11 unignorable stats for inbound marketing
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Transcript of 11 unignorable stats for inbound marketing
Inbound Marketing
11 Unignorable Statsto Make the Case for
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on
inbound marketing.
“ “Guy Kawasaki
Inbound marketing costs 62% less per lead than traditional outbound marketing.
Mashable
1
Selling to people who actually want to hear from you is more effective than interrupting
strangers who don’t.“ “Seth Godin
The average cost to generate a lead through inbound marketing ($143) is about half the
average for outbound marketing ($373)
Google+
2
50% of leads are qualified but not yet ready to buy
Gleanster Research
3
79% of marketing leads never convert into sales. Lack of lead nurturing is the common
cause of this poor performance
MarketingSherpa
4
Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from
that company
Custom Content Council
5
Marketing = getting people to know, like and trust you.“ “John Jantsch
90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in
building good relationships with them
McMurry/TMG
6
Don’t build links. Build relationships.“ “Rand Fishkin
82% of consumers like reading content from brands when it’s relevant
The CMA
7
Interesting content is a top 3 reason people follow brands on social media
Content+
8
80% of business decision makers prefer to get company information in a series of articles versus
an advertisement
The Content Marketing Institute
9
Content is not storytelling; it’s telling a true story well.“ “Ann Handley
According to 37% of marketing managers, the most important way to engage customers is
content-led websites
The CMA
10
60% of buyers are inspired to seek out a product after reading content about it
Demand Metric
11
People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
“ “Brian Halligan
Instead of one-way interruption, web marketing is all about delivering useful content at just the
precise moment that a buyer needs it.“ “David Meerman Scott
www.Net-Results.com
https://www.facebook.com/NetResultsMarketingAutomation
https://twitter.com/NetResults
http://www.linkedin.com/company/net-results
www