Summer 2013

Master of Business Administration- MBA Semester 4

MI0039 –E-Commerce-4 Credits

(Book ID: B1325)

Assignment (60 marks)

Note: Answer all questions. Kindly note that answers for 10 marks questions should not exceed

400 words. Each question is followed by evaluation scheme.

Q1. Warigon is a retail company and they want to automate the payment system.

Assume that you are the design engineer of that company. What are the

factors that you would consider while designing the electronic payment

system?

(Analysing- 5 marks, Factors- 5 marks)

(7 10 marks

Q2. For many years companies have been using computers to send business

documents instead of mailing paper documents (i.e. most of our pay checks are

directly deposited into our bank accounts). This transfer of funds is

accomplished by the use of an electronic file being sent from your company to

your bank). The problem was that the all employed proprietary used unique

formats to pursue this task. The absence of a standard format led to the

condition where computers could no longer "talk" to one another without a great

deal of effort by programmers. For example, Supplier X could recognize an

electronic Purchase Order from Retailer A but not from Retailer B. To avoid the

above condition ANSI formulated a committee for the entire world to have

standardised format for the electronic transaction. What is the name of the

standard? Discuss the working concepts of that standard.

(Recognising the standard – 1 mark, defining the standard- 2 marks, listing the

various components – 3 marks , explaining the working – 4 marks)

10 marks

Q3. The four Ps concept in marketing are the four major ingredients of a traditional

marketing mix directed at the customer or target market. List and explain the

four Ps of marketing? Are the 4 Ps really applicable to Internet marketing?

How?

(list – 1 mark, explain four Ps- 3 marks, answering yes or no – 1 mark,

reasoning the answer – 5 marks )

10 marks

Q4. Website is the most important front end tool in the online marketing. It provides 6+4 marks

Summer 2013

the interactive mode of operation to the user. Define what is a website?

Analyse the structure of a website.

(defining the website – 1 mark, diagram- 2 marks, analysing with the

justification- 7 marks)

Q5. RIBA is one of the famous online library which uses online catalogues. Online

catalogues are the best way to browse and locate material from the collections

of the British Architectural Library at the RIBA. List the benefits of online

catalogue

(List 5 benefits- 5 marks, Explain- 5 marks)

10 marks

Q6. Mobile advertising has become a no-brainer for some brands to drive in-store

traffic and online revenue. This is possible only after the growth of Mcommerce.

Define Mcommerce. Describe the areas of its potential growth and future of

mCommerce

(Definition and example- 2 marks, Areas of potential growth-5 marks, Future of

mCommerce- 3 marks)

10 Marks