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Engaging New Students

Through an ExtendedInduction Process

Heather FarleyDr Alison Hampton

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Background Transition from secondary to tertiary

education can be difficult & may not be acontinuous, linear progression

We need to:

- Ensure compatibility between changing(rising?) student expectations & theiractual experience (Cook, Rushton, et al, 2005)

- Develop effective two waycommunication with stakeholders

- Understand what motivates the 21st

Century Student (Redmond, 2008)

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Todays Generation Y Student(Redmond, 2008) Workers with attitude who will challenge

& are quick to judge value

Digital Natives who are connected 24-7

Unprecedented parental support &involvement - helicopter parents

Attendance/punctuality is always optional

Work is the Apprentice & Dragons Den WLB is more than a buzz word

Image or brand matters

Motivated by mentors/coaches & not

bosses/superiors

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Current Drivers

Student Transition & Retention research,data & activity (Cook et al, 2007)

External Audit: QAA, NSS, Internal Policy: University 1st year

retention policy; UBS 1st year retentionand attendance monitoring & support

strategies; Faculty Working Group on 1st

year experience

The Stakeholders themselves: students,tutors, parents, school teachers,

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Current Retention Figures (based onSuccess 1 data

2006/07 2007/08

Ulster BusinessSchool

89% 92%

University Average 87% 90%

Marketing,Entrepreneurship &

Strategy (MES)

83% 94%

Retention Targetsfor MES

88% (2008/09) 92% (2009/10)

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What is Induction Nowadays?An ongoing process or student journey

(Cooper, 2007)

Encompasses a number of stages:

- Pre-entry &/or Application stage

- Front end Induction

- Ongoing Curriculum Development

(including aspects such as provision offormative feedback & attendance monitoring)

- Onward Progression with ...

- Staff Development activity to support

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What is Induction ctd? Incorporates a number of aspects of

student interaction:

-AcademicNeed to

- Personal get thebalance

- Social right

- Vocational

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Pre-entry / Application Stage

Greater involvement re. school visits

Tailored session for BSc (Hons)Marketing during Open Week

- Mini Marketing Activity

Parent & Student evening (CI/CFevent)

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Front end Induction Year 1 Tutor role first point of

contact

Social Networking Site (confirmedplaces in August are invited to joinBebo):

- Virtual Tour of campus includesfacilities and car parking- Links students pre-induction & beyond

- Gives an insight into the individualstudent

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Front end Induction ctd Induction over 2 days in week 0

Minimum requirements

Informal with interactive sessions- Ice Breakers: Speed Intros

- Team Building: Lost

- Orientation of Campus: Treasure Hunt

- Expectations workshop: Lecturers vs students A day in the life of a 1st year student

competition (UBS)

Quiz Dinner with the Dean!

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Induction feedback from the students..

The activities at induction were very good. Theorientation task which our group really got into was funand allowed us to find rooms

The first day was very longthe people who came tospeak to us were good and friendly but it was a lot totake in

I enjoyed the induction tasks and it was good beingsplit into smaller groups because no-one else from myschool was doing my course so it was a bit scary atthe start

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Ongoing Curriculum Development

Maximum 15 students per seminar group

Seminars start in week 1

Small group seminar tutor = StudiesAdviser

Formative feedback given by week 6

Attendance monitoring & interviews

(support mechanism) Use of Turning Point technology

Vocational activity (Personal EmployabilitySkills module; WBL; PDP)

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AndWhat Next?

More connectivity & integration betweendifferent activities / stages / tutors

Continued use of data & evaluation, to:- monitor & evaluate what is done

- inform what happens next

Focus a little more on the student voice

Look further at induction activity beyondyear 1/the new entrant developindependent learners