to be engaged not only this year, but for 2017 and beyond.

Contact Us Be a part of the largest single‐weekend cultural festival in Norfolk, Virginia, and reach an audience of 16,000 patrons with advertising exposure of ~1 million impressions. To proceed, please contact our marketing department, at [email protected]

Marketing & Media Information Festival Chairperson

Message Line: 877-822-2764 Mr. Michael C. Forde www.virginiacaribfest.com Direct: 757-766-0532 [email protected] [email protected]


http://www.virginiacaribfest.com/



CARIBFEST FESTIVAL



15

THIS PAGE INTENTIONALLY LEFT BLANK


CARIBFEST FESTIVAL



16

ORGANIZATION/COMPANY: ________________________________________________ PHONE: ______________________________

COMPANY NAME: _________________________________________________________ TITLE: _______________________________

ADDRESS/CITY/ZIP: _____________________________________________________________________________________________

FAX: _______________________________ EMAIL: ____________________________________________________________________

TYPE OF BUSINESS: ____________________________________________________________________________________________

o Title/Presenting Sponsor

o Gold Sponsor

o Silver Sponsor

o Major Sponsor

o Supporting Sponsor

o In-Kind Sponsor

EXPLAIN: _______________________________________________________________________VALUED AT: __________________

TOTAL AMOUNT ENCLOSED: $ ______________ □ Business Check □ Money Order □ Cashier’s Check

By signing this agreement, party confirms that they have read and understand the attached terms and conditions and have entered into a legally binding contract with VCACA, Inc. SIGNATURE: ______________________________________________ TITLE: ________________________DATE: _______________

MAKE PAYABLE TO: VCACA, Inc.

P.O. BOX 10004 NORFOLK, VA 23513

Sponsor Agreement (PLEASE PRINT OR TYPE)


11th Annual International Festival “CaribFest”...message in printed materials, through digital...

Documents

Transcript of 11th Annual International Festival “CaribFest”...message in printed materials, through digital...